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This document outlines a plan for a community credit union to launch a member blog. It proposes 6 categories of blog posts published daily. Members would be recruited to write blog posts, with incentives provided. The blog would be promoted through social media campaigns, contests, and a monthly budget of $775 for the first 3 months. Progress would be tracked by metrics like visitors, engagement, branding and SEO.
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- 2. • GTE = Community Focused • Differentiator from other CUs • Hear member voices: What make them tick? • Pay it forward: Your idea will inspire somebody else. => Engagement through great, local contents
- 4. CATEGORIES 1. Food 2. Lifestyle 3. What’s Happening 4. Health & Fitness 5. Member Spotlight 6. Joe’s Blog
- 5. OR… MEMBERS WHAT’S HAPPENING TASTY FITNESS TRENDS/THRILL MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY One post daily Joe Member Blog will be a category, just not published on daily basis
- 7. RECRUITING WRITERS Where: • Employees: WOM/Email/Web • WOM/Members Email/Newsletters/Web/Social Media/Referrals/Online forums/School FB pages • If more than one, can be teamed up • Consider recruiting a photographer Duration: • 6 months authoring, 1 main editor (posting authority) Training/Hangout: • Welcome party: provide some free promos (notepad, post it, pens, business cards?), share ideas, weekly email Thursdays, pick best channel to communicate, agree on templates, authorship guidelines (blog length, format, due date, media) expectations, ideas bank, etc., meet Joe? • After 6 months: Welcome party with both former and new writers
- 8. INCENTIVES • FAME!! Include bio, pics, links to their sites • Monthly contest for the greatest number of post views => A $25 gift card • Others: – Free courses/conferences – Their favorite books – Match them in donation – Thank-you cards
- 9. GUEST POSTING • Write for us page: blog/FB • Feature individual blog • Feature student orgs/clubs IN RETURN.. • Link to the guest blogger’s blog, encourage subscribe • Add bio of the author, pic • Minimum number of guest posts (contributed over the set period of time) after which the author will be featured on the home page • Can be entered to win $25 gift card with most blog views
- 10. MARKETING Launching: • Project 8 Contest • Video • Social Media/Web/Email Attract more traffic: • Subscription • Post-a-pic contests with hashtag • FB Promotions
- 11. BUDGET • Others: LAUNCH ~ $200 (gift cards for launching contest, welcome party) • FB Post with Boost o 1 Blog post/wk on FB (1 post with the “5 published articles of the week”) o Boost for $50 – reaches ~12-30k people => Assume $200/mo • FB Ad showcasing blog o $500/mo - Should attract 1000 clicks to blog ($.50/click) • FB contests o 2 gift cards a month at $25/each = $50 • $25 gift card for most viewed blog Total monthly Budget = $775 • We can do a 3-month test and track visitors, clicks, impressions and make a determination if we want +/- money for months 4-6.
- 12. TRACKING • Awareness: # Visitors, views, email registration, FB • Engagement: time spent on blog, return rate, # posts read on average, certain articles/topics get more attention span? Sharing? Comments? Guest Blog posts? • Branding: # members vs non-members, readers turn into members? – what type of readers • SEOs: load time, keywords readers use to find the blog, how effective are media used (links, pics, videos)