The document discusses the concept of a "blockbuster" film and how its definition has shifted over time. Originally, a blockbuster referred to a popular and profitable film like Jaws. However, after research showed blockbuster audiences were mainly white teenage boys, studios began prioritizing high-budget productions aimed at mass markets. Now, a blockbuster is no longer guaranteed to be successful, as some high-budget films have failed at the box office. The "blockbuster mentality" refers to the pressure studios feel to only create these large-scale productions.

1. Does the
blockbuster
mentality stifle
creativity?

2. Blockbuster clip..
http://www.youtube.com/watch?v=0_7E9gpFrAE

3. What’s a Blockbuster?
Originally it referred to
a very popular,
successful production.
Jaws is the first film of
the “blockbuster era”
“Summer blockbuster
trend” also resulted
from Jaws.

4. 1. After JAWS,
Hollywood producers
wished to create films
as profitable as JAWS.
2. Studios conducted
research studies on
moviegoers.
3. Research study
showed “Blockbuster”
audiences are mainly
white teenage boys.

5. Blockbuster definition
shifted
A blockbuster film was no
longer a profitable, well
received, popular film.
Instead, a blockbuster
became a high-budget
production aimed to mass
markets.

7. A b l o c k b u s t e r
i s a h i g h -
b u d g e t
p r o d u c t i o n
n o t a
g u a r a n t e e b o x
o f f i c e
s u c c e s s . F o r
i n s t a n c e :
G o d z i l l a a n d
w a t e rw o r l d
t a n k e d a t t h e
b o x o f f i c e .

8. blockbuster
mentality.
Is the pressure the Film Industry
feels to create only high-budget
productions.

14. Blocbuster clip..
http://www.youtube.com/watch?v=SnvqsWVluCE

15. Comics and Blockbuster Mentality
• Attract a youthful movie-going demographic
• Appeal to nostalgic older audience
• Well-defined characters with well-established
track records for:
– Popularity
– Licensing
– Possibility of sequels

16. Why comics?
• Big casts
• Big cost
• Big distribution
• Big spectacle
• Big revenue

17. Movie Budget : What does it cover?
• Production
• Marketing and advertising
• Producers
• Director
• Cast

18. Why movie studios are doing remakes?
• Less of a gamble
– If the movie was successful in the past, it should be
again.
– Examples:
• Superman
• Batman
• Footloose
• Friday the 13th
• A Nightmare on Elm Street
• And much more!

19. Blockbuster clip..
http://www.youtube.com/watch?v=lKbEI8pDz0A

20. “Sleepers” movies
Sleepers is a term
used in the Film
Industry to refer to
low-budget movies
that become box
office success.