Patti Schom-Moffatt started her own PR firm, Karyo Communications, over 30 years ago in Vancouver and built it into one of Canada's most recognized PR firms through hard work and determination. In 2007, the larger firm Edelman acquired Karyo Communications. Schom-Moffatt continues to work for Edelman as their Chief Client Officer. She chose Edelman for its acquisition because, despite being a big company, Edelman is still family-owned which resonated with her as Karyo Communications was also family-owned. Schom-Moffatt attributes her success in starting her own company to being willing to take risks but not being reckless, having a strong belief