BMC Motorsports is seeking sponsorship opportunities for its 2013 motocross and supercross season. It owns professional motocross and supercross teams and sees these sports as poised for major growth, similar to how NASCAR grew in popularity. BMC emphasizes the large fan bases of these sports, with millions of fans in the U.S., substantial live and television viewership numbers that are growing, and engaged social media audiences. It argues that sponsorship of its teams provides high visibility and marketing opportunities to reach these fans at low cost compared to other sports sponsorships.

1. 2012- 2013 SPONSORSHIP OPPORTUNITIES
8MCMoTORSPORTS
MOTOCROSS I SUPERCROSS

2. On behalf ofBMC Motorsports (BMC), Bmdy and I would like to extend our television and media exposure. The audience for action sports is the
appreciation to you for your consideration of the following partnership. difficult-to-reach, young, "hip" demographic that sets styles and trends.
Our professional Motocross and Supercross represents a dream that began seven In short: The value of this venue and minimal cost per exposure is unmatched.
years ago. 1his dream was to help transform professional dirt bike racing from a
sport on the fringe of mainstream events, to a refined marketing vehicle that can carry In 2012, AMA Pro Supercross/Motocross has become the fastest growing motor
the sponsorship equal to, and perhaps exceeding, NASCAR. sport event in the world. From on-site attendance at the races, to pit party
attendance, television ratings, digital platform views, and social media traffic, AMA
Since then, our efforts are taking shape as we have developed a sponsorship approach Pro Supercross/Motocross is experiencing record pace growth. Both live attendance
that affords the highest level of visibility, tangible sales returns, and unmatched and television viewership rose in 2011 to 774,000 and 13,494,000 respectively.
branding opportunities at a cost per impression unequaled by any competing
sponsorship medium. 1BE TIME TO ACT IS NOW. Motocross and Supercross are on the verge of
bursting into the realm of partnership gold only experienced by NASCAR. We will
1his approach will grow BMC from that single vision back in 2005 into a premier apply a commitment to our success and to our partners that no other racing team will
racing organization with multiple top ten riders and an expanded dream that deliver. When you join our racing family, we will share our capabilities and resources
encompasses the goal ofbecoming the biggest name in professional Supercross. We to help you win by reaching your marketing objectives with successful activation
are currently working on affinity arrangements with several of the finest corporations strategies for your brand and organization.
on one of the fastest growing stages in all of professional sports.
Once again, we appreciate your consideration.
As you may know, action sports are rapidly growing in popularity. More people now
watch the X -Games than the Olympics. In 2013, we will field teams to race in the
Monster Energy AMA Supercross series and the Lucas Oil AMA Pro Motocross
Championship. The Supercross season will kick off on January 5th at Angel Stadium
Best Regards,
Mik Carpenter
CJts- '_j,j~ Brady Carpenter
Co-Owner Co-Owner
in Anaheim, CA. BMC Motorsports BMC Motorsports
t: @mikcarpenter t: @BR_80
These sports are behind only NASCAR for live fan attendance and enjoy substantial

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5. MOTOCROSS I SUPERCROSS
The use of all media types are growing in the motorsports industry. The significant investment of
time building a social media audience was neglected in our industry, there is no question. But
BMC plans to change that trend. Our approach will yield definite returns on our partner's
investment, in terms of greater visibility as well as attracting new customers and clients.
According to Scarborough Sports Marketing, 12% of U.S. adults (28M) say they are "very, some-
what or a little bit interested" in Supercross (Fans) and 2% of U.S. adults (5M) say they are "very
interested" (Avid Fans).
Social media also plays an important role in the lifestyle of Supercross fans. U.S. adults who have
attended a Supercross event in the past 12 months are:
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6. 201_3 sea so V,
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January 5,2013
January 12,2013 Chase Field
January 19,2013 Dodgers Stadium
May 19,2012 FMF Hangtown Motocross Classic Sacramento, CA
January 26,2013 Oakland Coliseum
May 26,2012 Freeston Raceway Wortham, TX February2,2013
]une2,2012 Toyota Thunder Valley MX Lakewood, CO February9,2013
February16,2013
]une9,2012 FMF High Point Raceway Mt. Morris, PA
February23,2013 Georgia Dome
june 16,2012 Red Bull Budds Creek MX Mechanicsville, MD
March 2,2013
July7,2012 Red Bull RedBud MX Buchanan, Ml
March 9,2013
July 14,2012 Spring Creek MX Millville, MN March 16,2013
July 21,2012 Washougal MX Park Washougal, WA March 23,2013 Rogers Centre
Ap ril6,2013 Relian t Stadium
August 11,2012 Moto-X338 Southwick, MA
Ap ril13,2013 Metrodome
August 18,2012 Red Bull Unadilla MX New Berlin, NY
Ap ril 20, 2013
September, 1,2012 Steel City Raceway Delmont, PA
Ap ril27,2013
September 8, 2012 Lake Elsinore MX Lake Elsinore, CA May 4, 2013 Sam Boyd Stadium Las Vegas, NV EasVWest
In 2011, television ratings on SPEED increased which included eight live
broadcasts, up two from 2010, and CBS Sports provided nine hours of network coverage that
yielded a increase in ratings.

9. tVe V,eW NASC,AR
Alii Sports Announces Viewership up 300 P
MX Sports Pro Racing and Alli Sports Continue to Set Record N
Lucas Oil Pro Motocross Championship
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MORGANTOWN, W.Va. - MX Sports Pro Racing and Alli
the NBC Sports Group, announced today record-high viewership at
halfway-point of the 2012 Lucas Oil Pro Motocross Championsl;np, sanctioned by
._._ __ ....._._.._._ AMA Pro Racing. With a robust multi-platform offering, the senies has not' e nlY.
.. .__ ..
increased viewership over the season, but has also drawn in a loyal fan base that crosses broa8cast and digital
channels to maximize race-day visibility.
The Lucas Oil Pro Motocross Championship viewership, after the first six races, has increased 57 perEe
across all platforms. A top performer on the NBC Sports Network, it has also seen great sur;ess on NBC,
FUEL TV, and AlliSports.com. Notably this season, the series has already achieved status as the
second-most-watched program in the history of FUEL TV, an SO-percent increase in live tream starts with
over 400,000 for the year, a 300-percent growth in traffic to the series website on Allisports.com, and a
200-percent increase in video views.
"2012 has been a hugely-successful year for us thus far. We really have the most loyal fans in all of sport , "
said Davey Coombs, President ofMX Sports Pro Racing. "The distribution strategy we created for 2012 is
working, providing our audience with the complete sport experience through our multi-platform,
multi-channel offering. We have five races to go and are expecting continued success and guowth."
"Motocross has seen tremendous growth over the past few years, but this season viewership is at an all-time
high; we're really hitting our stride and seeing an extraordinary response from the audience across all
platforms," said Wade Martin, President of Alli Sports. "The series has exploded now with a cohes·ve
offering through the NBC Sports Group with programming on NBC and NBC Sports Netwo7 , support
through NBCSports.com and their streaming technology. We also have seen an increase in p amotion across
available sports group assets; all together and with FUEL TV, it makes this one of the best offerings to both
fans and brands in motorsports and action sports as a whole."
The Lucas Oil Pro Motocross Championship continues this weekend in Washougal, Wash, for the Peterson
CAT Washougal National and wraps up September 8th in Lake Elsinore, Calif. For a full lbroadcas listing
schedule, visit AlliSports.com/motocross.
Tickets for the remaining rounds of the 2012 Lucas Oil Pro Motocross Championship can I
www. allisports.com.
For additional information please visit AlliSports.com/motocross also, "like" the American Motocross
Facebook page, "follow" @AmericanMX on Twitter and Instagram for exclusive content and information on
the latest Lucas Oil Motocross news and developments.

10. "A BIG PART OF IT FOR US IS HOW WE BRING WHAT MONSTER
REPRESENTS- YOUTH, EXCITEMENT, ENERGY, FUN TO OUR FANS,"
-- BRUCE STJERNSTROM, MoNSTER ENERGY's VICE PRESIDENT

11. BMC marketing priorities are simple- clear messaging to enthusiastic targets. Your
logo will have prominent placement on team property including race bikes,
transporters, staff apparel, and of course, our riders. It will be nearly impossible to
watch a race on television, visit an extreme sports related website, pick up an enthusiast
magazine, or attend an event without seeing BMC Motorsports partner logos.
a v a ~Lab Le -p vo-p evt~es
• National media exposure through SPEED TV, CBS, NBC, NB G , ports, FH ELTV, a
vast Internet and digital network, and numerous high quality pri publi<ea" 1ons
extensively and specifically covering supercross and motocross
• Social media inclusion on Twitter, Facebook, and YouTube posts which can inclu e
custom video shoots featuring Partner promotions, "behind the soenes," etc.
• Distribution of partner marketing materials at events
• Transporter, tent canopy, skirt, test trailer, and pit vehicle graph· cs
• Team motorcycle graphics
• Team rider clothing
• T -shirts and apparel
• T earn staff uniforms
• Rider posters for use in scheduled autograph sessions
• Full access to and use of the team transporter and team hospitali
• VIP access to all events
• VIP access to hospitality area for entertaining guests
• Partner will have the right to conduct team related promotional
• Partner will have use of the team and rider's names, likeness, an
• Partner's product/service will be the official such product/service to
1._1._

13. Your investment and sponsorship in a Professional Motocross and Supercross team
will be based on the level of exposure you would like to have with our organization this
upcoming year:
TITLE PARTNER (1)- $250,000*
PRESENTING PARTNER (2)- $100,000*
PREMIER PARTNER (5)- $25,000
JUNIOR PARTNER (10)- $10,000
*Title and Presenting Partners receive top billing
The future of partnership marketing is realized through professional motocross and sut>erc:ross
sport in the U.S., professional motocross and supercross provide a consistent audience and :Ul1'tvl:r-,eJQ:>anldill£
reach your target audience.
Strategic alliances and corporate partners attract the world's leading marketers.
relationships with corporate partners interested in joining our racing family as primary and "'"'"'u'-J'"-u>, !J•""'
our partners, and always strive to exceed expectations.
Championship aspirations drive our riders and staff everyday. Consistency in our peJrto:rmap1:e
partners equals a profitable business opportunity and a the NASCAR
We are excited about the potential this partnership offers, and are focused on the
principle goal of providing our partners with the most return for every dollar invested.
Thank you for your consideration and your time.
We look forward to your investment in our program and a mutually profitable
relationship for years to come.
Mik Carpenter
Co-Owner
BMC Motorsports
t: @mikcarpen ter
8MCMoTORSPORTS
MOTOCROSS I SUPERCROSS
1_3