Big Solutions - Black Friday | Black Friday: estratégias baseadas em dados

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Wilson Del Grego, Gerente Executivo de Customer Success - All iN Saiba mais em https://eventos.ecommercebrasil.com.br/ecommerce-big-solutions-black-friday/

Marketing

E-commerce Big
Solutions - Black Friday
Wilson Del Grego
Executivo de Customer Success na All iN | Social Miner

Como a integração de dados aliada a acionáveis imediatos
podem ajudar sua marca a ganhar escala, preservando a
personalização e multiplicando os resultados.

Setembro Outubro Novembro Dezembro
BF - 2017 / 2020

Desafios
Aumento de cadastro e downloads
Identificação do cliente
Conhecimento
Acionamento
Resultados

Aumento de cadastro e
downloads
Foco nos mais de 95% do seu
público que não converte!
Capturar qualquer informação
que inicie um relacionamento
com o cliente.
Reduzir o seu custo de
aquisição e antecipar a
concorrência do período da
Black Friday

Aumento de cadastro e
Identificação do cliente
Acionáveis imediatos que ajudam:
● Incentivo ao download de app;
● Campos de cadastro rapido e
consentimento de uso de dados de
rede social;
● Explorar o maior número de pontos
de contato possível, seja no site, em
sua loja (wi-fi e desconto multi canal,
por exemplo);
● Momento de saída do cliente do site

Conhecimento do
cliente
● Mapear a jornada no site ou na loja;
● Captar a intenção de compra do cliente;
● Utilizando produtos e conteúdos;
● Armazenando para ativação;
● Relação de interação e tempo (retention
grid) Você quer participar? 🎁
Digite a resposta na busca para passa de etapa!
A comida preferida da Magali?
x

Acionamento do
cliente
● Mensagens individuais automatizadas
ou comportamentais;
● Desenho de workflow;
● Ciclo virtuoso em relação aos dados e
acionáveis
Indo embora?
E se eu pedir pro meu chefe
um cupom, você fica?
Sim
!

Resultado
s
Quantos clientes do início da estratégia converteram ao longo desse tempo
Qual foi o custo de aquisição deles?
Número de cadastros
do período
Aquisição de canal Custo do cadastro
CAC
Cadastro com
compra

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Big Solutions - Black Friday | Black Friday: estratégias baseadas em dados

1. E-commerce Big Solutions - Black Friday Wilson Del Grego Executivo de Customer Success na All iN | Social Miner

2. Com mais de 11 anos de experiência no Varejo, Wilson Del Grego atuou nas áreas de CRM, Marketing, Performance, Mídia e atualmente é Gerente Executivo de Customer Success na All iN | Social Miner. Formado em Design pela Pontifícia Universidade Católica do Rio de Janeiro, possui MBA em Gestão Empresarial pela Fundação Getúlio Vargas (FGV) e Master em Branding pelo Istituto Europeo di Design. Vamos bater um papo sobre como entender, segmentar e preparar sua base para o evento mais esperado do ano. Mas, o mais importante: vamos mostrar como a integração de dados aliada a acionáveis imediatos podem ajudar sua marca a ganhar escala, preservando a personalização e multiplicando os resultados. Quem sou // Pautas

3. Como a integração de dados aliada a acionáveis imediatos podem ajudar sua marca a ganhar escala, preservando a personalização e multiplicando os resultados.

4. Setembro Outubro Novembro Dezembro BF - 2017 / 2020

5. Setembro Outubro Novembro Dezembro BF - 2017 / 2020

6. Setembro Outubro Novembro Dezembro BF - 2017 / 2020

7. Desafios Aumento de cadastro e downloads Identificação do cliente Conhecimento Acionamento Resultados

8. Aumento de cadastro e downloads Foco nos mais de 95% do seu público que não converte! Capturar qualquer informação que inicie um relacionamento com o cliente. Reduzir o seu custo de aquisição e antecipar a concorrência do período da Black Friday

9. Aumento de cadastro e Identificação do cliente Acionáveis imediatos que ajudam: ● Incentivo ao download de app; ● Campos de cadastro rapido e consentimento de uso de dados de rede social; ● Explorar o maior número de pontos de contato possível, seja no site, em sua loja (wi-fi e desconto multi canal, por exemplo); ● Momento de saída do cliente do site

10. Conhecimento do cliente ● Mapear a jornada no site ou na loja; ● Captar a intenção de compra do cliente; ● Utilizando produtos e conteúdos; ● Armazenando para ativação; ● Relação de interação e tempo (retention grid) Você quer participar? 🎁 Digite a resposta na busca para passa de etapa! A comida preferida da Magali? x

11. Acionamento do cliente ● Mensagens individuais automatizadas ou comportamentais; ● Desenho de workflow; ● Ciclo virtuoso em relação aos dados e acionáveis Indo embora? E se eu pedir pro meu chefe um cupom, você fica? Sim !

12. Resultado s Quantos clientes do início da estratégia converteram ao longo desse tempo Qual foi o custo de aquisição deles? Número de cadastros do período Aquisição de canal Custo do cadastro CAC Cadastro com compra

13. Obrigado! Mais materiais:

Big Solutions - Black Friday | Black Friday: estratégias baseadas em dados

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