This document summarizes a study on consumer shopping behavior in organized food and grocery stores in India's National Capital Region. It begins with an introduction describing the growth of organized retailing in India. The objectives are to investigate dimensions of consumer shopping behavior and the impact of demographics. The methodology describes a survey of 330 consumers across Delhi, Gurgaon, Faridabad and Noida using a 5-point Likert scale questionnaire. Factor analysis identified 9 dimensions of shopping behavior. One-way ANOVA found differences in shopping behavior based on demographics.
Influence of Branded Grains in Indian Retail MarketsIOSR Journals
The study was designed to investigate the Relationship between Rice Branding Dimensions and Brand Rating. The study covers the population includes 780 consumers from Tamil nadu, who are all using branded rice. The questionnaires were given to 900 consumers who are all using branded rice. Out of 900 consumers contacted, 780 questionnaires were received with required coverage and details. The participants completed the two sets of self-reported questionnaires, including Background characteristics and variables chosen for this study in order to measure the influence of branded milk are the Salience, performance, Imagery, Judgment, Feelings, attitude and Resonance. The collected data were computed and analysed using multiple regressions. The findings of the study were generalized as follows: Statistically significant differences were found in Brand rating by the different brand dimensions like Salience, Performance, Imagery, feelings, attitude and Resonance. In the end of the study implications and conclusion were provided.
This document summarizes a study on the buying decisions of men regarding shirts from single brand showrooms versus multi-brand retail outlets. It provides background on the growth of branded menswear in India. The objectives are to understand factors influencing brand and store selection. Previous related studies examined brand preference, impact of advertising, and customer shopping behavior in modern retail formats. The methodology involved a survey of 200 men in Erode, India regarding their demographic details, purchase patterns, and ratings of showroom factors. Results found that education level, income, and marital status influence purchases. Brand quality and status were highly ranked factors. Single brand and multi-brand showrooms were rated on location, service, product variety, pricing and payment options. The
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
An empirical analysis on consumer perception towards branded trousersIAEME Publication
This document summarizes a study that examined men's perceptions of branded trousers in Coimbatore City, India. The study investigated which trousers brand was most preferred and what factors influenced men's preferences. It also examined consumer perceptions of retail garments showrooms. Primary data was collected through surveys of 215 men and analyzed using statistical tests. Key findings were that certain factors significantly impacted men's preferences for particular trousers brands. Retailers could use these findings to better understand consumer behaviors and develop effective branding strategies.
A dissertation report on indian retail industry trendsProjects Kart
The document provides an overview of the Indian retail industry trends. It begins with a declaration and acknowledgements. The executive summary then highlights that India is undergoing a transition from unorganized to organized retail as modern retail formats like supermarkets and malls emerge. Several international retailers are planning to enter the large Indian market. The retail industry is growing rapidly and expected to reach $350 billion in the next 5 years. The document aims to analyze emerging retail trends and consumer behavior in India to identify retail models that will be successful. It contains chapters on the retail industry structure, literature review, research objectives and methodology.
This document summarizes a research study on impulse buying behavior of college students for branded apparel in Ahmedabad, India. The study used a questionnaire to collect data from 119 college students through convenience sampling. Descriptive and inferential statistics were used to analyze the data. Exploratory factor analysis identified three factors underlying buying behavior: pattern of purchase, spot purchases, and buying habits. Hypothesis tests found no significant differences in impulse buying based on gender, education level, family structure, or age. There was also no difference based on family income for fashion involvement or pre-decision process. The only significant difference was for post-purchase perception based on family income.
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Send your semester & Specialization name to our mail id :
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This document provides an overview and outline of a project report on consumer preference and buying behaviour towards washing machines and refrigerators. It includes sections on the problem statement, scope and objectives of the study, research methodology employed, and proposed questionnaire. The research aims to understand the key factors influencing consumer purchases of these appliances and examine satisfaction levels. Primary data will be collected through a survey of 200 customers using an administered questionnaire.
Influence of Branded Grains in Indian Retail MarketsIOSR Journals
The study was designed to investigate the Relationship between Rice Branding Dimensions and Brand Rating. The study covers the population includes 780 consumers from Tamil nadu, who are all using branded rice. The questionnaires were given to 900 consumers who are all using branded rice. Out of 900 consumers contacted, 780 questionnaires were received with required coverage and details. The participants completed the two sets of self-reported questionnaires, including Background characteristics and variables chosen for this study in order to measure the influence of branded milk are the Salience, performance, Imagery, Judgment, Feelings, attitude and Resonance. The collected data were computed and analysed using multiple regressions. The findings of the study were generalized as follows: Statistically significant differences were found in Brand rating by the different brand dimensions like Salience, Performance, Imagery, feelings, attitude and Resonance. In the end of the study implications and conclusion were provided.
This document summarizes a study on the buying decisions of men regarding shirts from single brand showrooms versus multi-brand retail outlets. It provides background on the growth of branded menswear in India. The objectives are to understand factors influencing brand and store selection. Previous related studies examined brand preference, impact of advertising, and customer shopping behavior in modern retail formats. The methodology involved a survey of 200 men in Erode, India regarding their demographic details, purchase patterns, and ratings of showroom factors. Results found that education level, income, and marital status influence purchases. Brand quality and status were highly ranked factors. Single brand and multi-brand showrooms were rated on location, service, product variety, pricing and payment options. The
This document summarizes a research paper from the International Journal of Management that examines retailer brand awareness. The paper aims to understand the effect of demographic variables and brand awareness on consumer purchasing behavior. A survey was conducted with 500 respondents in Bangalore, India across various retail locations. The findings show that consumers are interested in knowing the manufacturer of retailer brand products. Consumers were also able to differentiate retailer brands from other brands. Statistical analysis found that demographic variables and brand awareness influence consumer buying behavior. The paper concludes that retailers launching private brands can tap new market opportunities by improving brand awareness through promotions.
An empirical analysis on consumer perception towards branded trousersIAEME Publication
This document summarizes a study that examined men's perceptions of branded trousers in Coimbatore City, India. The study investigated which trousers brand was most preferred and what factors influenced men's preferences. It also examined consumer perceptions of retail garments showrooms. Primary data was collected through surveys of 215 men and analyzed using statistical tests. Key findings were that certain factors significantly impacted men's preferences for particular trousers brands. Retailers could use these findings to better understand consumer behaviors and develop effective branding strategies.
A dissertation report on indian retail industry trendsProjects Kart
The document provides an overview of the Indian retail industry trends. It begins with a declaration and acknowledgements. The executive summary then highlights that India is undergoing a transition from unorganized to organized retail as modern retail formats like supermarkets and malls emerge. Several international retailers are planning to enter the large Indian market. The retail industry is growing rapidly and expected to reach $350 billion in the next 5 years. The document aims to analyze emerging retail trends and consumer behavior in India to identify retail models that will be successful. It contains chapters on the retail industry structure, literature review, research objectives and methodology.
This document summarizes a research study on impulse buying behavior of college students for branded apparel in Ahmedabad, India. The study used a questionnaire to collect data from 119 college students through convenience sampling. Descriptive and inferential statistics were used to analyze the data. Exploratory factor analysis identified three factors underlying buying behavior: pattern of purchase, spot purchases, and buying habits. Hypothesis tests found no significant differences in impulse buying based on gender, education level, family structure, or age. There was also no difference based on family income for fashion involvement or pre-decision process. The only significant difference was for post-purchase perception based on family income.
Dear students get fully solved assignments
Send your semester & Specialization name to our mail id :
“ help.mbaassignments@gmail.com ”
or
Call us at : 08263069601
This document provides an overview and outline of a project report on consumer preference and buying behaviour towards washing machines and refrigerators. It includes sections on the problem statement, scope and objectives of the study, research methodology employed, and proposed questionnaire. The research aims to understand the key factors influencing consumer purchases of these appliances and examine satisfaction levels. Primary data will be collected through a survey of 200 customers using an administered questionnaire.
This document is a dissertation submitted by Udit Karan Chandhok for an MSc in Marketing & Strategy in 2015. It explores cross-pollination in the UK online grocery industry and the potential need for virtual in-store experiences. The dissertation consists of 7 chapters, including an introduction, literature review on topics like online shopping and grocery trends, research methodology using interviews and surveys, findings and interpretations of the data, conclusions, and implications for managers. The overall aim is to suggest avenues for cross-pollination in the online grocery industry to provide more value to customers.
1. Consumer behaviour is the study of how consumers make purchasing decisions and how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy needs and wants.
2. There are several factors that influence a consumer's buying decisions, including psychological, social, economic factors.
3. A consumer goes through various stages before making a purchase including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. The consumer's need is what triggers the buying process.
This document discusses factors affecting online consumer behaviour in Singapore. It begins by introducing the topic and research objectives, which are to analyze how factors impact consumer purchasing of electronics online and provide suggestions to retailers. A literature review finds that online shopping and electronics sales have increased in Singapore. The research will study how price, product attributes, risks, return policies, and social influences impact willingness to buy online. Hypotheses are formed around these factors. Surveys and data analysis will be conducted to test the hypotheses. Managerial implications include focusing on important factors like price, brand, and attributes. Limitations include time, sample size, and information availability.
This document provides an introduction to the changing retail landscape and shopping habits of consumers in Kerala, India. It discusses the growth of organized retail chains, shopping malls, and multi-brand outlets in the state. Malls like Lulu Mall, the largest in India, are attracting large footfalls of consumers and transforming shopping from a necessity to a leisure activity. Established retailers are expanding their presence both in malls and standalone stores to cater to consumers seeking different shopping experiences. The increasing competition is also driving retail format innovations in Kerala.
Openerp crm-sales-management-book.completeThiên Đức
This document discusses using open source software OpenERP to drive sales and marketing activities. It provides an overview of how to use OpenERP to manage customer acquisition, marketing campaigns, and closing deals from quotation to sales order. The document contains chapters on topics such as managing leads and opportunities, automating marketing campaigns, customizing products, and integrating OpenERP with email and mobile devices.
This document presents a study on the consumer behaviour of Islamic women towards fashionable products. It begins with an introduction that establishes the background and importance of understanding consumer behaviour, particularly for Islamic women. The study aims to identify the key factors that influence Islamic women's purchasing of fashionable items and examines how their behaviour may differ compared to other groups of women. The methodology involves distributing questionnaires to Islamic women customers at several fashion retailers to collect data on their preferences, shopping habits and the factors that drive their choices when it comes to fashion. The findings of the study provide insights into the fashionable products and styles that are most popular among Islamic women in Sri Lanka.
A study on consumer buying behaviour at shoppers stopProjects Kart
The document discusses consumer buying behavior and the retail industry in India. It covers several factors that influence consumer buying behavior, including cultural, social, personal, and psychological factors. It then provides an overview of the growth of the retail industry in India, challenges faced by retailers in India, and describes the traditional retail scene in India which is largely unorganized. It outlines the major players in different retail sectors in India and how the retail industry is transitioning from traditional to more organized models.
FACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING AT SHOPPING MALLSGirish Kumar
This document provides an introduction to a study on factors affecting consumer behavior while shopping at shopping malls. It includes a brief history of shopping malls from their origins in ancient bazaars to modern developments. It also discusses the growth of shopping malls in India and changing consumer behavior towards shopping malls in India, noting that malls now provide a one-stop destination for shopping, entertainment, leisure and dining. The document outlines the table of contents which includes sections on literature review, research methodology, industry profile, findings and analysis, and recommendations.
This document is a synopsis for a term paper on the impact of shopping malls in small towns on consumer behavior. It will examine how the introduction of shopping malls has changed consumer shopping patterns and decision making in small towns. The synopsis outlines the objectives of understanding how consumer mindsets have changed regarding malls and the impact of demographics on purchases. It also discusses the research methodology, which will include a survey and analysis of primary and secondary data sources to understand consumer experiences and challenges with malls.
Mall architecture involves the creative design of malls and related structures. The goals are to make optimal use of space, create a good store environment for customers, increase foot traffic, and improve the mall's image. Key elements include store planning to efficiently allocate space and direct crowd flow. Common mall designs are the free flow layout, grid layout, and loop layout. Green architecture uses transparent materials to provide natural light. Upcoming trends include more convenient kiosks. Factors like the facade design, atriums, lighting, sound, and odors also affect the overall mall architecture.
Consumerism aims to give consumers more choices and a voice in the marketplace. It arose due to marketing practices that manipulated consumers and a lack of legal protections. Key stakeholders in consumerism are consumers, businesses, and the government. Consumer groups in India advocate for consumers' rights and educate consumers. Initiatives like ASCI's advertising standards and government regulations on pollution and advertising have helped make the marketplace fairer for consumers.
This document provides information about a project conducted on consumer shopping behavior at Big Bazaar. It includes an executive summary that outlines the objectives, scope and key findings of the research project. The project was conducted under the guidance of Mrs. Meenal Pendse at Matrix Business School in Pune, India. It involved preparing a questionnaire and conducting a market survey to understand consumer behaviors and identify strategies to attract customers. The document also provides background information on Big Bazaar, Future Group, the Indian retail market scenario, and the current retail landscape in Pune.
Research Report On Consumer Buying Behavior In Shopping Mallpugs_rockon
This document summarizes research on consumer buying behavior in shopping malls. It discusses the need to study buying behavior to understand how consumers respond to marketing strategies. It also provides background on the growth of shopping malls in India. The research examined factors like consumer types, expenditure, frequency of visits, and satisfaction with mall services. It found that while consumers like the convenience of malls, some had negative experiences regarding safety standards, after-sales service, and long checkout queues. The objective was to conduct a comparative study of consumer behavior in retail malls.
The document discusses standards and guidelines for architectural design of shopping malls. It provides details on column spacing, store depths, clear heights, parking requirements, shop sizes and layouts, circulation areas, exits and staircases. Standards for showcases, shelving, aisle widths, and mechanical systems are also outlined. Shopping malls should allow 5-6 parking spaces per 1000 square feet and exits should be within a travel distance of 30 meters. Staircases and corridors require minimum widths and heights to facilitate safe evacuation.
The document discusses consumer buying behavior and factors that influence purchase decisions. It covers various models of consumer behavior including the economic model, learning model, psychoanalytical model, and sociological model. It also discusses Maslow's hierarchy of needs, characteristics affecting consumer behavior, motives, habits, the buying process, and factors like culture, social groups, and personality that influence consumer decisions. Finally, it analyzes the Indian consumer market and classifications based on economic status.
This document discusses a study on customer perceptions of the marketing mix at Big Bazaar, a large discount retailer in India. It provides background on the growth of the retail sector in India. The study aims to understand customer views of Big Bazaar's marketing strategies and provide suggestions for improvement.
This study examines the Consumer Based Brand Equity (CBBE) and its drivers in
Pakistani Super Markets. It is quantitative study and uses correlational approach to
determine the relationship between variables. In this study two tests are executed in SPSS
to find out results; first factor analysis and then regression is applied to determine which
variable (equity drivers) has significant impact in building consumer based brand equity.
In order to collect primary information data is collected from sample size of 250 people
by using close ended questionnaire based on likert scale from different universities, super
markets and, who have readily access to a supermarket located in their vicinity in
Karachi. The results of factor analysis make factors of all 6 variables of which 5 were
independent Service Level, Product quality, Keeping Customers, Price, Layout) whereas
other one is dependent variable (consumer based brand equity), then regression analysis
results show that 4 of the independent variables have significant impact in building
consumer based brand equity (CBBE), whereas keeping customers has positive but
insignificant impact on CBBE. Furthermore, Consumer based brand equity and its drivers
should be studied in different sectors as well like service industry; research in those
sector will enable the researcher to determine how consumer based brand equity can be
built and maintained.
Dissertation - A study on consumer preference for bonus packs over price disc...Abhimanyu Singh
Sales promotion tactics are activities which the marketers employ to attract customers and persuade them to purchase the product. There is a plethora of products in a particular category. Customers now have a wide variety to choose from than earlier when market was dominated by few players. It has become all the tougher for marketers to devise marketing plans and schemes to attract new customers and motivate them to buy. Even on the customer`s side purchasing is not an easy task. There is a complex decision process that is involved and runs in a customer`s mind while he decides to buy a product. A customer apart from taking price as an index for purchase decision takes into account various other factors that are equally important in decision making. The marketing activities like sales promotion also becomes a part of the customer`s decision making.
Sales promotion activities like Bonus packs and Price discounts are the most frequently employed by a marketer to attract customers. But customers do not just buy or opt for whatever schemes are available. Their decision is based on calculation of the value provided for bonus packs and price discounts. However it has been observed that most customers tend to neglect base values which are associated with the percentage of bonus packs and price discounts. They view offers as single outright offers and make decisions on the basis of which provides greater benefit. Obviously, price discounts are lesser than bonus packs, ex.( 5% off against 50% free), customers tend to go for bonus packs without actually calculating the difference by taking into account the base value.
Decoding consumer willingness for luxury goods purchaseAshutosh Goel
• Research Design, Research Objectives & Research Questions
• Effect of functional value, experiential value, symbolic value & social influence on the motivations to buy luxury
• Development of conceptual model & hypothesis
• Sampling, Data-gathering, Data Analysis (Factor Analysis, Regression, ANOVA)
The document discusses various topics related to consumer behaviour including:
1) Consumer behaviour involves studying how and why people make buying decisions. It looks at individual and group decision making processes.
2) Segmenting the market involves dividing consumers into groups based on characteristics like demographics, behaviours, and geographic location. This allows companies to target specific groups.
3) Factors that influence consumer behaviour include psychological, social, cultural, personal and economic factors. Understanding these factors is important for developing marketing strategies.
This document is a dissertation submitted by Udit Karan Chandhok for an MSc in Marketing & Strategy in 2015. It explores cross-pollination in the UK online grocery industry and the potential need for virtual in-store experiences. The dissertation consists of 7 chapters, including an introduction, literature review on topics like online shopping and grocery trends, research methodology using interviews and surveys, findings and interpretations of the data, conclusions, and implications for managers. The overall aim is to suggest avenues for cross-pollination in the online grocery industry to provide more value to customers.
1. Consumer behaviour is the study of how consumers make purchasing decisions and how individuals, groups, and organizations select, buy, use, and dispose of goods, services, ideas, or experiences to satisfy needs and wants.
2. There are several factors that influence a consumer's buying decisions, including psychological, social, economic factors.
3. A consumer goes through various stages before making a purchase including need recognition, information search, evaluation of alternatives, purchase decision, and post-purchase evaluation. The consumer's need is what triggers the buying process.
This document discusses factors affecting online consumer behaviour in Singapore. It begins by introducing the topic and research objectives, which are to analyze how factors impact consumer purchasing of electronics online and provide suggestions to retailers. A literature review finds that online shopping and electronics sales have increased in Singapore. The research will study how price, product attributes, risks, return policies, and social influences impact willingness to buy online. Hypotheses are formed around these factors. Surveys and data analysis will be conducted to test the hypotheses. Managerial implications include focusing on important factors like price, brand, and attributes. Limitations include time, sample size, and information availability.
This document provides an introduction to the changing retail landscape and shopping habits of consumers in Kerala, India. It discusses the growth of organized retail chains, shopping malls, and multi-brand outlets in the state. Malls like Lulu Mall, the largest in India, are attracting large footfalls of consumers and transforming shopping from a necessity to a leisure activity. Established retailers are expanding their presence both in malls and standalone stores to cater to consumers seeking different shopping experiences. The increasing competition is also driving retail format innovations in Kerala.
Openerp crm-sales-management-book.completeThiên Đức
This document discusses using open source software OpenERP to drive sales and marketing activities. It provides an overview of how to use OpenERP to manage customer acquisition, marketing campaigns, and closing deals from quotation to sales order. The document contains chapters on topics such as managing leads and opportunities, automating marketing campaigns, customizing products, and integrating OpenERP with email and mobile devices.
This document presents a study on the consumer behaviour of Islamic women towards fashionable products. It begins with an introduction that establishes the background and importance of understanding consumer behaviour, particularly for Islamic women. The study aims to identify the key factors that influence Islamic women's purchasing of fashionable items and examines how their behaviour may differ compared to other groups of women. The methodology involves distributing questionnaires to Islamic women customers at several fashion retailers to collect data on their preferences, shopping habits and the factors that drive their choices when it comes to fashion. The findings of the study provide insights into the fashionable products and styles that are most popular among Islamic women in Sri Lanka.
A study on consumer buying behaviour at shoppers stopProjects Kart
The document discusses consumer buying behavior and the retail industry in India. It covers several factors that influence consumer buying behavior, including cultural, social, personal, and psychological factors. It then provides an overview of the growth of the retail industry in India, challenges faced by retailers in India, and describes the traditional retail scene in India which is largely unorganized. It outlines the major players in different retail sectors in India and how the retail industry is transitioning from traditional to more organized models.
FACTORS AFFECTING CONSUMER BEHAVIOUR WHILE SHOPPING AT SHOPPING MALLSGirish Kumar
This document provides an introduction to a study on factors affecting consumer behavior while shopping at shopping malls. It includes a brief history of shopping malls from their origins in ancient bazaars to modern developments. It also discusses the growth of shopping malls in India and changing consumer behavior towards shopping malls in India, noting that malls now provide a one-stop destination for shopping, entertainment, leisure and dining. The document outlines the table of contents which includes sections on literature review, research methodology, industry profile, findings and analysis, and recommendations.
This document is a synopsis for a term paper on the impact of shopping malls in small towns on consumer behavior. It will examine how the introduction of shopping malls has changed consumer shopping patterns and decision making in small towns. The synopsis outlines the objectives of understanding how consumer mindsets have changed regarding malls and the impact of demographics on purchases. It also discusses the research methodology, which will include a survey and analysis of primary and secondary data sources to understand consumer experiences and challenges with malls.
Mall architecture involves the creative design of malls and related structures. The goals are to make optimal use of space, create a good store environment for customers, increase foot traffic, and improve the mall's image. Key elements include store planning to efficiently allocate space and direct crowd flow. Common mall designs are the free flow layout, grid layout, and loop layout. Green architecture uses transparent materials to provide natural light. Upcoming trends include more convenient kiosks. Factors like the facade design, atriums, lighting, sound, and odors also affect the overall mall architecture.
Consumerism aims to give consumers more choices and a voice in the marketplace. It arose due to marketing practices that manipulated consumers and a lack of legal protections. Key stakeholders in consumerism are consumers, businesses, and the government. Consumer groups in India advocate for consumers' rights and educate consumers. Initiatives like ASCI's advertising standards and government regulations on pollution and advertising have helped make the marketplace fairer for consumers.
This document provides information about a project conducted on consumer shopping behavior at Big Bazaar. It includes an executive summary that outlines the objectives, scope and key findings of the research project. The project was conducted under the guidance of Mrs. Meenal Pendse at Matrix Business School in Pune, India. It involved preparing a questionnaire and conducting a market survey to understand consumer behaviors and identify strategies to attract customers. The document also provides background information on Big Bazaar, Future Group, the Indian retail market scenario, and the current retail landscape in Pune.
Research Report On Consumer Buying Behavior In Shopping Mallpugs_rockon
This document summarizes research on consumer buying behavior in shopping malls. It discusses the need to study buying behavior to understand how consumers respond to marketing strategies. It also provides background on the growth of shopping malls in India. The research examined factors like consumer types, expenditure, frequency of visits, and satisfaction with mall services. It found that while consumers like the convenience of malls, some had negative experiences regarding safety standards, after-sales service, and long checkout queues. The objective was to conduct a comparative study of consumer behavior in retail malls.
The document discusses standards and guidelines for architectural design of shopping malls. It provides details on column spacing, store depths, clear heights, parking requirements, shop sizes and layouts, circulation areas, exits and staircases. Standards for showcases, shelving, aisle widths, and mechanical systems are also outlined. Shopping malls should allow 5-6 parking spaces per 1000 square feet and exits should be within a travel distance of 30 meters. Staircases and corridors require minimum widths and heights to facilitate safe evacuation.
The document discusses consumer buying behavior and factors that influence purchase decisions. It covers various models of consumer behavior including the economic model, learning model, psychoanalytical model, and sociological model. It also discusses Maslow's hierarchy of needs, characteristics affecting consumer behavior, motives, habits, the buying process, and factors like culture, social groups, and personality that influence consumer decisions. Finally, it analyzes the Indian consumer market and classifications based on economic status.
This document discusses a study on customer perceptions of the marketing mix at Big Bazaar, a large discount retailer in India. It provides background on the growth of the retail sector in India. The study aims to understand customer views of Big Bazaar's marketing strategies and provide suggestions for improvement.
This study examines the Consumer Based Brand Equity (CBBE) and its drivers in
Pakistani Super Markets. It is quantitative study and uses correlational approach to
determine the relationship between variables. In this study two tests are executed in SPSS
to find out results; first factor analysis and then regression is applied to determine which
variable (equity drivers) has significant impact in building consumer based brand equity.
In order to collect primary information data is collected from sample size of 250 people
by using close ended questionnaire based on likert scale from different universities, super
markets and, who have readily access to a supermarket located in their vicinity in
Karachi. The results of factor analysis make factors of all 6 variables of which 5 were
independent Service Level, Product quality, Keeping Customers, Price, Layout) whereas
other one is dependent variable (consumer based brand equity), then regression analysis
results show that 4 of the independent variables have significant impact in building
consumer based brand equity (CBBE), whereas keeping customers has positive but
insignificant impact on CBBE. Furthermore, Consumer based brand equity and its drivers
should be studied in different sectors as well like service industry; research in those
sector will enable the researcher to determine how consumer based brand equity can be
built and maintained.
Dissertation - A study on consumer preference for bonus packs over price disc...Abhimanyu Singh
Sales promotion tactics are activities which the marketers employ to attract customers and persuade them to purchase the product. There is a plethora of products in a particular category. Customers now have a wide variety to choose from than earlier when market was dominated by few players. It has become all the tougher for marketers to devise marketing plans and schemes to attract new customers and motivate them to buy. Even on the customer`s side purchasing is not an easy task. There is a complex decision process that is involved and runs in a customer`s mind while he decides to buy a product. A customer apart from taking price as an index for purchase decision takes into account various other factors that are equally important in decision making. The marketing activities like sales promotion also becomes a part of the customer`s decision making.
Sales promotion activities like Bonus packs and Price discounts are the most frequently employed by a marketer to attract customers. But customers do not just buy or opt for whatever schemes are available. Their decision is based on calculation of the value provided for bonus packs and price discounts. However it has been observed that most customers tend to neglect base values which are associated with the percentage of bonus packs and price discounts. They view offers as single outright offers and make decisions on the basis of which provides greater benefit. Obviously, price discounts are lesser than bonus packs, ex.( 5% off against 50% free), customers tend to go for bonus packs without actually calculating the difference by taking into account the base value.
Decoding consumer willingness for luxury goods purchaseAshutosh Goel
• Research Design, Research Objectives & Research Questions
• Effect of functional value, experiential value, symbolic value & social influence on the motivations to buy luxury
• Development of conceptual model & hypothesis
• Sampling, Data-gathering, Data Analysis (Factor Analysis, Regression, ANOVA)
The document discusses various topics related to consumer behaviour including:
1) Consumer behaviour involves studying how and why people make buying decisions. It looks at individual and group decision making processes.
2) Segmenting the market involves dividing consumers into groups based on characteristics like demographics, behaviours, and geographic location. This allows companies to target specific groups.
3) Factors that influence consumer behaviour include psychological, social, cultural, personal and economic factors. Understanding these factors is important for developing marketing strategies.
This document discusses using insights to drive business ideas. It provides examples of insights and explains that insights go deeper than just observations or data. Insights should induce meaning and further understanding. The document also discusses using hybrid research techniques, like combining qualitative and quantitative methods, to develop a holistic understanding of the market. It provides examples of segmentation approaches that can align with retailers or brands to better target shopper segments.
Factors affecting the consumer purchase for Private Label Apparel Brands in I...Kashyap Shah
This document presents a study on factors affecting consumer purchase decisions for private label apparel brands in India. It discusses the growth of the retail industry and organized retail in India. Private label brands make up 10-12% of organized retail currently. The study aims to understand consumer perceptions, preferences, and loyalty towards private label brands. A literature review and qualitative research was conducted. 21 potential factors influencing purchases were identified and a questionnaire was administered to 304 respondents. Factor analysis identified 7 key factors that influence private label purchases: quality, price, store attributes, lifestyle fit, word-of-mouth, promotions, and brand name.
Once marketers understood on the integrated marketing communication system,the next step is to know about consumers and their behaviour. The chapter emphasizes the important of Understanding the Consumer Behaviour.
This document provides an overview of consumer behavior. It defines consumer behavior as how consumers search for, purchase, use, and dispose of products and services. It discusses personal consumers who buy for individual use and organizational consumers who buy for business use. It outlines factors that influence consumer behavior such as cultural, social, personal, and psychological factors. It describes concepts like motivation, perception, attitudes, and learning that impact consumer decisions. The document emphasizes that understanding consumer behavior is crucial for marketers to provide value, satisfy customers, effectively target audiences, and enhance company value.
1) A retailer's key to success is enhancing business through customer satisfaction and profit. Providing value to customers and maintaining relationships are important.
2) Value is viewed differently by manufacturers, customers, and involves benefits received versus price paid. Providing value builds trust and brand differentiation.
3) Relationship retailing focuses on long-term customer bonds through strong customer base analysis, service, satisfaction and loyalty programs. Understanding customer demographics, lifestyles and decision-making is critical.
The document outlines the contents and structure of a study on consumer purchase behavior of ADD Gel pen brands. It contains 5 chapters: introduction, literature review, company and brand profile, data analysis, and conclusions. The introduction describes the study's objectives to understand consumer attitudes, market share, and buying patterns of ADD Gel pens. The literature review covers marketing theories relevant to the study. The company profile section gives background on ADD Pens Ltd and their Gel pen brands. Data analysis of a 100 customer survey is presented along with interpretations. Key conclusions recommend improving advertising, styles, prices, and refill consistency to increase sales against competitors.
- The document provides information on a marketing case study conducted by team Nutcrackers on hair serum brand Livon. It includes details of the brand analysis conducted on Livon and its competitor Silk n Shine through primary and secondary research.
- Key insights from the research show Livon and Silk n Shine have similar positioning focusing on detangling and shine. This results in cannibalization. The growth of the serum category is also slow due to low awareness and perceptions that serum benefits are same as conditioners.
- The document recommends targeting young working women segment for Livon and repositioning it as a daily use product for achieving natural healthy hair with a 30 second application. An integrated marketing strategy involving
In-Store Tracking: At the Core of the Consumer JourneyRommell Montenegro
The bulk of market research focuses on traditional quantitative methodologies in areas such as Brand research and CX/CSAT surveys, but business leaders increasingly want to look deeper into the purchase funnel, and specifically pay closer attention to Consumer Journey research. Yet Consumer Journey is a challenging area of research, as it represents a complex framework of physical and emotional engagements with a product and/or brand.
Physical: online and offline elements that take the consumer from thought to action
Emotional: both fast and slow thinking (behavioral economics) that include the locating, exploring and dreaming thought processes the consumer engages in
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Bishnoi,vinod kumar bharti and gupta, nidhi consumer shopping behaviour in organized food
1. Consumer Shopping Behaviour in Organized
Food and Grocery Stores: A Case Study of
National Capital Region
Vinod Kumar Bishnoi, Bharti and Nidhi Gupta
KEY WORDS: Consumer Shopping Behaviour; Organized Retailing; Food and Grocery.
INTRODUCTION
Indian economy has transformed from an extensive controlled economy to a
liberal market driven economy. High- income opportunities, changing attitude
towards saving, international exposure and necessities of lifestyle are the key
drivers for fast evolving Indian consumer behaviour (KSA Technopark, 2006).
Indian retail industry is witnessing a paradigm shift as the sector is getting
organized and consumers are seeking a one-stop shopping place with convenience
and entertainment. Professionally managed and separately owned retail
organizations are the face of today’s retail sector. India is stepping into a new era
of ‘Retail Chains’ from the traditional neighbourhood ‘Kirana Store’. Economic
growth, changing lifestyles, urbanization, women’s participation in economic
activities and the spread of IT are the some of the key factors for the growth of the
retail sector. It is the fastest growing sector of the economy with a compounded
annual growth rate of 46.64 per cent. The estimated worth of organized retail
industry is Rs. 350 bn, accounting for less than 3 per cent of the total retail market.
Organized retailing provides an ideal shopping experience through consumer
preference analysis, excellent ambience and choice of merchandise. Changing
lifestyles, strong income growth and favourable demographics are the drivers for
the fast growth of this sector. Rising income level, education, acceptance of smart
and credit cards and global exposure have an impact on the Indian consumer’s
shopping habits (Baseer and Laxmi Prabha, 2007). Health and beauty care
services, food and grocery, entertainment and catering services, footwear and
Vinod Kumar Bishnoi, Associate Professor, Haryana School of Business, Guru Jambheshwar University of
Science and Technology, Hisar • Phone: 91 9416136505 • E-mail: bishnoivk29@gmail.com.
Bharti, Research Fellow, Haryana School of Business, Guru Jambheshwar University of Science and
Technology, Hisar • Phone: 91 9416056786 • E-mail: rawatbharti@gmail.com.
Nidhi Gupta, Student, MBA Final Year, Haryana School of Business, Guru Jambheshwar University of Science
and Technology, Hisar • Phone: 91 9255900777 • E-mail: n4nidhi@gmail.com.
3rd IIMA Conference on Marketing Paradigms for Emerging Economies 587
2. mobile phones, apparel and fashion accessories and jewellery are the fastest
growing organized retail categories. In food and grocery retailing, the largest
component of retail, only 1 per cent is organized; the remaining 99 per cent is
unorganized. Food and grocery has three sub categories: branded FMCG products,
dry and unprocessed grocery, fresh grocery and delicatessen (Sahani, 2007).
Impact of the factors like availability of favourite brands, social status, buying
behaviour during discounts, influence of family and friends over the store and
brand choice, relationship between store and store brand, and consumer
perception towards store and nationa l brands while shopping from a store, have
not yet been gauged much by marketers. Thus, this paper is an endeavour to
understand and deliberate consumer shopping behaviour towards organized food
and grocery stores, so as to have a better insight of consumers buying behaviour.
OBJECTIVES OF THE STUDY
1. To investigate the consumer shopping behaviour dimensions.
2. To measure the significance of demographic variables on shopping behaviour
dimensions.
To achieve these objectives, answers to the following questions were sought:
1. Do demographic variables and consumer shopping behaviour dimensions
differ significantly?
2. Do membership status and consumer shopping behaviour dimensions differ
significantly?
RESEARCH METHODOLOGY
The present study is focused on the shopping behaviour dimensions of consumers
who visit organized stores for food and grocery items. To achieve an under-
standing of this, a questionnaire consisting of 33 items was developed. All the
responses pertaining to this study were obtained on a 5-point Likert scale (from
point 5 strongly agreeing to point 1 strongly disagreeing). A convenient sampling
method was used to obtain the data from the four areas of NCR namely Gurgaon,
Faridabad, Noida and Delhi. A total of 400 questionnaires were administered;
responses to 365 were received. Out of the collected 365 questionnaires, 330 were
found to be fit for analysis. While conducting the survey due care was taken to
include respondents from different walks of life, i.e., gender, educational
background, occupation, age group, income level, etc. (Table 1).
588 3rd IIMA Conference on Marketing Paradigms for Emerging Economies
3. Table 1: Demographic Profile of Respondents
Variable Frequency Percentage
Gender Male 191 57.9
Female 139 42.1
Age (in years) Below 25 76 23.0
25–35 143 43.3
35–50 88 26.7
Above 50 23 7.0
Education upto 12th 54 16.4
Graduation 152 46.1
Post Graduation 124 37.6
Occupation Business 70 21.2
Profession 48 14.5
Service 156 47.3
Housewife 56 17.0
Monthly Household Less than 20000 92 27.9
Income (in rupees) 20000–40000 125 37.9
40000–60000 82 24.8
more than 60000 31 9.4
Membership Member 106 32.1
Non-Member 224 67.9
The scale of variables was also put to reliability test, the obtained a value show of
0.687on the Cronbach alpha scale, which is considered satisfactory. The data was
analysed with the help of factor analysis and one-way ANOVA. Factor analysis
was applied to investigate consumer shopping behaviour dimensions whereas to
measure the significance of demographic variables on shopping behaviour
dimensions, one-way ANOVA was adopted.
RESULTS AND DISCUSSIONS
As mentioned in the research methodology, the scale consisting of 33 items was
analysed; items having low inter- item correlation were dropped and 28 items were
kept for further analysis. Factor analysis with principal component method and
varimax rotation extracted nine factors as consumer shopping behaviour dimensions
(Table 2). One-way ANOVA indicate the significant difference between the
consumers of different demographic profile and their shopping behaviour dimensions
(Table 3).
3rd IIMA Conference on Marketing Paradigms for Emerging Economies 589
4. Table 2: Factor Analysis of Variables
Rotated Factor
Factor Label and Variables
Loadings
1. Impulsiveness and Price Consciousness
I always buy the brands which I have already decided in advance. –0.796
Many a times, I go to a store, see the product, if liked buy it. 0.761
Given the same quality, I will prefer to buy store brand than costlier national
brand. 0.657
During discount period, I usually try new store brands. 0.749
It is mainly the price of the store brand that influences me to buy them. 0.595
If my brand is not available at the store I go for another brand. 0.738
2. Utility and Variety Seeker
I visit a store as it is a one stop shopping place. 0.536
I like self-selection while shopping. 0.519
I visit stores as number of varieties are available there. 0.821
I always look for comparison of different brands in a store. 0.737
I feel usually national brands do not offer much discount. 0.466
3. Store Loyalty
I prefer to visit the store nearest to my place. –0.528
I buy all food and grocery items from stores only. 0.766
I like to shop in a store due to acceptance of credit/debit cards. 0.765
I visit stores for the store brands of my choice. 0.571
4. Time consumption
The store’s advertisement encourages me to visit the store. 0.451
I like self-selection while shopping. 0.486
I prefer to visit store as it saves my time and energy. –0.714
I enjoy shopping at a store. 0.518
5. Status Consciousness
I believe “High price means high quality”. 0.732
I feel shopping at stores is a status symbol these days. 0.708
6. Opinion Seeker
The store’s advertisement encourages me to visit the store. –0.410
I came to know about the store from my friends/relatives. 0.740
My friends/relatives usually suggest me to try the store brands. 0.733
7. Quality Consciousness
I usually compare the quality of brands while purchasing from a store. 0.724
I think store provides better quality product. 0.642
8. Shoppertainment
I enjoy shopping at a store. 0.425
I always go to store with my family or friends. 0.630
I feel no difference while shopping from a store or somewhere else. –0.603
9. Value Consciousness
I feel that store brands are reasonably priced. 0.636
I look for the benefit of the product for the price I pay. 0.703
Barlett’s test of sphericity = 0.00; Kaiser-Meyer-Olkin KMO (0.804)
590 3rd IIMA Conference on Marketing Paradigms for Emerging Economies
5. Table 3: One way ANOVA
Monthly
Gender Age Education Occupation Household Membership
Factor Income
F Sig. F Sig. F Sig. F Sig. F Sig. F Sig.
Impulsiveness and
47.324 .000* .788 .501 .662 .517 5.099 .002* .454 .715 4.492 .035*
Price Consciousness
Utility and Variety
83.557 .000* 2.198 .088 .117 .889 4.958 .002* 4.365 .005* 1.044 .308
Seeker
Store Loyalty .059 .808 .303 .823 3.158 .044* .486 .692 4.294 .005* 225.309 .000*
Time Consumption 49.901 .000* .181 .909 .038 .963 16.187 .000* 1.663 .175 .304 .582
Status
7.549 .006* .383 .765 1.018 .362 2.616 .051 .821 .483 .862 .354
Consciousness
Opinion Seeker .047 .829 1.904 .129 .781 .459 2.272 .080 .121 .948 .217 .642
Quality
2.679 .103 2.950 .033* 1.847 .159 .557 .644 1.789 .149 3.741 .054
Consciousness
Shoppertainment .142 .707 1.606 .188 1.705 .183 1.171 .321 4.085 .007* 1.202 .274
Value
9.738 .002* 1.607 .188 4.581 .011* 2.356 .072 1.613 .186 .082 .774
Consciousness
Factor one deals with impulsiveness and price consciousness behavioural dimension.
Consumers tend to purchase impulsively as they do not plan in advance and they
also go for other brand if their preferred brand is not available in a particular
store. They are influenced by the store brands’ prices and try them during
discounts and if the quality is delivered, they prefer it over costlier national brand
(Table 2). Table 3 explains that impulsive and price conscious behaviour differs
significantly across gender (p = 0.000), occupation (p = 0.002) and membership
status (p = 0.035) of the respondents.
Factor two entitled utility and variety seeker describes the behavioural dimension
of consumers related to the benefits they draw from shopping at a store like one-
stop shopping, self-selection, discounts on store brands and varieties available for
comparison of different brands (Table 2). The one-way ANOVA table indicates
that respondents of different gender ( = 0.000), occupation ( = 0.002) and
p p
income level (p = 0.005) differ significantly on utility and variety seeking aspect
(Table 3).
Factor three, store loyalty behavioural dimension explains that customers are
willing to visit their preferred store rather than nearby store, and buy all food and
grocery items from such stores. They visit store for their preferred store brands
and also due to the facility of making payment other than cash (Table 2). Table 3
3rd IIMA Conference on Marketing Paradigms for Emerging Economies 591
6. concludes that store loyalty dimension varies significantly on education (P = 0.000),
income (p = 0.000) and membership status (p = 0.000) of the respondents but not
on remaining demographic variables, i.e., gender, age and occupation.
Fourth factor, time consumption behavioural dimension, considers that consumers
enjoy spending time while shopping and making self-selection and store adver-
tisements also induce them to visit stores (Table 2). Male and female respondents
vary significantly (p = 0.000) on time consumption dimension and also the
respondents across various occupations (p = 0.000) but not by other demographic
variables (Table 3).
Fifth factor deals with the status consciousness of the customers who perceive
high price as high quality and shopping at store as a status symbol (Table 2). Male
and female respondents vary significantly (p = 0.006) for status conscious
behaviour but not on the basis of the other demographic variables (Table 3).
Sixth factor, opinion seeker dimension explains the behaviour of respondents
who do not value advertisement for reference but look for the advice from friends
and relatives for making the store and brand selection (Table 2). One-way
ANOVA indicates no significant difference among the customers of different
demographic characteristics and opinion seeking behaviour (Table 3).
Seventh behavioural dimension signifies the quality consciousness of the
consumer for products as they consider that stores provide better quality products
and also compare the quality of the brands while purchasing (Table 2).
Respondents belonging to different age groups differ significantly (p = 0.033) on
quality consciousness dimension but p-values do not signify this phenomenon on
any other demographics (Table 3).
Shoppertainment is the eighth behavioural dimension of shoppers who look for
entertainment and enjoyment while shopping with their friends or family and feel
that there is a different shopping experience at a store (Table 2). Income (p =
0.007) of respondents is the only demographic variable that has a significant
association with this dimension (Table 3).
Ninth factor describes the value consciousness of the customers. They look for
value for money and consider that store brands are reasonably priced (Table 2).
Gender (p = 0.002) and education level (p = 0.011) have influence on respondents
in considering the value conscious behavioural dimension for shopping (Table 3).
592 3rd IIMA Conference on Marketing Paradigms for Emerging Economies
7. MARKETING IMPLICATIO NS
Organized retail sector is growing rapidly and consumers are shifting to shopping
in organized retail stores. Thus, understanding of shoppers’ behaviour is the key
to success for the retailers. Marketers will have to understand the consumers’
shopping behavioural dimensions that will help them to tap the consumer in a
better way.
The customers visiting organized food and grocery stores are status and quality
conscious while deciding on the store to purchase from and brands to purchase.
They always look for the benefits of shopping in a store over the traditional retail
outlets in terms of self- selection, variety, comparison of brands and discounts
available and also seek value for the money they pay. They love to spend time in
shopping and prefer to visit store along with family and friends; in all, they seek
for complete entertainment while shopping. In order to taste success a marketer
has to equip himself by taking into consideration all the said aspects of the study
because potentiality in itself is not going to serve any purpose.
REFERENCES
Baseer, A. and Laxmi Prabha, G (2007). “Prospects and Problems of Indian Retailing,” Indian
.
Journal of Marketing, 37(10), 26– 8.
Global Consumer and Retail: Vision 2015, 8th Marketing and Retailing Summit, 12–14 February
2006, New Delhi.
Sahani, P.B. (2007). “Consumer Buying Behaviour and Food Retailing,” Marketing Mastermind,
(December), 21–5.
3rd IIMA Conference on Marketing Paradigms for Emerging Economies 593