This document proposes an activation plan for Liquid Image at the Las Vegas Supercross and Hangtown Classic Motocross events. It would provide an activation space, staff, digital marketing, and use of celebrity athletes from Team Supercross.com/Honda to promote Liquid Image's brand and products. The goal is to generate 400,000 online impressions and drive online and offsite sales. Pricing provided is $8,900 for Las Vegas and $8,000 for Hangtown.

1. 201 2 Custom Campaign Liquid Image

3. Team Supercross.com/Honda
Spend one day at a Supercross or Motocross race and
the potential becomes crystal clear from today’s youth
to affluent thirty-something’s, their friends, families and
then some, the effect of branding sports enthusiasts at a
time when they are completely engulfed in the venue is
powerful.
L&Mc Racing is a professional Supercross and
Motocross Race Team founded in 2011 by one of the
most successful and powerful Team Managers in the
sport, Larry Brooks and legendary “King of Supercross”
Jeremy McGrath. The strategic partnership creates a
powerhouse team that combines Brooks’ unsurpassed
leadership skills with the racing talent an in-depth race
technology.

4. Where Are We Going And Why?
Activation Iniative : With Las Vegas being the last stop on the
Supercross tour it gives Liquid Image the opportunity to see the
sales and marketing potential of Supercross without the high
spend or commitment to team sponsorship.
Sam Boyd Stadium Las Vegas, Nevada May 5, 201 2
- Last stop on the 201 2 Supercross tour
- Always sold out with easy access to the pits
- Usually, good weather.
- Festive atmosphere
- Close to California and Liquid Image headquarters
Activation Iniative : Big crowds, pleasent weather and
good racing. The first stop on the tour offers it all. Hangtown
offers easy accsess to their raceway drawing big crowds.
Easy accsess to the pits offers customizable marketing
solutions not able to activate on vendor row.
Hangtown National May 1 9, 201 2
- First stop on the Lucas Oil Outdoor MX Series
- Close to Liquid Image home office
- Core fans of the sport
- Usually, good weather
- Big crowds due to location
- Easy transport and return of marketing material

5. We Have A Plan.... And We Have Done This Before.
Onsite Activation Plan : The plan to reach as many consumers
as possible is streamlined and simple using assets from
Supercross.com to help reduce the overhead cost that Liquid
Image would have to invest for the same ROI. Motocross is
about the fans and we invite the fans on to our footprint.
SX Interactive Will Provide For Onsite Marketing Efforts :
- Transport of marketing materials to Vegas.
- Transport of marketing materials to Hangtown.
- Two product educated staff members to manage and activate
campagin.
- 1 0x1 0 activation space underneath Team
Supercross.com/Honda.
- Flat Screen TV and all connections required for set up.
- Banner placement with in team area.
- Hospitality tickets to the event.
SX Interactive Will Provide For Online Marketing Efforts :
- 400,000 web impressions on Supercross.com
- Product review
- Online broadcast of product review on streaming page
- Live interview with Melanie on product from the event
- Product ad placement delivered through email newsletter
campaign.
- Off site sales development program during event

6. Social Media
We will use our influence to push your brand message prior and
during the event. Supercross.com has over 1 million subscribers
to it's network and that doesn't include celebrity athletes like
Jeremy McGrath. With our celebrity athletes involved in our
marketing campaigns our reach is over 2 million. Think of the
brand message we can deliver to a core demographic. Lets take
that infulence and point the traffic to drive sales.
Celebrity Athletes :
- Jeremy McGrath
- "Twitch" Jeremy Stenberg
- Ricky Johnson
- Matt Cook
Social Platforms:
- Twitter
- Facebook
-Instagram

7. Pricing
Otto Nebel
Las Vegas Supercross
O : 888 301 9462 1 6502
$8900. 00 C : 858 784 1 532
9am - 6pm otto@sxinteractive.com
Includes staff, set up/ tear down and all proposed actions.
Hangtown Classic Motocross
$8000.00
9am - 7pm
Includes staff, set up/. tear down and all proposed actions.
Customize :
Tell us what you want or what the budget is for your event
and we will work with you on fulfilling your goals.