SlideShare a Scribd company logo
1 of 39
Download to read offline
Allt hänger ihop
Björn Elmberg, Cybercom
”How frequently do you visit a social networking site or
update/maintain a profile on a social networking site?”




                                                           Källa: Forrester
“In three years
 time, desktops
will be irrelevant”
John Herlihy, vice-president of online sales, Google
2010-03-03
IRL
AFK
http://www.businessweek.com/managing/content/jul2009/ca2009072_489734.htm
flickr.com/photos/ theducks/3425580785/
R&D   Supply   Marketing Media         Kund
            chain




                                                         Köp
Idé




                 90%                         10%




                             90:10 Group http://www.ninety10group.com
Kundorienteringen
måste komma
inifrån
Kund   R&D         Supply   Marketing       Kund
                         chain




                                                              Köp
Idé




                   90%                            10%




                                  90:10 Group http://www.ninety10group.com
Våga vara
annorlunda
Mät, men med
förnuft
Ständig förbättring
och agil approach
http://asmarterplanet.com/
Tack!
Björn Elmberg, Cybercom

More Related Content

Similar to Bjorn Elmberg Webbdagarna 2010

Ecommerce SEO in 2012
Ecommerce SEO in 2012Ecommerce SEO in 2012
Ecommerce SEO in 2012Tom Critchlow
 
10 tactics for linkbuilding in ecommerce by Tom Critchlow, Distilled
10 tactics for linkbuilding in ecommerce by Tom Critchlow, Distilled10 tactics for linkbuilding in ecommerce by Tom Critchlow, Distilled
10 tactics for linkbuilding in ecommerce by Tom Critchlow, DistilledDistilled
 
Online marketing Best practices
Online marketing Best practices Online marketing Best practices
Online marketing Best practices Dave Chaffey
 
Ecommerce Inspiration
Ecommerce InspirationEcommerce Inspiration
Ecommerce InspirationTom Critchlow
 
#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty
#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty
#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDutyMetaPack
 
9 Steps to Search Engine Optimization (SEO) Success
9 Steps to Search Engine Optimization (SEO) Success9 Steps to Search Engine Optimization (SEO) Success
9 Steps to Search Engine Optimization (SEO) SuccessScott Mowery
 
810-403 Selling Business Outcomes
810-403 Selling Business Outcomes810-403 Selling Business Outcomes
810-403 Selling Business Outcomeswroutrou
 
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014Craig Sullivan
 
How to Test and Optimize Your Lead Nurturing Strategy
How to Test and Optimize Your Lead Nurturing StrategyHow to Test and Optimize Your Lead Nurturing Strategy
How to Test and Optimize Your Lead Nurturing StrategyMarketo
 
E Tail East10 Tls Sn
E Tail East10 Tls SnE Tail East10 Tls Sn
E Tail East10 Tls Snshawnneveu
 
Lucky 7 steps to digital domination
Lucky 7 steps to digital dominationLucky 7 steps to digital domination
Lucky 7 steps to digital dominationSimone Castello
 
B2B Online 2018 Presentation (3M & Snap36)
B2B Online 2018 Presentation (3M & Snap36)B2B Online 2018 Presentation (3M & Snap36)
B2B Online 2018 Presentation (3M & Snap36)JB Blanchard Jr.
 
Appvertising - How to Brand and Market Your WebApp
Appvertising - How to Brand and Market Your WebAppAppvertising - How to Brand and Market Your WebApp
Appvertising - How to Brand and Market Your WebAppWolf Becvar
 
The Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolThe Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolProduct School
 
How to improve ROI for your B2B Website
How to improve ROI for your B2B WebsiteHow to improve ROI for your B2B Website
How to improve ROI for your B2B WebsiteThe Reference
 
2011 Digital marketing trends - Dave Chaffey Smart Insights
2011 Digital marketing trends  - Dave Chaffey Smart Insights2011 Digital marketing trends  - Dave Chaffey Smart Insights
2011 Digital marketing trends - Dave Chaffey Smart InsightsDave Chaffey
 
10 Marketing Ideas in 60 Minutes
10 Marketing Ideas in 60 Minutes10 Marketing Ideas in 60 Minutes
10 Marketing Ideas in 60 MinutesinterlinkONE
 
Adapting Your Pipeline to Marketing’s New Dynamics
Adapting Your Pipeline to Marketing’s New DynamicsAdapting Your Pipeline to Marketing’s New Dynamics
Adapting Your Pipeline to Marketing’s New DynamicsScott Salkin
 

Similar to Bjorn Elmberg Webbdagarna 2010 (20)

Ecommerce SEO in 2012
Ecommerce SEO in 2012Ecommerce SEO in 2012
Ecommerce SEO in 2012
 
10 tactics for linkbuilding in ecommerce by Tom Critchlow, Distilled
10 tactics for linkbuilding in ecommerce by Tom Critchlow, Distilled10 tactics for linkbuilding in ecommerce by Tom Critchlow, Distilled
10 tactics for linkbuilding in ecommerce by Tom Critchlow, Distilled
 
Online marketing Best practices
Online marketing Best practices Online marketing Best practices
Online marketing Best practices
 
Ecommerce Inspiration
Ecommerce InspirationEcommerce Inspiration
Ecommerce Inspiration
 
#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty
#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty
#TDCGlobal 2019, Steve Barrett, VP of EMEA at PagerDuty
 
9 Steps to Search Engine Optimization (SEO) Success
9 Steps to Search Engine Optimization (SEO) Success9 Steps to Search Engine Optimization (SEO) Success
9 Steps to Search Engine Optimization (SEO) Success
 
TechConnect London 2014
TechConnect London 2014TechConnect London 2014
TechConnect London 2014
 
810-403 Selling Business Outcomes
810-403 Selling Business Outcomes810-403 Selling Business Outcomes
810-403 Selling Business Outcomes
 
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014
The Neuromarketing Toolkit - Chinwag Psych - 4 Feb 2014
 
How to Test and Optimize Your Lead Nurturing Strategy
How to Test and Optimize Your Lead Nurturing StrategyHow to Test and Optimize Your Lead Nurturing Strategy
How to Test and Optimize Your Lead Nurturing Strategy
 
E Tail East10 Tls Sn
E Tail East10 Tls SnE Tail East10 Tls Sn
E Tail East10 Tls Sn
 
Lucky 7 steps to digital domination
Lucky 7 steps to digital dominationLucky 7 steps to digital domination
Lucky 7 steps to digital domination
 
B2B Online 2018 Presentation (3M & Snap36)
B2B Online 2018 Presentation (3M & Snap36)B2B Online 2018 Presentation (3M & Snap36)
B2B Online 2018 Presentation (3M & Snap36)
 
BlueOS Company Presentation: Pitch Deck
BlueOS Company Presentation: Pitch DeckBlueOS Company Presentation: Pitch Deck
BlueOS Company Presentation: Pitch Deck
 
Appvertising - How to Brand and Market Your WebApp
Appvertising - How to Brand and Market Your WebAppAppvertising - How to Brand and Market Your WebApp
Appvertising - How to Brand and Market Your WebApp
 
The Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product SchoolThe Future of Product, by Founder & CEO, Product School
The Future of Product, by Founder & CEO, Product School
 
How to improve ROI for your B2B Website
How to improve ROI for your B2B WebsiteHow to improve ROI for your B2B Website
How to improve ROI for your B2B Website
 
2011 Digital marketing trends - Dave Chaffey Smart Insights
2011 Digital marketing trends  - Dave Chaffey Smart Insights2011 Digital marketing trends  - Dave Chaffey Smart Insights
2011 Digital marketing trends - Dave Chaffey Smart Insights
 
10 Marketing Ideas in 60 Minutes
10 Marketing Ideas in 60 Minutes10 Marketing Ideas in 60 Minutes
10 Marketing Ideas in 60 Minutes
 
Adapting Your Pipeline to Marketing’s New Dynamics
Adapting Your Pipeline to Marketing’s New DynamicsAdapting Your Pipeline to Marketing’s New Dynamics
Adapting Your Pipeline to Marketing’s New Dynamics
 

Recently uploaded

Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...lizamodels9
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creationsnakalysalcedo61
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsApsara Of India
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.Aaiza Hassan
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfmuskan1121w
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst SummitHolger Mueller
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Servicediscovermytutordmt
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedKaiNexus
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdfRenandantas16
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,noida100girls
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdfOrient Homes
 
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckPitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckHajeJanKamps
 
FULL ENJOY - 9953040155 Call Girls in Chhatarpur | Delhi
FULL ENJOY - 9953040155 Call Girls in Chhatarpur | DelhiFULL ENJOY - 9953040155 Call Girls in Chhatarpur | Delhi
FULL ENJOY - 9953040155 Call Girls in Chhatarpur | DelhiMalviyaNagarCallGirl
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Dipal Arora
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear RegressionRavindra Nath Shukla
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis UsageNeil Kimberley
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝soniya singh
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...anilsa9823
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableDipal Arora
 

Recently uploaded (20)

Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
Call Girls In Connaught Place Delhi ❤️88604**77959_Russian 100% Genuine Escor...
 
Marketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet CreationsMarketing Management Business Plan_My Sweet Creations
Marketing Management Business Plan_My Sweet Creations
 
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call GirlsCash Payment 9602870969 Escort Service in Udaipur Call Girls
Cash Payment 9602870969 Escort Service in Udaipur Call Girls
 
M.C Lodges -- Guest House in Jhang.
M.C Lodges --  Guest House in Jhang.M.C Lodges --  Guest House in Jhang.
M.C Lodges -- Guest House in Jhang.
 
rishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdfrishikeshgirls.in- Rishikesh call girl.pdf
rishikeshgirls.in- Rishikesh call girl.pdf
 
Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.Eni 2024 1Q Results - 24.04.24 business.
Eni 2024 1Q Results - 24.04.24 business.
 
Progress Report - Oracle Database Analyst Summit
Progress  Report - Oracle Database Analyst SummitProgress  Report - Oracle Database Analyst Summit
Progress Report - Oracle Database Analyst Summit
 
Call Girls in Gomti Nagar - 7388211116 - With room Service
Call Girls in Gomti Nagar - 7388211116  - With room ServiceCall Girls in Gomti Nagar - 7388211116  - With room Service
Call Girls in Gomti Nagar - 7388211116 - With room Service
 
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… AbridgedLean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
Lean: From Theory to Practice — One City’s (and Library’s) Lean Story… Abridged
 
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf0183760ssssssssssssssssssssssssssss00101011 (27).pdf
0183760ssssssssssssssssssssssssssss00101011 (27).pdf
 
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
BEST Call Girls In Greater Noida ✨ 9773824855 ✨ Escorts Service In Delhi Ncr,
 
Catalogue ONG NUOC PPR DE NHAT .pdf
Catalogue ONG NUOC PPR DE NHAT      .pdfCatalogue ONG NUOC PPR DE NHAT      .pdf
Catalogue ONG NUOC PPR DE NHAT .pdf
 
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deckPitch Deck Teardown: NOQX's $200k Pre-seed deck
Pitch Deck Teardown: NOQX's $200k Pre-seed deck
 
FULL ENJOY - 9953040155 Call Girls in Chhatarpur | Delhi
FULL ENJOY - 9953040155 Call Girls in Chhatarpur | DelhiFULL ENJOY - 9953040155 Call Girls in Chhatarpur | Delhi
FULL ENJOY - 9953040155 Call Girls in Chhatarpur | Delhi
 
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
Call Girls Navi Mumbai Just Call 9907093804 Top Class Call Girl Service Avail...
 
Regression analysis: Simple Linear Regression Multiple Linear Regression
Regression analysis:  Simple Linear Regression Multiple Linear RegressionRegression analysis:  Simple Linear Regression Multiple Linear Regression
Regression analysis: Simple Linear Regression Multiple Linear Regression
 
2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage2024 Numerator Consumer Study of Cannabis Usage
2024 Numerator Consumer Study of Cannabis Usage
 
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
Call Girls in Mehrauli Delhi 💯Call Us 🔝8264348440🔝
 
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
Lucknow 💋 Escorts in Lucknow - 450+ Call Girl Cash Payment 8923113531 Neha Th...
 
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service AvailableCall Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
Call Girls Pune Just Call 9907093804 Top Class Call Girl Service Available
 

Bjorn Elmberg Webbdagarna 2010