the complete details of big bazaar,swot analysis,competitors,evolution etc

2. BIG BAZAAR PROFILE
Founded : 2001 by Kishore Biyani,as a retailchain
parent organisation : Future Group.
Big Bazaar :250+ stores in the country.
categories in retail :home, food, and fashion.

3. KISHORE BIYANI
Kishore Biyani is an Indian businessman. He is the founder and chief executive
officer (CEO) of Future Group and also the founder of retail businesses such as
Pantaloon Retail and Big Bazaar.According to Forbes magazine,he had a net worth
of US$2.75 Billion in 2017. He has had stakes in financial services, such as the
Future Capital business, and in agriculture through Future Agrovet, as well as the
eZone electronics retailer.The Big Bazaar and Food Bazaar brands, which have
been targeted at cost-conscious consumers, were compared to Wal-mart. Biyani
has also had a foray into Bollywood, underwriting the critically panned box-office
failure Na Tum Jaano Na Hum movie that was released in 2002 and also Chura
Liya Hai Tumne (2003).

4. Type :Private
Industry :retailing, insurance, logistics, media
Founder :Kishore Biyani (CEO)
Headquarters :Mumbai, Maharashtra, India
Products :Integrated foods and other FMCGs
Services :Supermarkets, hypermarkets, discount stores, insurance,
logistics, media
Net income : 200.6018 billion (US$3.2 billion) as of March 2013₹
Number of employees :35,070
Divisions :Future Retail Ltd., Future Lifestyle Fashion Ltd.,
Future Consumer Enterprise Ltd., Future Innoversity Ltd.,
Future Supply Chains Ltd., Future Brands Ltd.,
Future Capital Holdings Ltd.

5. STRATEGIC
PARTNERS
Future Group today announced a strategic alliance,and the
ecommerce platform,Amazon.in.The partnership will initially
focus on the Future’s Group fashion brands and other
categories.
Mobile payment and ecommerce platform Paytm, has entered into
a strategic tie-up with Future Group. Now Paytm users can
shop for Big Bazaar products through the Paytm marketplace,
and get it delivered at home.

6. M
AR
K
ETIN
G
M
IX
The marketing mix of Big bazaar discusses the Service marketing mix or
the 7 P’s pf Big bazaar.
PRODUCT
Big Bazaar offers a wide range of products which range from apparels,
food, farm products, furniture,child care, toys, etc of various brands
like Levis, Allen Solly, Pepsi, Coca-
Cola, HUL, ITC,P&G, LG, Samsung, Nokia, HP etc. DJ & C,Tasty Treat,Clean
Mate,Sensei,Care Mate,Koryo and 44 other brands
PRICING
The pricing objective at Big Bazaar is to get “Maximum Market Share”.
Pricing at Big Bazaar is based on the following techniques:
Value Pricing (EDLP – Every Day Low pricing)
Promotional Pricing
Differentiated Pricing e.g. Wednesday Bazaar.
BUNDLING

7. Place:
The Big Bazaar stores are operational across three formats — hypermarkets spread
over 40,000-45,000 sq ft, the Express format over 15,000-20,000 sq ft and the
Super Centers set up over 1 lakh sq ft. Apart from the Metros these stores are also
doing well in the tier2 cities
Promotion:
The various promotion schemes used at Big Bazaar include:
“Saal ke sabse saste 3 din”
Hafte ka sabse sasta din “Wednesday bazaar”
Exchange Offers “Junk swap offer”
Future card(3% discount)
Shakti card
Advertisement (print ad, TV ad, radio)
Brand endorsement by M.S Dhoni and Asin.

8. PHYSICAL EVIDENCE
∗Products in Big Bazaar are properly stacked in appropriate racks. There are different
departments in the store which display similar kind of products. Throughout the store
there are boards/written displays put up which help in identifying the location of a
product. Moreover boards are put up above the products which give information about
the products, its price and offers. Big Bazaar stores are normally ‘U shaped’ and well
planned & designed.

9.  Big Bazaar, which ranks at No.9, is rated high on being outstanding, has grown both
organically and inorganically and is the leading organized retail brand in the
country
 Big Bazaar has a strong appeal for the urban middle-class. Over the last few years,
Future retail has been transforming into a connected commerce company with
multiple strategies and changes.
 One of the changes have been moving company businesses(such as Big Bazaar,
easyday, fbb, Food Bazaar, Home Town, eZone and Foodhall) into digital platforms.
 Big Bazaar GenNxt stores in Noida and Mumbai. The stores integrate superior
shopping experiences with innovations such as interactive digital screens, sitdown
checkouts and smart customer service.
 This report is based on survey given by MARKET XCEL,DELHI BASED ORGANIZATION
Big Bazaar the only retail brand among
top 10 brands in India

10.  Biyani’s Future group has acquired Bharti Retail, South India-based
convenience store chain Nilgiris and retail business of Heritage Food.
 kishore Biyani-led Future Retail is in talks with HyperCity Retail, part
of the K. Raheja Corp. Group, for a possible merger between the two.
HyperCity operates in nearly 20 large format stores in cities such as
Mumbai, Hyderabad, Bengaluru, Bhopal, Ludhiana, Amritsar, Jaipur,
Pune, Ahmedabad, Delhi and Noida in Delhi-NCR.
 Easy Day was also acquired by Biyani.
 Meanwhile, Big Bazaar, in order to increase footfall in its offline
stores, has partnered with online giant Google to create "Smart
Search."Anyone who searches for anything online on Google with Big
Bazaar in the query will get exclusive offers, which he/she can
redeem in its stores.

11. Reorganization of Future Group
 This reorganization has been under way for almost a decade.The trademark of
Biyani’s company is rapid, inorganic growth. In the last decade, Future Group
has mutated considerably through a stream of acquisitions, sales and spin-
offs.
 Biyani announced he was taking fbb, the group’s mass fashion retail chain, to
Oman, through a joint venture.
 Furniture retail business, HomeTown and FabFurnish, were demerged into a
separate entity, and he transferred ownership of Lee Cooper, one of Future
Group’s biggest fashion brands, to a separate entity.

12.  Biyani had announced a joint venture with American organic food firm Hain
Celestial that would sell vegetable chips and other snacks in India.
 Meanwhile, he has finally finished reorganizing his retail arm, Future Retail Ltd,
after acquiring Sunil Mittal’s Bharti Retail and south Indian retail chain
Heritage.
 In 2012, Biyani sold Pantaloons, his first successful retail chain, to Aditya Birla
Nuvo Ltd to defray some of the Rs5,800 crore debt the parent company had.
Since then, Future Retail has changed beyond recognition through acquisitions,
mergers and restructuring.
 Biyani spent nearly Rs800 crore on these acquisitions.

13. SWOT ANALYSIS
Strengths
1. Affordability for middle class is provided by Big Bazaar in India
2. Big Bazaar offers quality,choice and convenience
3. Wide range of products and service offerings
4. Strong presence in local market
5. Attractive promotional offers given by Big Bazaar to attract customer
through discounts, sales, exhange offers etc
6. Good branding and advertising by also roping in celebrity brand
ambassadors also boosted Big Bazaar's presence

14. Weaknesses
1. Big Bazaar is not known globally and restricted to the Indian market only
2. No different game plan according to divergent people, their lifestyles, their
tastes and budgets in India
Opportunities
1. Big Bazaar can plan to expand globally by tie-ups
2. Entering into high premium segment
3. Opportunity to expand into financial services catering to huge segment
4. Increased rural penetration can also benefit Big Bazaar

15. Threats
1. Competitors with a global presence
2. Online markets can severaly affect the market share of Big Bazaar
3. Low priced brand perceived to be of low quality in Indian consumer
minds
Competitors
1. Reliance retail
2. Lifestyle Retail
3. More Store
4. Shoppers Stop
5.D-MART.