Molly Quell presented an introduction to blogging. She discussed what a blog is, common blogging platforms, topics to blog about, how to structure a blog, promoting a blog, developing an audience, and expectations for blogging. The presentation provided an overview of starting and maintaining a successful blog.

1. Blogging:
An Introduction
Presented by Molly Quell
Shell Outpost Expat Support Network
28 March 2013

2. About Me
Molly Quell
Molly Quell Consulting
www.mollyquell.com
Social media strategy, design, and
implementation services
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3. What Is A Blog?
Portmanteau for “Web” and “Log”
WEBlog
“Web site on which an individual or
group of users record
opinions, information, etc. on a regular
basis.”
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4. Who Blogs
• The Daily Dish
• Dooce
• Becker and Posner
• The Style Rookie
• Nomad Mom Diary
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5. Topic
• What are you passionate about?
• Professional Vs Personal
• Long Form Vs Short Form
• Photoblogging
• Videoblogging
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6. Platforms
• Blogger
• Wordpress.Com
• Wordpress.Org
• Tumblr
• LiveJournal/Dreamwidth
• TypePad/Squarespace
• Drupal/Joomla
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7. Visuals
• Keep It
Simple
• Teaching
Yourself
• Outsourcing
Ref: WDL
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8. Structure
• About You
• Contact
• Blogroll
• Archives
• Search Bar
• Related Posts
• Links To
Social Media Sites Ref: Wordpress
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9. Promotion
• Yourself
• Social Media
• Blog Directories
• Blogging Competitions
• Guest Post
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10. Search Engine Optimization
• What is SEO?
• How to improve
your SEO
• Is it worth it?
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11. Develop Community
• Find Similar Bloggers
• Online Communities
• Search Your Platform
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12. Privacy
• Your Blog
• Your Posts
• Your Identity
• Social Media
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13. Writing
• Style Guide
• Post Length
• Sentence And Paragraph Length
• Edit, edit, edit
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14. Commenters
• To Allow Or Not To Allow
• Responding To Feedback
• Dealing With Trolls
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15. What To Expect?
• Traffic
• Comments
• Money
• Personal
Reward
Ref: www.blogging.org
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16. Contact Info
My Contact Info
Website: www.mollyquell.com
Blog: www.themarketingsalon.com
LinkedIn: http://nl.linkedin.com/in/mollyquell
Twitter: @mollyrene
Facebook: www.facebook.com/mollyquell
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17. Super Awesome Things
Brought to you by the letters
M, R, and Q.