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ANALYSIS THAT WE HAVE DONE ON FILLINGSTATIONS
 NATURE OF BUSINESS.
 BUSINESS MODELS.
 AMBIENCE OF RETAIL OUTLETS.
 CUSTOMERS.
 COMPETITIVE STRUCTURE.
 BPCL PROFILE.
 OIL PROFILE .
 HPCL PROFILE.
 ASSOCIATIONS.
 PRODUCT PROFILE.
 PETROL STATIONS WE HAVE VISITED.
 SUGESTIONS AND CONCLUSIONS.
NATURE OF BUSINESS
 A filling station is a facility that sells fuel and engine
lubricants for motor vehicles.
 The most common fuels sold are gasoline
(gasoline or gas in the U.S. and Canada, generally
petrol elsewhere) and diesel fuel. while a typical
filling station can also be known as petrol pump or
petrol bunk (India).
 Petrol is called motor spirit , Diesel is called as
High Speed Diesel (HSD)
 India has approx 53,419 petrol stations . Of the total
stations in the country, 50,447 are with Indian Oil
Corp (IOC), Bharat Petroleum Corp (BPCL) and
Hindustan Petroleum Corp (HPCL).
 Petrol stations comes under oil and gas industry.
 India will overtake Japan to become the world’s
third largest oil consumer behind the US and China
by 2025.
BUSINESS MODELS
These are top ten players in retail outlets of india
 Bharat Petroleum Corporation Ltd (BPCL)
 Oil India Private Ltd (OIL)
 Hindustan Petroleum Corporation Limited(HPCL)
 Hindustan Oil Exploration Company Ltd (HOEC)
 Green Gas Ltd
 Indraprastha Gas Ltd
 Essar Oil
 Reliance Industries Limited (RIL)
 Oil and Natural Gas Corporation Limited(ONGC)
 Cairn India
 India's fuel demand rose by 11.6% in 2015/16, its
highest rate in at least 16 years.
AMBIENCE OFRETAIL OUTLETS
As per the existing Government policy, PetrolPumps can
be setup by Public Sector Oil Companies as well as
Private Sector Oil Companies dealing in storage and
distribution of petroleum products as per guidelines.
Most filling stations are built in a similar manner, with
most of the fueling installation underground, pump
machines in the forecourt and a point of service inside a
building.Single or multiple fuel tanks are usually
deployed underground.
Fuel is usually offloaded from a tanker truck into the
tanks through a separate valve, located on the filling
station's perimeter.
The forecourt is the part of a filling station where
vehicles are refuelled.
CUSTOMERS
It is mainly focused on the automobiles:
 Two-wheeler
 Four-wheeler
 Eight-wheeler
 And in trains and aeroplanes also diesel was widely
used.
 The customers always used to buy the petrol or
diesel whether the cost is high or not .The prices
does not effect the oil industry that much.
 Annual consumption stood at 3.85 million barrels
per day (MBPD) of oil and 50.6 billion cubic meters
(bcm) of Liquefied Natural Gas (LNG).
COMPETITIVE STRUCTURE
 From 1979 onwards, the ministry of Petroleum
began to invite international bids for exploration and
development from time to time. Traditionally, O&NG
has been the domain of the Government of India
(“Union Govt.”) and select government enterprises.
With liberalization and privatization, there has been
participation from private entities, both domestic
and foreign.
 India has always been an import dependent nation
as far as O&NG is concerned Historically, Saudi
Arabia and Iraq have been the largest crude oil
exporters to India.India imports nearly three-fourths
of its requirement of crude oil from the Middle East.
 The oil and gas sector is among the six core
industries in India and plays a major role in
influencing decision making for all the other
important sections of the economy.

BPCL PROFILE
 Bharat Petroleum Corporation ( BPCL) was
established in 1952. It is one of the leading
company in the petroleum sector in India. Bharat
Petroleum Corporation Limited (BPCL) is an Indian
state-controlled oil and gas company headquartered
in Mumbai.
 The retail business unit of BPCL is into marketing of
petrol, diesel and kerosene .It has network of 6553
retail outlets and 1007 kerosene dealers and is
partnered with big food chain companies like
McDonald, Pizza Hut, Coffee Day, Subway, Nirulas
, etc.
 It also offers full range of automotive engine, gear
oils, transmission oils, speciality oils and greases .It
caters to around 8000 industrial customers across
India.It also provide Aviation Turbine fuel (ATF) to
its airline customers. BPCL is one of the supplier of
naptha in Andhra Pradesh has committed to AP
Transco to supply sufficient quantities of naptha for
operation of its four power station.
OIL PROFILE
 Oil India Limited (OIL) is the second largest
hydrocarbon exploration and production Indian
public sector company with its operational
headquarters in Duliajan, Assam.
 Oil India was incorporated as a private limited
company on February 18, 1959 under the name “Oil
India Private Limited. In 1961, it became a joint
venture company between the Indian Government
and Burmah Oil Company Limited, UK.
 In 1981, OIL became a wholly–owned Government
of India enterprise. Today, OIL is a premier Indian
National Oil Company engaged in the business of
exploration, development and production of crude
oil and natural gas, transportation of crude oil and
production of LPG. OIL also provides various E&P
related services and holds 26% equity in
Numaligarh Refinery Limited.
 2002 – Golden Peacock award for corporate social
responsibility, awarded by the Federation of Indian
Chambers of Commerce and Industry.
HPCL PROFILE
 Hindustan Petroleum Corporation Limited (HPCL) :
is an Indian state-owned oil and natural gas
company with its headquarters at Mumbai,
Maharashtra. It has about 25% marketing share in
India among PSUs and a strong marketing
infrastructure. The Government of India owns
51.11% shares in HPCL and others are distributed
amongst financial institutes, public and other
investors.
 The company is ranked 367th on the Fortune
Global 500 list of the world's biggest corporations
as of 2016. Products are Oil, natural gas,
petroleum, lubricant, petrochemical.
 It was the 10th most valuable brand in India
according to an annual survey conducted by Brand
Finance and The Economic Times in 2010.
 HPCL, in partnership with ICICI and HDFC, had
formed this joint venture E&P company for
participating in exploration and production of
hydrocarbons.
ASSOCIATIONS
 Petroleum Conservation Research Association
(PCRA) is a registered society set up in 1978 under
the aegis of Ministry of Petroleum & Natural Gas,
Government of India. As a non-profit organization,
PCRA is a national government agency engaged in
promoting every efficiency in various sections of
economy.
 Petroleum And Explosives Safety Organisation
(PESO) is the department formed by Government of
India to control and administer the usage of
explosives, petrol stations in India.
 The Oil Industry Safety Directorate (OISD) is a
regulatory and technical directorate in India. It was
established in 1986 by Ministry of Petroleum and
Natural Gas.The OISD formulates and implements
safety standards for the oil industry.
 The Federation of Indian Petroleum Industry aims to
be the most effective and influential voice of the oil
& gas industry to facilitate its development as a
globally competitive industry in India that enjoys the
respect and trust of the society.
PRODUCT PROFILE
 Petrol in technical language is called
“MotorSpirit”(MS).It is mainly used in passenger
vehicles such as 2/3 wheelers and cars .At
present, HPC L markets two types of Petrol across
the country ,i.e. normal Petrol and branded Petrol.
 NormalPetrol :Normally used as a fuel for spark
ignition internalcombustion engines such as
passengercars,twowheelers,threewheelers,etc.
 Branded Petrol:This is preferred by new generation
vehicles .Itis slightly costlier than normal Petrol. It
has additivesfor optimizing performance of vehicles
.It is sold under the brand name “poWer”.
 POWER: Power benefits like cleaning and
prevention of carbon deposits, reduced smoke /
emissions ,better acceleration and pickup and
smooth driving experience. Ethanol blending is the
practice of blending petrol with ethanol. Many
countries, including India, have adopted ethanol
blending in petrol in order to reduce vehicle exhaust
emissions and also to reduce the import burden on
account of crude petroleum from which petrol is
produced.
 High Speed Diesel (HSD) :Diesel Oil is a complex
mixture of Hydro Carbons. It is a brown coloured
oily liquid with pungent smell.
 Turbojet is a revolutionary diesel that continuously
energizes your vehicle for optimal performance.
 Public Distribution System (PDS) Kerosene is an
allocated and subsidized product. It is distributed to
the customers through the Public Distribution
System (PDS) network (Ration shop) of the State
Governments / Union Territories (UT).
 Liquified Petroleum Gas (LPG) is identified as one
of the alternate fuels to the regular liquid petroleum
fuels as it has added environmental benefits. LPG
for Automobiles (Auto LPG) is used internationally
with proven success as an effective fuel.It is
approved for use as Auto fuel by the Government of
India and the required orders, amendments and
codes have been issued by the respective
authorities.
 Compressed Natural Gas is an eco - friendly fuel
and can be used in both petrol and diesel driven
vehicles.
Petrol stations we visited:
 Laxmi sai ganesh filling station.
 Surya filling station.
 Basaveswara filling station.
 A.p rao filling atation.Garlapati filling station.
CONSERVE FUELAND SAVE NATURE
Drive between 45-55 Km/H : Drive slow and
steady. The faster you go, the more wind
resistance your vehicle will face. If you go at
speeds above 60 Km/H, you will waste petrol.
Tests on Indian cars prove that you can get up to
40 % extra mileage at 45-55 Km/H as against 80
Km/H.
Avoid accelerating or decelerating unnecessarily.
Drive in the Correct Gear :Incorrect gear shifting
can lead to as much as 20% increase in fuel
consumption. Start in the 1st gear only, except if
you are in a muddy patch or going downhill then
engage the 2nd gear.
Good Braking Habits: Stop-and-go driving wastes
fuel. When you slam on the brakes, a lot of useful
energy is wasted in the form of heat. A good
driver always anticipates stops.
Save Fuel for better and healthier tomorrow.

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Analysis that we have done on filling stations

  • 2. ANALYSIS THAT WE HAVE DONE ON FILLINGSTATIONS  NATURE OF BUSINESS.  BUSINESS MODELS.  AMBIENCE OF RETAIL OUTLETS.  CUSTOMERS.  COMPETITIVE STRUCTURE.  BPCL PROFILE.  OIL PROFILE .  HPCL PROFILE.  ASSOCIATIONS.  PRODUCT PROFILE.  PETROL STATIONS WE HAVE VISITED.  SUGESTIONS AND CONCLUSIONS.
  • 3. NATURE OF BUSINESS  A filling station is a facility that sells fuel and engine lubricants for motor vehicles.  The most common fuels sold are gasoline (gasoline or gas in the U.S. and Canada, generally petrol elsewhere) and diesel fuel. while a typical filling station can also be known as petrol pump or petrol bunk (India).  Petrol is called motor spirit , Diesel is called as High Speed Diesel (HSD)  India has approx 53,419 petrol stations . Of the total stations in the country, 50,447 are with Indian Oil Corp (IOC), Bharat Petroleum Corp (BPCL) and Hindustan Petroleum Corp (HPCL).  Petrol stations comes under oil and gas industry.  India will overtake Japan to become the world’s third largest oil consumer behind the US and China by 2025.
  • 4. BUSINESS MODELS These are top ten players in retail outlets of india  Bharat Petroleum Corporation Ltd (BPCL)  Oil India Private Ltd (OIL)  Hindustan Petroleum Corporation Limited(HPCL)  Hindustan Oil Exploration Company Ltd (HOEC)  Green Gas Ltd  Indraprastha Gas Ltd  Essar Oil  Reliance Industries Limited (RIL)  Oil and Natural Gas Corporation Limited(ONGC)  Cairn India
  • 5.  India's fuel demand rose by 11.6% in 2015/16, its highest rate in at least 16 years. AMBIENCE OFRETAIL OUTLETS
  • 6. As per the existing Government policy, PetrolPumps can be setup by Public Sector Oil Companies as well as Private Sector Oil Companies dealing in storage and distribution of petroleum products as per guidelines. Most filling stations are built in a similar manner, with most of the fueling installation underground, pump machines in the forecourt and a point of service inside a building.Single or multiple fuel tanks are usually deployed underground. Fuel is usually offloaded from a tanker truck into the tanks through a separate valve, located on the filling station's perimeter. The forecourt is the part of a filling station where vehicles are refuelled. CUSTOMERS It is mainly focused on the automobiles:  Two-wheeler  Four-wheeler  Eight-wheeler
  • 7.  And in trains and aeroplanes also diesel was widely used.  The customers always used to buy the petrol or diesel whether the cost is high or not .The prices does not effect the oil industry that much.  Annual consumption stood at 3.85 million barrels per day (MBPD) of oil and 50.6 billion cubic meters (bcm) of Liquefied Natural Gas (LNG). COMPETITIVE STRUCTURE  From 1979 onwards, the ministry of Petroleum began to invite international bids for exploration and development from time to time. Traditionally, O&NG has been the domain of the Government of India (“Union Govt.”) and select government enterprises. With liberalization and privatization, there has been
  • 8. participation from private entities, both domestic and foreign.  India has always been an import dependent nation as far as O&NG is concerned Historically, Saudi Arabia and Iraq have been the largest crude oil exporters to India.India imports nearly three-fourths of its requirement of crude oil from the Middle East.  The oil and gas sector is among the six core industries in India and plays a major role in influencing decision making for all the other important sections of the economy.  BPCL PROFILE  Bharat Petroleum Corporation ( BPCL) was established in 1952. It is one of the leading company in the petroleum sector in India. Bharat
  • 9. Petroleum Corporation Limited (BPCL) is an Indian state-controlled oil and gas company headquartered in Mumbai.  The retail business unit of BPCL is into marketing of petrol, diesel and kerosene .It has network of 6553 retail outlets and 1007 kerosene dealers and is partnered with big food chain companies like McDonald, Pizza Hut, Coffee Day, Subway, Nirulas , etc.  It also offers full range of automotive engine, gear oils, transmission oils, speciality oils and greases .It caters to around 8000 industrial customers across India.It also provide Aviation Turbine fuel (ATF) to its airline customers. BPCL is one of the supplier of naptha in Andhra Pradesh has committed to AP Transco to supply sufficient quantities of naptha for operation of its four power station. OIL PROFILE  Oil India Limited (OIL) is the second largest hydrocarbon exploration and production Indian
  • 10. public sector company with its operational headquarters in Duliajan, Assam.  Oil India was incorporated as a private limited company on February 18, 1959 under the name “Oil India Private Limited. In 1961, it became a joint venture company between the Indian Government and Burmah Oil Company Limited, UK.  In 1981, OIL became a wholly–owned Government of India enterprise. Today, OIL is a premier Indian National Oil Company engaged in the business of exploration, development and production of crude oil and natural gas, transportation of crude oil and production of LPG. OIL also provides various E&P related services and holds 26% equity in Numaligarh Refinery Limited.  2002 – Golden Peacock award for corporate social responsibility, awarded by the Federation of Indian Chambers of Commerce and Industry. HPCL PROFILE
  • 11.  Hindustan Petroleum Corporation Limited (HPCL) : is an Indian state-owned oil and natural gas company with its headquarters at Mumbai, Maharashtra. It has about 25% marketing share in India among PSUs and a strong marketing infrastructure. The Government of India owns 51.11% shares in HPCL and others are distributed amongst financial institutes, public and other investors.  The company is ranked 367th on the Fortune Global 500 list of the world's biggest corporations as of 2016. Products are Oil, natural gas, petroleum, lubricant, petrochemical.  It was the 10th most valuable brand in India according to an annual survey conducted by Brand Finance and The Economic Times in 2010.  HPCL, in partnership with ICICI and HDFC, had formed this joint venture E&P company for participating in exploration and production of hydrocarbons. ASSOCIATIONS  Petroleum Conservation Research Association (PCRA) is a registered society set up in 1978 under the aegis of Ministry of Petroleum & Natural Gas, Government of India. As a non-profit organization,
  • 12. PCRA is a national government agency engaged in promoting every efficiency in various sections of economy.  Petroleum And Explosives Safety Organisation (PESO) is the department formed by Government of India to control and administer the usage of explosives, petrol stations in India.  The Oil Industry Safety Directorate (OISD) is a regulatory and technical directorate in India. It was established in 1986 by Ministry of Petroleum and Natural Gas.The OISD formulates and implements safety standards for the oil industry.  The Federation of Indian Petroleum Industry aims to be the most effective and influential voice of the oil & gas industry to facilitate its development as a globally competitive industry in India that enjoys the respect and trust of the society. PRODUCT PROFILE  Petrol in technical language is called “MotorSpirit”(MS).It is mainly used in passenger vehicles such as 2/3 wheelers and cars .At present, HPC L markets two types of Petrol across the country ,i.e. normal Petrol and branded Petrol.
  • 13.  NormalPetrol :Normally used as a fuel for spark ignition internalcombustion engines such as passengercars,twowheelers,threewheelers,etc.  Branded Petrol:This is preferred by new generation vehicles .Itis slightly costlier than normal Petrol. It has additivesfor optimizing performance of vehicles .It is sold under the brand name “poWer”.  POWER: Power benefits like cleaning and prevention of carbon deposits, reduced smoke / emissions ,better acceleration and pickup and smooth driving experience. Ethanol blending is the practice of blending petrol with ethanol. Many countries, including India, have adopted ethanol blending in petrol in order to reduce vehicle exhaust emissions and also to reduce the import burden on account of crude petroleum from which petrol is produced.  High Speed Diesel (HSD) :Diesel Oil is a complex mixture of Hydro Carbons. It is a brown coloured oily liquid with pungent smell.  Turbojet is a revolutionary diesel that continuously energizes your vehicle for optimal performance.  Public Distribution System (PDS) Kerosene is an allocated and subsidized product. It is distributed to the customers through the Public Distribution System (PDS) network (Ration shop) of the State Governments / Union Territories (UT).  Liquified Petroleum Gas (LPG) is identified as one of the alternate fuels to the regular liquid petroleum
  • 14. fuels as it has added environmental benefits. LPG for Automobiles (Auto LPG) is used internationally with proven success as an effective fuel.It is approved for use as Auto fuel by the Government of India and the required orders, amendments and codes have been issued by the respective authorities.  Compressed Natural Gas is an eco - friendly fuel and can be used in both petrol and diesel driven vehicles. Petrol stations we visited:  Laxmi sai ganesh filling station.  Surya filling station.  Basaveswara filling station.  A.p rao filling atation.Garlapati filling station. CONSERVE FUELAND SAVE NATURE Drive between 45-55 Km/H : Drive slow and steady. The faster you go, the more wind
  • 15. resistance your vehicle will face. If you go at speeds above 60 Km/H, you will waste petrol. Tests on Indian cars prove that you can get up to 40 % extra mileage at 45-55 Km/H as against 80 Km/H. Avoid accelerating or decelerating unnecessarily. Drive in the Correct Gear :Incorrect gear shifting can lead to as much as 20% increase in fuel consumption. Start in the 1st gear only, except if you are in a muddy patch or going downhill then engage the 2nd gear. Good Braking Habits: Stop-and-go driving wastes fuel. When you slam on the brakes, a lot of useful energy is wasted in the form of heat. A good driver always anticipates stops. Save Fuel for better and healthier tomorrow.