Diaries are supplied to pupils by their school and fit in line with the national curriculum. They are a time management, planning and organisational tool which help pupils develop their planning skills. The diaries also act as a communication tool between teacher, pupil and parent. Since 2001 Boomerang Education have been market leaders in supplying diaries to schools. Boomerang’s diaries offer advertisers the chance to promote their brand or product. Your advert will be in front of your audience all day, everyday, throughout the school year. Your ad will receive stand out and cut through as the advertising to editorial ratio is less than 10%. You can build strong brand awareness among a very difficult to reach market. 125,000 Pupils aged 7-11 - As well as a weekly planner, the diaries feature information on UCAS, tips on decision making and personal finance including budgeting and saving. 500,000 Students aged 11-16 - Secondary school diaries feature a yearly planner as well as subject information, world maps, revision guides and time management tips. Weekly entries are checked and signed off each week by both teachers and parents. 100,000 Students aged 16-18 – As well as a weekly planner, the diaries feature information on UCAS, tips on decision making and personal finance including budgeting and saving.

1. School Diaries
A unique advertising opportunity targeting children in education throughout the year

2. …and why should you advertise in one?
What is a school diary?

3. What is a school diary?
Diaries are supplied to pupils by their
school and fit in line with the national
curriculum.
They are a time management,
planning and organizational tool which
help pupils develop their planning
skills.
The diaries also act as a
communication tool between teacher,
pupil and parent.
Since 2001 Boomerang Education
have been market leaders in supplying
diaries to schools.
A key work & life tool

4. Why should you advertise in one?
Boomerang’s diaries offer advertisers
the chance to promote their brand or
product.
• Your advert will be in front of your
audience all day, everyday,
throughout the school year.
• Your ad will receive stand out and
cut through as the advertising to
editorial ratio is less than 10%.
• You can build strong brand
awareness among a very difficult to
reach market.
Key Benefits

5. Why should you advertise in one?
• Students spend more than 50% of their
waking hours at school, with their
friends.
• Mintel reports that: ‘word of mouth
advertising from friends has the
consistent level of reach across the
teenage population’, despite the
omnipresent world of digital devices
and social media.
• With the diary being an integral part of
school life, this is an excellent
opportunity to generate word-of-
mouth and viral communication.
A Social Environment

6. Who can you reach?

7. Primary School Diary
Primary school diaries act as a log book as
well as a weekly planner. Featuring
reading records and spelling test lists, they
are used both in school and at home and
seen regularly by teachers and parents.
They also contain subject information, tips
on spelling and grammar and information
on how to keep safe on the internet.
The diaries are popular with publishers
such as Bloomsbury and Penguin Random
House who sponsor a reading record
page.
You can reach 125,000 pupils, and diaries
are used at least 3 times daily over 200
days in the 2016/2017 academic year.
Pupils 7-11

8. Secondary School Diary
Secondary school diaries feature a yearly
planner as well as subject information,
world maps, revision guides and time
management tips.
Weekly entries are checked and signed off
each week by both teachers and parents.
They are used every day as an
organisational tool making them popular
with advertisers like Stabilo, Rymans and
book publishers.
You can get your brand in front of 500,000
students, and diaries are used at least 5
times daily over 200 days each academic
year.
Students 11-16

9. 6th Form Diary
As well as a weekly planner, the diaries
feature information on UCAS, tips on
decision making and personal finance
including budgeting and saving.
During 6th form, students are preparing
for leaving school/college making the
diaries very popular with advertisers like
the national careers service, you2uni and
Camp America.
You can reach 100,000 students, and
diaries are used at least 3 times daily over
200 days in the 2016/2017 academic year.
Students 16-18

10. The media opportunity

11. Double page spread Page or section sponsorship
Available in primary, secondary and 6th form diaries
Media Opportunities

12. Available in primary, secondary and 6th form diaries
Media Opportunities
Cover: inside, outside or both available Full page: half and quarter also availableWeekly banners and spot dates

13. PublicationDetails
Artwork deadline 29th April 2016
Distributed to schools in July and
August 2016
Used in school from September
2016 to July 2017
Artwork specifications available on
request
Ad rates on request
…& campaign dates

14. Recent Case Studies

15. Penguin ran a diary campaign for their 2014 teenage
title list, featuring a competition which received over
10,000 entries. Vanessa Godden, Marketing Director -
Publishing at Penguin Random House said:
“Penguin Children's have advertised in homework diaries
for 3 consecutive school years, seeing fantastic growth in
pupil engagement each year. We continue to find
advertising within the diaries to be a uniquely effective
way of targeting a triple hit of pupils, teachers and
parents."
Penguin have booked with us for 5 consecutive years.
Secondary Diary
Penguin

16. Coppafeel reached teenage girls through Boomerang’s
planners to educate and raise awareness of health
issues.
“Being a breast cancer awareness charity aimed at
young people, the sixth form diaries were a perfect
opportunity to get our health messages into the hands
of thousands of students.”
Sarah Magee - Coppafeel - Student Boobs Team Manager
Coppafeel have booked with Boomerang for 3
consecutive years.
Secondary Diary
Coppafeel

17. Stabilo regularly use primary and secondary diaries to
promote their product range throughout the year. They
book a package to include a full page, back cover,
weekly banners and spot dates.
“This is a great medium to contact children. The
feedback from pupils & the entries we received from the
competitions proved the ad to be a success. This is
definitely a tool we will be keeping in the marketing mix
for the future.”
Caroline Ridges Marketing Manager
Stabilo have booked with Boomerang for 9 years.
Primary and secondary
Diaries
Stabilo

18. Guinness Book of World Records used primary and
secondary diaries to promote their yearly edition of the
book.
They took a double page, weekly banners and 6 spot
dates in primary, along with an outside back cover and 3
weekly banners in the secondary diary. The campaign
featured a competition to win an IPad mini and free
copies of the book.
They have sold 500,000 copies in the UK and the book
reached number 8 in the non-fiction book chart.
Primary and secondary
Diaries
Guinness Book of World Records

19. For More Information
Please Call
Martin Smith
Managing Director
t. 01252 368368
e. martin.smith@boomerangmedia.co.uk