This document summarizes the results of an online behavior evaluation survey conducted from October 12-14, 2015 with 301 respondents. The survey asked respondents about their online behavior and device usage. It presents the results broken down by categories like gender, age, and province of residence. The majority of respondents reported using their mobile more than laptop/desktop to browse websites, and searching for something on their devices in the last week without making a purchase. Responses varied across demographic categories.

1. www.panelservicesafrica.co.za
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Report information
PROJECT DESCRIPTION
Online behaviour evaluation.
SAMPLE n=301
FIELD WORK FROM 12. 10. 2015 TO 14. 10. 2015 (3 DAYS)

2. www.panelservicesafrica.co.za
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01.
Survey report
WHICH OF THE FOLLOWING REGARDING YOUR ONLINE BEHAVIOUR DO YOU AGREE WITH:
Which of the following regarding your online behaviour do you agree with:
GLOBAL DATA FILTER (301)
64
62
52
41
25 25 24
20
0
10
20
30
40
50
60
70
80
90
100
You use your mobile more than your
laptop/desktop to browse websites
You have searched for something on your
mobile in the last week but did not buy
You have searched for something on your
laptop/desktop in the last week but did not
buy
You use your laptop/desktop more than your
mobile to browse websites
You have responded to a pop-up ad on your
Desktop/laptop
You have bought something on your
laptop/desktop in the last week
You have bought something on your mobile in
the last week
You have responded to a pop-up ad on your
mobile

3. www.panelservicesafrica.co.za
www.panelservicesafrica.co.zawww.panelservicesafrica.co.za
5
01.
Survey report
WHICH OF THE FOLLOWING REGARDING YOUR ONLINE BEHAVIOUR DO YOU AGREE WITH:
Which of the following regarding your online behaviour do you agree with:
GLOBAL DATA FILTER (301)
58
69
55
70
50
54
47
35
28
2324
26
24 23
21
19
0
10
20
30
40
50
60
70
80
90
100
m_gender(recoded) - Male m_gender(recoded) - Female
You use your mobile more than your
laptop/desktop to browse websites
You have searched for something on your
mobile in the last week but did not buy
You have searched for something on your
laptop/desktop in the last week but did not
buy
You use your laptop/desktop more than your
mobile to browse websites
You have responded to a pop-up ad on your
Desktop/laptop
You have bought something on your
laptop/desktop in the last week
You have bought something on your mobile in
the last week
You have responded to a pop-up ad on your
mobile

4. www.panelservicesafrica.co.za
www.panelservicesafrica.co.zawww.panelservicesafrica.co.za
6
01.
Survey report
WHICH OF THE FOLLOWING REGARDING YOUR ONLINE BEHAVIOUR DO YOU AGREE WITH:
Which of the following regarding your online behaviour do you agree with:
GLOBAL DATA FILTER (301)
72
68
64
23
70
63 63
37
45
55 54
63
30
40 40
77
27
24 23
27
20
33
20
33
26 27
22
13
24
20
17
13
0
10
20
30
40
50
60
70
80
90
100
Age Group II - 18-24 Age Group II - 25-34 Age Group II - 35-49 Age Group II - 50+
You use your mobile more than your
laptop/desktop to browse websites
You have searched for something on your
mobile in the last week but did not buy
You have searched for something on your
laptop/desktop in the last week but did not
buy
You use your laptop/desktop more than your
mobile to browse websites
You have responded to a pop-up ad on your
Desktop/laptop
You have bought something on your
laptop/desktop in the last week
You have bought something on your mobile in
the last week
You have responded to a pop-up ad on your
mobile

5. www.panelservicesafrica.co.za
www.panelservicesafrica.co.zawww.panelservicesafrica.co.za
7
01.
Survey report
WHICH OF THE FOLLOWING REGARDING YOUR ONLINE BEHAVIOUR DO YOU AGREE WITH:
Which of the following regarding your online behaviour do you agree with:
GLOBAL DATA FILTER (301)
67
64 64
60
77
62
64
50
69
42
52
47
41 42 42
37
25
31 31
14
23
29
34
13
21
33
24
19
13
29
23
14
0
10
20
30
40
50
60
70
80
90
100
Province II - WC Province II - KZN Province II - GP Province II - Other
You use your mobile more than your
laptop/desktop to browse websites
You have searched for something on your
mobile in the last week but did not buy
You have searched for something on your
laptop/desktop in the last week but did not
buy
You use your laptop/desktop more than your
mobile to browse websites
You have responded to a pop-up ad on your
Desktop/laptop
You have bought something on your
laptop/desktop in the last week
You have bought something on your mobile in
the last week
You have responded to a pop-up ad on your
mobile