2. LESSON 5
THE RISE OF DEMOCRACY
entrenched power of the Church and the feudal aristocracy. At
the heart of the political transformation was the struggle
between the old aristocratic elite and the emerging bourgeoisie,
which had so far been excluded from power. This meant that
the objective of democracy was to end the absolutist regimes,
but to replace them, not by the rule of the mass of the people,
but by the propertied middle-class male. The greatest fear of the
American founding fathers for instance, was the replacement of
monarchy, not by a minimalist state protecting property rights,
but by âthe rule of the mobâ.
Historically, the rise of liberal democracy has been intrinsically
linked to the growth of capitalism; indeed, it has been argued
that modern democratic ideas grew initially in order to facilitate
the growth of capitalism. The key notion of the individual
invested with rights to his (not her) body and property emerged
at this time, replacing the idea of the self as an extension of the
community. The free individual, as opposed to the serf bound
to the landlordâs land, was as necessary for capitalism, to create
the mobile labour force required for capitalist industrialisation,
as the individual right to property was. Legislation like the Poor
Law Reform Act in Britain in 1834 stopped aid to the poor,
thus forcing them to sell their labour for whatever wages they
got. But at the same time, the conflict of the bourgeoisie with
the old elite meant that there were also laws which benefited the
poor, like the Repealof the Corn Laws (1846), which removed
restrictions on import of corn into England. These restrictions
had ensured high prices of food, benefiting the landed gentry,
but were disadvantageous for the emerging manufacturing elite
who wanted to ensure cheaper food to keep wages down.
Expansion of voting rights however, took the form of
enfranchising the new middle classes alone, the financiers,
manufacturers and merchants.â
Social Origins of Democracy
Over the past two decades,a democratic revolution has been
sweeping the world, starting in Latin America, then spreading
through Eastern Europe and most recently across Africa.
According to the research organization Freedom House,117 of
the worldâs 191 countries are considered democratic. This is a
vast increase from even a decade ago. Over the past two
centuries, the rise of constitutional forms of government has
been closely associated with peace,social stability and rapid
socio-economic development. Democratic countries have been
more successfulin living peacefully with their neighbors,
educating their citizens, liberating human energy and initiative
for constructive purposes in society, economic growth and
wealth generation.
Inspite of its enormous contribution to social development,
the process responsible for the emergence and successful
adaptation of democratic institutions in society is not yet well
3. understood. For every success,there are instances in which the
introduction of democratic institutions has failed or quickly
UNIT II
MASS MEDIA CATALYSTS
34
DEVELOPMENT OF CONTEMPORARYMEDIA
reverted to authoritarian forms of government. A study of the
relationship between the rise of democratic institutions and the
development of other aspects of society may help us better
understand and more effectively harness the power of democracy.
Most studies of the origin of democracy focus on one or a
number of important factors and circumstances that seem to be
associated with its emergence. This paper argues for a more
comprehensive approach that views all the contributing factors
as expressions of a more fundamental process of change in the
society. It is this process that we must understand, if society is
to acquire the capability to promote the successfuladoption of
democratic institutions in different social and cultural contexts.
A survey of nations that refer to themselves as âdemocraticâ
makes it evident that the term is applied to widely divergent
forms of government. There is not and may never be a single
formula for what constitutes democracy. However,underlying
these different forms is a common principle. Democratic
governments are those in which fundamental human rights of
individual citizens are protected by the collective and in which
the views of the population-at-large, not just a ruling elite, are
reflected in the actions of government.
The rise of democratic forms of government has been the
result of a revolutionary shift in the relative importance and
positions accorded by society to the individual and to the
collective. This shift involved a movement toward a more
balanced relationship between the rights and interests of the
collective and the rights and interests of individuals. It has
resulted in parallel developments in the spheres of philosophy,
science, religion, economics, politics, education and social
culture. In the intellectual sphere it gave rise to the Renaissance
and the Enlightenment, in the field of religion to the Reformation,
in economy to the rise of capitalism, in politics to the rise
of democracy.
In order to appreciate the import and magnitude of this shift, it
should be recognized that until recently the individual occupied
a distinctly subordinate position in society. The dominant
governing principle behind social organization was preservation
of the collective and leadership by a privileged elite military,
religious or aristocratic. During the last five centuries in Western
Europe a sea-change occurred which sought to create a more
equal balance between the political power of the ruling elite and
the rights of individuals. The most distinguishing feature of
societies embracing democratic forms of government has been
the heightened value given to the full development of its
citizens. This paper traces the factors leading to the emergence
4. of the value of individualism in Western Europe over five
centuries. It focuses on the emergence and development of
democratic political institutions in Western Europe, particularly
England.
Democratic values and institutions did not arise as a direct
contradiction of authoritarian forms of governance. Rather they
emerged by a gradual change in the principles that governed the
distribution of power in society. An oligarchy of military
strength, divine right, aristocratic lineage and land gradually gave
way to an oligopoly of wealthy merchants. The parliaments of
the first stage were congresses of feudallords. The parliaments
of the second were assemblies of rich traders. The idea of
universe human rights and freedoms which we now identify as
the essence of democracy was at first cited as a justification for
redistribution of power to the commercial class and only much
later as a principle for extending rights and privileges to all
citizens. This shift continues today in countries around the
world and may not yet have reached its acme in any country.
The democracy propounded by the Greeks enjoyed a short span
of life. The Romans, successor to Greek ideas and institutions,
at first seemed to embrace Athenian democratic principles. The
regime of the Romans was a mixture of kingship, aristocracy
and democracy. Its aim was the collective welfare of the society.
But the exigencies of governing an expanding empire led to the
corruption of individual rights by the power and expediency of
monarchy and aristocracy. For a few hundred years,the Empire
ruled by well-disciplined Roman legions maintained conditions
of relative peace and security throughout much of Europe.
With the decline of the Empire, Europe became more vulnerable
to an increasing frequency and intensity of barbarian
attacks. Without Roman legions to protect them, local populations
fell back on feudal system in which trained warlords and
their horse soldiers protected the people in exchange for loyalty
and serfdom. Physical security and subsistence level existence
were purchased at the cost of individual freedom. Fear and
ignorance compelled submission to arbitrary authority. The
peopleâs existence was made subordinate to the rights and
arbitrary rule of monarchs, feudal lords and priests. Surrounded
by an infallible Pope on one side and a divinely ordained
monarch on the other, the population was denied fundamental
rights and privileges. A rigid structure of governance, economic
activity controlled by feudal lords and thought defined by
religion ruled society. Economically, land was the basis of
wealth. Socially, heredity was the determinant of position and
opportunity. Intellectually, theological doctrine was the sole
arbiter of truth. In short, economic, religious and civil liberties,
which are the core of democracy,were suppressed by forces of
religious and political absolutism, and did not re-emerge until
the 15th century.
The Rise of political institutions in Italy
Centuries of relative physical security and stability under the
5. feudal system led to the re-emergence of long suppressed
human energies and aspirations. The feudal system maintained
a delicate balance between the rights and power of feudal lords
and those of the central monarch.
The growth of guild crafts and trade created new centers of
wealth and power concentrated in cities. The rise of city-states
undermined the power of rural, land-based feudal kingdoms
and created an alternative source of support for the monarch.
The merchant class that rose to power in these city-states
utilized the power of their new found wealth to leverage greater
economic freedom and political independence from the
monarch in exchange for financial support. As early as the 11th
century, the bishops lost control over the Italian city of
Lombardy to self-governing communes, whose members were
appointed by their citizens. By the end of the century, the
commercially active Italian cities of Venice, Florence and Genoa
enjoyed a considerable degree of political freedom. Local
35
DEVELOPMENT OF CONTEMPORARYMEDIA
independence created a rivalry of cities in the fields of art,
literature and philosophy. In their attempt to bring themselves
to the forefront, aristocrats and princes took over the patronage
of literature and art from the Pope. Academies were founded by
patron princes in Florence, Naples, Venice, Milan and Padua.
Through these academies the influence of new learning
infiltrated the late medieval society. The new humanistic
education and economic prosperity of the Italian city-states
brought into greater prominence the role of the individual in
social advancement.
The growth of commerce spurred the rise of money as a new
center of wealth. The shift from a land-based to a money-based
social system laid the economic foundation for the emergence
of individualism by according status and privileges to those
who acquired wealth by effort and merit rather than restricting it
to a hereditary aristocracy. It undermined the power of the
feudal lords and transferred power to a new merchant class. The
organization of agriculture also underwent tremendous
changes. It was found that free laborers who paid rent or
worked for wages produced more crops and generated more
profits than enserfed laborers. The shift to a new system of
wage payments for agricultural labor not only increased
agricultural productivity, but also freed peasants from permanent
ties to their feudal rulers. The decline of feudalism that
resulted led to an increase in individual economic freedom.
This new economic freedom became the breeding ground for
the rebirth of Greek ideas. It was the wealth gathered from
commerce that financed the Renaissance. Cities became fertile
soil for the spread of humanistic thought, social aspirations
and individual enterprise, leading to the rebirth of classical
learning and literature in Renaissance Italy. The rise of vernacular
languages acted as a channel for the spread of humanistic ideas
6. to all sections of the society. Humanism tried to free intellect
from the control of religion. The new humanism transformed
the medieval ideal of a man with a sword to that of individual
attaining worth by absorbing the culture of the Greeks and
Romans. Study of the Classics was no longer confined to the
clergy and aristocracy. Humanism opened the gates of secular
learning to layman. The hereditary base of social privilege began
to give way.
The new economic, political and intellectual environment
contributed to religious reformation. The Reformation was a
direct attack on the suppression of individualism by a despotic
church organization. The Reformation transmitted new
humanistic ideas to all parts of Europe. It shifted authority in
the sphere of religion from the institution of the church to the
individual. It sowed the seeds of freedom that later sprouted in
the economic, political and social spheres.
Origins ofDemocracy in England
The fall of the Roman Empire in the West (476 A.D) and
barbarian invasions that followed marked the beginning of the
Middle Ages in England. Feudalism and Catholicism spread as
remedies for the resulting insecurity, fear and poverty. In the
absence of a strong protective government, people surrendered
their lands and labor to local warlords in return for shelter and
support. The quest for physical security resulted in economic
subjection and military allegiance to those who could organize
defense and agriculture. Wars, famine and plague forced the
peasant and serf to accept the suzerainty of temporal and
spiritual lords. Every family had a lord to protect or subject it.
This gave rise to a landed aristocracy and the concentration of
wealth in the hands of a few. Under the feudal system, ownership
of land was the principle source of wealth and power.
In the realm of religion, the Papacy reigned supreme. In the
Middle Ages, to be literate meant to know Latin, because the
Holy Scripture and anything else of importance were written
down in that language. Commoners were not taught Latin and
were not allowed to read the Bible. The church controlled
peopleâs intellectual horizons through a hierarchy of parish
priests, monks and preaching friars and created its influence on
all walks of human life. Papaltaxation on the land was very
high. By 1279, the Church of England had amassed enormous
wealth in the form of taxes and land. In order to enhance their
power, the Popes themselves used war as an instrument of
policy.
Magna Carta
Magna Carta is often thought of as the corner-stone of liberty
and the chief defence against arbitrary and unjust rule in
England. In fact it contains few sweeping statements of
principle, but is a series of concessions wrung from the
unwilling King John by his rebellious barons in 1215. However,
Magna Carta established for the first time a very significant
constitutional principle, namely that the power of the king
7. could be limited by a written grant.
King Johnâs unsuccessful attempts to defend his dominions in
Normandy and much of western France led to oppressive
demands on his subjects. Taxes were extortionate; reprisals
against defaulters were ruthless, and Johnâs administration of
justice was considered capricious. In January 1215 a group of
barons demanded a charter of liberties as a safeguard against the
Kingâs arbitrary behaviour. The barons took up arms against
John and captured London in May 1215.
By 10 June both parties met and held negotiations at
Runnymede, a meadow by the River Thames. The concessions
made by King John were outlined in a document known as the
âArticles of the Baronsâ, to which the Kingâs great seal was
attached,and on 19 June the barons renewed their oaths of
36
DEVELOPMENT OF CONTEMPORARYMEDIA
allegiance to the King. Meanwhile the royal chancery produced a
formal royal grant, based on the agreements reached at
Runnymede, which became known as Magna Carta (Latin for
the âGreat Charterâ).
Four copies of this original grant survive. Two, including this
one, are held at the British Library while the others can be seen
in the cathedralarchives at Lincoln and Salisbury.
Politically, the Divine Right theory of kingship prevailed.
According to this doctrine, the king was considered the
representative of God on earth. In the early Middle ages, kings
were chosen or accepted by the great barons and ecclesiastics.
Their direct power was limited to their own feudal domain or
manors. The serf and the vassal swore loyalty to the lord who
protected them, rarely to the king whose small and distant
forces could not reach out to guard the remote areas of his
realm. The kings, lacking the machinery for imperial taxation,
could not pay for standing armies, so their dependence on the
lords further strengthened feudalism. In an age of faith, kings
were also compelled to accept the suzerainty of the papacy.
Moreover, the monarchs needed the support of the church in
their fight against feudal barons. These conditions limited the
power of the monarch. The rigid social hierarchy severely
restricted human freedom. People lived in a closed society that
left little scope for individual advancement.
By the dawn of the 11th century, the cessation of attacks from
barbarian invaders and the stability of the feudal system
provided a sense of physical security. The energy expended in
self-defense was diverted to other walks of life. The rise of a
money economy, the revival of commerce,the rise of guild and
communes, the decline of feudalism and the accumulation of
agricultural surpluses provided the basis for economic recovery
and significant material progress. Physical security released
aspirations for economic freedom. This economic advancement
strengthened the liberalizing forces in the agrarian society.
Shift of power from feudal lords to the monarch
8. The first stepping stone to the emergence of democracy was the
destruction of feudalism and the stabilization of monarchical
authority. The old hierarchic social order did not dissolve
completely, but it became more elastic and adjusted itself to the
new conditions. The stabilization of monarchical authority and
the growth of nation-state lessened the importance of feudalism.
Till the 15th century, England was a cluster of counties
divided among various feudal lords with a monarch dependent
on them for military and financial support. The growth of the
nation-state diminished the importance of feudal lords.
Agreements were made with the feudal barons to serve for pay,
with a stipulated retinue of mercenary soldiers. The use of such
agreements and of pay changed the complexion of the army
and undermined the territorial basis of feudal service. This
helped break down the rigidity of feudal hierarchy.
Power shifts from land to money
The rise of a money economy sounded the death knell of
feudalism. âFeudal customs and practices completely decayed by
1500. Personalslavery and the status of villeinage were eradicated
by 1640.â Land, the basis of power in the medieval
period, lost its importance. It took centuries for this process to
reach completion. But the seeds were sown with the birth of
money. With the growth of a money economy, the feudal lords
found the serf labor less competent than free labor. So they
commuted the old feudal dues into fixed money payments.
Lands were leased to free peasants in return for rent. Serfdom
lost its foundations and gave way to peasant proprietorship.
The peasantry achieved a degree of freedom and prosperity that
it had not known in the last thousand years. The lessening of
the old seignorial relations between lord and the cultivator
coupled with the continued disintegration of the manorial
system further spurred the social position of the individual
citizen.
The decline of feudalism opened the doors for agricultural
development. In the feudal period, agricultural production was
aimed only to meet the needs of the lord and his manor. The
profit motive released by the money economy transformed
feudal subsistence production into commercial agriculture. The
new commercial agriculture helped change the unreflecting
peasant of the 13th century into an individualistic and enterprising
farmer. The freedom and emergence of individual as a result
of the breakdown of feudalism and shift from a subsistence
economy to a market economy prepared the grounds for the
growth of English democracy.
Waves of inflation that swept through England during the 15th
century provided additional impetus for the new agrarian
economy. The rise in population and increase in the flow of
silver and gold from America and Spain were important causes
for inflation during this period. The price rise stimulated the
commercial exploitation of land. It shattered the financial
stability of the Crown, though the extent of the damage to the
9. Crown only became fully apparent two centuries later. By
depressing royal income deriving from fixed land rents and
taxes and by increasing royal expenditure, the price rise made the
king increasingly dependent on the Parliament for finance. The
loss of the Crownâs financial independence was one of the
most important reasons for the growth of political democracy.
The price rise redistributed national income among the rising
class of gentry and merchants. This redistribution of national
wealth undermined the medieval concentration of wealth that
had contributed to the suppression and serfdom of peasants.
The economic changes rendered possible by the forces of
inflation and market economy brought to the forefront new
classes in English society â gentry and yeomen. Along with the
merchant class, the gentry and yeomen gradually replaced the old
baronial families in the political and social life. This new landed
aristocracy based more on wealth than on birth, became the
nucleus for the governing class in the counties. Backed by the
power of money, these classes gained the power to voice their
political and religious disagreements with the government.
Rise ofcommerce createsurban power centers
The growth of commerce stimulated the liberation of cities
from feudal control. The cities were more democratic than the
countryside. Though they began as humble enclaves in a feudal
world, the towns began to assume the proportions of a
challenger and a competitor, helping to sustain governments
and competing in their interests with the feudal lords. They
changed the basis of the whole medieval society from agrarian
37
DEVELOPMENT OF CONTEMPORARYMEDIA
to urban, from one dominated by a military aristocracy to one
dominated by an aristocracy of wealth.
The main factor in the growth of towns was the merchant.
Through the organization of guilds merchants fought for the
rights of the city and their leadership was rarely challenged. The
towns acquired new forms of government in the shape of a
mayor and council or some similar instruments of action. Many
merchants demanded communal freedom of the towns from
the feudal lords. The English monarchs granted the communes
charters of limited self-government in return for their support
against the nobility.
Alongside the increase in the power of towns, commerce gained
momentum. The increase in the volume of trade,local and
foreign, gave the merchants a prominent position. The revival
of commerce rejuvenated the guilds. The guilds were formed to
protect the mercantile community from feudal barons and
kings. The Lord Mayor of London was chosen by the city
guilds and not by the king or priest. The revival of guilds and
commerce gave rise to institutions for commercial credit and
banking. The merchants who played the role of creditors to the
monarchs utilized money as an instrument to gain more
privileges from the State. This continued until the whole power
10. of finance fell into the hands of the English parliament. In the
words of Will Durant, âFor the first time in a thousand years,
the possession of money became again a greater power than the
possession of land.â The rising merchant class became stronger,
more self-assertive and dissatisfied with arbitrary rule of the
monarch. The idea of economic liberalism was projected by this
group as a challenge to political absolutism.
Economic growth of England in the 16th and 17th Centuries
and the resultant distribution of wealth further spurred the rise
of economic liberalism. Economic development helped
dissolve the old bonds of service and obligations and created
new relationships based on the operations of the market. The
entrepreneurial activities of the newly rich exerted tremendous
influence on the society. There was a massive shift of wealth
away from the church and the Crown, away from both the very
rich and the very poor and towards the upper middle and
middle class. It is this section of society that brought into being
forces of change and fought against the conservative hierarchical
order of society. They clamored for more rights â rights to trade
freely and for freedom of expression. âFor the first time in
history men were demanding something more from the State
than merely law and order and security against foreign enemies
â, says Will Durant.
Religious freedom laid the foundations for political
freedom
New forces arose to threaten the old patterns of religious life.
Towards the end of the Middle Ages, Roman Catholicism was
moving towards its peak, with the old ways more and more in
disharmony with new forces. Individualism, nationalism and
secularism contributed to a climate of opinion hostile to the
continuation of privileges and abuses in the church. They had
been tolerated so long because they were bound up with feudal
traditions. The Lords and the Commons were more hostile to
the papal authority than the king. Reformers like John Wycliffe
emphasized the importance of the individual and his ability to
effect direct contact with God. He attacked the intermediary role
of the priest between individual and God.
The Reformation reduced the prestige of the Roman papacy
and heightened that of the monarchy. Reformation was at its
core a fight for freedom from religious oppression. By drawing
a line of demarcation between polity and religion, it paved the
way for the establishment of secular government.
Further, the Protestant theology appealed to the individualism
of the middle class. The phrase âthe individualâ in its modern
sense dates from the late 16th or early 17th centuries. By raising
the voice of the laity against that of the clergy, Protestantism
contributed to the development of democratic thinking.
Individual liberties, which were asserted first with respect to
manâs dealings with God, came to be regarded as important in
human beingsâ dealings with each other as well.
Dissolution ofmonasteries led to redistribution of
11. wealth
After the Reformation, the Tudor kings (1485-1603) pursued a
policy of confiscating the monastic estates. This led to great
changes in the economic history of England by weakening royal
authority and heightening the power of the Parliament. The
Crownâs need for great sums of ready money between 1540 and
1546 to meet the expenses of war with France forced the Tudor
monarchs to sell seven-eighths of the confiscated monastery
estates by the time of Henry VIII. The need for cash compelled
the various later Tudor sovereigns to repeat Henry VIIIâs
practice of selling church land. Usually, the Crown sold its
properties at twenty times the annual rental value. Those who
purchased land on these terms exacted higher rents from their
tenants. Further, the sale of church lands increased the mobility
of land. Cheap land was available in plenty to anyone who had
the capital to invest. By 1600, the gentry were leasing land from
the king in order to produce for the market.
The new aristocracy created by the acquisition of church lands
became a powerful support to the Tudor throne and a bulwark
of economic interest against any aristocratic or religious revolts.
This further strengthened the political and economic power of
the kingdom. The new aristocracy rooted in agriculture,
commerce,industry changed the nature of the English nobility
from static conservatism to dynamic enterprise. This new class
was responsible for spreading the ideas of liberty and equality in
the 17th century.
Upward social mobility reduced medieval social
stratification.
Medieval English society was feudalistic and militaristic. Social
hierarchy, based on the holding of land, prevented upward
social mobility. But with the rise of a money economy and the
shift in the status of land from a source of power to a source
of wealth, English society lost its rigidity. The mobility it
permitted shattered the elements of stratification and spurred
the evolution of democracy. Sixteenth century English society
was not static. Social grades were more flexible and less sharply
defined than they were in other parts of Europe. Wealth and
education could bring a man to the upper ranks of the society.
Many of the most successfulmerchants came from the poorer,
underprivileged groups but were accepted into the upper ranks
38
DEVELOPMENT OF CONTEMPORARYMEDIA
of the society. Leading figures of Stuart England were grandchildren
of London aldermen.
The peers and gentry did not scorn trade and industry as their
counterparts did in France. In fact, they themselves engaged in
commerce. (The laws of primogeniture forced the younger sons
of nobility to move out of the villages and pursue trade or
practice law.) The demand of the Tudor State for men of
competence to fill the new positions in court and other fields of
royal administration also helped increase the social mobility. The
12. price rise also accelerated social mobility i.e.; money was used to
acquire peerages. Between 1640-50, not only merchants but also
even men of humble origin had joined the ranks of the landed
gentry.
Spread ofsecular education
The latter half of the Middle Ages saw the rise of universities
and the shift of emphasis from monasteries to schools. The
ideal of education changed from the training of priests and
scholars to the training of accomplished persons to serve the
state. Secular education spurred social leveling. In 200 years from
1480 to 1660, fifteen grammar schools, with places for 1,500
boys, were founded in London alone. By the end of
HenryVIIIâs reign, almost every market town standing had a
grammar school. The Reformation freed education from the
hands of religion and stimulated development of a national
education system. It was also a more socially integrated
education system. Sons of the gentry, who would previously
have been taught in monasteries, now sat side by side with the
sons of small families in village and grammar schools. The
Protestant emphasis on secular education broadened menâs
outlook and sowed the seeds of political freedom. Ancient
forces of conservatism were pushed to the background and
new ideas of democracy and equality flourished in an atmosphere
of free discussion and debate. The educational advance
of the period also was responsible for the growth of theories
of popular sovereignty. Demands made for parliamentary
reform, including manhood suffrage,the sweeping away of all
manner of privileges, and the rise of liberal opinion can be
attributed to the rising level of literacy in England during this
period.
The revolution of 1688 gave power to the merchants and
landed aristocracy. The financial and constitutional conflicts of
the 17th century ended in the establishment of the power of the
parliament. The shifting of power over finance from king to
parliament was one of the central factors that helped in the
steady extension of political liberties. Power shifted from the
king to those who possessed money, but economic and political
benefits were not spread uniformly to sections of the society.
However,from this point onwards we observe increasing
evidence of mental quest by European intellectuals for a new
social order that will distribute the economic and political
benefits to all sections of the society. This quest expressed itself
in the realm of knowledge as the rise of modern science; in the
field of economics as the rise of capitalism and money
economy; in the sphere of industry as successive technological
revolutions; and in the political sphere as democratic revolution
and the progressive affirmation of the individual human rights.
These interrelated movements gradually led to the rising value
of the individual in society and the spread of democratic
institutions.
Growth of literacy and education automatically led to the need
13. for exchange of ideas and growth of media was a natural
outcome.
Refernces-
1. Davis, Anthony; Magazine Journalism Today; (1988); Heinemann
2. Baird, Click; Magazine and Production; 4th edition
3. Mogel; The Magazine
4. Anderson, Douglas;
Contemporary Sports Reporting; (1985); Nelson-Hall
5. Melkote, Srinivas; Communication for development in the third world; (1991); Sage
6. Ed. Glasser, Theodore; The idea of Public, Journalism;(1999); Guilford Press