Capgemini as a b2 b storyteller pr moment_3 december 2013_external_version

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Capgemini is a global consulting firm that provides business and technology services. It has over 125,000 employees spread across 44 countries and 100 languages. The document discusses Capgemini's use of social media and experts in its business-to-business communications strategy. It overhauled its intranet and website to feature expert profiles and created an expert program to be at the heart of sharing thought leadership. Capgemini partners with media companies and uses various social platforms like LinkedIn and its own Super Techies Show to engage clients and promote its digital expertise.

Capgemini as a B2B storyteller

Tom Barton
Social Media in B2B Communications
3 December 2013

Me

Storymaking
Head of Communications
@tomsmiled

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

3

44 countries and 100 languages
(As of December 31, 2012)

UK & Ireland
8,964

North America
9,609

France
21,110

Benelux
9,186

Nordic Countries
4,504

Canada

Germany &
Central Europe
9,581

All over Europe

United States

Japan
United
Arab Emirates

Morocco

People’s Republic
of China
Taiwan

Mexico
India

Vietnam

Guatemala

Philippines
Malaysia

Colombia

Singapore
Brazil

Chile
South Africa

Argentina

Latin America
9,399

Morocco
628

Middle East
& Africa
26

Italy
2,524

Group workforce
125,110
Working offshore
50,425
Iberia
4,812

India
41,019

Australia

New Zealand

Asia Pacific
3,748

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

4

Our story is our clients’ stories

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

5

We need a more innovative approach
 Three drivers
 Increasing use of social media as comms tool in B2B
 Crowded market demands smarter approaches to reach buyers
 Customers want to choose how they consume content

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

6

Expert Connect added to website
Latest
publications

Latest blog
post & tweet

http://www.capgemini.com/experts/

Filters
Expert
overlay
Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

8

Related content
Expert page

Expert group page
Events
planned
Social media
links

Related
publications

Twitter &
blog feed

Related
experts

Related
videos

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

9

Advertising campaigns
Advertising banners

Landing page

Expert page
links

Link to offer
web page

Offer &
publication
links

Social
media links

Link to
landing page

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

10

FT publishing partnership
Content Microsite

Sponsored Section

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

11

Meanwhile, internally...

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

12

The last 18 months
 Three significant moves as a result of what we’ve learnt
 Intranet
 Website
 New ‘expert’ programme – at the heart of our communications

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

13

Advertising

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

17

Media partnerships

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

18

Content-loop.com – with LinkedIn

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

19

Capgemini Super Techies Show

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

20

What this has given us

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

23

Contact

Tom Barton, Capgemini UK
Insert contact picture

tom.barton@capgemini.com
twitter.com/tomsmiled
uk.linkedin/in/twabarton

Social Media in B2B Communications | 3 Dec 2013
Copyright © Capgemini 2013. All Rights Reserved

25

About Capgemini
With more than 130,000 people in 44 countries, Capgemini is one
of the world's foremost providers of consulting, technology and
outsourcing services. The Group reported 2012 global revenues
of EUR 10.3 billion.
Together with its clients, Capgemini creates and delivers
business and technology solutions that fit their needs and drive
the results they want. A deeply multicultural organization,
Capgemini has developed its own way of working, the
Collaborative Business ExperienceTM, and draws on Rightshore ®,
its worldwide delivery model.

www.capgemini.com

The information containedthis this presentation is proprietary.
The information contained in in presentation is proprietary.
© 2013 Capgemini. All rights reserved. Rightshore® is a© 2012 Capgemini.to Capgemini.
trademark belonging All rights reserved.

Thought Leadership Leverage helps thought leaders build their ideas into businesses through thought leadership marketing, content marketing, book marketing and business strategy. Busy visionaries become busier dealing with PR firms, publishers, speaker bureaus, web developers…and the list goes on. Thought Leadership Leverage brings that all together, so thought leaders can focus on mastering their craft. For more information on building a thought leadership marketing campaign, content marketing campaign or business strategy for marketing your book/and or content, visit thoughtleadershipleverage.com thoughtleadershipleverage.com 917.741.1881 info@thoughtleadershipleverage.com Copyright © 2015 Thought Leadership Leverage. All Rights Reserved.

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Capgemini as a b2 b storyteller pr moment_3 december 2013_external_version

1. Capgemini as a B2B storyteller Tom Barton Social Media in B2B Communications 3 December 2013

4. 44 countries and 100 languages (As of December 31, 2012) UK & Ireland 8,964 North America 9,609 France 21,110 Benelux 9,186 Nordic Countries 4,504 Canada Germany & Central Europe 9,581 All over Europe United States Japan United Arab Emirates Morocco People’s Republic of China Taiwan Mexico India Vietnam Guatemala Philippines Malaysia Colombia Singapore Brazil Chile South Africa Argentina Latin America 9,399 Morocco 628 Middle East & Africa 26 Italy 2,524 Group workforce 125,110 Working offshore 50,425 Iberia 4,812 India 41,019 Australia New Zealand Asia Pacific 3,748 Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 4

6. We need a more innovative approach  Three drivers  Increasing use of social media as comms tool in B2B  Crowded market demands smarter approaches to reach buyers  Customers want to choose how they consume content Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 6

8. Expert Connect added to website Latest publications Latest blog post & tweet http://www.capgemini.com/experts/ Filters Expert overlay Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 8

9. Related content Expert page Expert group page Events planned Social media links Related publications Twitter & blog feed Related experts Related videos Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 9

10. Advertising campaigns Advertising banners Landing page Expert page links Link to offer web page Offer & publication links Social media links Link to landing page Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 10

13. The last 18 months  Three significant moves as a result of what we’ve learnt  Intranet  Website  New ‘expert’ programme – at the heart of our communications Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 13

14.

15.

16.

21. On-boarding Experts

22. [What this pack includes] 1 Introduction to Social Media Partner 2 Introduction to Expert Connect 3 What are the roles & responsibilities of an Expert 4 Your current Social Profile 5 How can Social Media Partner help you? Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 22

24. Benefits • Closer external relationships • Differentiation • Supporting business • Digital expertise • Brand awareness • Internal buzz Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 24

25. Contact Tom Barton, Capgemini UK Insert contact picture tom.barton@capgemini.com twitter.com/tomsmiled uk.linkedin/in/twabarton Social Media in B2B Communications | 3 Dec 2013 Copyright © Capgemini 2013. All Rights Reserved 25

26. About Capgemini With more than 130,000 people in 44 countries, Capgemini is one of the world's foremost providers of consulting, technology and outsourcing services. The Group reported 2012 global revenues of EUR 10.3 billion. Together with its clients, Capgemini creates and delivers business and technology solutions that fit their needs and drive the results they want. A deeply multicultural organization, Capgemini has developed its own way of working, the Collaborative Business ExperienceTM, and draws on Rightshore ®, its worldwide delivery model. www.capgemini.com The information containedthis this presentation is proprietary. The information contained in in presentation is proprietary. © 2013 Capgemini. All rights reserved. Rightshore® is a© 2012 Capgemini.to Capgemini. trademark belonging All rights reserved.

Editor's Notes

We’re here to help you tell our story. But essentially our story is our client’s story: whether that’s EdF, or UK Government, or Burberry, or Royal Mail, or Met Police or RBS, to name only a few. What impact has Capgemini had to improve the way our clients interact with their customers? How has our intervention helped our clients optimise the way they work, and grow profitable and sustainable business? These are the stories we tell, through video, on conference platforms, online, in the media, and in print.

Capgemini as a b2 b storyteller pr moment_3 december 2013_external_version

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