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Bluebird University
                                                 Core Competencies
             Event Production                       Content Development                            Marketing and Distribution


                                Solution Sets and Deliverables
                 Analytics               Communications                    Customer Loyalty                     Incentives

          •Business Intelligence       •Digital Printing                  •Coalition Marketing           •Goal-based Incentive Programs
          •Campaign Management         •Social Media Engine               •Direct Marketing              •Group Travel
          Analytics                    •Direct Mail                       •Points-based Rewards          •Merchandise Rewards
          •Marketing Mix Modeling      •Electronic Media                  •Data Management               •Online Performance Platforms
          •Marketing ROI               •Promotional Products              •Partnership Marketing         •Real-time Reporting
          •Predictive Modeling         •Web Design, Development


                 Learning                    Meetings                         Recognition              Strategic Consulting

          •Assessment and Evaluation   •Integration Conference Design      •Group Travel                 •Business Planning
          •Continuity of Learning      •Meeting Production                 •Merchandise Awards           •Channel Marketing
          •Courseware Development      •On-Site Logistics                  •Participant Support          •Consumer Marketing
          •eLearning                   •Site Sourcing                      •Service Awards               •Leadership Meetings
          •Webinar creation            •Seminar content and development    •Symbolic Awards              •Organizational Development
          •Facilitated Training                                                                          •Performance Blueprinting
          •Learning Platform


Wednesday, May 26, 2010

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Bluebird University Core Competencies

  • 1. Bluebird University Core Competencies Event Production Content Development Marketing and Distribution Solution Sets and Deliverables Analytics Communications Customer Loyalty Incentives •Business Intelligence •Digital Printing •Coalition Marketing •Goal-based Incentive Programs •Campaign Management •Social Media Engine •Direct Marketing •Group Travel Analytics •Direct Mail •Points-based Rewards •Merchandise Rewards •Marketing Mix Modeling •Electronic Media •Data Management •Online Performance Platforms •Marketing ROI •Promotional Products •Partnership Marketing •Real-time Reporting •Predictive Modeling •Web Design, Development Learning Meetings Recognition Strategic Consulting •Assessment and Evaluation •Integration Conference Design •Group Travel •Business Planning •Continuity of Learning •Meeting Production •Merchandise Awards •Channel Marketing •Courseware Development •On-Site Logistics •Participant Support •Consumer Marketing •eLearning •Site Sourcing •Service Awards •Leadership Meetings •Webinar creation •Seminar content and development •Symbolic Awards •Organizational Development •Facilitated Training •Performance Blueprinting •Learning Platform Wednesday, May 26, 2010