Centralize Your Customer View Without Centralizing Your Data: Traditional methods for building a master data view of customers is complex and costly. It requires an enterprise-wide effort to merge and normalize dispersed data sets to create a single master view of customers and clients. More process than product, today’s MDM efforts can take years and require constant resourcing to maintain in an evolving business and IT environment. Worse, the centralization introduces new security hazards that risk business reputation and untold liability in the event of a breach. BigID provides an alternative. The BigID solution provides a virtual data hub for identity data. A customer’s or client’s data can be mapped at petabyte scale across structured, unstructured, Big Data, cloud and apps without centralization

1. www.bigid.com • info@bigid.com • @bigidsecure
Your Customers' Privacy, Protected!
Centralize Your Customer View Without Centralizing Your Data
Master Your
Customer
Data Without
MDM
Traditional methods for building a master data view of
customers is complex and costly. It requires an enterprise-
wide effort to merge and normalize dispersed data sets to
create a single master view of customers and clients. More
process than product, today’s MDM efforts can take years
and require constant resourcing to maintain in an evolving
business and IT environment. Worse, the centralization
introduces new security hazards that risk business reputation
and untold liability in the event of a breach. BigID provides
an alternative. The BigID solution provides a virtual data
hub for identity data. A customer’s or client’s data can be
mapped at petabyte scale across structured, unstructured,
Big Data, cloud and apps without centralization.
A New Way To Master Your Data
Traditional approaches to MDM are complex and costly. They require
considerable stakeholder agreement on data definitions, involve complex data
copying and labor intensive data normalization, demand expensive data
warehousing technology and call for additional security measures to protect the
the newly centralized sensitive data. BigID offers an alternative approach. Using
advanced discovery, correlation and machine learning, BigID can find and
catalogue individuals’ or corporate entity data across structured, unstructured,
cloud, applications and Big Data systems without data copying or duplication.
Using BigID can help organizations analyze and understand a data subject’s full
data tree and get single virtual view into a customer across the entire enterprise.
Finding an individual’s identity data across all enterprise systems is hard work. Most
of the data discovery tools were developed over a decade ago in order to solve a PCI
compliance problem, and are often hamstrung by antiquated regular expression
syntax and data source limitations. BigID uses machine learning and API technology
to power targeted PII searches and cataloging across any data sources, including Big
Data and cloud, without specific data source format or language dependencies.
Moreover, BigID can generate a tree of an individual’s or entity's data through graph
analysis comparable to Google’s PageRank or Facebook’s Social Graph. No data
warehousing necessary.
Find All PII On-prem or Cloud
Your Customers' Privacy, Protected!

2. www.bigid.com • info@bigid.com • @bigidsecure
Your Customers' Privacy, Protected!
Centralize Your Customer View Without Centralizing Your Data
Index Data By Data Subject
BigID’s advanced correlation plus classification algorithms allow organizations to
map relationships across systems, and build a complete catalog of an individual or
corporate subject’s data without moving it, or copying it. The index of attributes is
one-way-hashed, and is always kept behind the corporate firewall to ensure
maximum security. In addition, the index only stores pointers to the source data, so
integrity is always maintained. Using BigID’s data analytics pane, organizations can
then locate, analyze and de-risk data subject’s information for BI purposes, or in
order to meet emerging data privacy regulations like the EU General Data Protection
Regulation. With BigID, new legal requirements like “right to access”, “port”, “rectify”,
or “to-be-forgotten” can be enabled in minutes and at scale across hundreds of
millions of data subjects.
Providing a central view into data subject’s personal information is essential for
purposes of business intelligence, data governance, security and privacy compliance.
In the past, preparing a master view of a customer’s data required expensive and
costly MDM processes, which struggled under the weight of large data volumes and
ETL limitations. Using BigID, organizations can optimize the discovery, analysis and
de- risking of a data subject’s information without maintaining an expensive data
warehouse. Most importantly, unlike traditional approaches to centralizing a data
view by centralizing all the data, no compromises need to be made on what data will
be included, and how frequently it is to be updated.
BigID is transforming enterprise protection and privacy of personal data. Organizations are
facing record breaches of personal information and proliferating global privacy regulations
with fines reaching 10% of annual revenue. Today enterprises lack dedicated purpose built
technology to help them track and govern their customer data. By bringing data science to
data protection and privacy, BigID aims to give enterprises the software to safeguard and
steward the most important asset organizations manage: their customer data. Schedule a
demo at bigid.com/demo.
Visibility Without Cost and Complexity
How BigID Can Help
Your Customers' Privacy, Protected!