The document discusses how baby boomers are driving forces behind technology adoption, despite common perceptions. Some key points: - Baby boomers show high interest in consumer electronics and will influence health care technology. - Over 41% of boomers regularly use social networks and 61% stream/download videos. - By 2011, 30% of the US population will be over 50 but this group already outspends younger adults by $1 trillion on technology. - Contrary to some views, boomers continue adopting technology and are not resisting its use, as they are highly engaged users.

1. Boomers &
Technology
•Yes, many of us started
out looking this way.
Cool? Well, we thought so
at the time.
•But the baby boomers
grew up, and now:
•Baby boomers show more
interest in purchasing
consumer electronics than
any other age group.

2. Boomers &
Technology
•Boomers will be a driving
force behind the use of
information technology in
the next decade,
particularly in the health
care industry, one of the
largest in our society.
•And boomers say they
don't want technology
products that are
complicated and cluttered
with excessive features.

3. Boomers &
Technology
• Boomers are very
involved in technology
adoption, and yet are
underserved by marketing
initiatives, which mostly
aim at younger people.
• 41% percent of boomers
regularly visit social
networks such as
Facebook and LinkedIn.
• 61 % visit Web sites that
offer streaming or
downloadable videos.

4. Boomers &
Technology
• In 2011, approximately
30% of the U.S. population
will be over the age of 50.
Yet, in 2010, they are
expected to outspend
younger adults by $1
trillion. Boomers are not
going away quietly into
the sunset.
• Contrary to many public
and media perceptions,
Baby Boomers have a real
interest in continuing
adoption of technology.

5. Boomers &
Technology
So it's clear that
Baby Boomers are
not the Luddites
that some media
critics seem to
suggest. They (we)
are very plugged in
to technology
adoption,
something that
marketing
initiatives have yet
to reflect.