SlideShare a Scribd company logo
www.panelservicesafrica.co.za 2
Report information
SURVEY DESCRIPTION
MTN brouhaha evaluation
SAMPLE n=300
FIELD WORK FROM 19. 10. 2015 TO 21. 10. 2015 (3 DAYS)
www.panelservicesafrica.co.za 4
01.
Survey report
CELLULAR PROVIDER
Cellular Provider
REPORT FILTER (245)
41
30
22
6
1 0 0
Vodacom
MTN
Cell C
8ta
Other (specify)
RedBull Mobile
Virgin Mobile
www.panelservicesafrica.co.za 5
01.
Survey report
CELLULAR PROVIDER
Cellular Provider
REPORT FILTER (245)
32
48
33
2726
19
7
5
2
00 10 0
0
10
20
30
40
50
60
70
80
90
100
m_gender(recoded) - Male m_gender(recoded) - Female
Vodacom
MTN
Cell C
8ta
Other (specify)
RedBull Mobile
Virgin Mobile
www.panelservicesafrica.co.za 6
01.
Survey report
CELLULAR PROVIDER
Cellular Provider
REPORT FILTER (245)
38
35
45
58
33
35
28
8
19
25
20
29
9
6 6
01 0 1 00 0 0
4
0 0 0 0
0
10
20
30
40
50
60
70
80
90
100
Age Group II - 18-24 Age Group II - 25-34 Age Group II - 35-49 Age Group II - 50+
Vodacom
MTN
Cell C
8ta
Other (specify)
RedBull Mobile
Virgin Mobile
www.panelservicesafrica.co.za 7
01.
Survey report
CELLULAR PROVIDER
Cellular Provider
REPORT FILTER (245)
43
26
43
49
28
34
30
28
23
32
20
15
5 4
7
9
2 2
0 00
2
0 00 0 0 0
0
10
20
30
40
50
60
70
80
90
100
Province II - WC Province II - KZN Province II - GP Province II - Other
Vodacom
MTN
Cell C
8ta
Other (specify)
RedBull Mobile
Virgin Mobile
www.panelservicesafrica.co.za 8
01.
Survey report
WHICH OF THE FOLLOWING APPLICATIONS DO YOU USE ON YOUR CELL PHONE FOR MESSAGING?
Which of the following applications do you use on your cell phone for messaging?
REPORT FILTER (266)
11
21
24
41
78
81
89
94
0 10 20 30 40 50 60 70 80 90 100
WhatsApp
SMS
Email
Facebook
BBM
Skype
WeChat
Mixit
www.panelservicesafrica.co.za 9
01.
Survey report
WHICH OF THE FOLLOWING APPLICATIONS DO YOU USE ON YOUR CELL PHONE FOR MESSAGING?
Which of the following applications do you use on your cell phone for messaging?
REPORT FILTER (266)
94 95
86
92
80
82
78 78
41 40
26
2223
20
13
10
0
10
20
30
40
50
60
70
80
90
100
m_gender(recoded) - Male m_gender(recoded) - Female
WhatsApp
SMS
Email
Facebook
BBM
Skype
WeChat
Mixit
www.panelservicesafrica.co.za 10
01.
Survey report
WHICH OF THE FOLLOWING APPLICATIONS DO YOU USE ON YOUR CELL PHONE FOR MESSAGING?
Which of the following applications do you use on your cell phone for messaging?
REPORT FILTER (266)
99
93
95
85
82
92 92
96
76
85
82
77
80
86
75
50
37
44 43
31
22 23
25
27
17
28
22
4
11 10
12 12
0
10
20
30
40
50
60
70
80
90
100
Age Group II - 18-24 Age Group II - 25-34 Age Group II - 35-49 Age Group II - 50+
WhatsApp
SMS
Email
Facebook
BBM
Skype
WeChat
Mixit
www.panelservicesafrica.co.za 11
01.
Survey report
WHICH OF THE FOLLOWING APPLICATIONS DO YOU USE ON YOUR CELL PHONE FOR MESSAGING?
Which of the following applications do you use on your cell phone for messaging?
REPORT FILTER (266)
98
94
97
8687
96
89 88
84 85
79
77
73
88
77 77
41 42
39
42
24
13
33
18
13
23 24 23
5
13 12
14
0
10
20
30
40
50
60
70
80
90
100
Province II - WC Province II - KZN Province II - GP Province II - Other
WhatsApp
SMS
Email
Facebook
BBM
Skype
WeChat
Mixit
www.panelservicesafrica.co.za 12
01.
Survey report
HOW MANY DEVICES DO YOU HAVE?
How many devices do you have?
REPORT FILTER (266)
46
36
15
2 2
2
1
3
4
5
www.panelservicesafrica.co.za 13
01.
Survey report
HOW MANY DEVICES DO YOU HAVE?
How many devices do you have?
REPORT FILTER (266)
29
41
53
41
17
13
1
3
1 2
0
10
20
30
40
50
60
70
80
90
100
m_gender(recoded) - Male m_gender(recoded) - Female
1
2
3
4
5
www.panelservicesafrica.co.za 14
01.
Survey report
HOW MANY DEVICES DO YOU HAVE?
How many devices do you have?
REPORT FILTER (266)
36
31
39
42
49 50
41 42
14 15 16
12
0
3 3
01 1 1
4
0
10
20
30
40
50
60
70
80
90
100
Age Group II - 18-24 Age Group II - 25-34 Age Group II - 35-49 Age Group II - 50+
1
2
3
4
5
www.panelservicesafrica.co.za 15
01.
Survey report
HOW MANY DEVICES DO YOU HAVE?
How many devices do you have?
REPORT FILTER (266)
35
27
41
35
49
56
43
40
13
15
13
19
2 2 2 22
0 1
4
0
10
20
30
40
50
60
70
80
90
100
Province II - WC Province II - KZN Province II - GP Province II - Other
1
2
3
4
5

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Biz Online Insights: Mobile use in SA

  • 1. www.panelservicesafrica.co.za 2 Report information SURVEY DESCRIPTION MTN brouhaha evaluation SAMPLE n=300 FIELD WORK FROM 19. 10. 2015 TO 21. 10. 2015 (3 DAYS)
  • 2. www.panelservicesafrica.co.za 4 01. Survey report CELLULAR PROVIDER Cellular Provider REPORT FILTER (245) 41 30 22 6 1 0 0 Vodacom MTN Cell C 8ta Other (specify) RedBull Mobile Virgin Mobile
  • 3. www.panelservicesafrica.co.za 5 01. Survey report CELLULAR PROVIDER Cellular Provider REPORT FILTER (245) 32 48 33 2726 19 7 5 2 00 10 0 0 10 20 30 40 50 60 70 80 90 100 m_gender(recoded) - Male m_gender(recoded) - Female Vodacom MTN Cell C 8ta Other (specify) RedBull Mobile Virgin Mobile
  • 4. www.panelservicesafrica.co.za 6 01. Survey report CELLULAR PROVIDER Cellular Provider REPORT FILTER (245) 38 35 45 58 33 35 28 8 19 25 20 29 9 6 6 01 0 1 00 0 0 4 0 0 0 0 0 10 20 30 40 50 60 70 80 90 100 Age Group II - 18-24 Age Group II - 25-34 Age Group II - 35-49 Age Group II - 50+ Vodacom MTN Cell C 8ta Other (specify) RedBull Mobile Virgin Mobile
  • 5. www.panelservicesafrica.co.za 7 01. Survey report CELLULAR PROVIDER Cellular Provider REPORT FILTER (245) 43 26 43 49 28 34 30 28 23 32 20 15 5 4 7 9 2 2 0 00 2 0 00 0 0 0 0 10 20 30 40 50 60 70 80 90 100 Province II - WC Province II - KZN Province II - GP Province II - Other Vodacom MTN Cell C 8ta Other (specify) RedBull Mobile Virgin Mobile
  • 6. www.panelservicesafrica.co.za 8 01. Survey report WHICH OF THE FOLLOWING APPLICATIONS DO YOU USE ON YOUR CELL PHONE FOR MESSAGING? Which of the following applications do you use on your cell phone for messaging? REPORT FILTER (266) 11 21 24 41 78 81 89 94 0 10 20 30 40 50 60 70 80 90 100 WhatsApp SMS Email Facebook BBM Skype WeChat Mixit
  • 7. www.panelservicesafrica.co.za 9 01. Survey report WHICH OF THE FOLLOWING APPLICATIONS DO YOU USE ON YOUR CELL PHONE FOR MESSAGING? Which of the following applications do you use on your cell phone for messaging? REPORT FILTER (266) 94 95 86 92 80 82 78 78 41 40 26 2223 20 13 10 0 10 20 30 40 50 60 70 80 90 100 m_gender(recoded) - Male m_gender(recoded) - Female WhatsApp SMS Email Facebook BBM Skype WeChat Mixit
  • 8. www.panelservicesafrica.co.za 10 01. Survey report WHICH OF THE FOLLOWING APPLICATIONS DO YOU USE ON YOUR CELL PHONE FOR MESSAGING? Which of the following applications do you use on your cell phone for messaging? REPORT FILTER (266) 99 93 95 85 82 92 92 96 76 85 82 77 80 86 75 50 37 44 43 31 22 23 25 27 17 28 22 4 11 10 12 12 0 10 20 30 40 50 60 70 80 90 100 Age Group II - 18-24 Age Group II - 25-34 Age Group II - 35-49 Age Group II - 50+ WhatsApp SMS Email Facebook BBM Skype WeChat Mixit
  • 9. www.panelservicesafrica.co.za 11 01. Survey report WHICH OF THE FOLLOWING APPLICATIONS DO YOU USE ON YOUR CELL PHONE FOR MESSAGING? Which of the following applications do you use on your cell phone for messaging? REPORT FILTER (266) 98 94 97 8687 96 89 88 84 85 79 77 73 88 77 77 41 42 39 42 24 13 33 18 13 23 24 23 5 13 12 14 0 10 20 30 40 50 60 70 80 90 100 Province II - WC Province II - KZN Province II - GP Province II - Other WhatsApp SMS Email Facebook BBM Skype WeChat Mixit
  • 10. www.panelservicesafrica.co.za 12 01. Survey report HOW MANY DEVICES DO YOU HAVE? How many devices do you have? REPORT FILTER (266) 46 36 15 2 2 2 1 3 4 5
  • 11. www.panelservicesafrica.co.za 13 01. Survey report HOW MANY DEVICES DO YOU HAVE? How many devices do you have? REPORT FILTER (266) 29 41 53 41 17 13 1 3 1 2 0 10 20 30 40 50 60 70 80 90 100 m_gender(recoded) - Male m_gender(recoded) - Female 1 2 3 4 5
  • 12. www.panelservicesafrica.co.za 14 01. Survey report HOW MANY DEVICES DO YOU HAVE? How many devices do you have? REPORT FILTER (266) 36 31 39 42 49 50 41 42 14 15 16 12 0 3 3 01 1 1 4 0 10 20 30 40 50 60 70 80 90 100 Age Group II - 18-24 Age Group II - 25-34 Age Group II - 35-49 Age Group II - 50+ 1 2 3 4 5
  • 13. www.panelservicesafrica.co.za 15 01. Survey report HOW MANY DEVICES DO YOU HAVE? How many devices do you have? REPORT FILTER (266) 35 27 41 35 49 56 43 40 13 15 13 19 2 2 2 22 0 1 4 0 10 20 30 40 50 60 70 80 90 100 Province II - WC Province II - KZN Province II - GP Province II - Other 1 2 3 4 5