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Blended Search: Local Media Content Discovery
The document discusses blended search, which combines traditional web search results with vertical content like local listings, media, and reviews to enhance content discovery. It emphasizes the necessity of blended search due to user behavior and intent, noting that many users overlook vertical search options. The document highlights examples from various platforms and suggests that future success lies in aggregating local content and enabling user engagement.
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Blended Search: Local Media Content Discovery
- 1. 1 Blended Search:Local Media Content Discovery Confidential - Distribution is strictly prohibited
- 2. Agenda What isblended search? Why do we need it? Examples A new paradigm? The future of local search
- 3. What is BlendedSearch? “ Universal Search replaces some of the web search results with listings that come from vertical sources, such as video, local, or news. The results are mixed in, blended as appropriate…” Source: Danny Sullivan, Search Engine Land, November 2007
- 4. Google Universal SearchExplained Source: Danny Sullivan, Search Engine Land, November 2007 © Elliance Inc. www.elliance.com
- 5. Why do weNeed Blended Search? People don’t click on tabs to explore vertical content 35% of search engine users don’t use vertical search * 25% do not recall if they have clicked a vertical search result * It’s about surfacing valuable content when relevant It’s about guessing user intent and managing the tension between users’ needs * Source: iProspect Blended Search Results Study, April 2008
- 6. Examples of BlendedLocal Search
- 7. Google Sponsored linksBusiness listings Web results
- 8. Yahoo! Sponsored linksBusiness listings Web results
- 9. Yahoo! Glue MapSponsored links Business listings Tourist guide News Pictures Books
- 10. Local.ch Residential listingsBusiness listings Classifieds Map
- 11. Eniro.se Display adBusiness listings Web results Map
- 12. Gelbeseiten.de Business listingsMap Product search
- 13. Yell.com Sponsored linksBusiness listings Advice & links Wikipedia Web results Images
- 14. Blended Local MediaContent Merchant content (listings, ads, etc.) User content (reviews, comments, images, residential, etc.) Maps Classifieds Events Editorial Weather
- 15. Is blended searchthe only way to discover and surface local content?
- 16. Twitter News ProductsClassifieds
- 17. Twitter Events ImagesUser reviews News Owners (!)
- 18. Newsfeeds: ANew Content Discovery Paradigm Browse Search Newsfeed
- 19. The Future WillBe in Real-Time Blended Search Home Page Search Results
- 20. Key to FutureSuccess Aggregate local content Provide the “firehose” Let users “filter” Allow users and merchants to join the conversation Embrace dynamic AND static search results
- 21. Thank you! SebastienProvencher Co-founder, Praized Media [email_address] Twitter: @sebprovencher Blog: blogs.praized.com/seb