The Importance of Blogging - Jonny Ross - Moda at The NECJonny Ross
The document discusses creating an editorial calendar for social media content planning. It recommends making a list of key dates for the year, roadmap of products and services, and using a Google spreadsheet to plan content for each month that can be easily accessed and updated by multiple people. The calendar should include promotions, holidays, events, and a spread of product features to engage audiences over time. It invites questions from attendees on any challenges or doubts about using an editorial calendar approach.
Blogging for retailers the real value - The Flooring ShowJonny Ross
The document discusses creating an editorial calendar for blogging. It recommends making a list of key dates for the year, important events and milestones. Then add these dates to a roadmap and list products and services to split content evenly throughout the year. A Google spreadsheet can then be used as a simple editorial calendar that is easy to share and update. Example blog post title ideas are also provided.
Social media marketing for the veterinary industry - Veterinary Marketing Ass...Jonny Ross
Covering all the major social media platforms, including Twitter, LinkedIn and Facebook, it will also focus on the importance of blogging, how it is core to any good digital strategy, and how it links in with an organisation’s wider PR and communications strategy.
BLEAP QPAC Marketing course - University of YorkJonny Ross
The document outlines an agenda for Jonny Ross's one-day digital masterclass on social media strategy. It will cover the importance of social media, key platforms like LinkedIn, Twitter, blogs and Facebook, networking principles, case studies, tips and a strategic plan for social media use in business. The class will include exercises for participants to define their business goals and keywords.
1 day digital masterclass - Social Media and SEOJonny Ross
Digital marketing masterclass, blogging, linkedin, SEO, twitter, PPC and more. A full day course on all things digital, resulting in a digital plan that is actionable immediately.
Blogging to increase sales - The flooring showJonny Ross
How to use blogging to increase your e-commerce sales, social media content and engagement. Editorial Calendars, content marketing and content strategies.
York University - Social Media - Beyond the BasicsJonny Ross
This document appears to be a presentation on social media marketing beyond the basics given by Jonny Ross. The presentation covers key topics like why social media is important, popular social media platforms like LinkedIn, Twitter, and Facebook, networking principles, case studies, social media strategy, and tips. It also discusses search engine optimization, creating an editorial calendar, and using different social media platforms like blogs, videos, and more to achieve business goals.
The Importance of Blogging - Jonny Ross - Moda at The NECJonny Ross
The document discusses creating an editorial calendar for social media content planning. It recommends making a list of key dates for the year, roadmap of products and services, and using a Google spreadsheet to plan content for each month that can be easily accessed and updated by multiple people. The calendar should include promotions, holidays, events, and a spread of product features to engage audiences over time. It invites questions from attendees on any challenges or doubts about using an editorial calendar approach.
Blogging for retailers the real value - The Flooring ShowJonny Ross
The document discusses creating an editorial calendar for blogging. It recommends making a list of key dates for the year, important events and milestones. Then add these dates to a roadmap and list products and services to split content evenly throughout the year. A Google spreadsheet can then be used as a simple editorial calendar that is easy to share and update. Example blog post title ideas are also provided.
Social media marketing for the veterinary industry - Veterinary Marketing Ass...Jonny Ross
Covering all the major social media platforms, including Twitter, LinkedIn and Facebook, it will also focus on the importance of blogging, how it is core to any good digital strategy, and how it links in with an organisation’s wider PR and communications strategy.
BLEAP QPAC Marketing course - University of YorkJonny Ross
The document outlines an agenda for Jonny Ross's one-day digital masterclass on social media strategy. It will cover the importance of social media, key platforms like LinkedIn, Twitter, blogs and Facebook, networking principles, case studies, tips and a strategic plan for social media use in business. The class will include exercises for participants to define their business goals and keywords.
1 day digital masterclass - Social Media and SEOJonny Ross
Digital marketing masterclass, blogging, linkedin, SEO, twitter, PPC and more. A full day course on all things digital, resulting in a digital plan that is actionable immediately.
Blogging to increase sales - The flooring showJonny Ross
How to use blogging to increase your e-commerce sales, social media content and engagement. Editorial Calendars, content marketing and content strategies.
York University - Social Media - Beyond the BasicsJonny Ross
This document appears to be a presentation on social media marketing beyond the basics given by Jonny Ross. The presentation covers key topics like why social media is important, popular social media platforms like LinkedIn, Twitter, and Facebook, networking principles, case studies, social media strategy, and tips. It also discusses search engine optimization, creating an editorial calendar, and using different social media platforms like blogs, videos, and more to achieve business goals.
JRCDigiDay Masterclass SEO and Social Media June 2016Jonny Ross
The document outlines Jonny Ross's 1-Day Digital Masterclass. It will cover why social media is important for businesses, key social media platforms like LinkedIn, blogs, Twitter and Facebook, networking principles, case studies, social media strategy tips, and help developing a strategy and actions for attendees' businesses. The class will include introductions, exercises to identify business goals and target audiences, and discussions of platforms like Twitter, LinkedIn, blogs, and search engine optimization.
The document discusses using LinkedIn for business purposes. It covers optimizing profiles with keywords, building connections through groups, using LinkedIn for sales targeting and lead generation, and getting 30% of business from engaging on LinkedIn. The presentation aims to help businesses get found online, build relationships, and win new business through their LinkedIn presence and activity.
Leeds business week competitive edge with linked in yorkshire mafia #leedsb...Jonny Ross
My seminar at #LeedsBizWeek for the Yorkshire Mafia for Leeds Business week, on how to get the competitive edge on LinkedIn.
From making connections, growing your list, creating trust and more!
The document discusses strategies for using LinkedIn effectively. It provides tips for optimizing a LinkedIn profile, such as including all work experience and education, adding a custom URL, and linking to external websites. The document also recommends ways to expand a LinkedIn network through groups, common connections, and exporting contacts. Finally, it suggests using LinkedIn to support business development by building relationships and contributing helpful information.
The document provides an overview of how to use Twitter for business purposes. It discusses what Twitter is, how businesses can create profiles and engage followers, strategies for running campaigns using hashtags and advertising, and tips for growing a business on the platform. The author is Jonny Ross, a consultant who provides advice on using social media and digital marketing.
Leeds Businesss Week Part 1 Twitter, Facebook & Email MarketingJonny Ross
Digital roundup coveringTwitter, Facebook and Email Marketing for Leeds Business Week 2015 #LeedsBizWeek
Watch out for part 2 covering SEO, LinkedIn and Blogging!
The document contains information about the Boston SharePoint User Group (BASPUG) including their website, email, and Twitter accounts. It also includes advertisements and discounts for various SharePoint products and conferences for BASPUG members. Contact information is provided for sending complaints. Other related SharePoint user groups in New England are also listed.
Ric Rodriguez - The New Trends Shaping The Future Of Search (OMR 2020)Ric Rodriguez
Online search behaviour is changing - driven by a paradigm shift in the landscape. As technology evolves, more people have access to information - and delivering the truth online is becoming more challenging. In this presentation, delivered at OMR 2020, I discuss the evolving landscape, the driving forces behind it and how marketers can succeed in the future.
For all question and queries, please reach out to me at hello@ricrodriguez.co.uk.
This document discusses ways to understand Facebook fans using Facebook Audience Insights, Facebook Graph Search, and social media research techniques. It provides examples of using Facebook Graph Search to find photos uploaded by people with certain interests. It also discusses analyzing the normalized distance between Facebook pages to understand which pages have overlapping audiences. For example, an analysis found Fox News has the strongest overlap with other news stations and Ford. This insight can help Fox News better target their Facebook ads. The document concludes with recommendations for how brands can use these techniques to improve targeting, create engaging content, and grow their fan base.
1) Metsparadise.com is an unofficial fan site for the New York Mets baseball team where fans can discuss the team, share their views, and make new friends with similar interests in baseball.
2) The site serves as a discussion forum for Mets fans to post about recent games, players on the team, and talk about the sport. One must register on the site to make posts.
3) The objective of the site is for fans of the Mets to connect with each other, discuss the team and sport, and find information about upcoming games and events through a calendar on the site. Joining allows fans to meet new friends who share their views as Mets supporters.
Ensuring Charities use an integrated social media strategyJonny Ross
The document discusses creating an integrated social media strategy. It addresses determining goals and objectives, defining the target audience, optimizing profiles on platforms like LinkedIn, and creating an editorial calendar to plan content publication. The document provides tips on social media strategy elements like defining keywords, setting goals on different platforms, and keeping the calendar simple with key dates, events and campaigns.
Using linked in for effective relationship management and business developmen...Jonny Ross
The document discusses using LinkedIn for business development and relationship management. It provides tips for optimizing profiles, engaging with groups, using keywords and connections to find new opportunities and clients, and leveraging LinkedIn as a powerful search engine. The goal is to help attendees better utilize LinkedIn's features to generate more business leads and sales.
JRCDigiDay Masterclass SEO and Social Media June 2016Jonny Ross
The document outlines Jonny Ross's 1-Day Digital Masterclass. It will cover why social media is important for businesses, key social media platforms like LinkedIn, blogs, Twitter and Facebook, networking principles, case studies, social media strategy tips, and help developing a strategy and actions for attendees' businesses. The class will include introductions, exercises to identify business goals and target audiences, and discussions of platforms like Twitter, LinkedIn, blogs, and search engine optimization.
The document discusses using LinkedIn for business purposes. It covers optimizing profiles with keywords, building connections through groups, using LinkedIn for sales targeting and lead generation, and getting 30% of business from engaging on LinkedIn. The presentation aims to help businesses get found online, build relationships, and win new business through their LinkedIn presence and activity.
Leeds business week competitive edge with linked in yorkshire mafia #leedsb...Jonny Ross
My seminar at #LeedsBizWeek for the Yorkshire Mafia for Leeds Business week, on how to get the competitive edge on LinkedIn.
From making connections, growing your list, creating trust and more!
The document discusses strategies for using LinkedIn effectively. It provides tips for optimizing a LinkedIn profile, such as including all work experience and education, adding a custom URL, and linking to external websites. The document also recommends ways to expand a LinkedIn network through groups, common connections, and exporting contacts. Finally, it suggests using LinkedIn to support business development by building relationships and contributing helpful information.
The document provides an overview of how to use Twitter for business purposes. It discusses what Twitter is, how businesses can create profiles and engage followers, strategies for running campaigns using hashtags and advertising, and tips for growing a business on the platform. The author is Jonny Ross, a consultant who provides advice on using social media and digital marketing.
Leeds Businesss Week Part 1 Twitter, Facebook & Email MarketingJonny Ross
Digital roundup coveringTwitter, Facebook and Email Marketing for Leeds Business Week 2015 #LeedsBizWeek
Watch out for part 2 covering SEO, LinkedIn and Blogging!
The document contains information about the Boston SharePoint User Group (BASPUG) including their website, email, and Twitter accounts. It also includes advertisements and discounts for various SharePoint products and conferences for BASPUG members. Contact information is provided for sending complaints. Other related SharePoint user groups in New England are also listed.
Ric Rodriguez - The New Trends Shaping The Future Of Search (OMR 2020)Ric Rodriguez
Online search behaviour is changing - driven by a paradigm shift in the landscape. As technology evolves, more people have access to information - and delivering the truth online is becoming more challenging. In this presentation, delivered at OMR 2020, I discuss the evolving landscape, the driving forces behind it and how marketers can succeed in the future.
For all question and queries, please reach out to me at hello@ricrodriguez.co.uk.
This document discusses ways to understand Facebook fans using Facebook Audience Insights, Facebook Graph Search, and social media research techniques. It provides examples of using Facebook Graph Search to find photos uploaded by people with certain interests. It also discusses analyzing the normalized distance between Facebook pages to understand which pages have overlapping audiences. For example, an analysis found Fox News has the strongest overlap with other news stations and Ford. This insight can help Fox News better target their Facebook ads. The document concludes with recommendations for how brands can use these techniques to improve targeting, create engaging content, and grow their fan base.
1) Metsparadise.com is an unofficial fan site for the New York Mets baseball team where fans can discuss the team, share their views, and make new friends with similar interests in baseball.
2) The site serves as a discussion forum for Mets fans to post about recent games, players on the team, and talk about the sport. One must register on the site to make posts.
3) The objective of the site is for fans of the Mets to connect with each other, discuss the team and sport, and find information about upcoming games and events through a calendar on the site. Joining allows fans to meet new friends who share their views as Mets supporters.
Ensuring Charities use an integrated social media strategyJonny Ross
The document discusses creating an integrated social media strategy. It addresses determining goals and objectives, defining the target audience, optimizing profiles on platforms like LinkedIn, and creating an editorial calendar to plan content publication. The document provides tips on social media strategy elements like defining keywords, setting goals on different platforms, and keeping the calendar simple with key dates, events and campaigns.
Using linked in for effective relationship management and business developmen...Jonny Ross
The document discusses using LinkedIn for business development and relationship management. It provides tips for optimizing profiles, engaging with groups, using keywords and connections to find new opportunities and clients, and leveraging LinkedIn as a powerful search engine. The goal is to help attendees better utilize LinkedIn's features to generate more business leads and sales.
Blogging to the top of google for retailers - Home and Gift Show July 2016Jonny Ross
This session will examine the fundamentals of social media and how to think like a search engine when blogging. Jonny will give an overview of how to grow your community and social media content through effective planning and use the power of blogging to increase your online reputation with sites like Google. He will also show you techniques to engage with your target audience, build a community around your organisation and build an effective website. Jonny will also give away a ton of SEO tips and tricks that are easy to implement and can achieve the best/quickest results.
How to Use Social Media to Build Lasting Relationships with Your CustomersJonny Ross
The document discusses how to use social media to build relationships with customers. It covers the types of social media platforms, how to target customers on each platform, and campaign ideas for Facebook, Twitter, YouTube, Pinterest, Vine, Instagram and more. The author emphasizes learning where customers spend time online and tailoring campaigns to different social media. Integrated campaigns across multiple platforms and turning blog content into social media updates are also recommended.
Training Gateway Westminster - Enhancing your web presenceJonny Ross
The document discusses Jonny Ross presenting on enhancing web presence through social media and blogging. It provides an introduction to Jonny Ross and the results of a survey he conducted. The majority of respondents said they wanted to learn how to effectively use social media, blogging, and maximize their web presence. Jonny Ross then covers topics like using social media platforms like LinkedIn, Twitter and blogs to engage customers, build relationships, and improve search engine optimization. The goal is to help attendees understand how to use these digital marketing strategies to generate new business leads and opportunities.
jrc.agency 1 day digital masterclass - June 2017Jonny Ross
The document outlines an agenda for a one-day digital masterclass on social media led by Jonny Ross. It will cover the importance of social media for business and key platforms like LinkedIn, blogs, Twitter and Facebook. Attendees will learn networking principles, case studies, strategic use of social media, and tips to develop a social media strategy and actions for their business. Specific sessions will focus on search engine optimization, using Twitter, optimizing LinkedIn profiles and creating an editorial calendar.
The document discusses SEO services provided by Jonny Ross for businesses through the Broadband East Riding Project. The project aims to help businesses in East Riding, UK take advantage of new broadband connections. Jonny Ross provides individual support, workshops, and diagnostic reports to help businesses optimize their websites and online presence through search engine optimization best practices. The document outlines various on-site and off-site SEO strategies and tactics for businesses to consider.
WNY Chamber Learning Lunch - Social MediaJonny Ross
West and North Yorkshire Learning Lunch Social Media event. How much time should we spend on social, What should we be doing on LinkedIn? How do we find keywords?
The Facts & Fairytales of Conversion-Driven ContentUnbounce
Do you have a clear, repeatable strategy for converting readers to customers?
Dan McGaw built the digital agency Effin Amazing by mastering content analytics and content strategy, and he wants to show you how to find and nurture more leads from your content marketing efforts.
In our next Unwebinar, Dan will help you separate truth from fiction by teaching you:
What you should and shouldn’t believe about content marketing
The nuts and bolts of nurturing leads from your blog
Why data should rule everything about your content strategy
Exactly how Effin Amazing increased a client’s revenue 38% in 3 months
...plus, much more!
[Webinar] 7 PPC Landing Page Hacks That Your Competitors Would Kill To KnowUnbounce
Still think the holy grail of AdWords success is...spending more time in AdWords?
Au contraire! Your biggest PPC improvements will come through landing page experiments.
But not from just any generic test; your gains will come from PPC-specific tests.
In this Unwebinar, Johnathan Dane—conversion crusader and founder of PPC agency KlientBoost—will show you seven PPC landing page hacks that turn money-guzzling AdWords accounts into highly profitable machines.
You'll learn:
- How to answer the 1 burning question all your PPC visitors have
- How to message match your keywords and landing page like a boss
- Why obsessing over quality score is a waste of time
- The one thing that contradicts everything you've learned about landing pages
...plus, much more!
This document summarizes a webinar about measuring social media return on investment (ROI) for businesses. It discusses starting with business objectives, measuring key metrics like engagement and conversions, attributing results across user journeys, ensuring data quality, and addressing executive questions about markets, competitors and products. The webinar provides advice on tracking ROI metrics that matter to executives, avoiding double counting, and communicating results simply to demonstrate business value to bosses.
Similar to Blog to Basket, Moda Exhibiton NEC Birmingham Aug 2014 (10)
Jonny Ross provides tips and best practices for email marketing. He discusses setting objectives and goals, paying people to take actions like filling out forms or subscribing. He provides email marketing statistics and benefits. Tips include using killer subject lines, being mobile responsive, segmenting lists, testing emails, and tracking metrics like open and click rates. He discusses techniques like welcome emails and abandoned cart emails. Overall, the document provides an overview of developing an email marketing strategy and optimizing campaign performance.
How to optimise your content for Google Jun 2022.pptxJonny Ross
This document provides tips on optimizing content for Google search engine rankings. It discusses focusing on creating great, unique, and relevant content while ensuring it is accessible to search engines. Both on-site factors like keywords, content, and usability, and off-site factors like links, reviews, and reputation are important. Generating relevant, high-quality content in various formats and sharing it widely can help improve search engine optimization.
Pimp your LinkedIn profile into a Client Generating Machine Social Media SuccessJonny Ross
This document outlines tips for optimizing a LinkedIn profile to generate clients. It recommends making your profile 100% complete with details about your industry, positions, education, and skills. It also suggests connecting with others who have similar interests or connections and using groups, companies, and contacts lists to expand your network. The document encourages setting goals for LinkedIn and provides various offsite SEO techniques for building links, such as guest blogging, social media posting, and influencer marketing.
Facebook Ads Advertising Social Media Success Feb 2022Jonny Ross
The document summarizes key points about using Facebook ads effectively, including understanding business objectives, determining what actions you want users to take (e.g. fill out a form, purchase), identifying the target audience, crafting the right message and call to action, setting up the proper landing page, using split testing to optimize ads, tracking key metrics with tools like the Facebook pixel, and utilizing retargeting. The presenter encourages attendees to share their goals and plans, provides a link to his podcast, and invites feedback and questions.
TikTok Facebook Stories Instagram Stories Social Media Success Feb 2022Jonny Ross
This document discusses using TikTok, Facebook Stories, and Instagram Stories for business marketing. It provides an overview of each platform and their key user demographics and engagement stats. Examples are given of campaigns run by Fortnite, the NBA, Minimalist Baker, and Buffer that utilized trends, challenges, recipes, and quizzes. Best practices outlined include using interactive features, directing audiences to websites, and creating paid ads that catch attention. The document advocates using simple, authentic, and engaging content tailored to each platform's audience.
This document outlines the objectives and content of a webinar on growing your LinkedIn network. The webinar aims to teach attendees how to improve their LinkedIn presence, be relevant to potential clients, use LinkedIn to win new business, carry out research, build trust, and understand how social media influences SEO. The webinar also covers coming up with a strategic plan and topics like on-site and off-site SEO, optimizing your LinkedIn profile, building connections, and increasing your network. Attendees are encouraged to provide feedback through a post-webinar survey.
This document provides an overview of local SEO and Google My Business (GMB) strategies. It discusses key on-site and off-site optimization factors like keywords, content, links, and citations. Several exercises and infographics are included to illustrate important local ranking factors like business address, category associations, citations, and links. A wide range of off-site link building tactics are also outlined such as gaining exposure through local guides, influencers, directories, and charitable organizations.
Seo how to climb the google ladder with seo april 2021 digital marketing europeJonny Ross
This document provides an overview of search engine optimization (SEO) strategies and techniques. It discusses the importance of on-site optimization factors like keywords, content, technical aspects and usability. It also covers off-site optimization like building relevant links and reviews. Specific tactics are recommended for conversational search and voice assistants, like using interrogative words, setting up FAQ pages and structured data. The document encourages optimizing content for mobile and longer tail keywords, while also focusing on local SEO factors.
Ad:Venture - Strategic Marketing MasterclassJonny Ross
How to set SMART objectives
Identify who your audience is
How to build trust
All about growth hacking, looking at Dollar Shave club and dropbox
Customer Centric Marketing, looking at Virgin, Nandos and Orange (now EE)
Scarcity and Influencer Marketing
This document discusses how to optimize content and websites for conversational search with Google. It recommends focusing on mobile-friendly content that answers common questions using keywords. Content should include schemas, FAQs, and local business information to capture intent. Both on-page and off-page optimization are still important, including internal and external links and reviews. The presenter provides tips on keyword research and emphasizes positioning content to answer questions in the featured snippet position on search results.
This document provides an overview of Jonny Ross's social media strategy training. It discusses objectives like improving SEO, using LinkedIn for business development, and building trust through blogs. The training covers topics such as setting SMART goals, creating buyer personas, optimizing websites for SEO, developing content calendars, and using platforms like Twitter, blogs, and LinkedIn for business purposes. The overall aim is to help attendees strategically leverage social media to meet business and marketing goals.
How to SEO your website and a look into voice search VSEOJonny Ross
The document discusses search engine optimization (SEO) and how to prepare for voice searches. It notes that voice searches are increasing rapidly and will account for 50% of searches by 2020. The document provides tips for SEO, including optimizing content for conversational queries by using question words and setting up FAQ pages. It also stresses the importance of creating content that is accessible on mobile devices.
Buy Yorkshire - Stand out whilst ExhibitingJonny Ross
How to get the most out of social media prior to an exhibiton. How to engage with delegates at the conference. And how to convert leads into clients after the event! #BuyYorkshire Yorkshire Mafia
ChatGPT 4o for social media step by step Guide.pdfalmutabbil
In this comprehensive guide, we'll delve into the exciting world of ChatGPT and explore
its practical applications for social media success. Learn how to craft captivating posts
that resonate with your audience, leverage automation to save precious time, and utilize
ChatGPT's analytical prowess to stay ahead of the curve.
Using Playlists to Increase YouTube Watch TimeSocioCosmos
Discover how to use playlists to keep viewers engaged and increase your watch time.
https://www.sociocosmos.com/product-category/youtube/youtube-comments/
CYBER SECURITY ENHANCEMENT IN NIGERIA. A CASE STUDY OF SIX STATES IN THE NORT...AJHSSR Journal
ABSTRACT: Security plays an important role in human life and endeavors. Securing information and
disseminating are critical challenges in the present day. This study aimed at identifying innovative technologies
that aid cybercrimes and can constitute threats to cybersecurity in North Central (Middle Belt) Nigeria covering
its six States and the FCT Abuja. A survey research design was adopted. The researchers employed the use of
Google form in administering the structured questionnaire. The instruments were faced validated by one expert
each from ICT and security. Cronbach Alpha reliability Coefficient was employed and achieved 0.83 level of
coefficient. The population of the study was 200, comprising 100 undergraduate students from computer science
and Computer/Robotics Education, 80 ICT instructors, technologists and lecturers in the University and
Technical Colleges in the Middle Belt Nigeria using innovative technologies for their daily jobs and 20 officers
of the crime agency such as: Independent Corrupt Practices Commission (ICPC) andEconomic and Financial
Crimes Commission (EFCC). Three research purposes and questions as well as the hypothesis guided the study
on Five (5) point Likert scale. Data collected were analyzed using mean and standard deviation for the three
research questions while three hypotheses were tested using t-test at 0.05 level of significance. Major findings
revealed that serious steps are needed to better secure the cybers against cybercrimes. Motivation, types, threats
and strategies for the prevention of cybercrimes were identified. The study recommends that government,
organizations and individuals should place emphasis on moral development, regular training of its employees,
regular update of software, use strong password, back up data and information, produce strong cybersecurity
policy, install antivirus soft and security surveillance (CCTV) in offices in order to safeguard its employees and
properties from being hacked and vandalized.
KEYWORDS: Cybersecurity, cybercrime, cyberattack, cybercriminal, computer virus, Virtual Private Networks
(VPN).
UR BHatti Academy dedicated to providing the finest IT courses training in the world. Under the guidance of experienced trainer Usman Rasheed Bhatti, we have established ourselves as a professional online training firm offering unparalleled courses in Pakistan. Our academy is a trailblazer in Dijkot, being the first institute to officially provide training to all students at their preferred schedules, led by real-world industry professionals and Google certified staff.
On Storytelling & Magic Realism in Rushdie’s Midnight’s Children, Shame, and ...AJHSSR Journal
ABSTRACT: Salman Rushdie’s novels are humorous books about serious times. His cosmopolitanism and
hybrid identity allowed him access to multiple cultures, religions, languages, dialects, and various modes of
writing. His style is often classified as magic realism, blending the imaginary with the real. He draws
inspiration from both English literature and Indian classical sources. Throughout his works, there is a lineage of
‘bastards of history’, a carnival of shameful characters scrolling all along his works. Rushdie intertwines fiction
with reality, incorporating intertextual references to Western literature in his texts, and frequently employing
mythology to explore history. This paper focuses on Rushdie’s three novels: Midnight’s Children, Shame, and
Haroun and the Sea of Stories, analyzing his postmodern storytelling techniques that aim to explore human
vices and follies while offering socio-political criticism.
KEYWORDS : Magic Realism, Rushdie, Satire, Storytelling, Transfictional Identities
Discover essential SEO Google tools to boost your website's performance, from Google Analytics and Search Console to Keyword Planner and Page Speed Insights.
Learn more: https://elysiandigitalservices.com/seo-google-tools/
3. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Introductions
Jonny Ross
• Former optician
• Ran chain of opticians and ecommerce site
• Website, SEO, ecommerce
10. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Search Engine Optimisation
• Create great content
• Ensure this content is accessible to search
engines.
• Make pages unique and relevant
• Make the content popular
36. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Editorial Calendar sounds so complex…
• People think it needs to
be fancy and detailed
• Two advantages;
planning and
accountability
• There are lots of ways to
create an editorial
calendar, but let’s keep
it simple
37. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Step 1: Make a list of key dates for the year
• Product launches
• Events / trade
shows
• Marketing
campaigns
• Promotions
• Holidays
• Sporting events
• Key milestones
• TV Programmes
• This day in history
39. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Step 3: A comprehensive list of all your
products and services
• Do any of the products and services fit nicely
with your roadmap so far?
• Split them evenly throughout the year
40. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Step 4: Open a Google Spreadsheet
• Sole Trader or maybe 4 staff..?
• Use Google so it’s easy to share and update
• Everyone with permission can have access
• It’s a live spreadsheet
54. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Challenge me?
Does anyone want to challenge me, does anyone
think this is all a load of nonsense?
It’s time to ask questions!
• For Tips, Tricks and more free advice Subscribe
to my blog at JonnyRoss.com
• Carry on the conversation with me on twitter
@jrconsultancy
Editor's Notes
So we have seen some examples , but why should you blog?
It forces Creativity
It builds a community
Adds value to your site
It gives you content for your Social Media and Email Campaigns
Gets you to the top of Google
I believe blogs can increase your sales by helping to
Overcome barriers to purchase – Online buyers don’t have the opportunity to inspect products before purchase, so the more information you can offer to dispel any concerns or queries they may have, the better. Blogs can be used to explain product features and usage, and to show photos and videos of products from every angle.
For me the Blog is the core of any social media or SEO campaign
Blogs provide regular content to share through your other social media sites (which we will cover in detail in webinar 3). The sharable nature of product images is perfect for retail, with sites such as Pinterest seeing huge expansion as consumer demand for visual content has grown rapidly. User-generated content, ‘likes’ and ‘shares’ are now being ranked more highly by search engines, so it pays to invest in social media and blogging.
As I said I will cover this far more in webinar 3, but lets just think for a moment,
Blogs provide
Status updates for Facebook
Tweets for Twitter- take a blog with the title “top 5 tips”, well all of a sudden you have created 5 tweets, all with links to the blog, don’t tweet them alll in one go, spread them out over the week/month. Stuck for tweets, go back to blogs from 6 months ago!
Updates for Linkedin personal and company profiles
Statuss for Google Plus
Email campaigns – do you get to start of the month and think, what are we going to put into our email campaing this month? if you have fab blogs, there is your content already written!)
They give content for your keywords to be found in Google, search engine optimisatino, you will only be found if you mentino the keyword, and the more times you mentino it the more relevant you are (don’t mention for sake, it must be relevant)
A blog should be an integral part of your marketing and comms strategy, but you need to set goals. What are you marketing goals? Need to sell more teenage products, what could we write that would engage with teenagers? Lets give them some information, lets become a resource and during the process, lets build trust with them and let them know what products we have that we could offer them.
So this is all great but how do we come up with content?
We need to feed ourselves
Subscribe to competitors
Subscribe to industry related news and professional bodies
Keep notes of questions customers ask you
Create Google alerts on niche topics ( this is a great tool simply Google Google alerts and try it out!)
Thing about all the products/services you offer
Keep a journal/voice recorder
Invite Guest blogs from customers
Write about your passions?
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When blogging, it’s really important to keep in mind who you are talking to,,,, why,, and what both you,, and they,, want to get out of it.
Know your audience – Understand who your customer is and what they are interested in. Be clear – are you writing for B2B or B2C? A particular age group? A particular income bracket? What other things are they likely to be interested in? What problems do they have that you can solve? Really get into the mindset of your target customer, and write directly FOR and TO them.
Choose your products and themes – Create an Editorial Calendar to plan ahead (we’ll have a look at these next)
Tell a story – a good blog should have a clear beginning (introduce your topic, grab the reader’s attention), middle (the meat of the blog – a list of tips, a description of a problem, a funny story etc) and an end (how the problem is solved, what to do next).
Call to Action (CTA) – All blogs should have a ‘Call to Action’ – what should the reader do next? Find out more (link to another blog), fill in a form, subscribe to our blog, buy a product, follow us on twitter, like us on Facebook etc. Aim to engage your reader and get them to keep reading, make a purchase or give you some information about themselves to help you connect with them again in future.
An editorial calendar will help you to plan ahead, link blogs to seasons and events, and ensure you have a good variety of blog topics to appeal to all your customers and showcase your whole product range.
If you have more than one blogger, it also helps you to know who is writing what and to plan submission and posting dates.
Make the calendar work for you. Yours might include things like: season; theme; products featured; keywords; target reader segment; date etc.
I tend to mention these and people think it needs to be fancy and detailed.
There are two main advantages, planning and accountability
There are loads of ways of creating one, but lets keep it simple!
So make a list of key dates for the year, think of your
Product launches
Events / trade shows
Marketing campaigns & Promotions
Holidays & Major Sporting events
Any Key milestones
Then simply add these to your road map, this is nothing more than an excel sheet with jan – dec along the top and the categories down the side
So we can see valentines day in february for exmaple
Then think of all your products and services, do any of these fit nicely together,
Is there a product that goes well with world tennis tournement?
What about one that fits nicely with Easter?
Would talking about service x go well with Trade show Y in September?
Can you find ways to make your products and services seasonal at all?