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TRANSFORMING         the way
      research delivers value




                      PMS 143   PMS 284
more p ressure t han ever
    evolve my team from delivering insight to delivering
  impact | understand what consumers want with so many
  access points today | have more eyes and ears, arms and
  legs, and hours in the day | get advice and partners who
   can tell me what they would do | find creative ways to
   cascade learning to everyone in my organization | add
     greater value to the organization with less budget.




                                      We hear you.
m ay we in troduce

   blueocean, a next-generation market intelligence
   firm, specializing in custom research, business
   intelligence, social media analysis, data mining and
   advanced analytics.

   Our 360 degree approach integrates learning from an
   array of relevant sources to capture the full customer
   voice and deliver more authentic, richer insights.
words we work by
       Challenge every piece of the research and
       service process to increase agility and value.

       Use resources from around the globe
       to work smarter and optimize research budgets.

       Fuel inspiration with the right team
       and ideas to ignite growth.

       Build valuable relationships and deliver
       unique experiences through personalized service.
elevati ng researc h value
 Decisions based on fragmented
 data > Better decisions based on
 an integrated 360 discovery.

 Receiving limited insights
 and lots of charts > Strategic
 partner with quality execution,
 insights, implications and
 recommendations.

 Too few dollars causing project
 constraints > Innovative
 approaches and working smarter.
(great) expe ctations
                                        Solid
                              of      know-how,
                      Fusion          stability
                              s
  Responsive          source
                             ing     and global
                     that br
    with a                              reach
                       new life
 respect for                 ting
                     to exis
  DEADLINES                  tion
                     informa




    Pers             Thoughtful
   con   onal
       sult   ,        and fact-
styl
      e at ing      based insights
 and      t
     atte uned      with a strong
to y      ntiv         business
     our        e
          need          acumen
                s
servic es and sp ecialities
                      =MENU
    Business
    - Customer experience    Product
      engagement            - Feature/price
    - Brand image and       optimization
      equity                - Concept screening
    - Shopper insights      - Product testing
                            - Package design testing
    Market
    - Opportunity assessment             FRES
    - Business and                            H
      competitive intelligence
                                 Augmentation
    - Trend identification       - Extension teams
    - Usage and attitudes        - On- and off-
    - Segmentation               shore applications
cust om made to order
                     xTen Team™
                     We build extension teams to meet
              Joe    your unique requirements, growing
                     and adapting as your needs change.
          3
                     Teams handle a variety of activities
         2%          providing consistent, reliable and
                     cost-advantaged delivery - keeping
          C
      recruited      you ahead of the curve and
    intuitive
         dedicated
      structured
                     increasing your human bandwidth.
the “i t” factor
                                               Survey
Integrated 360        o
                                              Research
Discovery™                         Data                    Consumer
                                  Mining                  Immersions
Our approach places customers
at the center of organizational
learning, balancing primary
research with the richness of       Social                 Mobile
other channels. Simply put,       Listening               Research
you receive a more complete
                                              Secondary
picture.
                                               Analysis
ma king “it” happen
We combine traditional ‘asking’ with new methods of
‘listening’ helping you hear your customers in the most natural,
impactful and cost-effective way whether through qualitative,
quantitative or innovative methods.

Our custom blend of the right techniques, the right time and
the right places, gives you fact-based insights and a thoughtful
perspective that delivers.

We are also fueled by loads of chocolate.
indu stries we call home
financial activities                                                                         consumer goods
                                      other services




                                                                   retail & restaurants




                                                                                          telecommunications
                                           leisure & hospitality
                  business services
                  professional &




                                                                                          technology &
                                                                   health services
covering th e globe
We can service you from here to
there and no matter where.
Our clients are top multi-nationals and
their research projects take us around
the globe. Active in over 60 countries,
including leading markets in North
America, Latin America, Europe and Asia,
we combine the talent, speed and cost
benefit of a flat world to deliver a unique
strategy that is always board room ready.
little bl ue book
Discover a fresh
approach to business
decision making as
we transform the
way your research
delivers value.

4835 E Cactus Road, #250   Vrindavan Tech Village
Scottsdale, AZ 85254 USA   Building 2A, Ground Floor East Tower
p: 602.441.2474            Sarjapur Outer Ring Road
e: cgrs@blueoceanmi.com    Bangalore, 560 037 INDIA
                           p: 91.80.41785800
11820 Northup Way, #E200   e: tech@blueoceanmi.com
Bellevue, WA 98005 USA
e: tech@blueoceanmi.com    www.blueoceanmi.com

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blueocean market intelligence corporate brochure

  • 1. TRANSFORMING the way research delivers value PMS 143 PMS 284
  • 2. more p ressure t han ever evolve my team from delivering insight to delivering impact | understand what consumers want with so many access points today | have more eyes and ears, arms and legs, and hours in the day | get advice and partners who can tell me what they would do | find creative ways to cascade learning to everyone in my organization | add greater value to the organization with less budget. We hear you.
  • 3. m ay we in troduce blueocean, a next-generation market intelligence firm, specializing in custom research, business intelligence, social media analysis, data mining and advanced analytics. Our 360 degree approach integrates learning from an array of relevant sources to capture the full customer voice and deliver more authentic, richer insights.
  • 4. words we work by Challenge every piece of the research and service process to increase agility and value. Use resources from around the globe to work smarter and optimize research budgets. Fuel inspiration with the right team and ideas to ignite growth. Build valuable relationships and deliver unique experiences through personalized service.
  • 5. elevati ng researc h value Decisions based on fragmented data > Better decisions based on an integrated 360 discovery. Receiving limited insights and lots of charts > Strategic partner with quality execution, insights, implications and recommendations. Too few dollars causing project constraints > Innovative approaches and working smarter.
  • 6. (great) expe ctations Solid of know-how, Fusion stability s Responsive source ing and global that br with a reach new life respect for ting to exis DEADLINES tion informa Pers Thoughtful con onal sult , and fact- styl e at ing based insights and t atte uned with a strong to y ntiv business our e need acumen s
  • 7. servic es and sp ecialities =MENU Business - Customer experience Product engagement - Feature/price - Brand image and optimization equity - Concept screening - Shopper insights - Product testing - Package design testing Market - Opportunity assessment FRES - Business and H competitive intelligence Augmentation - Trend identification - Extension teams - Usage and attitudes - On- and off- - Segmentation shore applications
  • 8. cust om made to order xTen Team™ We build extension teams to meet Joe your unique requirements, growing and adapting as your needs change. 3 Teams handle a variety of activities 2% providing consistent, reliable and cost-advantaged delivery - keeping C recruited you ahead of the curve and intuitive dedicated structured increasing your human bandwidth.
  • 9. the “i t” factor Survey Integrated 360 o Research Discovery™ Data Consumer Mining Immersions Our approach places customers at the center of organizational learning, balancing primary research with the richness of Social Mobile other channels. Simply put, Listening Research you receive a more complete Secondary picture. Analysis
  • 10. ma king “it” happen We combine traditional ‘asking’ with new methods of ‘listening’ helping you hear your customers in the most natural, impactful and cost-effective way whether through qualitative, quantitative or innovative methods. Our custom blend of the right techniques, the right time and the right places, gives you fact-based insights and a thoughtful perspective that delivers. We are also fueled by loads of chocolate.
  • 11. indu stries we call home financial activities consumer goods other services retail & restaurants telecommunications leisure & hospitality business services professional & technology & health services
  • 12. covering th e globe We can service you from here to there and no matter where. Our clients are top multi-nationals and their research projects take us around the globe. Active in over 60 countries, including leading markets in North America, Latin America, Europe and Asia, we combine the talent, speed and cost benefit of a flat world to deliver a unique strategy that is always board room ready.
  • 13. little bl ue book
  • 14. Discover a fresh approach to business decision making as we transform the way your research delivers value. 4835 E Cactus Road, #250 Vrindavan Tech Village Scottsdale, AZ 85254 USA Building 2A, Ground Floor East Tower p: 602.441.2474 Sarjapur Outer Ring Road e: cgrs@blueoceanmi.com Bangalore, 560 037 INDIA p: 91.80.41785800 11820 Northup Way, #E200 e: tech@blueoceanmi.com Bellevue, WA 98005 USA e: tech@blueoceanmi.com www.blueoceanmi.com