The document outlines Jonny Ross's 1-Day Digital Masterclass. It will cover why social media is important for businesses, key social media platforms like LinkedIn, blogs, Twitter and Facebook, networking principles, case studies, social media strategy tips, and help developing a strategy and actions for attendees' businesses. The class will include introductions, exercises to identify business goals and target audiences, and discussions of platforms like Twitter, LinkedIn, blogs, and search engine optimization.
1 day digital masterclass - Social Media and SEOJonny Ross
Digital marketing masterclass, blogging, linkedin, SEO, twitter, PPC and more. A full day course on all things digital, resulting in a digital plan that is actionable immediately.
Social media marketing for the veterinary industry - Veterinary Marketing Ass...Jonny Ross
Covering all the major social media platforms, including Twitter, LinkedIn and Facebook, it will also focus on the importance of blogging, how it is core to any good digital strategy, and how it links in with an organisation’s wider PR and communications strategy.
Blogging to increase sales - The flooring showJonny Ross
How to use blogging to increase your e-commerce sales, social media content and engagement. Editorial Calendars, content marketing and content strategies.
Leeds business week competitive edge with linked in yorkshire mafia #leedsb...Jonny Ross
My seminar at #LeedsBizWeek for the Yorkshire Mafia for Leeds Business week, on how to get the competitive edge on LinkedIn.
From making connections, growing your list, creating trust and more!
1 day digital masterclass - Social Media and SEOJonny Ross
Digital marketing masterclass, blogging, linkedin, SEO, twitter, PPC and more. A full day course on all things digital, resulting in a digital plan that is actionable immediately.
Social media marketing for the veterinary industry - Veterinary Marketing Ass...Jonny Ross
Covering all the major social media platforms, including Twitter, LinkedIn and Facebook, it will also focus on the importance of blogging, how it is core to any good digital strategy, and how it links in with an organisation’s wider PR and communications strategy.
Blogging to increase sales - The flooring showJonny Ross
How to use blogging to increase your e-commerce sales, social media content and engagement. Editorial Calendars, content marketing and content strategies.
Leeds business week competitive edge with linked in yorkshire mafia #leedsb...Jonny Ross
My seminar at #LeedsBizWeek for the Yorkshire Mafia for Leeds Business week, on how to get the competitive edge on LinkedIn.
From making connections, growing your list, creating trust and more!
Blogging to the top of google for retailers - Home and Gift Show July 2016Jonny Ross
This session will examine the fundamentals of social media and how to think like a search engine when blogging. Jonny will give an overview of how to grow your community and social media content through effective planning and use the power of blogging to increase your online reputation with sites like Google. He will also show you techniques to engage with your target audience, build a community around your organisation and build an effective website. Jonny will also give away a ton of SEO tips and tricks that are easy to implement and can achieve the best/quickest results.
Leeds Businesss Week Part 1 Twitter, Facebook & Email MarketingJonny Ross
Digital roundup coveringTwitter, Facebook and Email Marketing for Leeds Business Week 2015 #LeedsBizWeek
Watch out for part 2 covering SEO, LinkedIn and Blogging!
This Marketing Report looks at how those
operating in the UK beauty sector are using
email not only to generate sales, but also
to drive traffic and build relationships. We
have looked at how businesses who operate
in this sector acquire new email addresses,
what data they collect at subscription and
how they welcome new subscribers to the
brand. In addition, we explore the often
controversial subject of email frequency,
alongside the issue of responsive design,
and also look at abandoned basket emails.
What Finance can learn from Dating SitesMax De Marzi
Dating, as is often said, is a numbers game. And organizations such as Match.com, and Zoosk rely on very sophisticated technology as they sift through vast customer bases to create the most compatible couples. Specially, they rely on data to build the most nuanced portraits of their members that they can, so they can find the best matches. This is a business-critical activity for dating sites — the more successful the matching, the better revenues will be. One of the ways they do this is through graph databases. These differ from relational databases as they specialize in identifying the relationships between multiple data points. This means they can query and display connections between people, preferences and interests very quickly.
In this session you will see how in many ways dating sites are getting better performance and more value out of their data than financial institutions by using Neo4j.
Ric Rodriguez - The Knowledge Graph: A Paradigm Shift In Search (Search Y 2020)Ric Rodriguez
The world of search is changing. Users have more ways to find information than ever - and in more places. At the heart of these new intelligent services sits the knowledge graph, a brain-like system that processes and stores all of the information that we create online. In this presentation, Ric Rodriguez, SEO Consultant at Yext, described the process to the Search Y 2020 audience.
Hands on-social-media-introduction-by-anyssaAnyssa Jane
A basic training on social media platforms as of June 2013 that are in major use. If you are in business we suggest you become familiar with one that will work best for your industry and find out where your customers are hanging out so you can reach your target market. We specialize in LinkedIn Training and Social Media Coaching!
Blogging to the top of google for retailers - Home and Gift Show July 2016Jonny Ross
This session will examine the fundamentals of social media and how to think like a search engine when blogging. Jonny will give an overview of how to grow your community and social media content through effective planning and use the power of blogging to increase your online reputation with sites like Google. He will also show you techniques to engage with your target audience, build a community around your organisation and build an effective website. Jonny will also give away a ton of SEO tips and tricks that are easy to implement and can achieve the best/quickest results.
Leeds Businesss Week Part 1 Twitter, Facebook & Email MarketingJonny Ross
Digital roundup coveringTwitter, Facebook and Email Marketing for Leeds Business Week 2015 #LeedsBizWeek
Watch out for part 2 covering SEO, LinkedIn and Blogging!
This Marketing Report looks at how those
operating in the UK beauty sector are using
email not only to generate sales, but also
to drive traffic and build relationships. We
have looked at how businesses who operate
in this sector acquire new email addresses,
what data they collect at subscription and
how they welcome new subscribers to the
brand. In addition, we explore the often
controversial subject of email frequency,
alongside the issue of responsive design,
and also look at abandoned basket emails.
What Finance can learn from Dating SitesMax De Marzi
Dating, as is often said, is a numbers game. And organizations such as Match.com, and Zoosk rely on very sophisticated technology as they sift through vast customer bases to create the most compatible couples. Specially, they rely on data to build the most nuanced portraits of their members that they can, so they can find the best matches. This is a business-critical activity for dating sites — the more successful the matching, the better revenues will be. One of the ways they do this is through graph databases. These differ from relational databases as they specialize in identifying the relationships between multiple data points. This means they can query and display connections between people, preferences and interests very quickly.
In this session you will see how in many ways dating sites are getting better performance and more value out of their data than financial institutions by using Neo4j.
Ric Rodriguez - The Knowledge Graph: A Paradigm Shift In Search (Search Y 2020)Ric Rodriguez
The world of search is changing. Users have more ways to find information than ever - and in more places. At the heart of these new intelligent services sits the knowledge graph, a brain-like system that processes and stores all of the information that we create online. In this presentation, Ric Rodriguez, SEO Consultant at Yext, described the process to the Search Y 2020 audience.
Hands on-social-media-introduction-by-anyssaAnyssa Jane
A basic training on social media platforms as of June 2013 that are in major use. If you are in business we suggest you become familiar with one that will work best for your industry and find out where your customers are hanging out so you can reach your target market. We specialize in LinkedIn Training and Social Media Coaching!
WNY Chamber Learning Lunch - Social MediaJonny Ross
West and North Yorkshire Learning Lunch Social Media event. How much time should we spend on social, What should we be doing on LinkedIn? How do we find keywords?
This presentation was presented at a #komfowebinar about how to track your SoMe efforts.
About the topic:
Social media can impact the business in a great way. Unfortuantly, it is not many who actually know how much. The opportunities for tracking your social media marketing efforts are bigger than ever, and in this webinar you will hear a lot more about how to do just that.
In this presentation, Steen Rasmussen and Hans Tosti tell you about how to make SoMe conversion tracking.
What you can learn from this presentation:
-The possibilities and limitations of conversion tracking on FB
-Tips & tricks to optimize your ROI
-Which considerations you need to take before you start
Consumer search behaviour is complex.
You perform multiple searches on multiple devices over multiple days; where everything you see and experience, in the SERPs and beyond, influences your brand preference and purchase decisions.
Traditional funnel analysis and marketing models do a poor job of measuring and managing this ecosystem.
We need to re-think the way we talk about, measure and manage SEO if we want bigger budgets, integrated strategies, and to win big - and we need to move fast; some of the world's biggest companies are already beating us to it.
David K. Donovan, Global Portfolio Lead at Sapient Global Markets in Boston shares some of the top trends noted to emerge from London FinTech Week, 2015.
Conversion Conference Boston keynote Ton WesselingOnline Dialogue
Slides of Ton Wesseling his talk on growth hacking your online business using the FACT & ACT methodology. He talked about Ground Hog Day, Donna Summer and Start-ups. How they changed their dialogue and how you can within your company. Combine data & psychology to grow.
KAWO's Ultimate Introduction to Social Media in ChinaKAWO.com
The most up to date and comprehensive overview of the digital landscape in China. The definitive guide for any marketer from the West trying to get up to speed on China.
Jenn Quader CREW Presentation July 15 2014Jenn Quader
As professionals (and really, as humans) we’re all using social media. We understand what it is. We just need to better understand how to leverage it for business.
Based on this insight, in this presentation, Jenn addresses social media from a tactical perspective, providing tips and tools on specific social media applications that can easily be implemented by CREW members to help them grow their businesses.
Similar to JRCDigiDay Masterclass SEO and Social Media June 2016 (20)
This tutorial presentation offers a beginner-friendly guide to using THREADS, Instagram's messaging app. It covers the basics of account setup, privacy settings, and explores the core features such as close friends lists, photo and video sharing, creative tools, and status updates. With practical tips and instructions, this tutorial will empower you to use THREADS effectively and stay connected with your close friends on Instagram in a private and engaging way.
Surat Digital Marketing School is created to offer a complete course that is specifically designed as per the current industry trends. Years of experience has helped us identify and understand the graduate-employee skills gap in the industry. At our school, we keep up with the pace of the industry and impart a holistic education that encompasses all the latest concepts of the Digital world so that our graduates can effortlessly integrate into the assigned roles.
This is the place where you become a Digital Marketing Expert.
Your LinkedIn Success Starts Here.......SocioCosmos
In order to make a lasting impression on your sector, SocioCosmos provides customized solutions to improve your LinkedIn profile.
https://www.sociocosmos.com/product-category/linkedin/
This tutorial presentation provides a step-by-step guide on how to use Facebook, the popular social media platform. In simple and easy-to-understand language, this presentation explains how to create a Facebook account, connect with friends and family, post updates, share photos and videos, join groups, and manage privacy settings. Whether you're new to Facebook or just need a refresher, this presentation will help you navigate the features and make the most of your Facebook experience.
The Evolution of SEO: Insights from a Leading Digital Marketing AgencyDigital Marketing Lab
Explore the latest trends in Search Engine Optimization (SEO) and discover how modern practices are transforming business visibility. This document delves into the shift from keyword optimization to user intent, highlighting key trends such as voice search optimization, artificial intelligence, mobile-first indexing, and the importance of E-A-T principles. Enhance your online presence with expert insights from Digital Marketing Lab, your partner in maximizing SEO performance.
Telegram is a messaging platform that ushers in a new era of communication. Available for Android, Windows, Mac, and Linux, Telegram offers simplicity, privacy, synchronization across devices, speed, and powerful features. It allows users to create their own stickers with a user-friendly editor. With robust encryption, Telegram ensures message security and even offers self-destructing messages. The platform is open, with an API and source code accessible to everyone, making it a secure and social environment where groups can accommodate up to 200,000 members. Customize your messenger experience with Telegram's expressive features.
Your Path to YouTube Stardom Starts HereSocioCosmos
Skyrocket your YouTube presence with Sociocosmos' proven methods. Gain real engagement and build a loyal audience. Join us now.
https://www.sociocosmos.com/product-category/youtube/
EASY TUTORIAL OF HOW TO USE G-TEAMS BY: FEBLESS HERNANEFebless Hernane
Using Google Teams (G-Teams) is simple. Start by opening the Google Teams app on your phone or visiting the G-Teams website on your computer. Sign in with your Google account. To join a meeting, click on the link shared by the organizer or enter the meeting code in the "Join a Meeting" section. To start a meeting, click on "New Meeting" and share the link with others. You can use the chat feature to send messages and the video button to turn your camera on or off. G-Teams makes it easy to connect and collaborate with others!
Project Serenity is an innovative initiative aimed at transforming urban environments into sustainable, self-sufficient communities. By integrating green architecture, renewable energy, smart technology, sustainable transportation, and urban farming, Project Serenity seeks to minimize the ecological footprint of cities while enhancing residents' quality of life. Key components include energy-efficient buildings, IoT-enabled resource management, electric and autonomous transportation options, green spaces, and robust waste management systems. Emphasizing community engagement and social equity, Project Serenity aspires to serve as a global model for creating eco-friendly, livable urban spaces that harmonize modern conveniences with environmental stewardship.
2. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
What we will cover …
• Why social media is important
• The key media – LinkedIn, blogs, Twitter,
Facebook
• Networking principles
• Great case studies
• Strategic social media
• Tips
• Strategy and actions for your business!
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Search Engine Optimisation
• Create great content
• Ensure this content is accessible to search
engines.
• Make pages unique and relevant
• Make the content popular
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How do people use Twitter?
- Are 3 times more likely to follow brands than Facebook users
- Are twice as likely to purchase from a brand than Facebook users
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Why I use LinkedIn
• Business development and opportunity generation.
• Because it’s where the people are.
• Convenient tool to make and manage connections.
• Handy way for me to stay in touch with my network
• Increases my knowledge.
• Improves my search engine optimisation.
• Oh I get 30% of my business from it!!
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Optimising your profile
• Make sure your public profile setting is set to full view.
• Include everything you do in your profile – plus your past
companies, your education, and activities.
• Give your profile a custom URL (your name).
- From this: http://www.linkedin.com/profile/view?id=34305911
- To this: http://uk.linkedin.com/in/jonnyross
• Include the link to your profile in your e-mail signature.
• Link to your website and blog for enhanced SEO.
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Optimising your profile
• Link to your websites for enhanced SEO.
• Three quality backlinks.
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Brands using Social Media well include
• Walmart on Facebook
• Major League Baseball on Twitter
• Nike on Youtube
• Gamestop on Google +
• LL Bean on Pinterestt
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Editorial Calendar sounds so complex…
• People think it needs to
be fancy and detailed
• Two advantages;
planning and
accountability
• There are lots of ways to
create an editorial
calendar, but let’s keep
it simple
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Step 1: Make a list of key dates for the year
• Product launches
• Events / trade shows
• Marketing campaigns
• Promotions
• Holidays
• Sporting events
• Key milestones
• This date in history
• TV Programmes
• National Days / Weeks
• Charity Campaigns
• National Competitions
• Themed months?
• Patterns ( 4 blogs and 1 case study
per month
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Step 3: A comprehensive list of all your
products and services
• Do any of the products and services fit nicely
with your roadmap so far?
• Split them evenly throughout the year
78. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Step 4: Open a Google Spreadsheet
• Sole Trader or maybe 4 staff..?
• Use Google so it’s easy to share and update
• Everyone with permission can have access
• It’s a live spreadsheet
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Things to remember about Twitter Campaigns
• Content is King
• Engage with your audience
• Always try and encourage engagement
• Create your own personal hashtag
• Whatever your response, always act professionally
112. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
It’s all about the content!
• Images, logos, links, videos
• Use Twitter as part of your online marketing strategy
• Use for content from your campaigns/strategies
• Mentions, hashtags, use @ to tag other users
• Need to know when to upload content,
what content achieves best engagement and
what works best for you and your business
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Strategy
• What do we want to achieve?
• Who are we targeting?
• What keywords do we need?
• What image – photos?
• What experience?
• How will we measure success?
• Audience – Are they on Twitter?
• Key messages & phrases – Defined
• R.O.I
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• Make the most of profile and header
images, incorporate products/services as
well as your business logo
• Include keywords in your bio description as
well as your business website URL and
contact information
• Include your twitter name wherever
possible, on your website, on business
cards, on other social media profiles
• Vary your content
So there you have it, everything you need to know
about using Twitter for business
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What LinkedIn describes as your ‘Network’
Connections of the Connections of your Connections
Your Connections
Connections of your Connections
}
121. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
In this room, who has ...
• A Solicitor in London?
• Contacts at PwC?
• Retailer in Australia?
122. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Winning business from LinkedIn
• Joined groups
• Got involved
• Networked
• 30% of my
business now
comes from this
group
127. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
To be found – 100% complete;
Summary
– Your industry and location
– An up-to-date current position/job
(with a description)
– Two past positions
– Your education
– Your skills (min 3)
– Photo
– At least 50 connections
136. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Recommendations/Endorsements
• Accessed via a direct link on your profile and links
under each of your previous roles or activities.
• Useful because they engender trust.
• Excellent for improving SEO
138. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Recommendations/Endorsements
• People will request recommendations from you. The
test here is would you give them a reference offline
for a job? Or for a tender?
• Only request a recommendation if you think you
deserve one.
• If someone does recommend you, you can
reciprocate, but wait until the next day, otherwise
you might appear in the same update stream and this
can look contrived. Think about the time of day you
accept one too!!
• Don’t be afraid to turn down a request for
recommendation, but do it kindly and with positive
attitude.
147. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Groups
• How to find the right group
• Email Settings
• Promotions
• Search
• Members
• How to get the most out of them
– Listen
– Add Value
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To win business …
• 100% complete LinkedIn profile
• Keywords to be found in searches
• Build relationships
• Use LinkedIn to support targeted sales
• Be yourself as you would offline
• Be useful pass on information, help people
• Become a trusted contributor in groups
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Ask yourself questions
Know your customers
• Where do they spend
their time online?
• What products do they
buy?
• What services do they
use?
Know your
products/services
• Are they the kind
people would discuss in
a forum?
• Are they suitable for a
Facebook / Google
Advert?
152. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Back to the beginning
Top tips…
• When setting up your Facebook page, request
your address to include your business name, for
example,
https://www.facebook.com/jonnyrossconsultany
• Think about who you want to attract and what
you want your page to say about your business
• Complete all profile information
• Choose a profile picture that makes sense, for
example your business logo
154. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Back to the beginning
Top tips…
• Make use of the app thumbnails
• Take your time to study Facebook
• Facebook audiences often engage with posts
more if there are images or links attached
• Go for what works…but don’t be afraid to
switch it up!
• Track your Facebook from day 1
• Choose an engaging cover photo
159. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
How to get started and become an
active business user
1. Start posting
• This may seem obvious, but it is crucial that once
you have made your page you begin posting –
people will not interact with an empty profile!
2. Look at your other social media sites for help
• Looking at your Twitter/Instagram/Google+/Blog
can help you when starting your Facebook page. If
you do not have other social media profiles, look
at other small businesses and see what works for
them.
160. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
3. Network
• Reach out out to other local businesses in your
area, reliable clients, employees, look for every
opportunity to make engagements with other
business profiles – just make sure they are
relevant!
4. Advertise your Facebook page
• Put it on your website, use other social media
profiles, write a blog – do whatever you can to
inform audiences that you have a Facebook page
and encourage them to like it.
How to get started and become an
active business user
178. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Facebook for SME’s
Screwfix
• Brilliant use of
humour to create
engagement with
their audiences
184. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
• Understand the importance of
engagement
• Encourage audiences by using CTA –
Call To Actions
• Use images that are thought
provoking or will strike a chord with
your audience
• Don’t be afraid to ask questions
185. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
But most importantly….
• If something creates engagement, act
upon it!
>Was it the time you posted it?
>Was it the image?
>Was it the link that accompanied the
post?
>Was it the question that you asked?
192. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Vine campaign ideas
• Product Launch / Rebrand
• Virtual Tour of your Building
or Team Office
• Build Brand Equity
(Urban Outfitters)
• Run a Competition (Doritos)
208. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Thought Leadership Blog
“A thought leader is a person who identifies
trends, common themes and patterns within a
particular industry or functional area of
expertise to help others identify new
opportunities or solutions for growth.”
Glen Lopis, Forbes
210. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Work with a partner
Social Media Goals
• Connect or follow 5 target audience a day
for next week
• Listen in 3 new LinkedIn groups
• Start a discussion in a group
• Write a blog
211. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
And I can help you…
• Research your keywords
• Create and help write a blogs
• Train teams or individuals on
LinkedIn/Twitter/Facebook/Google Plus
• Use LinkedIn for sales targeting
…. And of course, SEO/websites!
212. w: JonnyRoss.com e:jonny.ross@jonnyross.com tw: @jrconsultancy t: 0113 320 21 21
Challenge Me?
Does anyone want to challenge me, does
anyone think this is all a load of nonsense?
It’s time for questions
• For Tips, Tricks and more free advice
Subscribe to my blog at JonnyRoss.com
• Carry on the conversation with me on
twitter @jrconsultancy