This document discusses leveraging blogs for business purposes. It covers choosing a blogging platform like WordPress, structuring a blog for success through editorial calendars and engaging content, and tracking blog performance. The second phase focuses on topic management, compelling content, tracking posts, and retaining readers. Choosing the right blogging tool depends on factors like hosting, integration with existing systems, and customization needs. Structuring for success involves planning through editorial calendars, creating audience-focused content, setting goals, and using keywords and headlines strategically.
My quick notes from Izeafest 2009. This fantastic event was full of info relevant, actionable information. Sorry for the formatting issuess -- apparently the "notebook" view doesn't translate so well to slideshare.
Search Engine Optimization and usability basics, tips and resources.
Presentation was delivered to the Canadian Association of Women Executives and Entrepreneurs (CAWEE.net) in January 2014.
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
Using social media for better reporting - Millie Khanna 2 of 2Millie Khanna
In today's world where people bring you the news through #socialmedia it is important for journalists to get the hang of social media and leverage it for better research & for furthering their reach. You can deliver news & opinions only after you reach your audience. Here are some #SEO #tips n tricks, and some social platforms that can be leveraged for this.
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
My quick notes from Izeafest 2009. This fantastic event was full of info relevant, actionable information. Sorry for the formatting issuess -- apparently the "notebook" view doesn't translate so well to slideshare.
Search Engine Optimization and usability basics, tips and resources.
Presentation was delivered to the Canadian Association of Women Executives and Entrepreneurs (CAWEE.net) in January 2014.
The Content Marketing in 5 Easy Steps presentation was delivered as a webinar by Susan Gunelius for Brainshark.com on April 11, 2012 and features information from two of her popular books, "Content Marketing for Dummies" and "30-Minute Social Media Marketing.".
Great social media execution is a powerful new weapon in Search Engine Optimization (SEO) that can lead to top search rankings for your company. Today, over 50% of Google searches for major brands turn up user-generated content, blog articles and other social media related content. However, most fail to deliver even close to the desired results.
Of the three pillars of SEO (content, architecture, and links), it’s the “link authority” pillar that’s usually the weakest. If only it weren’t so darned difficult and time-consuming to acquire high quality, relevant links! Yet without such links, you won’t be able to earn the trust, authority and importance required to rank well in search results, and your optimization efforts will fall short.
So, how do you solve this?
To answer that, author and consultant Stephan Spencer shares how to deploy a structured process via social media that can help your company be found – and stand out – in search engine results.
To contact Stephan directly or look at more of his videos, interviews, and articles, check out his website at www.stephanspencer.com
Using social media for better reporting - Millie Khanna 2 of 2Millie Khanna
In today's world where people bring you the news through #socialmedia it is important for journalists to get the hang of social media and leverage it for better research & for furthering their reach. You can deliver news & opinions only after you reach your audience. Here are some #SEO #tips n tricks, and some social platforms that can be leveraged for this.
An introduction to social media, delivered as part of my social media for social change series for the Wellesley Institute. Introduces the new media landscape, and basic information about RSS, blogs, Twitter, and other "getting started" platforms.
Cath Jeffs presents on Farmers and Cirl Buntings at a celebration of the work by farmers and food producers doing great things for Devon’s natural environment. 6th October 2012. http://www.devonfarmingfoodandnature.org
Getting the Content Right: Effective Messaging Over Email was presented at SES San Fransisco. It covers understanding your audience, setting your brand and working on headlines and messaging. It includes real examples of good and bad email marketing.
First of all many thanks Prof. Dr. Dilip Barad Sir for teaching Google Sites, helping me to learn Google Sites and encouraging me to create this presentation. This presentation is designed for young learners of ICT as a part of Their ELT Assignments. It's an introductory presentation which helps to understand while creating Google sites. It's a simple walk through kind of presentation while creating a Google Site. The intention behind creating this presentation is purely academic. Hope it helps the Learners. There's a lot to do.. Feel free to comment. Thanks.
Why should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.
You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
Cath Jeffs presents on Farmers and Cirl Buntings at a celebration of the work by farmers and food producers doing great things for Devon’s natural environment. 6th October 2012. http://www.devonfarmingfoodandnature.org
Getting the Content Right: Effective Messaging Over Email was presented at SES San Fransisco. It covers understanding your audience, setting your brand and working on headlines and messaging. It includes real examples of good and bad email marketing.
First of all many thanks Prof. Dr. Dilip Barad Sir for teaching Google Sites, helping me to learn Google Sites and encouraging me to create this presentation. This presentation is designed for young learners of ICT as a part of Their ELT Assignments. It's an introductory presentation which helps to understand while creating Google sites. It's a simple walk through kind of presentation while creating a Google Site. The intention behind creating this presentation is purely academic. Hope it helps the Learners. There's a lot to do.. Feel free to comment. Thanks.
Why should our company launch our global thought leadership program at SXSW? 500 + solo presentations and panels give non-famous, passionate people a chance to engage people and increase their own personal profile as well as the profile of our global network.
You won’t find another conference with the quality of innovative, creative big thinkers. 16,000 attendees last year. The best networking event for insanely curious, entrepreneurial thinkers. Plus great barbecue and Tex-Mex. What more do you need?
Establishing an effective Social Media presencePACE LEBANON
“This CSO coaching general strategy presentation on establishing an effective Social Media presence
is made possible by the generous support of the American people through the United States Agency
for International Development (USAID). The contents are the responsibility of Think Media Labs and
do not necessarily reflect the views of USAID or the United States government.”
Being Shareable: The Ingredients to Inherently Viral ContentSpendsetter
You can create content all day, but if no one sees it or shares it, what good did it do? The trick to breaking through the clutter is to compose social content that is inherently shareable. We all want to “go viral” but without meeting the threshold for shareability, “viral” isn’t possible.
In this webinar presentation, Jason Falls and Bradley Martin go over:
- The concept of Shareability
- The type of content and emotional triggers people ultimately respond to
- A set of steps you can take to better predict the elusive state of being “viral"
- And more
Slides from the Building a Social Media Plan workshop in Calgary & Edmonton, Alberta (November 2009).
Social media can be an incredible tool for your organization, providing you with direct communication channels, access to audience insight, and the ability to reach people all over the world.
But as the proliferation of social media platforms grow, participating can often be overwhelming and confusing. Join us as we take you through how to kick-start your organization's social media action plan.
Learn how to blog in 2013 - get rid of the "noise" of "should do this" and "should do that" and focus on the ONLY web property that you own: you website/blog. Get your blog working well first, and then use social media to draw people to various blog posts and offers. The works really well for senior living communities that are looking for a way to generate new leads from their website.
We get it. Our website is a process, not a project. Without a content plan redesign projects are just short-term fixes. We need content governance. But where does the process start? In this session, learn how to plan for content governance—managing content roles, responsibilities, processes, documentation, tools and training. Create a sustainable content plan stakeholders can buy into and a website that can survive day two of your website redesign launch.
Webinar: How to Research Influencers for Your Next Marketing CampaignMention
Are you one of the many marketers making influencer outreach a priority in 2016? If so, awesome for you!
The first step in influencer marketing is finding the right people to work with – it’s about quality, not quantity. One relevant, engaged influencer is always better than 10 random ones.
Paul May, co-founder of the influencer outreach platform BuzzStream, is teaching us how to research influencers to make sure we’re building a high-quality partnerships for marketing campaigns.
So your academic project is running successfully. Fantastic! Now it’s time to spread the word to your community and beyond. Social media is one of the most effective vehicles for doing just that. Looking to provoke discussions around your project? Secure more funding? Garner more publicity? Or just help people understand what you’re doing and why it’s important? There’s a (free!) social media tool for everything. We’re hosting two HP Catalyst online workshops to help you leverage social media to boost your project’s visibility and achieve your goals.
This first workshop will teach you all of the social media essentials, including:
• Defining your goals
• Building a solid social media identity
• Knowing and leveraging your various audiences
• Discovering what pages to follow
• Setting up your own Facebook and Twitter pages for your project
• Posting different types of content
• Creating and finding effective content to share
• Understanding what content to share in different platforms
• Connecting with your immediate community and global community
• Centralizing your social media platforms
You spend all this time curating content, but how do you get people to actually read it – better yet, share it?
Watch this webinar with data analytics experts WordStream Founder Larry Kim and BuzzSumo Director Steve Rayson to learn how to stop wasting time guessing how to do content marketing right and build a winning strategy based off proven data. You’ll leave with 5 easy data analytics tricks to amplify your content, get more shares, more traffic, and ultimately more conversions.
In this webinar you’ll learn how to use social analytics to answer to these 4 key questions:
- What topics are my audience interested in?
- How do they find my content?
- What format moves them to convert?
- What content works for my competitors
What is the TDS Return Filing Due Date for FY 2024-25.pdfseoforlegalpillers
It is crucial for the taxpayers to understand about the TDS Return Filing Due Date, so that they can fulfill your TDS obligations efficiently. Taxpayers can avoid penalties by sticking to the deadlines and by accurate filing of TDS. Timely filing of TDS will make sure about the availability of tax credits. You can also seek the professional guidance of experts like Legal Pillers for timely filing of the TDS Return.
Buy Verified PayPal Account | Buy Google 5 Star Reviewsusawebmarket
Buy Verified PayPal Account
Looking to buy verified PayPal accounts? Discover 7 expert tips for safely purchasing a verified PayPal account in 2024. Ensure security and reliability for your transactions.
PayPal Services Features-
🟢 Email Access
🟢 Bank Added
🟢 Card Verified
🟢 Full SSN Provided
🟢 Phone Number Access
🟢 Driving License Copy
🟢 Fasted Delivery
Client Satisfaction is Our First priority. Our services is very appropriate to buy. We assume that the first-rate way to purchase our offerings is to order on the website. If you have any worry in our cooperation usually You can order us on Skype or Telegram.
24/7 Hours Reply/Please Contact
usawebmarketEmail: support@usawebmarket.com
Skype: usawebmarket
Telegram: @usawebmarket
WhatsApp: +1(218) 203-5951
USA WEB MARKET is the Best Verified PayPal, Payoneer, Cash App, Skrill, Neteller, Stripe Account and SEO, SMM Service provider.100%Satisfection granted.100% replacement Granted.
Cracking the Workplace Discipline Code Main.pptxWorkforce Group
Cultivating and maintaining discipline within teams is a critical differentiator for successful organisations.
Forward-thinking leaders and business managers understand the impact that discipline has on organisational success. A disciplined workforce operates with clarity, focus, and a shared understanding of expectations, ultimately driving better results, optimising productivity, and facilitating seamless collaboration.
Although discipline is not a one-size-fits-all approach, it can help create a work environment that encourages personal growth and accountability rather than solely relying on punitive measures.
In this deck, you will learn the significance of workplace discipline for organisational success. You’ll also learn
• Four (4) workplace discipline methods you should consider
• The best and most practical approach to implementing workplace discipline.
• Three (3) key tips to maintain a disciplined workplace.
RMD24 | Debunking the non-endemic revenue myth Marvin Vacquier Droop | First ...BBPMedia1
Marvin neemt je in deze presentatie mee in de voordelen van non-endemic advertising op retail media netwerken. Hij brengt ook de uitdagingen in beeld die de markt op dit moment heeft op het gebied van retail media voor niet-leveranciers.
Retail media wordt gezien als het nieuwe advertising-medium en ook mediabureaus richten massaal retail media-afdelingen op. Merken die niet in de betreffende winkel liggen staan ook nog niet in de rij om op de retail media netwerken te adverteren. Marvin belicht de uitdagingen die er zijn om echt aansluiting te vinden op die markt van non-endemic advertising.
[Note: This is a partial preview. To download this presentation, visit:
https://www.oeconsulting.com.sg/training-presentations]
Sustainability has become an increasingly critical topic as the world recognizes the need to protect our planet and its resources for future generations. Sustainability means meeting our current needs without compromising the ability of future generations to meet theirs. It involves long-term planning and consideration of the consequences of our actions. The goal is to create strategies that ensure the long-term viability of People, Planet, and Profit.
Leading companies such as Nike, Toyota, and Siemens are prioritizing sustainable innovation in their business models, setting an example for others to follow. In this Sustainability training presentation, you will learn key concepts, principles, and practices of sustainability applicable across industries. This training aims to create awareness and educate employees, senior executives, consultants, and other key stakeholders, including investors, policymakers, and supply chain partners, on the importance and implementation of sustainability.
LEARNING OBJECTIVES
1. Develop a comprehensive understanding of the fundamental principles and concepts that form the foundation of sustainability within corporate environments.
2. Explore the sustainability implementation model, focusing on effective measures and reporting strategies to track and communicate sustainability efforts.
3. Identify and define best practices and critical success factors essential for achieving sustainability goals within organizations.
CONTENTS
1. Introduction and Key Concepts of Sustainability
2. Principles and Practices of Sustainability
3. Measures and Reporting in Sustainability
4. Sustainability Implementation & Best Practices
To download the complete presentation, visit: https://www.oeconsulting.com.sg/training-presentations
Affordable Stationery Printing Services in Jaipur | Navpack n PrintNavpack & Print
Looking for professional printing services in Jaipur? Navpack n Print offers high-quality and affordable stationery printing for all your business needs. Stand out with custom stationery designs and fast turnaround times. Contact us today for a quote!
Tata Group Dials Taiwan for Its Chipmaking Ambition in Gujarat’s DholeraAvirahi City Dholera
The Tata Group, a titan of Indian industry, is making waves with its advanced talks with Taiwanese chipmakers Powerchip Semiconductor Manufacturing Corporation (PSMC) and UMC Group. The goal? Establishing a cutting-edge semiconductor fabrication unit (fab) in Dholera, Gujarat. This isn’t just any project; it’s a potential game changer for India’s chipmaking aspirations and a boon for investors seeking promising residential projects in dholera sir.
Visit : https://www.avirahi.com/blog/tata-group-dials-taiwan-for-its-chipmaking-ambition-in-gujarats-dholera/
Business Valuation Principles for EntrepreneursBen Wann
This insightful presentation is designed to equip entrepreneurs with the essential knowledge and tools needed to accurately value their businesses. Understanding business valuation is crucial for making informed decisions, whether you're seeking investment, planning to sell, or simply want to gauge your company's worth.
Unveiling the Secrets How Does Generative AI Work.pdfSam H
At its core, generative artificial intelligence relies on the concept of generative models, which serve as engines that churn out entirely new data resembling their training data. It is like a sculptor who has studied so many forms found in nature and then uses this knowledge to create sculptures from his imagination that have never been seen before anywhere else. If taken to cyberspace, gans work almost the same way.
Discover the innovative and creative projects that highlight my journey throu...dylandmeas
Discover the innovative and creative projects that highlight my journey through Full Sail University. Below, you’ll find a collection of my work showcasing my skills and expertise in digital marketing, event planning, and media production.
VAT Registration Outlined In UAE: Benefits and Requirementsuae taxgpt
Vat Registration is a legal obligation for businesses meeting the threshold requirement, helping companies avoid fines and ramifications. Contact now!
https://viralsocialtrends.com/vat-registration-outlined-in-uae/
2. Blog Landscape
Blogs have come a long way
from personal pages and
basic formats.
Blogs have grown 14% per
year.
Blogger, WordPress and
Tumblr have a combined
unique visitor count of
approx. 80 million.
Leverage Your Content!
3. Phase 1, Start A Blog. Phase 2...
Phase 2
Topic management and
appropriate post intervals
How to create compelling
and engaging content
Tracking your blog posts and
ensuring success
Phase 1
Leveraging your staff for
content contribution
Using the right blog tool for
Retaining your blog readers
your business for future visits
4. The Right Tool For the Job
Hosted or On-Site?
– Blogger,WordPress.com,
Tumblr, etc.
Subdomain vs Directory
– blog.domain.com vs
domain.com/blog
CMS already in place?
– Drupal
– Joomla
– Custom CMS
– Custom blog software
8. Choosing a Platform
Self-hosted blogging platforms:
– WordPress
• Most common platform
• Very customizable
• Plug-ins add
functionality
– Movable Type
• Includes many
functions, like anti-
spam, RSS and
trackbacks, that are
plug-ins in WordPress
– CMS software
• Prepare for better site
integration
9. Phase 2: Structuring For Success
The 5 Ws of Structure
– When: Planning an
editorial calendar
– What: Creating
compelling and
engaging content
– Who: Finding and
managing writers
– Where:Tracking blog
posts and ensuring
success
– Why: Retaining your
blog readers for future
visits
10. Editorial Calendars
• Plan large or
multiple campaigns
• Promote special
events
• Avoid writer’s block
• Ensure resource
availability
• Brainstorm ideas
11. Editorial Calendar:
Social Media Calendar
Social Media Calendar Month Twitter Activity
Company Name: Facebook Activity
Who We are in 120 Characters: Linked In Activity
Who We're Talking To: Blog Activtiy
What We're Talking About: www.theloudfew.com
Sunday Monday Tuesday Wednesday Thursday Friday Saturday
Day # Day # Day # Day # Day # Day # Day #
Author: Author: Author: Author: Author:
Action: Topic: Topic: Find Influencers:
Author: Author: Author: Action:
Author:
Day # Day # Day # Day # Day # Day # Day #
Author: Author: Author: Author: Author:
Action: Topic: Topic: Find Influencers:
Author: Author: Author: Action:
Author:
Day # Day # Day # Day # Day # Day # Day #
Author: Author: Author: Author: Author:
Action: Topic: Topic: Find Influencers:
Author: Author: Author: Action:
Author:
Day # Day # Day # Day # Day # Day # Day #
Author: Author: Author: Author: Author:
Action: Topic: Topic: Find Influencers:
Author: Author: Author: Action:
Author:
Day # Day # Day # Day # Day # Day # Day #
Author: Author: Author: Author: Author:
Action: Topic: Topic: Find Influencers:
Author: Author: Author: Action:
Author:
End-of-Month Tasks: Review Measurement Data & Review Website Content for Accuracy
15. Audience
Who is your audience?
-Check demographics, locations (Google Analytics & Ad Planner)
-Understand motivation for visiting and buying
-Look for social signals (Likes, Re-tweets)
-What are their needs?
25. Attitude: Branding Questions
• What are your advantages?
• What’s your history?
• Who are the owners or
founders of your company?
• How do they influence
communication and presentation?
• How do you want to be seen?
• What has created a positive
impact in the past?
• What are your competitors
doing?
• Do you want to be like them or
take a contrasting tone?
28. Goals
What should the piece do?
• Establish as a leading source?
• Review an item?
• Raise awareness about an
issue?
• Get someone to buy or sign
up for a newsletter?
Should there be a call to action (buy
now/ subscribe here) in the text?
Are there sub-goals, like increasing
brand awareness?
29. Keywords
Base keywords off of your audience’s preferences and
your piece’s goals.
Items that are written starting from the keyword can
lack focus and easily become stilted.
Keywords inspire snappy, pertinent headlines. Headlines
can be re-worked after the content is finished for a
stronger correlation between article and title.
30. Headlines
“Tell ‘em what you’re going to tell them. Then tell them. Then tell them
what you just told ‘em” (accredited to CBS’s Paul White)
Copyblogger recommends the Four “U” Approach to headline writing:
• Useful: Is the promised message valuable to the reader?
• Ultra-specific: Does the reader know what’s being promised?
• Unique: Is the promised message compelling and remarkable?
• Urgent: Does the reader feel the need to read now?
31. Headline Examples
SES (Search Engine Strategies Conference) does a great job with
headlines:
Preview the SES San Francisco Speaker Lineup
• Useful/Ultra-specific: Speakers are the highlight of the conference
• Unique: Previews feel exclusive
SES San Francisco - Early Bird Expires Friday, July 13
• Useful/Urgent: discounts and savings with expiration date
• Ultra-specific/Unique: early bird savings
Only One Week Left until SES San Francisco
• Urgent: Timeliness adds pressure to read
32. The Recap
Share your toolbox by
communicating what we've
worked on to your writers:
-Audience
-Attitude/Branding guide
-Editorial calendar
-Goals for the piece
-Keywords
-Headline
33. Guidelines
Besides your prep work, consider
including:
•Person: Is this piece written as
the company (we at Company
Name) or as an independent
third party?
•Should the piece address the
reader directly?
•Anything to avoid
• Mentioning other sites, brand
names, negativity, searching
•Anything that this particular
piece should include that’s not
covered in the attitude or the
goals?
35. Tapping Internal Resources
Make it easy for employees to
share stories
-Set interview times
-Dictation software
-Contests for written
submissions
36. Where To Find Additional Support
Freelancers Bidding Sites Writing Sites
+High quality +Wide variety of quality with minimal +Set quality for set prices
+Personal attention filters +Options to work directly with writers
-High price +Wide variety of prices for a set price
-Long negotiations -Long negotiations +Quick turnaround
-No backups -Sort through multiple offers +Simple approval process
“Free Agents” -Unclear timelines -Can’t talk to writer beforehand
“Sports camp” “Scout” or “Tryouts”
37. Retaining Readers
RSS Feed Email Newsletters Social Media
Voracious readers More personal Large reach
Social media feeds Better tracking Engage community
38. Conclusion
• Understand as much as possible about your
audience
• Reflect your brand with your attitude
• Set goals for each piece of content
• Generate keywords and titles from goals
• Writing sites keep the process efficient
• Post to your blogging platform
• Follow up with comments and social media
Congratulations on your successful business blog!