Here are the slides from a presentation I gave at the COSBOA National Small Business Summit in Melbourne in June 2009. It shows real examples of businesses who are thriving in the present economy and some strategies to help you do the same.

1. Boosting Online Sales In A Slower Economy Will Swayne www.Marketing-Results.com.au “ There’s a recession on, but I’m refusing to participate…”

5. Track how visitors are using your website...

6. Break The Traffic Drought (Before)

7. Break The Traffic Drought (During)

8. Break The Traffic Drought (After)

9. Strategy #1: Pay Per Click Advertising With Google Adwords

14. Step #1: Add KEYWORDS (Thousands, Not Dozens) Use Google Keyword Tool (FREE) OR HexaTrack.com.au, WordTracker (PAID)

15. Step #2: TEST Ads

16. ‘ Minor’ Changes Can Create Very Different Results… Changing A Few Characters Yields 27% Higher Response!

17. Step #3: TRACK Keywords

19. Strategy #2: Opt In Marketing

20. What Is Opt In Marketing?

21. Give Away Something Of Use To Your Target Customer

22. Testing Opt-In Form Effectiveness (Aweber.com)

23. Version 1

24. Version 2

25. Version 3

26. Version 4

27. Shorter Copy and New Image Produces 76% More Leads For Exactly The SAME Cost

28. Strategy #3: Boost Website Conversion

29. Conversion Tool #1: Web Traffic “Heatmaps” www.CrazyEgg.com

33. Conversion Tool #2: Google Website Optimiser

34. Testing New Sales Copy Produces NET Gains Of 118%

36. It’s All About Results . “ We’re generating more leads and sales while saving more than 50% off our previous Google Adwords spend.” Julie Goyen Manager ImuPro

37. It’s All About Results . “ Revenue increases of X,XXX%” Anthony Khoury CustomizedStickers.com

38. It’s All About Results . “ We have clients lined up for everything we can find” Colin Ferguson Investment House

40. Marketing Results www.Marketing-Results.com.au Tel:1300 799 737 “ There’s a recession on, but I’m refusing to participate… You don’t have to participate either…”