Bis presentation final

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Bis presentation final

  1. 1. CreatingtheFUNof tomorrow for TODAY!
  2. 2. Products  Roller Coasters  Classic American Amusement Park food combined with German Food  Games
  3. 3. What do we bring?  Adrenaline and fun to Germany  Provide a getaway  We reinvent how to wait in line for a ride!
  4. 4. Demographics  German teens and young adults aged 13-21  Thrill seekers from all over the world  Parents looking for family activities
  5. 5. Why this Industry?  In 2010 amusement parks earned $10.4 billion in the U.S. alone  Unsaturated Market  Other parks geared toward children  More entertaining than alternatives  Profitable  Teenagers: 1. Discretionary Income 2. Friends
  6. 6. Analysis of Competitors’ Websites
  7. 7. Competitors
  8. 8. eBusiness Strategy  B2C  Frogtopia’s Website  Multiple Site Pages 1. Informational & Transactional 2. Supplier Advertising 3. Customer Service
  9. 9. Return on Investment  First 18 months: 5% return  In 5 years: 20% return  In 7 years: 100% return  Overall: 125% return on investment
  10. 10. eBusiness Strategy  Kiosk• Metrics 1. Click through data 2. Flash technology 3. Cookie to record traffic

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