BookMyShow is India's largest entertainment ticketing platform. It was founded in 1999 by Ashish Hemarajani, Parishkit Dar, and Rajesh Balpande. Initially operating out of Hemarajani's bedroom, it was known as Go For Ticketing before being renamed India Ticketing and eventually BookMyShow. BookMyShow has since grown to be the market leader in online ticket booking, serving over 30 million customers across India and in 5 other countries. It now sells over 15 million tickets per month and has partnerships with several cricket and Bollywood events.