A presentation by Saptarshi Sengupta, Sr. Product Marketing Manager, at the Fast Data Strategy Roadshow in San Francisco Bay Area. For more information of Fast Data Strategy Roadshows, follow this link: https://goo.gl/wtwpBN

1. 6 Solution Patterns for
Accelerating Self-service BI,
Cloud, Big Data, and Other Data
Initiatives
Stop collecting, start connecting
Saptarshi Sengupta
Sr. Product Marketing Manager

2. 2
Customer Centricity / MDM
✓ Complete View of Customer
Data Services
✓ Data as a Service
✓ Data Marketplace
✓ Data Services
✓ Application and Data Migration
Cloud Solutions
✓ Cloud Modernization
✓ Cloud Analytics
✓ Hybrid Data Fabric
Data Governance
✓ GRC
✓ GDPR
✓ Data Privacy / Masking
BI and Analytics
✓ Self-Service Analytics
✓ Logical Data Warehouse
✓ Enterprise Data Fabric
Big Data
✓ Logical Data Lake
✓ Data Warehouse Offloading
✓ IoT Analytics
Denodo ‘Horizontal Solution’ Categories

3. 3
Denodo ‘Horizontal Solution’ Categories
Customer Centricity / MDM
✓ Complete View of Customer
Data Services
✓ Data as a Service
✓ Data Marketplace
✓ Data Services
✓ Application and Data Migration
Cloud Solutions
✓ Cloud Modernization
✓ Cloud Analytics
✓ Hybrid Data Fabric
Data Governance
✓ GRC
✓ GDPR
✓ Data Privacy / Masking
BI and Analytics
✓ Self-Service Analytics
✓ Logical Data Warehouse
✓ Enterprise Data Fabric
Big Data
✓ Logical Data Lake
✓ Data Warehouse Offloading
✓ IoT Analytics
Customer Centricity/MDM
✓ Complete View of Customer
✓ Customer Service Unified Desktop
✓ Unified Desktop for Contact Center
✓ Customer Self-Service Portal
✓ Single Customer View for Back Office
Automation

4. 4
Data Virtualization
Complete View of Any Data –
Customers, Products, …
Self-service – search, discover,
explore data
Navigate to different entities with
Linked Data Services
Customer Centricity / MDM
Complete View of Customer
MarketingSales ExecutiveSupport

5. 5
Three Architectural Patterns – DV and MDM
1. Analytical DV + MDM 2. Operational DV + MDM 3. Virtual MDM

6. 6
1. Analytical DV + MDM
DATA VIRTUALIZATION
MDMData Warehouse
Master DataTransactional Data
• DV combines master data
from MDM and transactional
data (facts) in DW to provide
a complete and contextual
view of the enterprise data
• Used in compliance, financial
reporting use casesInteraction Data

7. 7
Chip Manufacturer Decreases Time-to-Market
Case Study
Took too long to provide supplier
data to 70+ consumers
Merged supplier master data from
MDM with transactional data from
EDW
Accelerated services development: 8
vs. 180 hours

8. 8
2. Operational DV + MDM
DATA VIRTUALIZATION
MDM
Master DataTransactional Data
• DV combines master data
from MDM and transactional
data directly from the
transactional systems provide
a complete and contextual
view of the enterprise data
• Used in operational
applications like call center
apps

9. Systemically Important Financial Organization
9
Case Study
Needed a controlled data environment
to support stringent regulatory
requirements
Created a data services layer using
Denodo Platform
Helped CIT Bank avoid an existential
crisis meeting all regulatory
requirements
Informatica MDM

10. 10
3. Virtual MDM
DATA VIRTUALIZATION
Master DataTransactional Data
Master DataTransactional Data
• DV uses “registry-style MDM”
to match/ merge the data
• Used where storing data is
prohibited – healthcare,
public sector
• Mostly used to support
operational applications (not
much for reporting)

11. Large Telecommunication Company
Architectural Diagrams
11

12. 12
Customer Centricity / MDM
✓ Complete View of Customer
Data Services
✓ Data as a Service
✓ Data Marketplace
✓ Data Services
✓ Application and Data Migration
Cloud Solutions
✓ Cloud Modernization
✓ Cloud Analytics
✓ Hybrid Data Fabric
Data Governance
✓ GRC
✓ GDPR
✓ Data Privacy / Masking
BI and Analytics
✓ Self-Service Analytics
✓ Logical Data Warehouse
✓ Enterprise Data Fabric
Big Data
✓ Logical Data Lake
✓ Data Warehouse Offloading
✓ IoT Analytics
Denodo ‘Horizontal Solution’ Categories
Data Governance
✓ GRC
✓ Data Retention for Regulatory Compliance
✓ Risk Reporting for Basel III Compliance
✓ Single View of Risk
✓ GDPR
✓ Data Privacy and Protection
✓ Data Privacy/Masking
✓ Data Privacy in a Hybrid Environment
✓ De-identifying Patient Data according to
HIPAA Safe Harbor Rules

13. 13
Instills data privacy and
security in any initiative
requiring data access
Meet regional data privacy and
security requirements
Helps prevent non-compliance
cost
Data Governance
GDPR and GRC Compliance
Authentication
• Pass-through authentication
• Kerberos and Windows SSO
• OAuth, SPNEGO
Authentication
• Standard JDBC/ODBC security
• Kerberos and Windows SSO
• Web Service security
LDAP
Active Directory
Role based Authentication
Guest, employee, corporate
Schema-wide Permissions
Data Specific Permissions
(Row, Column level, Masking)
Policy Based Security
Data in motion
• SSL/TLS
Data in motion
• SSL/TLS
Encrypted data
at rest
• Cache
• Swap
Proprietary and Confidential

14. 14
Multi-national Pharma Company
SAP
BW
Business
Rule/Logic
Active Directory
Access Control
Americas
AsiaPac
Irvine
Global
Europe
Allergan
Published
Daily
Brute Force
Solution
Architecture
Allergan
Employment
Status Data

15. 15
Customer Centricity / MDM
✓ Complete View of Customer
Data Services
✓ Data as a Service
✓ Data Marketplace
✓ Data Services
✓ Application and Data Migration
Cloud Solutions
✓ Cloud Modernization
✓ Cloud Analytics
✓ Hybrid Data Fabric
Data Governance
✓ GRC
✓ GDPR
✓ Data Privacy / Masking
BI and Analytics
✓ Self-Service Analytics
✓ Logical Data Warehouse
✓ Enterprise Data Fabric
Big Data
✓ Logical Data Lake
✓ Data Warehouse Offloading
✓ IoT Analytics
Denodo ‘Horizontal Solution’ Categories
Data Services
✓ Data as a Service
✓ Data Services for Drug Discovery
✓ Unified Data Services Layer
✓ Enterprise Data Service Layer
✓ Data Marketplace
✓ Data Access Marketplace
✓ Liquidity Management Dashboard
✓ Data Services
✓ Cable Set Top Box Transaction Management
✓ RESTful Web Services API for Development
Teams
✓ Application and Data Migration
✓ Migration Abstraction Layer
✓ Mergers and Acquisitions

16. 16
Single layer for all data services
Publish data services as RESTful APIs
Accelerate development of SOA
applications
Data Services
Unified Data Services Layer
DATA SERVICES LAYER

17. 17
Data Marketplace
Enterprise Data Service Registry
Virtual Data Layer
Scheduling
& Delivery
Reuse Data
Services
Virtual Operational
Data Stores
Virtual Data
Marts
Usage StatsMeta Data
RDBMSNoSQLBig Data Web ServicesPackaged
App
Files
Enterprise Data
Marketplace
BI, CPM and
Reporting
Portal &
Dashboards
Applications
BUSINESS SOLUTIONS
Access Information-
as-a-Service
ENTERPRISE DATA
SERVICE REGISTRY
Standard metadata and
enterprise data services
DATA VIRTUALIZATION
Abstract layer for data
services
DISPARATE DATA
Any source
Any format

18. 18
Denodo ‘Horizontal Solution’ Categories
Customer Centricity / MDM
✓ Complete View of Customer
Data Services
✓ Data as a Service
✓ Data Marketplace
✓ Data Services
✓ Application and Data Migration
Cloud Solutions
✓ Cloud Modernization
✓ Cloud Analytics
✓ Hybrid Data Fabric
Data Governance
✓ GRC
✓ GDPR
✓ Data Privacy / Masking
BI and Analytics
✓ Self-Service Analytics
✓ Logical Data Warehouse
✓ Enterprise Data Fabric
Big Data
✓ Logical Data Lake
✓ Data Warehouse Offloading
✓ IoT Analytics
BI and Analytics
✓ Self-Service Analytics
✓ Self-Service Discovery
✓ Self-Service Exploration
✓ Self-Service Collaboration
✓ Logical Data Warehouse
✓ Inventory-Sales Reconciliation Reports
✓ Logical Data Warehouse
✓ Agile Reporting using Logical Data
Warehouse
✓ Enterprise Data Fabric
✓ Single View of Supply Chain
✓ Secure Data Services Layer

19. 19
Unify enterprise data warehouse
with other sources
Achieve comparable performance as
physical DW
Lower data warehousing costs by as
much as 80%
Agile Business Intelligence
Logical Data Warehouse

20. 20
Logical Data Warehouse
Seacoast Bank
Case Study
Needed self-service reports and
dashboards for loans, deposits and
other departments
Created a logical data warehouse using
Denodo Platform
Time-to-market for reporting and
analysis improved by 25X

21. 21
Denodo ‘Horizontal Solution’ Categories
Customer Centricity / MDM
✓ Complete View of Customer
Data Services
✓ Data as a Service
✓ Data Marketplace
✓ Data Services
✓ Application and Data Migration
Cloud Solutions
✓ Cloud Modernization
✓ Cloud Analytics
✓ Hybrid Data Fabric
Data Governance
✓ GRC
✓ GDPR
✓ Data Privacy / Masking
BI and Analytics
✓ Self-Service Analytics
✓ Logical Data Warehouse
✓ Enterprise Data Fabric
Big Data
✓ Logical Data Lake
✓ Data Warehouse Offloading
✓ IoT Analytics
Big Data
✓ Logical Data Lake
✓ Single View for Customer Analytics
✓ Data Warehouse Offloading
✓ Cost Reduction
✓ IoT Analytics
✓ Contextual Data for Advanced Analytics

22. 22
Combine streaming data with
enterprise data
Valuable insight for making informed
business decisions
Ideal use case for fast data strategy
Big Data Integration
Internet of Things (IoT)

23. Benefits
Large Heavy Equipment Manufacturer
Predictive Analytics – IoT Integration
23
Improved asset performance and
proactive maintenance
Increased revenue from sale of
services and parts
Reduced warranty costs of parts
failure

24. 24
Make two data sets appear as single
data set
Data consumers decoupled from
actual location of data
Lower costs while improving
information access
Big Data Integration
Data Warehouse Offloading

25. 25
Denodo ‘Horizontal Solution’ Categories
Customer Centricity / MDM
✓ Complete View of Customer
Data Services
✓ Data as a Service
✓ Data Marketplace
✓ Data Services
✓ Application and Data Migration
Cloud Solutions
✓ Cloud Modernization
✓ Cloud Analytics
✓ Hybrid Data Fabric
Data Governance
✓ GRC
✓ GDPR
✓ Data Privacy / Masking
BI and Analytics
✓ Self-Service Analytics
✓ Logical Data Warehouse
✓ Enterprise Data Fabric
Big Data
✓ Logical Data Lake
✓ Data Warehouse Offloading
✓ IoT Analytics
Cloud Solutions
✓ Cloud Modernization
✓ Application Modernization
✓ Cloud Migration
✓ Cloud Analytics
✓ Analytics in the Cloud
✓ Web/Cloud/Semi-Structured Data
Integration
✓ Hybrid Data Fabric
✓ Single View of Customer for Distributor
Portal
✓ Automation of Service Interaction for
Retail Partner Customers

26. 26
Combine cloud data with on-
premises data
Enforce centralized security across
cloud and on-premises
Enable migration from on-premises
to cloud
Cloud Integration
Hybrid Data Fabric

27. 27
Logitech
Cloud Modernization
Benefits
Minimal impact to business users
during migration
Lower operational costs through
cloud modernization
Save time through rapid prototyping
of data services