SlideShare a Scribd company logo
Categorize
participants as high,
medium, low profiles
based on their
reading frequency
6-7 days /week
Participant A
3-5 days /week
Participant B
less than 2 days /week
Participant C
H M L
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 3 4 5
11/25
Divide 28
participants into
3 groups to make
each group
balanced
H
M
H H
H
M M
H
M
H
M
H
M
H
L
M
M
LL
M
H
M
M
M
M
L
M
M
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 3 4 5
11/25
H
M
H H
H
M M
H
M
H
M
H
M
H
L
M
M
LL
M
H
M
M
M
M
L
M
M
Control Group Testing group 1 Testing group 2Assign different
nudges to different
groups
Study starts
11/14 11/21
Recruitment
11/9
Study endsNudgesGroup forming
11/20
1 2 4 53
11/25

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Book tracking group forming

  • 1. Categorize participants as high, medium, low profiles based on their reading frequency 6-7 days /week Participant A 3-5 days /week Participant B less than 2 days /week Participant C H M L Study starts 11/14 11/21 Recruitment 11/9 Study endsNudgesGroup forming 11/20 1 2 3 4 5 11/25
  • 2. Divide 28 participants into 3 groups to make each group balanced H M H H H M M H M H M H M H L M M LL M H M M M M L M M Study starts 11/14 11/21 Recruitment 11/9 Study endsNudgesGroup forming 11/20 1 2 3 4 5 11/25
  • 3. H M H H H M M H M H M H M H L M M LL M H M M M M L M M Control Group Testing group 1 Testing group 2Assign different nudges to different groups Study starts 11/14 11/21 Recruitment 11/9 Study endsNudgesGroup forming 11/20 1 2 4 53 11/25