Translating Pricing Theory into RealityJDA Software
Innovation combined with key pricing and revenue management disciplines will be crucial for turning ideas and technologies into actionable intelligence in 2013 and beyond. In this presentation, Suresh Acharya, VP of Product Management, JDA Software, provides an overview of revenue management and how media companies can apply innovative technologies and practices to turn upfront and scatter opportunities into profits.
Understanding Social Business and SocialCRMRawn Shah
A tour of how the changing nature of relationships with customers is driving business towards community and social based interaction. This requires a new framework for collaboration and co-creation which creates social business value. How are these social value-creating activities different than traditional business value-creating ones?
Presented at Ebusiness Management Strategies graduate class, Heinz College, Carnegie-Mellon Univ.
Translating Pricing Theory into RealityJDA Software
Innovation combined with key pricing and revenue management disciplines will be crucial for turning ideas and technologies into actionable intelligence in 2013 and beyond. In this presentation, Suresh Acharya, VP of Product Management, JDA Software, provides an overview of revenue management and how media companies can apply innovative technologies and practices to turn upfront and scatter opportunities into profits.
Understanding Social Business and SocialCRMRawn Shah
A tour of how the changing nature of relationships with customers is driving business towards community and social based interaction. This requires a new framework for collaboration and co-creation which creates social business value. How are these social value-creating activities different than traditional business value-creating ones?
Presented at Ebusiness Management Strategies graduate class, Heinz College, Carnegie-Mellon Univ.
An exploration of the feasibility and potential for mobile health service launch in Ghana. Part of a series produced by the GSMA M4D mHealth unit for its DFiD funded initiative to launch health advisory services over mobile in sub Saharan Africa. This report considers multiple quantitative and qualitative inputs to impassively evaluate the potential for service launch identifying challenges and suggesting solutions, clarifying through the use of case studies and providing comparative analysis against other target mHealth African nations.
CDI UK Feasibility Study 2009 - Digital Inclusion ResearchIris Lapinski
This is the summary report of the CDI UK feasibility study produced by Zeitgeist Advisors. Please share and attribute on a non-commercial Creative Commons licence basis.
This is a Feasibility Study conducted by a group of students "The Incorporators" from Capitol University's Bachelor of Science In Business Administration major in Marketing Management and Human resource Management.
Note: This document is not available to download, sorry for the inconvenience.
The Strategy accelerator - Business models with sustainable competitive advan...Alfred Griffioen
Innovate your business model to gain higher ROI. Determine your sustainable competitive advantage (market relevancy or a unique product) and choose your strategy: ally, combine, excel or consolidate. This presentation in English is based on the Dutch book 'De strategieversnelling'. See www.strategy-accelerator.com
An exploration of the feasibility and potential for mobile health service launch in Ghana. Part of a series produced by the GSMA M4D mHealth unit for its DFiD funded initiative to launch health advisory services over mobile in sub Saharan Africa. This report considers multiple quantitative and qualitative inputs to impassively evaluate the potential for service launch identifying challenges and suggesting solutions, clarifying through the use of case studies and providing comparative analysis against other target mHealth African nations.
CDI UK Feasibility Study 2009 - Digital Inclusion ResearchIris Lapinski
This is the summary report of the CDI UK feasibility study produced by Zeitgeist Advisors. Please share and attribute on a non-commercial Creative Commons licence basis.
This is a Feasibility Study conducted by a group of students "The Incorporators" from Capitol University's Bachelor of Science In Business Administration major in Marketing Management and Human resource Management.
Note: This document is not available to download, sorry for the inconvenience.
The Strategy accelerator - Business models with sustainable competitive advan...Alfred Griffioen
Innovate your business model to gain higher ROI. Determine your sustainable competitive advantage (market relevancy or a unique product) and choose your strategy: ally, combine, excel or consolidate. This presentation in English is based on the Dutch book 'De strategieversnelling'. See www.strategy-accelerator.com
What do industrial markets need to know when it comes to branding? Shari Worthington of Telesian Technology presented this webinar on 2/22/11. Sponsored by MCAA (@MeasureControl)
Lead Lifecycle Management: Finding, Creating and Managing Your LeadsLeadLife Solutions
Discover how to accelerate top of the funnel lead creation, qualification, nurturing and conversion. Also see real-world examples and learn, helpful suggestions and recommendations on all aspects of lead lifecycle management.
For those new to the Salesforce Platform, we’ll get you up and building cloud apps quickly by introducing you to the basics of the platform with step-by-step hands-on tutorials. You’ll be able to create an app with point-and-click development and then see how you go a little further with Apex Code and Visualforce.
Here's a presentation I gave for ETC at Missouri State University. It's for Mac users on campus — it can be difficult to connect to campus resources or to get all the resources you need to run a Mac on campus. This presentation takes a few steps to help remedy that.
UiPath Test Automation using UiPath Test Suite series, part 4DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 4. In this session, we will cover Test Manager overview along with SAP heatmap.
The UiPath Test Manager overview with SAP heatmap webinar offers a concise yet comprehensive exploration of the role of a Test Manager within SAP environments, coupled with the utilization of heatmaps for effective testing strategies.
Participants will gain insights into the responsibilities, challenges, and best practices associated with test management in SAP projects. Additionally, the webinar delves into the significance of heatmaps as a visual aid for identifying testing priorities, areas of risk, and resource allocation within SAP landscapes. Through this session, attendees can expect to enhance their understanding of test management principles while learning practical approaches to optimize testing processes in SAP environments using heatmap visualization techniques
What will you get from this session?
1. Insights into SAP testing best practices
2. Heatmap utilization for testing
3. Optimization of testing processes
4. Demo
Topics covered:
Execution from the test manager
Orchestrator execution result
Defect reporting
SAP heatmap example with demo
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
PHP Frameworks: I want to break free (IPC Berlin 2024)Ralf Eggert
In this presentation, we examine the challenges and limitations of relying too heavily on PHP frameworks in web development. We discuss the history of PHP and its frameworks to understand how this dependence has evolved. The focus will be on providing concrete tips and strategies to reduce reliance on these frameworks, based on real-world examples and practical considerations. The goal is to equip developers with the skills and knowledge to create more flexible and future-proof web applications. We'll explore the importance of maintaining autonomy in a rapidly changing tech landscape and how to make informed decisions in PHP development.
This talk is aimed at encouraging a more independent approach to using PHP frameworks, moving towards a more flexible and future-proof approach to PHP development.
"Impact of front-end architecture on development cost", Viktor TurskyiFwdays
I have heard many times that architecture is not important for the front-end. Also, many times I have seen how developers implement features on the front-end just following the standard rules for a framework and think that this is enough to successfully launch the project, and then the project fails. How to prevent this and what approach to choose? I have launched dozens of complex projects and during the talk we will analyze which approaches have worked for me and which have not.
Epistemic Interaction - tuning interfaces to provide information for AI supportAlan Dix
Paper presented at SYNERGY workshop at AVI 2024, Genoa, Italy. 3rd June 2024
https://alandix.com/academic/papers/synergy2024-epistemic/
As machine learning integrates deeper into human-computer interactions, the concept of epistemic interaction emerges, aiming to refine these interactions to enhance system adaptability. This approach encourages minor, intentional adjustments in user behaviour to enrich the data available for system learning. This paper introduces epistemic interaction within the context of human-system communication, illustrating how deliberate interaction design can improve system understanding and adaptation. Through concrete examples, we demonstrate the potential of epistemic interaction to significantly advance human-computer interaction by leveraging intuitive human communication strategies to inform system design and functionality, offering a novel pathway for enriching user-system engagements.
JMeter webinar - integration with InfluxDB and GrafanaRTTS
Watch this recorded webinar about real-time monitoring of application performance. See how to integrate Apache JMeter, the open-source leader in performance testing, with InfluxDB, the open-source time-series database, and Grafana, the open-source analytics and visualization application.
In this webinar, we will review the benefits of leveraging InfluxDB and Grafana when executing load tests and demonstrate how these tools are used to visualize performance metrics.
Length: 30 minutes
Session Overview
-------------------------------------------
During this webinar, we will cover the following topics while demonstrating the integrations of JMeter, InfluxDB and Grafana:
- What out-of-the-box solutions are available for real-time monitoring JMeter tests?
- What are the benefits of integrating InfluxDB and Grafana into the load testing stack?
- Which features are provided by Grafana?
- Demonstration of InfluxDB and Grafana using a practice web application
To view the webinar recording, go to:
https://www.rttsweb.com/jmeter-integration-webinar
Software Delivery At the Speed of AI: Inflectra Invests In AI-Powered QualityInflectra
In this insightful webinar, Inflectra explores how artificial intelligence (AI) is transforming software development and testing. Discover how AI-powered tools are revolutionizing every stage of the software development lifecycle (SDLC), from design and prototyping to testing, deployment, and monitoring.
Learn about:
• The Future of Testing: How AI is shifting testing towards verification, analysis, and higher-level skills, while reducing repetitive tasks.
• Test Automation: How AI-powered test case generation, optimization, and self-healing tests are making testing more efficient and effective.
• Visual Testing: Explore the emerging capabilities of AI in visual testing and how it's set to revolutionize UI verification.
• Inflectra's AI Solutions: See demonstrations of Inflectra's cutting-edge AI tools like the ChatGPT plugin and Azure Open AI platform, designed to streamline your testing process.
Whether you're a developer, tester, or QA professional, this webinar will give you valuable insights into how AI is shaping the future of software delivery.
Connector Corner: Automate dynamic content and events by pushing a buttonDianaGray10
Here is something new! In our next Connector Corner webinar, we will demonstrate how you can use a single workflow to:
Create a campaign using Mailchimp with merge tags/fields
Send an interactive Slack channel message (using buttons)
Have the message received by managers and peers along with a test email for review
But there’s more:
In a second workflow supporting the same use case, you’ll see:
Your campaign sent to target colleagues for approval
If the “Approve” button is clicked, a Jira/Zendesk ticket is created for the marketing design team
But—if the “Reject” button is pushed, colleagues will be alerted via Slack message
Join us to learn more about this new, human-in-the-loop capability, brought to you by Integration Service connectors.
And...
Speakers:
Akshay Agnihotri, Product Manager
Charlie Greenberg, Host
GDG Cloud Southlake #33: Boule & Rebala: Effective AppSec in SDLC using Deplo...James Anderson
Effective Application Security in Software Delivery lifecycle using Deployment Firewall and DBOM
The modern software delivery process (or the CI/CD process) includes many tools, distributed teams, open-source code, and cloud platforms. Constant focus on speed to release software to market, along with the traditional slow and manual security checks has caused gaps in continuous security as an important piece in the software supply chain. Today organizations feel more susceptible to external and internal cyber threats due to the vast attack surface in their applications supply chain and the lack of end-to-end governance and risk management.
The software team must secure its software delivery process to avoid vulnerability and security breaches. This needs to be achieved with existing tool chains and without extensive rework of the delivery processes. This talk will present strategies and techniques for providing visibility into the true risk of the existing vulnerabilities, preventing the introduction of security issues in the software, resolving vulnerabilities in production environments quickly, and capturing the deployment bill of materials (DBOM).
Speakers:
Bob Boule
Robert Boule is a technology enthusiast with PASSION for technology and making things work along with a knack for helping others understand how things work. He comes with around 20 years of solution engineering experience in application security, software continuous delivery, and SaaS platforms. He is known for his dynamic presentations in CI/CD and application security integrated in software delivery lifecycle.
Gopinath Rebala
Gopinath Rebala is the CTO of OpsMx, where he has overall responsibility for the machine learning and data processing architectures for Secure Software Delivery. Gopi also has a strong connection with our customers, leading design and architecture for strategic implementations. Gopi is a frequent speaker and well-known leader in continuous delivery and integrating security into software delivery.
Kubernetes & AI - Beauty and the Beast !?! @KCD Istanbul 2024Tobias Schneck
As AI technology is pushing into IT I was wondering myself, as an “infrastructure container kubernetes guy”, how get this fancy AI technology get managed from an infrastructure operational view? Is it possible to apply our lovely cloud native principals as well? What benefit’s both technologies could bring to each other?
Let me take this questions and provide you a short journey through existing deployment models and use cases for AI software. On practical examples, we discuss what cloud/on-premise strategy we may need for applying it to our own infrastructure to get it to work from an enterprise perspective. I want to give an overview about infrastructure requirements and technologies, what could be beneficial or limiting your AI use cases in an enterprise environment. An interactive Demo will give you some insides, what approaches I got already working for real.
The Art of the Pitch: WordPress Relationships and SalesLaura Byrne
Clients don’t know what they don’t know. What web solutions are right for them? How does WordPress come into the picture? How do you make sure you understand scope and timeline? What do you do if sometime changes?
All these questions and more will be explored as we talk about matching clients’ needs with what your agency offers without pulling teeth or pulling your hair out. Practical tips, and strategies for successful relationship building that leads to closing the deal.
3. The company
National Marketing Resources (Kearney, MO)
Sister company to Professional Marketing International (Utah)
Employs roughly 300 people across all sites
Internet business consulting and product marketing
Services for entrepreneurs, investors, small business owners
One function: phone marketing following sales leads
4. Brief system description
Sales leads tracking system
Computerizes the process of obtaining / categorizing sales leads
Forwards them to marketers
Marketers follow through on those leads
If necessary, they upgrade their statuses to accounts
6. Organizational feasibility
Not much risk here
No switching or eliminating positions
Similar system already in place
Most organizational changes took place when that system was implemented
Both projects are organizationally feasible
7. Cultural feasibility
Also not much risk
Many people are embracing computers / technology
Staff / management will have more control over their people
8. Technological feasibility
Could be an issue
Never previously exposed to Django / Python
I’d request hiring a couple of people that already know Django /
Python to assist in development / support (if this weren’t for a class)
9. Schedule feasibility
I have all semester to complete the project; not much risk
Most of my schedule is open for this project
Gauging where I’m at periodically is important
I’ll keep an eye on managing my time
Time usage must be efficient (could spend more than a semester working on
system)
10. Resource feasibility
I can tap current users as needed to ask them any questions
Major issue: I’m the only ‘staff member’ assigned to doing this project
I have people I can call on if I need technical help
Could be an issue; some risk
11. Economic feasibility
Present value of benefits Estimated present value of net benefits, costs
$877,077.00 $400k
$320k
Present value of costs
$73,373.46 $240k
$160k
Payback period
44 days $80k
$0k
3-yr return on investment
695.83% ($80)k
Year 0 Year 1 Year 2 Year 3
13. System
Define lead
source
Create new lead
Use case Import external
leads
diagram Define promotion
Define marketing
campaign
Processing representative Processing Assign leads to
Rep lead path
Distribute leads to
sales company
Export lead list
Define customer
14. System
Distribute leads to
sales team
Distribute leads to
division
Division
Generate lead
manager
report
Generate
marketer report
Sales
manager
Generate overall
report
Sales
Assign leads to
teamleader
marketers
Use case diagram
Managers
15. Use case System
diagram Modify lead status
Marketer
Marketer
16. Use case: change lead status
Triggering event:
Marketer follows up on sales lead
Brief description:
A marketer will go down their list of leads assigned to them and make sales calls.
Depending on the status of the phone call (if the lead hung up, was busy, wasn’t
home, etc), the marketer will change the status of that lead in the system. They’ll
login to the system, visit their active leads, click on the lead they’re working on, and
change the details of that lead.
17. Use case: change lead status
Stakeholders:
Sales teamleaders, customers
Preconditions:
Lead in the list must already exist in the system with complete details
Lead must already be assigned to a marketer
Postconditions:
Lead will be modified with additional details on the prospective customer
Lead will either be active or inactive depending on status
18. Use case: change lead status
Marketer visits leads page
System
System gives leads list
Marketer
Marketer selects current lead Open active leads page
System gives detail page
Choose current lead
Marketer updates lead info Update lead information and status, submit
Redirect to active leads page
System saves info to DB
Marketer returns to lead list
27. Menu hierarchy: headers
External company management
Internal company management
Leads management
Customer management
Order management
Reports
28. Menu hierarchy:
External company management
Add new lead source
View existing lead sources
Add new promotion
View existing promotions
29. Menu hierarchy:
Internal company management
Add new sales company
View existing sales companies
Add new division
View existing divisions
Add new team
View existing teams
Add new marketer
View existing marketers
35. Technology & working environment
Web application running on Django 1.1 (beta), Python 2.5.4, SQLite
Features locked; 1.1 is slated for April
SQLite for development only; production will use MySQL
All development done on my MacBook under Mac OS X
TextMate, CSSEdit, Pages/Keynote/Numbers, OmniGraffle, GitHub
36. App architecture, design approach
Model-Template-View (three-layer architecture)
Models represent data access and definition
Templates contain presentation logic
Views contain business logic
Similar to Model-View-Controller architecture
Object-oriented design approach
Python is object-oriented
37. Web browser URL controller Template layer View layer Model layer Database
Marketer
Open active leads page (/leads/marketer) Get active leads view Get active leads view
Get active leads for marketer Get all active leads for marketer
Marketer's active leads
Marketer's active leads
Template context for active leads
Rendered active leads template
Select active lead Get lead detail view Get lead detail view
Get lead detail for lead #001 Get lead detail for lead #001
Lead #001 detail
Lead #001 detail
Template context for lead #001
Rendered lead detail template
Update lead details, submit form Get update lead view Get update lead view
Update lead #001 Update lead #001
Redirect to active leads template
Template context for active leads
Rendered active leads template
Detailed sequence diagram
Change lead status (for demonstration)
Editor's Notes
- Birdie is my project
- Written in Python using Django framework
- Sales leads tracking app
- Touch on the basis for the app
- What it does, in a nutshell
- NMR, partnered with PMI in Utah
- They do consulting and marketing
- One of their functions is phone marketing
- Sales leads tracking and management system
- Leads come into company
- Processing reps file the leads according to their sources
- Distribute them through our channels
- Current system is tied to Windows clients, need access for browsers and mobile phones
- Show the feasibility study from my last report
- No change, really
- Most organizational changes already took place with previous system
- Still not much risk
- People are mostly tech-savvy here
- Marketers are least tech-savvy, but most still are sharp on tech
- My first major exposure to Django OR Python
- Issue at beginning but: easy to pick up, very powerful
- Know people that know Django
- Not much risk as long as I manage my time
- Could spend longer than alotted; I tend to pay too much attention to small details
- No time for that
- Small (but growing) company, know most users of system
- I’m the scarce resource (as developer)
- Numbers on my last report
- Quite feasible, economically and overall
- The fun stuff, pretty pictures
- Some of what the system needs to do
- Processing rep does a lot of management of the data
- Customers, sources, promotions, campaigns
- Initial lead distribution
- Various levels of mgmt
- Leads go to sales mgrs, then to division mgrs, then teamleaders
- All levels can see lead reports and marketer reports
- Only sales mgrs can see overall reports
- Marketer has one: change lead status
- Upgrade/downgrade lead depending on outcome of followup
- Complex, lots of data entry; focal point
- From description
- Happens when marketer follows up on lead via phone
- Makes calls for each lead on their list
- Pull up detail report and fill out extra details, change status
- Teamleaders preside, customers are contacted
- Lead must have complete path, be assigned to show up in list
- After, lead is modified, be active or inactive
- Diagram: follow arrows
- Gets active leads list, chooses one, updates info
- Gets redirected
- Lead is in center
- Order/product is off to side, somewhat separate from main part
- Person super of customer, user
- User is anyone who logs into system, includes bottom row classes
- REALLY fun stuff
- Mockup designs, what’s implemented
- Initial prototype, layout of leads list for mktr
- Select a lead, go to lead detail
- Leads list implementation
- Same functionality, choose between lead phases (a/i/e)
- Second prototype: detail report
- Marketer gets this for each lead they call
- Add details, fill in demographics
- Implementation of lead detail report
- Haven’t added demographics
- Working status change and detail/notes
- Third mockup: lead report
- May or may not have graph; extra feature
- Shows statistics of leads over time period
- Not yet implemented
- Planned menu hierarchy
- Dependent on credentials
- Section headers
- Managers, processing reps have access
- Processing reps, mgmt, teamleaders have access to certain sections
- Processing reps have first 4
- Mgmt has 3 & 4
- Mktr has 5th
- Processing reps get all these
- Mgmt can access as well
- Mgmt have all 3
- Teamleaders only have first 2
- Real basic main menu implemented now
- Tailored to your credentials
- Clicking on your name in upper-right gets you to menu
- Breadcrumb always helps you find your way
- MTV: model/template/view
- MVC: model/view/controller
- different names for same thing
- Django ‘controller’ is URL direction file, biz-logic in ‘views’
- Templates are rendered HTML files
- Dev-ing w/ prerelease build of Django 1.1, due in couple of weeks
- Database testing with SQLite, full build MySQL; Django handles DB differences
- All Mac dev-environment