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Anuj Pandey
12115021
WHAT IS BIG
DATA?
... HOW BIG IS
BIG?
“BIG DATA IS THE FRONTIER OF A FIRM'S
ABILITY TO STORE, PROCESS, AND
ACCESS (SPA) ALL THE DATA IT NEEDS TO
OPERATE EFFECTIVELY, MAKE DECISIONS,
REDUCE RISKS, AND SERVE CUSTOMERS.”
-- Forrester
“BIG DATA IS THE FRONTIER OF A FIRM'S
ABILITY TO STORE, PROCESS, AND
ACCESS (SPA) ALL THE DATA IT NEEDS TO
OPERATE EFFECTIVELY, MAKE DECISIONS,
REDUCE RISKS, AND SERVE CUSTOMERS.”
“BIG DATA IN GENERAL IS DEFINED AS HIGH
VOLUME, VELOCITY AND VARIETY
INFORMATION ASSETS THAT DEMAND
COST-EFFECTIVE, INNOVATIVE FORMS OF
INFORMATION PROCESSING FOR
ENHANCED INSIGHT AND DECISION
MAKING.”
-- Gartner
“BIG DATA IN GENERAL IS DEFINED AS HIGH
VOLUME, VELOCITY AND VARIETY
INFORMATION ASSETS THAT DEMAND
COST-EFFECTIVE, INNOVATIVE FORMS OF
INFORMATION PROCESSING FOR
ENHANCED INSIGHT AND DECISION
MAKING.”
-- Gartner
“BIG DATA IS DATA THAT EXCEEDS THE
PROCESSING CAPACITY OF
CONVENTIONAL DATABASE SYSTEMS. THE
DATA IS TOO BIG, MOVES TOO FAST, OR
DOESN'T FIT THE STRICTURES OF YOUR
DATABASE ARCHITECTURES. TO GAIN
VALUE FROM THIS DATA, YOU MUST
CHOOSE AN ALTERNATIVE WAY TO
PROCESS IT.”
-- O’Reilly
“BIG DATA IS DATA THAT EXCEEDS THE
PROCESSING CAPACITY OF
CONVENTIONAL DATABASE SYSTEMS. THE
DATA IS TOO BIG, MOVES TOO FAST, OR
DOESN'T FIT THE STRICTURES OF YOUR
DATABASE ARCHITECTURES. TO GAIN
VALUE FROM THIS DATA, YOU MUST
CHOOSE AN ALTERNATIVE WAY TO
PROCESS IT.”
“BIG DATA IS THE DATA CHARACTERIZED BY
3 ATTRIBUTES: VOLUME, VARIETY AND
VELOCITY.”
-- IBM
“BIG DATA IS THE DATA CHARACTERIZED BY
3 ATTRIBUTES: VOLUME, VARIETY AND
VELOCITY.”
“BIG DATA IS THE DATA CHARACTERIZED BY
4 KEY ATTRIBUTES: VOLUME, VARIETY,
VELOCITY AND
VALUE.”
-- Oracle
“BIG DATA IS THE DATA CHARACTERIZED BY
4 KEY ATTRIBUTES: VOLUME, VARIETY,
VELOCITY AND
VALUE.”
LET’S LOOK AT
BIG DATA
IN A DIFFERENT WAY.
WHAT WAS YOUR
FIRST COMPUTER?
WHAT WAS ITS
“BIG DATA” LIMIT?
LET’S TRY AGAIN…
Byte : one grain of rice
Byte : one grain of rice
Kilobyte : cup of rice
Kilobyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Megabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Gigabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Terabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Petabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Exabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Zettabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL! Yottabyte
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL!
Our 1st Cmptr
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL!
Hobbyist
Desktop
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL!
Hobbyist
Desktop
Internet
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL!
Hobbyist
Desktop
Internet
Big Data
Byte : one grain of rice
Kilobyte : cup of rice
Megabyte : 8 bags of rice
Gigabyte : 3 Semi trucks
Terabyte : 2 Container Ships
Petabyte : Blankets Manhattan
Exabyte : Blankets west coast states
Zettabyte : Fills the Pacific Ocean
Yottabyte : A EARTH SIZE RICE BALL!
Big Data sources
Big Data sources
Large and growing files
(Big data files)
Mobile Devices
Microphones
Readers/Scanners
Science facilities
Programs/ Software
Social Media
Cameras
Activity Data
Almost every activity generate data.
Simple activities like listening to music,
reading a eBook, even our smart phone(how
we use), web browser(what we search) and
credit card company collects data on where
you shop and your shop collects data on what
you buy.
Conversation Data
Our conversations are now digitally
recorded. It all started with emails but
nowadays most of our conversations
even that on Facebook n Twitter leave
a digital trail. Even many of our phone
conversations are now digitally
recorded.
Photo and Video Image
Data
We upload and share 100s of
thousands of photos n videos on You-
tube and other social media sites every
second. The increasing amounts of
CCTV cameras also take video images
and generate data.
Sensor Data
We are increasingly surrounded by
sensors that collect and share data.
Take your smart phone, it contains a
GPS and accelerometer that track
exactly where you are and the speed
and direction at which you are
travelling.
The Internet of Things Data
We now have smart TVs, smart watches, smart
fridges, and smart alarms. The Internet of
Things connects these devices so that e.g. the
traffic sensors on the road send data to your
alarm clock which will wake you up earlier than
planned because the blocked road means you
have to leave earlier.
Types of tools used in
Big-Data
• Where processing is hosted?
– Distributed Servers / Cloud (e.g. Amazon EC2)
• Where data is stored?
– Distributed Storage (e.g. Amazon S3)
• What is the programming model?
– Distributed Processing (e.g. MapReduce)
• What operations are performed on data?
– Analytic / Semantic Processing
Latest technology such as cloud-
Computing and Distributed System
together with latest software and
analysis approaches allows us to
leverage all types of data and gain
insight and add values.
TURNING BIG DATA INTO VALUE
Turning Big Data into Value:
The
‘Datafication’ of
our World;
• Activities
• Conversatio
ns
• Words
• Voice
• Social Media
• Browser logs
• Photos
• Videos
• Sensors
• Etc.
Analysing
Big Data:
Text analytics
Sentiment
analysis
Face
recognition
Voice
analytics
Movement
analytics
Etc.
Volume
Velocity
Variety
Veracity
Value
Three Characteristics of Big Data V3s
Volume
• Data
quantity
Velocity
• Data
Speed
Variety
• Data
Types
1st Character of Big Data
Volume
•Every minute we send 204 million emails, generate 1.8 million
facebook likes,278 thousand tweets, and upload 200,000
photos to fb.
•90% of data in world was created in past two years.
2nd Character of Big Data
Velocity
• high-frequency stock trading algorithms reflect market
changes within microseconds.
• infrastructure and sensors generate massive log data in
real-time.
• on-line gaming systems support millions of concurrent
users, each producing multiple inputs per second.
3rd Character of Big Data
Variety
• Big Data isn't just numbers, dates, and strings.
Big Data is also 3D data, audio and video, and
unstructured text, including log files and social
media.
• Big Data analysis includes different types of
data.
USES OF BIG DATA
(EXAMPLES)
Example 1
Better understand and target customers:
To better understand and target customers,
companies expand their traditional data sets
with social media data, browser, text analytics
or sensor data to get a more complete picture
of their customers. Using big data, Telecom
companies can now better predict customer
churn.
Example 2
Understand and Optimize Business
Processes:
Big data is also increasingly used to optimize
business processes. Retailers are able to
optimize their stock based on predictive
models generated from social media data, web
search trends and weather forecasts.
Example 3
Improving Health:
The computing power of big data analytics enables
us to find new cures and better understand and
predict disease patterns and links between
lifestyles and diseases. Big data analytics also
allow us to monitor and predict epidemics and
disease outbreaks.
Example 4
Improving Security and Law Enforcement:
Security services use big data analytics to foil
terrorist plots and detect cyber attacks. Police
forces use big data tools to catch criminals
and even predict criminal activity.
But the applications of Big
Data are endless!
BECAUSE…
THE SIZE
MATTERs!!!
THANKS

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Big data anuj

  • 2. WHAT IS BIG DATA? ... HOW BIG IS BIG?
  • 3. “BIG DATA IS THE FRONTIER OF A FIRM'S ABILITY TO STORE, PROCESS, AND ACCESS (SPA) ALL THE DATA IT NEEDS TO OPERATE EFFECTIVELY, MAKE DECISIONS, REDUCE RISKS, AND SERVE CUSTOMERS.” -- Forrester
  • 4. “BIG DATA IS THE FRONTIER OF A FIRM'S ABILITY TO STORE, PROCESS, AND ACCESS (SPA) ALL THE DATA IT NEEDS TO OPERATE EFFECTIVELY, MAKE DECISIONS, REDUCE RISKS, AND SERVE CUSTOMERS.”
  • 5. “BIG DATA IN GENERAL IS DEFINED AS HIGH VOLUME, VELOCITY AND VARIETY INFORMATION ASSETS THAT DEMAND COST-EFFECTIVE, INNOVATIVE FORMS OF INFORMATION PROCESSING FOR ENHANCED INSIGHT AND DECISION MAKING.” -- Gartner
  • 6. “BIG DATA IN GENERAL IS DEFINED AS HIGH VOLUME, VELOCITY AND VARIETY INFORMATION ASSETS THAT DEMAND COST-EFFECTIVE, INNOVATIVE FORMS OF INFORMATION PROCESSING FOR ENHANCED INSIGHT AND DECISION MAKING.” -- Gartner
  • 7. “BIG DATA IS DATA THAT EXCEEDS THE PROCESSING CAPACITY OF CONVENTIONAL DATABASE SYSTEMS. THE DATA IS TOO BIG, MOVES TOO FAST, OR DOESN'T FIT THE STRICTURES OF YOUR DATABASE ARCHITECTURES. TO GAIN VALUE FROM THIS DATA, YOU MUST CHOOSE AN ALTERNATIVE WAY TO PROCESS IT.” -- O’Reilly
  • 8. “BIG DATA IS DATA THAT EXCEEDS THE PROCESSING CAPACITY OF CONVENTIONAL DATABASE SYSTEMS. THE DATA IS TOO BIG, MOVES TOO FAST, OR DOESN'T FIT THE STRICTURES OF YOUR DATABASE ARCHITECTURES. TO GAIN VALUE FROM THIS DATA, YOU MUST CHOOSE AN ALTERNATIVE WAY TO PROCESS IT.”
  • 9. “BIG DATA IS THE DATA CHARACTERIZED BY 3 ATTRIBUTES: VOLUME, VARIETY AND VELOCITY.” -- IBM
  • 10. “BIG DATA IS THE DATA CHARACTERIZED BY 3 ATTRIBUTES: VOLUME, VARIETY AND VELOCITY.”
  • 11. “BIG DATA IS THE DATA CHARACTERIZED BY 4 KEY ATTRIBUTES: VOLUME, VARIETY, VELOCITY AND VALUE.” -- Oracle
  • 12. “BIG DATA IS THE DATA CHARACTERIZED BY 4 KEY ATTRIBUTES: VOLUME, VARIETY, VELOCITY AND VALUE.”
  • 13.
  • 14. LET’S LOOK AT BIG DATA IN A DIFFERENT WAY.
  • 15. WHAT WAS YOUR FIRST COMPUTER?
  • 16.
  • 17. WHAT WAS ITS “BIG DATA” LIMIT?
  • 18.
  • 20. Byte : one grain of rice
  • 21. Byte : one grain of rice Kilobyte : cup of rice Kilobyte
  • 22. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Megabyte
  • 23. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Gigabyte
  • 24. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Terabyte
  • 25. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Petabyte
  • 26. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Exabyte
  • 27. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Zettabyte
  • 28. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL! Yottabyte
  • 29. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL! Our 1st Cmptr
  • 30. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL! Hobbyist Desktop
  • 31. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL! Hobbyist Desktop Internet
  • 32. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL! Hobbyist Desktop Internet Big Data
  • 33. Byte : one grain of rice Kilobyte : cup of rice Megabyte : 8 bags of rice Gigabyte : 3 Semi trucks Terabyte : 2 Container Ships Petabyte : Blankets Manhattan Exabyte : Blankets west coast states Zettabyte : Fills the Pacific Ocean Yottabyte : A EARTH SIZE RICE BALL!
  • 35. Big Data sources Large and growing files (Big data files) Mobile Devices Microphones Readers/Scanners Science facilities Programs/ Software Social Media Cameras
  • 36. Activity Data Almost every activity generate data. Simple activities like listening to music, reading a eBook, even our smart phone(how we use), web browser(what we search) and credit card company collects data on where you shop and your shop collects data on what you buy.
  • 37. Conversation Data Our conversations are now digitally recorded. It all started with emails but nowadays most of our conversations even that on Facebook n Twitter leave a digital trail. Even many of our phone conversations are now digitally recorded.
  • 38. Photo and Video Image Data We upload and share 100s of thousands of photos n videos on You- tube and other social media sites every second. The increasing amounts of CCTV cameras also take video images and generate data.
  • 39. Sensor Data We are increasingly surrounded by sensors that collect and share data. Take your smart phone, it contains a GPS and accelerometer that track exactly where you are and the speed and direction at which you are travelling.
  • 40. The Internet of Things Data We now have smart TVs, smart watches, smart fridges, and smart alarms. The Internet of Things connects these devices so that e.g. the traffic sensors on the road send data to your alarm clock which will wake you up earlier than planned because the blocked road means you have to leave earlier.
  • 41. Types of tools used in Big-Data • Where processing is hosted? – Distributed Servers / Cloud (e.g. Amazon EC2) • Where data is stored? – Distributed Storage (e.g. Amazon S3) • What is the programming model? – Distributed Processing (e.g. MapReduce) • What operations are performed on data? – Analytic / Semantic Processing
  • 42. Latest technology such as cloud- Computing and Distributed System together with latest software and analysis approaches allows us to leverage all types of data and gain insight and add values. TURNING BIG DATA INTO VALUE
  • 43. Turning Big Data into Value: The ‘Datafication’ of our World; • Activities • Conversatio ns • Words • Voice • Social Media • Browser logs • Photos • Videos • Sensors • Etc. Analysing Big Data: Text analytics Sentiment analysis Face recognition Voice analytics Movement analytics Etc. Volume Velocity Variety Veracity Value
  • 44. Three Characteristics of Big Data V3s Volume • Data quantity Velocity • Data Speed Variety • Data Types
  • 45. 1st Character of Big Data Volume •Every minute we send 204 million emails, generate 1.8 million facebook likes,278 thousand tweets, and upload 200,000 photos to fb. •90% of data in world was created in past two years.
  • 46. 2nd Character of Big Data Velocity • high-frequency stock trading algorithms reflect market changes within microseconds. • infrastructure and sensors generate massive log data in real-time. • on-line gaming systems support millions of concurrent users, each producing multiple inputs per second.
  • 47. 3rd Character of Big Data Variety • Big Data isn't just numbers, dates, and strings. Big Data is also 3D data, audio and video, and unstructured text, including log files and social media. • Big Data analysis includes different types of data.
  • 48. USES OF BIG DATA (EXAMPLES)
  • 49.
  • 50. Example 1 Better understand and target customers: To better understand and target customers, companies expand their traditional data sets with social media data, browser, text analytics or sensor data to get a more complete picture of their customers. Using big data, Telecom companies can now better predict customer churn.
  • 51. Example 2 Understand and Optimize Business Processes: Big data is also increasingly used to optimize business processes. Retailers are able to optimize their stock based on predictive models generated from social media data, web search trends and weather forecasts.
  • 52. Example 3 Improving Health: The computing power of big data analytics enables us to find new cures and better understand and predict disease patterns and links between lifestyles and diseases. Big data analytics also allow us to monitor and predict epidemics and disease outbreaks.
  • 53. Example 4 Improving Security and Law Enforcement: Security services use big data analytics to foil terrorist plots and detect cyber attacks. Police forces use big data tools to catch criminals and even predict criminal activity.
  • 54. But the applications of Big Data are endless!