Blog Assignment 3 parts of your blog assignment 1) Do a Google word search to determine key word that would be most useful to use in the blog so you can maximize the SEO campaign. Please provide detail information on which tool you use and how you determined these words are correct, 2) Write a blog for Alliance Home Health Care a. Background i. Alliancehomehealthcare.net ii. Target market: women 65+ mainly living in Indiana income 40K+ b. Make sure blog topic is creative and will encourage sharing c. Make sure it has correct format d. Make sure no spelling or grammar errors e. Make sure there are no copyright limitations to your graphic 3) Explain your research on your blog a. Why you determine a topic and how it would help SEO of company b. Provide all sources c. May want to research other senior home health blog for ideas Goal of assignment is • To understanding the value of blogging in the SEO campaign part of the total Advertising Plan. • To understand the fundamental format of the blogging process. • To learn how to create an advertising campaign about a topic of Home Health Care that is mostly unknown to you. NOTE-TAKING/DISCUSSION WORKSHEET: The Social Network Part I: As you watch and reflect on The Social Network, pay attention to the characters/topics and their rhetorical significance in the film. How are they portrayed? How are we, as viewers, supposed to perceive each character or idea? What choices do the filmmakers make to invite that response? COLLEGE ADMINISTRATION MEDIA CALIFORNIA LEGAL SYSTEM CONTEMPORARY COLLEGE STUDENTS GENDER SOCIAL CLASS RELIGION Part II: As you watch and reflect on the film, pay attention to the deliberate choices of the filmmakers and the impact of those choices on viewers. It may be helpful to organize your thinking around four key elements of film, listed below. CINEMATOGRAPHY (Camera Angle, Camera Distance, Camera Movement, etc) EDITING (linking/cutting together of different shots, added effects, arrangement) SOUND (emerging from within the scene AND sound that was added later, like musical score) MISE-EN-SCENE (means literally “put into the scene” and can include: props, costuming, makeup, staged body language, lighting—any element that makes the scene) Part III. Analyze the rhetorical situation and intended purpose of the film. You can now reflect on a specific aspect of the film’s context and purpose. to write your essay. EXIGENCE (Is there a problem that can be solved through discourse (language/conversation)? To what extent can this film be read as a fitting response to that problem? : AUDIENCE (who is the intended audience of the film? How can you tell? What moves does the film make that signal awareness of that audience, their values, their anxieties, their desires, etc?): CONSTRAINTS (what constraints shape the message? Remember that these can be cons ...

1. Blog Assignment
3 parts of your blog assignment
1) Do a Google word search to determine key word that would
be most useful to use in
the blog so you can maximize the SEO campaign. Please
provide detail information on
which tool you use and how you determined these words are
correct,
2) Write a blog for Alliance Home Health Care
a. Background
i. Alliancehomehealthcare.net
ii. Target market: women 65+ mainly living in Indiana income
40K+
b. Make sure blog topic is creative and will encourage sharing
c. Make sure it has correct format
d. Make sure no spelling or grammar errors
e. Make sure there are no copyright limitations to your graphic
3) Explain your research on your blog
a. Why you determine a topic and how it would help SEO of
company

2. b. Provide all sources
c. May want to research other senior home health blog for ideas
Goal of assignment is
• To understanding the value of blogging in the SEO campaign
part of the total
Advertising Plan.
• To understand the fundamental format of the blogging process.
• To learn how to create an advertising campaign about a topic
of Home Health Care
that is mostly unknown to you.
NOTE-TAKING/DISCUSSION WORKSHEET: The Social
Network
Part I: As you watch and reflect on The Social Network, pay
attention to the characters/topics and their rhetorical
significance in the film. How are they portrayed? How are we,
as viewers, supposed to perceive each character or idea? What
choices do the filmmakers make to invite that response?
COLLEGE ADMINISTRATION
MEDIA

3. CALIFORNIA
LEGAL SYSTEM
CONTEMPORARY COLLEGE STUDENTS
GENDER
SOCIAL CLASS
RELIGION

4. Part II: As you watch and reflect on the film, pay attention to
the deliberate choices of the filmmakers and the impact of those
choices on viewers. It may be helpful to organize your thinking
around four key elements of film, listed below.
CINEMATOGRAPHY (Camera Angle, Camera Distance,
Camera Movement, etc)
EDITING (linking/cutting together of different shots, added
effects, arrangement)
SOUND (emerging from within the scene AND sound that was
added later, like musical score)

5. MISE-EN-SCENE (means literally “put into the scene” and can
include: props, costuming, makeup, staged body language,
lighting—any element that makes the scene)
Part III. Analyze the rhetorical situation and intended purpose
of the film. You can now reflect on a specific aspect of the
film’s context and purpose. to write your essay.
EXIGENCE (Is there a problem that can be solved through
discourse (language/conversation)? To what extent can this
film be read as a fitting response to that problem? :
AUDIENCE (who is the intended audience of the film? How can
you tell? What moves does the film make that signal awareness
of that audience, their values, their anxieties, their desires,
etc?):

6. CONSTRAINTS (what constraints shape the message?
Remember that these can be constraints imposed by the medium
or genre, as well as ideological or social constraints)
INTENDED PURPOSE/SOCIAL FUNCTION (be specific
here—if, for example, do you feel that the film “tests ideas”?
What ideas are being tested within the film, and why? You may
discuss more than one intended purpose/function)
CENTRAL ARGUMENT/CLAIM (S) (given the rhetorical
situation and your impressions of the film’s purpose, what
seems to be the central argument of the film? What claims are
embedded within that argument?)