This document presents the product Birla White EXTOCARE, an exterior wall primer. It highlights that EXTOCARE has 7x stronger adhesion than acrylic primers, which was certified by an accredited lab. EXTOCARE also provides strong opacity and whiteness for paint application. Additionally, EXTOCARE protects walls from carbonation, which can damage walls over time. The document concludes that EXTOCARE offers the highest value for money compared to other primer brands on the market.

1. PRODUCT PRESENTATION

2. What is EXTOCARE?
• Birla White EXTOCARE is white cement based, polymer modified, water
thinnable EXTERIOR WALL PRIMER.

3. Q: Needs of any Primer?
ADHESION
• The singular most important feature of a primer is its adhesion with paint.
Stronger the adhesion of a primer, the top coat(paint) will last longer.
OPACITY
• The second most important feature of an undercoat is its ability to be most
opaque and white base for paints

4. Let us see how Birla White Extocare fares in these features versus
acrylic primers

5. Adhesion
 Birla White Extocare has 7X more adhesion than the acrylic primers available in
the market
 The same has been certified by NABL accredited lab.

7. Birla White Extocare has 7X MORE ADHESION - Vetted it in a laboratory

9. Let us have a look how Birla White Extocare fares:
- On Opacity and Whiteness versus acrylic primers

10. PHYSICAL DOCKET

12. Any other unique properties are
provided by Extocare?
Let us have a look

13. ANTI CARBONATION

15. Pricing - Extocare
Best product
Highest Value
for money
Brands
(10ltr/kg)
MRP Coverage
Cost per sq. ft
to consumer
Rs.
sq. ft per
kg/ltr
Rs.
Asian Paints 1404 121.80 1.15
Berger 1421 114.16 1.24
JK Primaxx 1150 92.32 1.25
Extocare 1095 96.73 1.13
Brands
Small packs
MRP MRP
4ltr/5kg 1ltr/1kg
Asian Paints 510 140
Berger Paints 635 167
BW Extocare 603 133
MRP of 1kg Extocare < 1ltr MRP of acrylic primers of
Berger & Asian Paints

16. THANK YOU!