Pioneers like Mint in the financial sector, Amazon in retail or Netflix in media proved that turning Big Data into actions and insights at the customer touch points delivers measurable outcomes – increased transformation rate, larger share of wallet, better customer acquisition, just in time fraud detection, etc. They showcased that it is possible today to put in place a platform for the management of customer data that is able to integrate and deliver information in real time, regardless of the interaction channel being used… and as a result establish the foundation to disrupt a whole industry with data driven processes. Now, this Customer Data Platform is reaching the mainstream through affordable technologies such as Hadoop and Spark, if empowered with embedded data and application integration, data governance, master data management, analytics and real time data processing. This platform, sometimes referred as Customer Data Platform (CDP) or as a Data Management Platform (DMP), allows organizations to reconstruct the entire customer journey by centralizing and cross referencing interactional or internal data such as purchase history, preferences, satisfaction, and loyalty with social or external data that can uncover customer intention as well as broader habits and tastes. In this presentation, attendees will get knowledge of the key components of the platform, how to implement it, and how to run it in the context of the enterprise marketing activities.

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©2015 Talend Inc.©2015 Talend Inc.
Delivering Real Time Analytics in One Click
Benjamin Boutros – Talend
bboutros@talend.com

2. 22
Connecting the Data-Driven Enterprise
Data-Driven companies…
• 23 times greater customer acquisition
• 6 times greater customer retention
• 19 times more profitability

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Connecting the data driven enterprise with
Information
as an asset

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So you’re getting ready for rolling-out
your data lake

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But will this finally meet the promises
of analytics ?
In most companies, fewer than 10% employees have access to BI and analytic systems.

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Of course you can leverage data discovery,
dataviz and predictive analysis

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Source: September 20, 2011, “Understanding The Business Intelligence Growth Opportunity” Forrester report
But the scope and reach of Analytics has expanded
NOW

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What you need to design is a data refinery

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BI as we believe it should goThe three new dimensions of analytics
Build an agile and manageable
data integration layer
From dashboard to analytical application
Predictive analytics and machine learning
Embed analytics in your operational
processes
Provisioning
the data
Designing the
System of
insights
Operationalize
Your analytics
BigData
integration
BigData
Analytics
DataInte-
gration&
preparation

10. 1010
Build an agile and manageable integration layer
Data
Inventory
Data
Prepa-
ration
Master
Data
Mgmt.
Data
Integra-
tion
Create your data
catalog.
Profile the Data.
Augment and connect.
Productize the
Data flows
Sanction the Data.
Share and monitor.

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Big data and Open source is opening new horizons for data scientists
Designing the system of insights
• Data scientist role is finally recognized as a must to success in analytics
• Democratization of Analytics/machine learning technologies
- Open source tools : Rapid Miner, Knime, R …
- Cloud based machine learning platforms : Google Prediction API, Azure ML, Amazon
ML…
- Larger range of options of high end solutions: Blue Yonder, Watson, SAS, BigML…
• Better options to operationalizing analytics, rather than use it mostly on an
ad-hoc basis
- Run the model in place and schema on-read, where the Big Data is with Hadoop
- Robust options for deploying models are now emerging (Mahout, Spark ML)

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Operationalize your analytics
Enterprise Apps
Market Data
Sensors
Logs
Digital applications
Data Integration
Real time Data
& application
integration
Data warehouse
& marts
Ad hoc analysis
& mining
Repoting
Data
Lake
Data profiling
& preparation
Data
Discovery
Data
modeling
TheData
Lab
TheData
Factory
Data
Hub
Data
flows
Predictions
& prescriptions
Embedded
analytics

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Easiest and Most Powerful Integration Solution for Big Data
Introducing Talend Big Data

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Future-Proof Architecture
ETL
Day-to-day
integration
ELT
DW Appliance
CAMEL
Message
Transformation
HADOOP
Highly
Scalable

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Simplify Real-Time Big Data
100x
performance increase
< 1 sec
response
Address new use cases
(last minute defense, dynamic pricing, real-time fraud
detection, CEP, etc.)
New components for streaming data

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Spark integration in Talend Studio
Apache
• Technical Preview
• Machine learning components
require a Talend Big Data Platform
license
• Implementation of Spark, ML LIB
and Spark Streaming API
• 17 Components for data
integration
- Data integration : Load, Connection,
Sample, FilterRow, FilterColumns,
Normalize, Union, Replicate,
Aggregate, Sort, Join, Uniq, Log,
Store
- Machine learning and Data Quality:
Sample, ALS Model, Recommend
"Don't assume you can easily port existing applications to Spark from another
data-processing model, like MapReduce. Moving to Spark means a complete
reimplementation, and the potential benefits must outweigh that cost. "
Nick Heudecker - Gartner

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Otto Optimizes Pricing & Stock
A company that’s doing everything right
Challenge:
• Ever increasing Big Data velocity
• Many last minute cart abandonments
• Hard to optimize pricing
Why Talend:
• Is the central integration tool within their Business
Intelligence (BI) organization.
• Integrates clickstreams from last 6 months
Value:
• Leftover merchandise reduced by 20%
• Can predict abandoned shopping cart in real-time with a 90%
accuracy
• Performs dynamic pricing

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Demonstration
Key capabilities
• Drives the learning process by integrating data in
Hadoop and launch the MLlib learning process
• Drives the recommendation process by ingesting
demographics data into the engine, and integrating
the output into any application or data target.
Business Benefits
• Hides the underlying complexity of Hadoop and
Spark
• Easily embed machine learning into any
application or data target
• Machine learning with precision and at scale
• Predictive analysis for the rest of us
Demographics data Big Data
tSparkALSModel
tSparkRecommend
Test
Run
Training data

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Start now with the Talend Big Data Sandbox
Virtual Image installed with
• Multiple scenarios for you to try:
- Clickstream data
- Twitter sentiment
- Apache weblogs
- ETL Offload
- Recommendations
through Spark
Machine Learning
Download your Free Talend Big Data Sandbox today!
http://www.talend.com/talend-big-data-sandbox

20. 2020
©2015 Talend Inc.©2015 Talend Inc.
Delivering Real Time Analytics in one click
Jean-Michel Franco - @jmichel_franco
Mark Balkenende - @MarkBalk