Many brands are still unsure how, or even whether, they should use blogs. This presentation gives practical tips and real-life case studies on how businesses can use the 21st Century's version of the Guttenberg press.

1. July 2009 Blogging: A Practical Guide 1 Blogging: A Practical Guide Ciarán Norris: Director, Mindshare SocialMedia8

2. Mindshare SocialMedia8 – Our Services July 2009 2 Blogging: A Practical Guide Influencer Identification Research & Outreach Conversational & Buzz Tracking Natural Seeding & Social Media Optimization Social Media Tracking & Viral Tracking Services Paid Seeding & Social Media Advertising Viral Widgets & Content

3. Agenda What blog? How blog? Who blog? Twhatter? July 2009 Blogging: A Practical Guide 3

4. 8/24/2009 Sample Footer Text Here 4

5. What Is A Blog Exactly? 8/24/2009 Blogging: A Practical Guide 5

6. Somewhere For Silly Pictures Of Cats?

7. Blogs Are Simply Publishing Tools Blogs Are Just Publishing Tools

8. What Does This Mean? So forget about blogs and bloggers and blogging and focus on this - the cost and difficulty of publishing absolutely anything, by anyone, into a global medium, just got a whole lot lower. And the effects of that increased pool of potential producers is going to be vast Clay Shirky, 2004 8/24/2009 Blogging: A Practical Guide 8

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10. How Should I Blog? Who Should I Blog Like? July 2009 Blogging: A Practical Guide 10

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12. There is no right or wrong way… No ‘too short’ or ‘too long’… A few tips though. July 2009 Blogging: A Practical Guide 12

13. Make Them Searchable July 2009 Blogging: A Practical Guide 13

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15. “Mourning crowds converge on Vatican” Damouns on flickr

16. “Pope dies” jetalone on flickr

17. Make Them Of The Moment July 2009 Blogging: A Practical Guide 17

18. Make Them Of The Moment July 2009 Blogging: A Practical Guide 18

23. Make Them Engaging July 2009 Blogging: A Practical Guide 23

25. Make Them Shocking July 2009 Blogging: A Practical Guide 25

26. Make Them Controversial. Maybe July 2009 Blogging: A Practical Guide 26

29. Make Lists July 2009 Blogging: A Practical Guide 29

30. The Finishing Touch

31. The Finishing Touch

32. Make Them Linky July 2009 Blogging: A Practical Guide 32

33. The Finishing Touch

35. The Finishing Touch

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40. Make Them Useful July 2009 Blogging: A Practical Guide 40

41. MAKE THEM USEFUL

42. Make Them Varied July 2009 Blogging: A Practical Guide 42

43. MAKE THEM VARIED

44. MAKE THEM VARIED

45. MAKE THEM VARIED

46. MAKE THEM VARIED

47. MAKE THEM VARIED

48. MAKE THEM VARIED

49. What Is Twitter? It’s just like Facebook status updates, right? July 2009 Blogging: A Practical Guide 49

50. What Is Twitter? July 2009 Blogging: A Practical Guide 50 Twitter [is] the crack cocaine of communication right now (addictive; likely to induce a certain amount of narcissism & vertigo) Comment: We Are Social blog

51. Twitter Is Just A Communications Tool

52. Ways Of Using Twitter July 2009 Blogging: A Practical Guide 52

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57. Happy Blogging & Twitter July 2009 Blogging: A Practical Guide 57

58. HAPPY BLOGGING & TWEETING

59. Questions? Ciarán Norris ciaran.norris@mindshareworld.com July 2009 Blogging: A Practical Guide 59