Hear from Lyle Wallis from the Credit Research Foundation as he leads a panel of senior level Credit/Collection managers as they discuss steps they have taken to improve their billing process. Panel Includes: Brian Good, Director of Customer Relations, Cobra PUMA Golf Ray Sims, Director of National Credit, Roofing Supply Group Mitch Rose, VP of Billing Strategy, Billtrust

1. Billing Best Practices
Moderator: Lyle Wallis, CRF
Billing Best Practices Webinar

2. Panel
► Lyle Wallis
• Vice President, Credit Research Foundation
► Brian Good
• Director of Customer Relations, Cobra PUMA Golf
► Ray Sims
• Director of National Credit, Roofing Supply Group
► Mitch Rose
• VP of Billing Strategy, Billtrust
Billing Best Practices Webinar

3. Agenda
►Strategic Billing: The 3 C’s
►Case Study: Brian Good, Cobra PUMA Golf
►Case Study: Ray Sims, Roofing Supply Group
►Your Questions
Billing Best Practices Webinar

4. Survey Results
Financial Execs view of Billing
33% Utility
Strategic
67%
Source: Billtrust Financial Executive Survey (2011)
Billing Best Practices Webinar

5. Billing Best Practices: The 3 C’s
Billing Best Practices Webinar

6. About PUMA
► PUMA is one of the world’s leading sport lifestyle companies
that designs and develops footwear, apparel and accessories
► PUMA Employs more than 9,000 people worldwide and has
headquarters in Herzogenaurach Germany, Boston, London,
Carlsbad and Hong Kong
► Cobra was purchased in 2010 and COBRA PUMA Golf
was formed
Billing Best Practices Webinar

7. PUMA: Billing Process Transformation
Before After
► Billing process managed in-house ► Increased focus on eBilling-
Customers can view bills online
► Labor intensive: anytime/anywhere
• Operate printer, sort outbound mail, pull ► Online payment processing via ACH
invoices, batch (30-45 minutes each day) and Credit Card
► No electronic billing usage other ► Using the bill to build relationships
than EDI with customer- each bill has info on
dedicated PUMA analyst for each
► Bill design not well liked by account
customers ► Reallocation of staff to other
► IT resources allocated to keep business processes
process running smoothly. ► Reduced DSO by 10 days
► Money spent on servicing machines ► Cost savings of over 30%
► Enhanced linkage with sustainability
► Mentality was to keep things in-
► Integration with collection system -
house. Not an outsourcing culture Get Paid
Billing Best Practices Webinar

8. Bill Design
Billing Best Practices Webinar

9. Mail based on location of bill recipient
Billing Best Practices Webinar

10. EIPP
Billing Best Practices Webinar

11. eAdoption Trend
Billing Best Practices Webinar

12. Customer Service Billing Tool
Billing Best Practices Webinar

13. Tracking Invoices
Billing Best Practices Webinar

14. Integrate Order to Cash Systems
Billing Best Practices Webinar

15. About Roofing Supply Group
►A Leading Roofing Supply Distributor in North
America
►Decentralized Credit Organization
►Credit Department Oversees 60 Branch Operations
►Each of the 5 Regional Credit managers with 37
credit managers across the country
►Processes 70,000 invoices per month
Billing Best Practices Webinar

16. RSG: Billing Process Transformation
Before After
► Manual processes ► Improved invoice design
► High printing / postage costs ► Faster mail times
► Slow mail times • Mailing across multiple locations
► Multiple versions of ► Reduced costs by over 35%
invoice templates ► Over 55% of bills being sent
► Poor bill design electronically
► Lack of visibility into ► Payments received across
invoice processes multiple online portals
► No ability to accept ► Over $3MM in online
electronic payments payments
► Accuracy issues ► Reduction in bad debt/DSO
► No disaster recovery ► Integration with collection
► Not achieving cost reduction system - Get Paid
targets
Billing Best Practices Webinar

17. eAdoption Trend
Billing Best Practices Webinar

18. EIPP
Billing Best Practices Webinar

19. Invoice Central
Provides businesses with one central web
site to receive and pay invoices from
multiple vendors.
Billing Best Practices Webinar

20. eAdoption Collateral
Billing Best Practices Webinar

21. Billing Best Practice: Bullpenning
Delay the mailing
of low dollar
invoices.
More invoices in
one envelope
mitigates the
impact of the
USPS.
Billing Best Practices Webinar

22. Billing Best Practices: The 3 C’s
Billing Best Practices Webinar

23. Track Best Practices
Billing Best Practices Webinar

24. Questions?
Lyle Wallis Ray Sims
lylew@crfonline.org rsims@rsgroof.com
Mitch Rose Brain Good
mrose@billtrust.com brian.good@cobrapuma.com
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Billing Best Practices Webinar