The document outlines a plan to scale back blogging frequency to focus on higher ROI activities, increase guest posting on new blogs, leverage comments to engage 1000+ readers and drive traffic, create a free and paid ebook to build the email list and promote affiliate programs, conduct interviews for content, and explore offline promotion opportunities.
To improve search engine optimization and website rankings, the document provides tips such as creating unique, keyword-rich content with compelling titles and selecting targeted keywords. It also recommends updating content regularly, submitting the website to Google, and encouraging social sharing to increase traffic and search visibility.
This document provides 12 tips for publishing a successful ezine. It recommends including testimonials to build credibility, writing articles to share expertise and drive subscriptions, swapping ads and recommendations with other publishers for mutual promotion, offering bonuses to incentivize subscriptions, running subscriber-only deals and promotions, writing product reviews to benefit readers and earn affiliate commissions, recommending affiliate programs after establishing trust, promoting the ezine in email signatures and forums, and asking readers to forward issues to gain word-of-mouth promotion. The tips are aimed at growing an ezine's readership and monetizing it through various promotional strategies.
The document summarizes a presentation about how search and social media intersect. It discusses how social signals like shares and links are important ranking factors for Google search. It provides tips for businesses to succeed with search engine optimization (SEO) and social media, such as creating shareable content on topics relevant to their audience. The presentation includes a case study of how Adaptu uses social monitoring, influencers, and keyword targeting to get their content in front of the right people.
The document provides tips for on-page SEO, recommending including keywords in the URL, title tag, meta description, header tags, image alt tags, and throughout content with a 2.5% density. Posts should be between 400-1000 words, include the keyword in the first and last sentence with bold, italics or underlined, and link to a related external authority page. SEOmoz is recommended for beginners to learn more about search engine optimization basics.
This document discusses how to make money with Google AdSense. It outlines several advantages to using AdSense like its ease of setup and the ability to generate revenue through various means. It then describes different types of AdSense units that can be used like text, image, and link units as well as contextual ads. The document provides tips on positioning ads carefully on pages and generating traffic through writing interesting, focused content on a consistent basis. It warns against clicking on your own ads.
The document outlines a plan to scale back blogging frequency to focus on higher ROI activities, increase guest posting on new blogs, leverage comments to engage 1000+ readers and drive traffic, create a free and paid ebook to build the email list and promote affiliate programs, conduct interviews for content, and explore offline promotion opportunities.
To improve search engine optimization and website rankings, the document provides tips such as creating unique, keyword-rich content with compelling titles and selecting targeted keywords. It also recommends updating content regularly, submitting the website to Google, and encouraging social sharing to increase traffic and search visibility.
This document provides 12 tips for publishing a successful ezine. It recommends including testimonials to build credibility, writing articles to share expertise and drive subscriptions, swapping ads and recommendations with other publishers for mutual promotion, offering bonuses to incentivize subscriptions, running subscriber-only deals and promotions, writing product reviews to benefit readers and earn affiliate commissions, recommending affiliate programs after establishing trust, promoting the ezine in email signatures and forums, and asking readers to forward issues to gain word-of-mouth promotion. The tips are aimed at growing an ezine's readership and monetizing it through various promotional strategies.
The document summarizes a presentation about how search and social media intersect. It discusses how social signals like shares and links are important ranking factors for Google search. It provides tips for businesses to succeed with search engine optimization (SEO) and social media, such as creating shareable content on topics relevant to their audience. The presentation includes a case study of how Adaptu uses social monitoring, influencers, and keyword targeting to get their content in front of the right people.
The document provides tips for on-page SEO, recommending including keywords in the URL, title tag, meta description, header tags, image alt tags, and throughout content with a 2.5% density. Posts should be between 400-1000 words, include the keyword in the first and last sentence with bold, italics or underlined, and link to a related external authority page. SEOmoz is recommended for beginners to learn more about search engine optimization basics.
This document discusses how to make money with Google AdSense. It outlines several advantages to using AdSense like its ease of setup and the ability to generate revenue through various means. It then describes different types of AdSense units that can be used like text, image, and link units as well as contextual ads. The document provides tips on positioning ads carefully on pages and generating traffic through writing interesting, focused content on a consistent basis. It warns against clicking on your own ads.
Increase Your Sales, Leads & Website Traffic in 2013Purple Trout, LLC
Purple Trout, LLC presentation on how businesses can increase sales, leads and website traffic in 2013. Tips included how to look at Google Analytics in a different way to uncover potential traffic possibilities; how to improve clicks, conversions and ROI in paid search (Google Adwords); how to improve your social media efforts in Facebook, Google+, Twitter, LinkedIn, YouTube and more; how to increase your SEO efforts for more effective results.
The document provides tips for making $680 per month from a single blog using Google AdSense. It recommends focusing on one niche, creating quality and unique content, making the blog interactive for comments, learning AdSense placement techniques, blogwalking to related sites, giving free downloads to visitors, optimizing the blog for search engines through on-page SEO and social media promotion, and maintaining the blog for at least 3 months despite a lack of early revenue. It also lists the plugins and tools used to build and optimize the example blog.
Blogging can help businesses get noticed on Google, drive more sales, and earn more cash. According to surveys, 60% of businesses that blog acquire more customers. Blogging helps build trust as an expert and fuels SEO by providing fresh content that search engines reward. It also helps social networking and sharing. In 2016, more shares led to higher Google rankings. Blogging creates free PR by establishing expertise. The ROI is high with low costs that reach a wide network of followers. Regular blogging launches new "mini websites" that build brand awareness and ranking over time.
This document provides an overview of key differences between writing for print versus writing for the web. It discusses how web users read differently than print readers, focusing more on scanning than in-depth reading. It also outlines best practices for web writing, including using concise and scannable content, breaking up long-form writing into sections, emphasizing key terms, and optimizing content for search engines through keywords and headlines. The document concludes by discussing blogs and how to engage audiences through a clear focus and voice that provides relevant and current information.
This document provides 12 tips for publishing a successful ezine, including posting testimonials to build credibility, writing articles to share expertise and drive subscriptions, swapping ads and recommendations with other publishers for mutual promotion, offering bonuses to incentivize subscriptions, writing product reviews to benefit readers and earn affiliate commissions, and promoting the ezine through signature files and by asking readers to forward issues. The tips are meant to help ezine publishers increase their readership and make money through various promotional strategies.
Real Estate Blogs: How to dominate your market with your blogEasy Agent Pro
Are you looking to get more leads from your real estate blogs?
This webinar presentation is 100% focused on giving you the tools you need to succeed at blogging in real estate. You can find the full webinar recording here: https://www.easyagentpro.com/blog/real-estate-blogging-webinar/
Kevin Bates and Thue Madsen presented a webinar on power boosting Facebook posts. They discussed how organic Facebook reach has been declining so businesses need to boost their posts to reach more people. They covered how to set up targeting for different audience types including interests, website behaviors, and lookalikes. They also explained how to structure Facebook ad campaigns and set up campaigns, ad sets, audiences, ads, and conversion pixels. They provided an example customer journey and recommendations on getting started with power boosting posts.
Content is King: Build Your Brand with Blogging & EmailBlue Sky Factory
Valuable content --> inbound links. Inbound links --> leads. Leads --> sales.
It all starts with content. By providing your audience with valuable, relevant information, your company will benefit from inbound link love and ultimately more sales. Unfortunately many marketers get stuck in the planning phase. "What type of content do I share? What channels do I use to share? How do I best promote the content?"
Michael Brenner, CEO of the Marketing Insider Group joins Steve Rayson of BuzzSumo to discuss Content Marketing ROI. In the presentation Michael covers:
- The importance of content ROI
- Content objectives and the buyer journey
- Ten powerful ways to improve your returns
- How to track and prove ROI
#ContentROI
Mass Transmit Broadcast Blog Case StudyMass Transmit
The document outlines Mass Transmit's blog strategy to position themselves as email marketing experts, increase their brand awareness, and generate new leads and business. Their goals are to write search engine friendly and shareable content on topics that educate clients and attract leads. Results showed the blog drives 72% of site traffic, generates over 1,000 social shares and backlinks, has over 1,000 email subscribers, and generated 7 new clients in the past year.
A quick explanation of what inbound marketing is, why we need it and how it can transform your company. Then a dive in to buyer personas, attracting visitors and converting leads.
The document discusses various topics related to blogging including reasons for starting a blog, how popular blogging has become, the anatomy and structure of blogs, types of blog posts, ideas for finding content, tips for writing posts, tracking visitors, monetizing blogs through advertising, and getting started with blogging.
The business of blogging: How to make your blog part of your marketing stategyKerry Sauriol
The document discusses the benefits of blogging for businesses, including creating dialogue with customers, sharing expertise, and increasing searchability. It recommends identifying goals and audience for the blog. Content should be expert, on a sustainable schedule, and used to grow social media presence. Editorial calendars can align blogging with marketing plans. Posts should have catchy titles, be 250-500 words, and include visuals. Blogging may not directly lead to sales but can generate leads over time. Its impact should be measured long-term rather than with short-term expectations.
The Fundamentals of Blogging 2014 - Class #3 HubSpot Inbound Academy Certific...Sorin Magureanu
Blogging is critical to inbound success.
Blog posts not only allow you to demonstrate thought leadership, they allow you to educate your prospects, answer their questions and solve their problems.
Blog posts are also incredible at enhancing the search engine optimization of your website and help to generate more visits, leads and customers. In this class, you'll learn how to utilize your own blog to achieve your business goals.
This class fits into the "Attract" stage of Inbound Methodology - we write blog posts to attract the right kind of website visitors to our site.
http://academy.hubspot.com/inbound-marketing-certification/attract/blogging
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
This document provides an overview of internet marketing strategies and tactics covered by Owerly.com, including SEO, paid advertising, social media, content creation and distribution. It also describes how to bring various tactics together into a comprehensive marketing plan. Owerly offers online courses and tutorials on these topics through a monthly membership with access to their entire library of materials for $19.95 per month. They guarantee the membership can be cancelled at any time with no long term commitment.
Inbound Marketing - SMEI Social Media Roadshow Feb 2009HubSpot
Mike Volpe, VP of Marketing at HubSpot, gives a presentation on inbound marketing 101. He discusses the differences between outbound and inbound marketing. Some of the four tips for inbound marketing that he outlines include publishing content like blogs, videos and eBooks rather than advertising, focusing on search engine optimization, and leveraging social media. He also provides several case studies of companies that successfully used inbound marketing strategies.
How to Coach Your Clients to Blogging SuccessHubSpot
This document outlines steps for blogging success, including conducting keyword research, writing different types of blog content on a publishing schedule, optimizing posts, promoting posts on social media, and analyzing post performance. It encourages mixing up post types from basic to in-depth. Guidance is provided on tracking metrics like pageviews, comments, and inbound links. The document promotes HubSpot software and training resources to help agencies provide blogging and inbound marketing services to clients.
Paul Fabretti Blogging Presentation 11th April 2008InBlackandWhite
The document discusses corporate blogging, including what a corporate blog is, types of business blogs, how to structure a corporate blog, how to promote a business blog, and common fears about business blogging. It provides examples of companies that blog and explores how blogging can be used internally in a company. Key topics covered include the benefits of blogging, how to engage audiences and build communities, and overcoming fears about time commitment, legal issues, and lack of control.
Increase Your Sales, Leads & Website Traffic in 2013Purple Trout, LLC
Purple Trout, LLC presentation on how businesses can increase sales, leads and website traffic in 2013. Tips included how to look at Google Analytics in a different way to uncover potential traffic possibilities; how to improve clicks, conversions and ROI in paid search (Google Adwords); how to improve your social media efforts in Facebook, Google+, Twitter, LinkedIn, YouTube and more; how to increase your SEO efforts for more effective results.
The document provides tips for making $680 per month from a single blog using Google AdSense. It recommends focusing on one niche, creating quality and unique content, making the blog interactive for comments, learning AdSense placement techniques, blogwalking to related sites, giving free downloads to visitors, optimizing the blog for search engines through on-page SEO and social media promotion, and maintaining the blog for at least 3 months despite a lack of early revenue. It also lists the plugins and tools used to build and optimize the example blog.
Blogging can help businesses get noticed on Google, drive more sales, and earn more cash. According to surveys, 60% of businesses that blog acquire more customers. Blogging helps build trust as an expert and fuels SEO by providing fresh content that search engines reward. It also helps social networking and sharing. In 2016, more shares led to higher Google rankings. Blogging creates free PR by establishing expertise. The ROI is high with low costs that reach a wide network of followers. Regular blogging launches new "mini websites" that build brand awareness and ranking over time.
This document provides an overview of key differences between writing for print versus writing for the web. It discusses how web users read differently than print readers, focusing more on scanning than in-depth reading. It also outlines best practices for web writing, including using concise and scannable content, breaking up long-form writing into sections, emphasizing key terms, and optimizing content for search engines through keywords and headlines. The document concludes by discussing blogs and how to engage audiences through a clear focus and voice that provides relevant and current information.
This document provides 12 tips for publishing a successful ezine, including posting testimonials to build credibility, writing articles to share expertise and drive subscriptions, swapping ads and recommendations with other publishers for mutual promotion, offering bonuses to incentivize subscriptions, writing product reviews to benefit readers and earn affiliate commissions, and promoting the ezine through signature files and by asking readers to forward issues. The tips are meant to help ezine publishers increase their readership and make money through various promotional strategies.
Real Estate Blogs: How to dominate your market with your blogEasy Agent Pro
Are you looking to get more leads from your real estate blogs?
This webinar presentation is 100% focused on giving you the tools you need to succeed at blogging in real estate. You can find the full webinar recording here: https://www.easyagentpro.com/blog/real-estate-blogging-webinar/
Kevin Bates and Thue Madsen presented a webinar on power boosting Facebook posts. They discussed how organic Facebook reach has been declining so businesses need to boost their posts to reach more people. They covered how to set up targeting for different audience types including interests, website behaviors, and lookalikes. They also explained how to structure Facebook ad campaigns and set up campaigns, ad sets, audiences, ads, and conversion pixels. They provided an example customer journey and recommendations on getting started with power boosting posts.
Content is King: Build Your Brand with Blogging & EmailBlue Sky Factory
Valuable content --> inbound links. Inbound links --> leads. Leads --> sales.
It all starts with content. By providing your audience with valuable, relevant information, your company will benefit from inbound link love and ultimately more sales. Unfortunately many marketers get stuck in the planning phase. "What type of content do I share? What channels do I use to share? How do I best promote the content?"
Michael Brenner, CEO of the Marketing Insider Group joins Steve Rayson of BuzzSumo to discuss Content Marketing ROI. In the presentation Michael covers:
- The importance of content ROI
- Content objectives and the buyer journey
- Ten powerful ways to improve your returns
- How to track and prove ROI
#ContentROI
Mass Transmit Broadcast Blog Case StudyMass Transmit
The document outlines Mass Transmit's blog strategy to position themselves as email marketing experts, increase their brand awareness, and generate new leads and business. Their goals are to write search engine friendly and shareable content on topics that educate clients and attract leads. Results showed the blog drives 72% of site traffic, generates over 1,000 social shares and backlinks, has over 1,000 email subscribers, and generated 7 new clients in the past year.
A quick explanation of what inbound marketing is, why we need it and how it can transform your company. Then a dive in to buyer personas, attracting visitors and converting leads.
The document discusses various topics related to blogging including reasons for starting a blog, how popular blogging has become, the anatomy and structure of blogs, types of blog posts, ideas for finding content, tips for writing posts, tracking visitors, monetizing blogs through advertising, and getting started with blogging.
The business of blogging: How to make your blog part of your marketing stategyKerry Sauriol
The document discusses the benefits of blogging for businesses, including creating dialogue with customers, sharing expertise, and increasing searchability. It recommends identifying goals and audience for the blog. Content should be expert, on a sustainable schedule, and used to grow social media presence. Editorial calendars can align blogging with marketing plans. Posts should have catchy titles, be 250-500 words, and include visuals. Blogging may not directly lead to sales but can generate leads over time. Its impact should be measured long-term rather than with short-term expectations.
The Fundamentals of Blogging 2014 - Class #3 HubSpot Inbound Academy Certific...Sorin Magureanu
Blogging is critical to inbound success.
Blog posts not only allow you to demonstrate thought leadership, they allow you to educate your prospects, answer their questions and solve their problems.
Blog posts are also incredible at enhancing the search engine optimization of your website and help to generate more visits, leads and customers. In this class, you'll learn how to utilize your own blog to achieve your business goals.
This class fits into the "Attract" stage of Inbound Methodology - we write blog posts to attract the right kind of website visitors to our site.
http://academy.hubspot.com/inbound-marketing-certification/attract/blogging
Blogging is critical to inbound marketing success. Blog posts not only allow you to demonstrate thought leadership, but they allow you to educate your prospects, answer their questions and solve their problems. Blog posts are also incredible at enhancing the search engine optimization of your website. They help to generate more visits, leads and customers.
This presentation is part of HubSpot's complimentary Inbound Certification. Get started at: http://academy.hubspot.com/certification
This document provides an overview of internet marketing strategies and tactics covered by Owerly.com, including SEO, paid advertising, social media, content creation and distribution. It also describes how to bring various tactics together into a comprehensive marketing plan. Owerly offers online courses and tutorials on these topics through a monthly membership with access to their entire library of materials for $19.95 per month. They guarantee the membership can be cancelled at any time with no long term commitment.
Inbound Marketing - SMEI Social Media Roadshow Feb 2009HubSpot
Mike Volpe, VP of Marketing at HubSpot, gives a presentation on inbound marketing 101. He discusses the differences between outbound and inbound marketing. Some of the four tips for inbound marketing that he outlines include publishing content like blogs, videos and eBooks rather than advertising, focusing on search engine optimization, and leveraging social media. He also provides several case studies of companies that successfully used inbound marketing strategies.
How to Coach Your Clients to Blogging SuccessHubSpot
This document outlines steps for blogging success, including conducting keyword research, writing different types of blog content on a publishing schedule, optimizing posts, promoting posts on social media, and analyzing post performance. It encourages mixing up post types from basic to in-depth. Guidance is provided on tracking metrics like pageviews, comments, and inbound links. The document promotes HubSpot software and training resources to help agencies provide blogging and inbound marketing services to clients.
Paul Fabretti Blogging Presentation 11th April 2008InBlackandWhite
The document discusses corporate blogging, including what a corporate blog is, types of business blogs, how to structure a corporate blog, how to promote a business blog, and common fears about business blogging. It provides examples of companies that blog and explores how blogging can be used internally in a company. Key topics covered include the benefits of blogging, how to engage audiences and build communities, and overcoming fears about time commitment, legal issues, and lack of control.
The document discusses the benefits and best practices of blogging for B2B companies. It recommends that businesses use blogging to educate their target audience, gain trust, and establish authority. Some key tips include understanding buyer personas, creating shareable and problem-solving content, using calls-to-action and focusing on metrics like article views and lead generation to measure success. Regular blogging can increase website visitors by 55% and lead conversion by 70% according to the document.
Social Media has exploded into our lives and media consciousness. This presentation will explore practical business applications to deliver real bottom line profitability. Jay Berkowitz, CEO, Ten Golden Rules
The document discusses inbound marketing strategies for businesses. It recommends creating and optimizing content like blogs, videos and social media posts to attract organic traffic. It also emphasizes regularly publishing shareable, valuable content and optimizing content for search engines and social media. The document provides tips for blogging, social media engagement, SEO, offers and calls to action to convert visitors into leads and customers.
2. 200 to 300 Words Sixty-second attention span Simple construction One to three points Relevant Contextual and Empowering Actionable Practical and Realistic EDITORIAL POLICY My Wealth Campaign
3. 200 to 300 Words Sixty-second attention span Simple construction One to three points Relevant Contextual and Empowering Actionable Practical and Realistic EDITORIAL POLICY ONE PEER ONE BLOG PER WEEK PEER OR PRO ALL EQUAL QUALITY OVER QUANTITY My Wealth Campaign
4. Educate Information + Action = Education Information – Action = Entertainment Empower Practical Call to Action Available Resources BLOGGING OBJECTIVE 1. My Wealth Campaign
5. Attract Engagement Quality of your Conversation Clear Call to Action Available Support Links and Signature Author name and profile link (automatic) Two-line Signature with Mini-logo (recommended) A blog is an engaging and empowering advertisementwith an enduring shelf-life. BLOGGING OBJECTIVE 2. My Wealth Campaign