The document discusses the challenges faced by publishers and commissioning editors, emphasizing the importance of understanding local market conditions, building networks, and improving language quality. It highlights strategies for engaging with authors, such as using social media, maintaining communication, and providing education and training without creating negative pressure. Overall, it advocates for a collaborative approach to foster trust and support in the publishing process.

1. Book Commissioning &
Publishing
From Commissioning Editors Perspective

2. Publishers/CE Challenges
 Understanding Local Conditions
 Building Network
 Establishing a foot print in the market
 Poor language quality
 Long Gestation & Development period
 Slippage

3. Publishers/CE adaptations
 Stay on ground
 Analyze how your brand is perceived
 Create Trust: Meet face to face
 Teaming up with Universities or Primer Colleges
 Use existing authors as Goodwill Ambassadors

4. Reaching Out for Authors
 Make use of online Platform:
LinkedIn
Facebook
Other social Media tools
 Communicate:
Time to time contact
Regular Progress Check
Supporting Authors

5. Promote Positive Culture
 Educate & Encourage authors to publish
 Training & Education material is greatly appreciated
 Learning is two way street so we must listen
 Refrain from creating negative pressure
 Promote Positive Pressure

6. Mantra of Commissioning
Whatever risks are involved in bothering the author, they are
worth because you will uncover the information not just
about the progress, but also about the author as a person
rather than sitting in silence and wondering.

7. Thanks !!!