This document discusses strategies for competing against free products from an Indian perspective. It presents several case studies of Indian companies that have successfully implemented business models like upselling premium features, cross-selling related products, charging third parties for access to users of free products, and bundling free or discounted offerings with paid products or services. Specific examples discussed include Gaana.com, Shaadi.com, Airtel Talk, FreeCharge, Ryan Air, SpiceJet, and Pizza Hut India.
Point Sum Average Peak Algorithm Detection of LTEAM Publications
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Point Sum Average Peak Algorithm Detection of LTEAM Publications
This paper proposes an improved detection algorithm for LTE Random Access preamble detection and evaluates the performance of the algorithm with respect to the performance of algorithms proposed in the literature using MDP metric.
A slide review of the article competing against free (HBR). This has been done in accordance with the requirements of the Brand Management course, MBA, IIM Lucknow
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
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This session aims to introduce the critical aspects of user story formulation like INVEST principle, requirements hierarchy in Agile - with focus on aspects related to Agile Testing, such that it fits into the overall theme of the event. Through an exercise, with Lego blocks, the session will address the following aspects: Testability of user stories and importance of acceptance criteria. Handling NFRs - either as part of acceptance criteria or a new user stories. DoD and accommodating testing efforts as part of user story estimation; Defects as user stories. Dependency management between user stories via story maps.
Talk including Demo for the learning objectives outlined above
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A slide review of the article competing against free (HBR). This has been done in accordance with the requirements of the Brand Management course, MBA, IIM Lucknow
Revisit the Strategies to Make Money with Free Apps.pdfTechugo
In today's world, the use of mobile devices has become a daily routine for many people. With the increase in demand for mobile apps, there are numerous opportunities to make money with free apps. However, it is crucial to revisit your strategies and ensure that you are following the right approach. This may involve incorporating ads, subscriptions, or offering in-app purchases. With the right tactics, you can effectively monetize your free app and generate a steady stream of revenue.
User Story Writing & Estimation For Testers By Mahesh VaradharajanAgile Testing Alliance
This session aims to introduce the critical aspects of user story formulation like INVEST principle, requirements hierarchy in Agile - with focus on aspects related to Agile Testing, such that it fits into the overall theme of the event. Through an exercise, with Lego blocks, the session will address the following aspects: Testability of user stories and importance of acceptance criteria. Handling NFRs - either as part of acceptance criteria or a new user stories. DoD and accommodating testing efforts as part of user story estimation; Defects as user stories. Dependency management between user stories via story maps.
Talk including Demo for the learning objectives outlined above
Third slide deck of six for Master's level course on Competitive Strategies Within and Between Platform Markets. This lecture introduces the concept of platform governance and discusses the delicate subject of value creation and value capture in platform ecosystems.
More info: http://www.strategyguide.nl/teaching/
2. Competing Against Free: Indian Perspective
Indians in general love free
products and freebies
3. Weapons they needed to win a head-to-head battle
An established
customer base
superior
product
features
A strong
reputation
– Brand
Value
In two-thirds of those
cases, the incumbents
made the wrong choice
They introduced their
own free offering too
quickly
Responded too slowly
Did nothing at all
The ubiquity of the profit-center structure
and mind-set
4. Assessing the Threat
Factors
affecting
Threat
The entrant’s
ability to cover its
costs quickly
enough
The speed with
which your paying
customers are
defecting
The rate at which
the number of users
of the free offering is
growing
Reasons for Entrant’s
Self Destruction
Fish Bone Diagram
Can’t convert nonpaying
customers into paying ones
Can’t cover costs
Can’t find a third party that will pay for access
Examples of Self
Destruction
6. Upsell
• Introduce a free basic offering to gain
widespread use and then charge for a
premium version
• Requirements
• Large enough user base to ensure profits
with low conversion rate
• A high percentage of users willing to pay
for the premium version
7. Gaana.com
Premium Account
• 6 months- Rs720
• Unlimited HD Download on iPad, iPhone, Android &
Windows Phone
• Stream in High Definition on web & mobile
• Listen songs in offline mode
• No Ads on web & mobile
• Download on 5 devices.
8. Shaadi.com
3 amazing features that make Shaadi.com
even better!
• Promote yourself to matches
• Drive responses via email, chat, phone & SMS
• Get featured, get noticed!
• Standout even more with Bold Listing &
Spotlight
• View additional Profile details
• View additional details and select better Matches
9. Airtel Talk
Free Charge
• App-to-app calls across the
world but within the airtel talk
community,
• Chat Instant Messaging
• Video calling & file sharing
Nominal Rates
• Call back number service from
India
• Calls to any landline & mobile
using airtel out calling feature
• SMS out service
10. Cross-Sell
Sell other products that are not directly related to
the free product
• Requirements
• Broad product line, preferably one that complements the
free product
• The ability through partnerships to sell a broad line of
products to users of the free product
• Cross subsidization: is the practice of charging
higher prices to one group of consumers in order to
subsidize lower prices for another group.
11. Ryan Air
• Offers roughly 25% of its
airline seats free but cross-sells
a variety of add-on-services
such as seat reservations and
priority boarding
• Onboard
• Food
• Scratch-card games
• Perfumes
• Digital Gadgets
12. SpiceJet
Here’s how you can book your
Re 1 ticket on Spicejet mobile
app:
Step 1: Download the Spicejet’s
mobile app on your smartphone
Step 2: Book one leg of a round
trip for Rupee 1 only.
Step 3: Book the return ticket of
the round trip at regular fares
Step 4: Confirm the booking
and make payment
16. • The average payment gateway
charges are typically in the
1.8-2% range
A recharge site makes a little
less around 0.5-1%.
• Another revenue stream is the
commission from brands on
redemption of their free coupons
offered by the recharge site.
REVENUE
MODEL