Block E Presentation
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The document outlines a marketing plan for "Project BE" which aims to promote the area known as "Block E" as a vibrant, safe, and welcoming community. The plan includes developing a mascot character, branding, a website, and a calendar of events and advertisements from April to June. Major elements are creating positive media exposure through radio, TV, and print ads as well as hosting a kickoff event on June 21st with entertainment, games, security, and door prizes.
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