A STUDY OF CONSUMER BUYING BEHAVIOR

1. Project Report on :
A STUDY OF CONSUMER BUYING BEHAVIOR

2. 1. Consumer Behavior
2. Buying Behaviour Model
3. Factors Influencing Consumer Behavior
4. Maslow’s Hierarchy of Needs
5. Five stage Consumer DecisionMaking Process
6. The Buyer Decision Process for New Products

3. Consumer Behavior
Processes a consumer
uses to make purchase
decisions, as well as to
use and dispose of
purchased goods or
services; also includes
factors that influence
purchase decisions and
the product use

4. Buying Behaviour Model
The Economic Model: A man
divide his fixed income in a
certain rational way.
• Learning model: Behaviour
can be manipulated by the
drives, stimuli etc.
• Psychoanalytical model:
Consumer has the set of
deep rooted motives that
drives him to purchase or
not to purchase
• Sociological Model

5. Factors Influencing Consumer
Behavior

6. Maslow’s Hierarchy of Needs

7. Five stage Consumer Decision
Making Process

8. The Buyer Decision Process for
New Products
Adoption process is the
mental process an
individual goes through
from first learning about
an innovation to final
regular use.
• Stages in the process
include: