SlideShare a Scribd company logo
CreatingtheFUNof
tomorrow for TODAY!
Products
 Roller Coasters
 Classic American
Amusement Park food
combined with German
Food
 Games
What do we bring?
 Adrenaline and fun to Germany
 Provide a getaway
 We reinvent how to wait in line for a ride!
Analysis of Competitors’ Websites
Competitors
Demographics
 German teens and young
adults aged 13-21
 Thrill seekers from all
over the world
 Parents looking for
family activities
Why this Market?
 Unsaturated for our target demographic
 Other parks geared toward children
 More entertaining than alternatives
 Profitable
 Teenagers have two things:
1. Discretionary Income
2. Friends
eBusiness Strategy
 B2C
 Multiple Site Pages
1. Informational & Transactional
2. Supplier Advertising
3. Customer Service
 Kiosk
 Metrics
1. Click through data
2. Flash technology
3. Cookie to record traffic

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