The document discusses the potential of big data through stories of insights gleaned from social media and retail data. It outlines current applications of big data in areas like intelligent appliances, education, and public health. While acknowledging big data may experience a bubble, it argues the field will still significantly impact lives. It provides recommendations on becoming a data scientist and the future potential of big data in India.

1. What is the big deal
about Big Data?
A bubble or a boom?
Sudheer Marisetti
Abacus Concepts Inc.
“A Data Engineering Company”

2. The Incredible Big Data !!
Story of woman in Washington State who was
suggested a friend in Facebook who turned out
to be the second wife of her husband !!
Story of a father who complained to Target retail
store about getting coupons for pregnant women
not knowing that Target knew his teenage
daughter was pregnant even before the father
knew !!
The story of my friend who is puzzled how
restaurants he visits knows his preferences !!

3. Intelligent Appliances
Nest Labs Intelligent Thermostats that knows
when and how you want to be comfortable at
home.
Passive digital sensors in industrial equipment,
cars, electrical meters, shipping crates
measuring temperature, vibrations, humidity,
chemical changes.
Stretchable Electronics – wearable in your cloths
that monitor your health – Nike+ Feul Band

4. Social Network & Big Data
United Nations Global Pulse initiative – leverages
Big Data using sentiment analysis of messages
in Social networks and text messages to predict
job losses, spending reductions, disease
outbreaks in Africa.

5. Education & Data Analytics
Coursera – Daphne Koller Ted Talk Video
Khan Academy – Salman Khan’s Ted Talk Video
Arizona State University – eAdvisor
Austin Peay State University – Degree Compass
program recommends courses for students
(Poster)
Distance learning University Athabasca – focus
on topics it predicts that student will have trouble
in.

6. …. Education
Flagging students who have higher tendency to
fail and drop out.
Social ties of students can influence academic
success so student social activity tracked
through student ID card swipes at
cafeteria, fitness center, book stores, etc.
Engaging the students in a subject by tracking
their progress. Improving professors teaching by
analyzing student’s missteps.

7. Where is Big Data now?
“We’re in the pre-industrial age of Big
Data.” Martin Wattenberg, creator of wind map
and now at Google.
Unlock the “the gold locked up in 30 years of
relational databases.” – Clear Page Founder

8. Is it a Bubble?
It is possible. Like the previous bubbles –
Railway bonds, Radio, RCA, Internet/dot com – it
could burst but will settle down like the rest to
play a significant role in our lives.

9. How to be a Data Scientist
McKinsey Global Institute projected that US
needs 140k to 190k workers with "deep
analytical" expertise and 1.5 million more data
literate managers
Statistics, Linear Algebra
Algorithms, Machine Learning
Programming Languages – R, Python, Java
Hadoop, HBase, Hive, Pig

10. Recommended Coursera
Courses
Statistics One
Web Intelligence and Big Data
Machine Learning
Computing for Data Analysis
Data Analysis

11. Future of Big Data in India
A country of 1.2 Billion people
Second largest mobile phone users
Nation full of social problems looking for us to
solve them
What works in India works is useful even
developing nations – Reverse Innovation