Blazing Cloud presents the Blazing Path: an innovative product development process that integrates "lean startup" and agile development techniques

1. April 2013

2. WHAT WE DO

3. PATH TO SUCCESS
Before coding, we
strategize about your
app and your business
goals.
Our agile process
quickly validates new
features in iterative
cycles.
We establish metrics to
measure success.

4. BUILDING A STRONG FOUNDATION
Our work begins with, and aims to
fulfill, your vision.
To ensure success, our first activity
together is to translate your vision
into an actionable strategy.

5. FROM VISION TO LAUNCH
Key Assumptions:
Audience, Value & Growth
Use Cases
Target Customer List
Product
Launch
Refine &
Prototype
UX Prototype
Agile Stories
Engage &
Envision
Agile
Development
Metrics to
validate
assumptions

6. DEFINE PRODUCT APPROACH
What we do
Listen. Ask questions. Create a vision statement.
Explore competitive landscape and market trends.
Brainstorm Product Profile.
Product Profile
Product: what is it, simply, clearly defined?
Market: size, competition, growth etc
Customer: who wants the product?
Growth: how will they find it?
Value: why do they want it?

7. DESIGN & ENGAGE
What we do
Brainstorm conceptual designs, messaging and where to find customers
High Level Design (screen shots and key use cases)
Talk to prospective customers (focus groups, interviews)
Validated Product Approach
Draft feature set and use cases
Core Audience: list of contacts
Recommended customer acquisition plan

8. REFINE & PROTOTYPE
What we do
Lean UX for identified use cases
Add or remove features as needed
Begin testing core technical assumptions
Validate prototypes with target audience
“First product” design
Detailed screenshots & work flow
Agile Development “stories”

9. AGILE DEVELOPMENT
What we do
Build a series of iterations of the product
At each stage, automated and real-world testing
Instrument the product with analytics
Deliver “first product”!
“First product”
A first public product release
A set of assumptions that this first release is intended to validate

10. OUR APPROACH
Learn: what do we know?
(numbers are good)
Hypothesis: what do we believe?
(numbers are good)
Test: how can we check reality?
Analyze: does the data support
our hypothesis?

11. OUR WORK
A human focus;
building mobile and
web apps solving realworld problems

12. CLIENTS & PARTNERS

13. LEADING EDGE
History of leading edge
tech disruption
Includes After Effects,
Flash video, OpenLaszlo,
and open source
platforms
We are experts in iOS,
Android, HTML5, Ruby
on Rails

14. ZIG ZAG BOARD
Desktop Web, Native iPad / Android
Real-time synchronization across
devices and desktop Web
Supports user login for joining and
hosting a meeting
Advanced controls allow for contents
of document to be quickly moved and
resized
Portrait and Landscape orientation

15. ZIG ZAG BOARD
Continuous deployment of prototype
Enabled testing of key
interactions with early adopter
group
Empowered offsite product
manager to provide quick
feedback

16. CNN
Mobile Web iPad
Techniques that work on all
modern browsers (even IE)
Popovers adjust position for
readability and interaction
Configurable for different
election results via dynamic
data feed

17. CNN
JavaScript testing allowed for
Efficient development
Changing data formats
Robust Delivery

18. FOTOZAP
Fotozap engages a brand’s audience by combining a physical giveaway with digital photos that
can be shared across social networks
QR Code scanning, Camera

19. FOTOZAP
Usability testing
Real-world use of application,
before submitting to App Store
Validated both user experience
and back-end analytics

20. ABOUT.ME
About.me is a free service that lets you create a beautiful one-page website that's all about you
and your interests.
Facebook, Twitter, Address Book integration
Geolocation, Camera

21. SCHOLASTIC Touch & Tilt Books
The Scholastic Touch & Tilt series turned popular children’s books into interactive iPad
apps
Audio playback and highlighted text guides readers through the story

22. MIGHTYVERSE
Universal application that works across iPad, iPhone, and iPod Touch
Integrated video and browser view for "phrase story"
Language support allows for both English and Japanese characters to be displayed
Automatic update of phrase data and usage tracking
MightySushi supports both Portrait and Landscape orientation

23. 23

24. MIGHTYVERSE
Flash video with interactive text overlay for transcription, translation and phonetic
Full-text search
Admin interface for updating phrase text and managing phrase lists
In-context admin of individual recordings
Full back-end admin for complete control of all data in the databbase
Web services for mobile application access

25. “How can you say...” Google Searches in English
http://www.google.com/trends?q=how+do+you+say&ctab=0&geo=all&date=all&sort=0
Google

26. “How can you say...” Google Searches in Spanish
Google

27. Increased Web Traffic

28. GAZE
Utilizes an array of iPad UI elements to allow for easy navigation of detailed settings
Seamlessly loops high quality video content
Integrated web browser allows user to visit Gaze forum without leaving the application

29. PEER PRESSURE
Peer Pressure manages extensive folders and lists through a user-friendly interface.
Twitter, Facebook and Email integration add a social element to draw in peers
Peer Pressure integrates with web services to provide users with charts to track progress through a web
browser
Chose an existing image or take your own to upload for each milestone

30. CAPTAIN RECRUITER
Optimizes the workflow for the entire recruiting process
Integration with Scribd to display resumes
Custom interface for hiring managers

31. JCCSF
Image “carousel” on home page
Content Management System with custom look and feel and dynamic navigation
Class catalog and shopping cart integrated via SOAP backend services
Full-text search of pages and events