350 million people are on Facebook, 76 million are on Linked In, and the Tweeters are growing at an exponential rate. Social Media is not a fad, but an inevitable medium of future business communication. Yet some people are full of star-gazed cyber myths of becoming overnight millionaires or making their brand an overnight internet phenomenon. Some have the improper expectation that it’s the next “escalator” to success. It’s important to understand the reality of what social media will and won’t do and, most importantly, how to use social media effectively in your business. Social media expert Rory Vaden shares the discipline of managing these new tools to get real results for your business. After hearing Rory’s entertaining and educational program, your audience will: - Understand blogs, Facebook, Linked In, and Twitter and how to use them for business. - Know how to grow their personal network to generate warm business leads. - Be able to use social media for free marketing, brand building, and effective follow up. - Create a 30 minute to-do list for how to maximize their daily social media use. - Be more disciplined and Take the Stairs more often in the mall, the airport, and in life situations.

1. Bloggers Take the Stairs The truth about making social media work for your business Rory Vaden

6. Bloggers Take the Stairs Making social media work for you WHY START SELLING WITH SOCIAL MEDIA? C. LEAD GENERATION – Social media is an example of the same old PRINCIPLE applied in a new way. Just like working your SPHERE of influence now, it’s about investing into relationships and then ASKING for the sale or for referrals. D. FOLLOW UP - The more immediate value of web work is not as much in getting NEW customers as it is with getting REPEAT business. We all struggle to stay in touch with our past customers and Facebook, LinkedIn, and Twitter provide a CENTRALIZED, consistent and free way to do that. E. EXPERT POSITIONING – People always want to buy from the people they think are the best. Even if you’re the FIDUCIARY of good information – rather than the creator of it – your clients will grow to TRUST YOU! TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

7. Bloggers Take the Stairs Making social media work for you WHY START SELLING WITH SOCIAL MEDIA? F. SEARCH ENGINE OPTIMIZATION – Google and the other search engines score blogs and other internet sites very high because they are UPDATED frequently. LinkedIn profiles, in particular, come up very high when someone Googles your name, so make sure your profile is PROFESSIONAL and up to date. TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

8. Bloggers Take the Stairs Making social media work for you WHY START SELLING WITH SOCIAL MEDIA? G. SELLING TANGIBLE PRODUCTS – Develop products for sale that are “ TANGIBLE.” Books, CDs, MP3 Downloads, Webinars, Tele-conferences, etc. Once people trust you, they come to want more information and may be willing to pay for it. TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

9. Rory’s Blog: www.takethestairstour.com

10. Bloggers Take the Stairs Making social media work for you WHY START SELLING WITH SOCIAL MEDIA? G. SELLING TANGIBLE PRODUCTS – Develop products for sale that are “ TANGIBLE.” Books, CDs, MP3 Downloads, Webinars, Tele-conferences, etc. Once people trust you, they come to want more information and may be willing to pay for it. H. LISTENING – Another highly underestimated value of these platforms is that they provide an uninhibited platform for people to voice their honest opinions. One-way ADVERTISING is out-dated; the next generation is about two-way COMMUNICATION . TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

13. Recommendations TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

15. Profile – www.roryonlinkedin.com

17. Applications

19. TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

24. TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

27. Rory’s Blog: www.takethestairstour.com

29. Tweet Types – www.roryontwitter.com

31. www.roryonfacebook.com

33. 1. The Repeat Feat

36. Ping TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

38. TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

42. 2. The Simple Sweep

43. 3. The Advanced Sweep TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com

44. 4. The Name Game TWITTER: @rory_vaden BLOG:www.takethestairstour.com FACEBOOK:www.roryonfacebook.com