Big Changes to AdWords: What You NEED to Know

•

4 likes•1,964 views

Internet Marketing Software - WordStream

For more information, visit www.wordstream.com Google made big announcement on Tuesday April 22, 2014 announcing 10+ new AdWords products, features, and research studies that they have been working on over the past year. In this free webinar, we'll clue you in on this new announcement and what it means for your AdWords campaigns. If you want to retain your competitive edge, let WordStream tell you how to leverage the new features being announced by Google. Check out this webinar now and be among the first to understand the true impact of these huge changes and how to prepare for them.

Technology Design

Big Changes to
AdWords What You
NEED to Know
Webinar

Win One of Two $25 Amazon Gift Cards!!
#wordstream (@larrykim)



Today’s Agenda
#wordstream (@larrykim)
1. What’s New
 Intelligent Ads
 Measurement & Reporting
 Enterprise Tools for Scale
2. What Does it All Mean?




Meet The Expert
#wordstream (@larrykim)

About WordStream




o
o
o
o
#wordstream (@larrykim)

Poll Question:



Larry Kim (@larrykim) #wordstream
Poll Question
#wordstream (@larrykim)

New AdWords: Key Points
#wordstream (@larrykim)

Apps Are More Important Than Ever
#wordstream (@larrykim)

Apps Installation & Discovery
#wordstream (@larrykim)

App Downloads via Google Display Network
#wordstream (@larrykim)

App Deep Linking Example From Display Ads

Google Has Changed Their Messaging (Slightly..)
#wordstream (@larrykim)

What Does it Mean? And How Does All This Work?

New! Estimated Offline Conversions*
Larry Kim (@larrykim) #wordstream
New! Estimated Offline Conversions*
#wordstream (@larrykim)

What Does it Mean?
CONFIDENTIAL – DO NOT DISTRIBUTE
22





What Does it Mean?
#wordstream (@larrykim)

Bulk Actions
 Neither ad is worth declaring a “Winner”.
Bulk Actions

Bulk Actions: Interesting Quotation
Larry Kim (@larrykim) #wordstream #pubcon
Bulk Actions: Interesting Quotation
#wordstream (@larrykim)

Automated Bidding: Interesting Quotation
Larry Kim (@larrykim) #wordstream
Automated Bidding: Interesting Quotation
#wordstream (@larrykim)

CONFIDENTIAL – DO NOT DISTRIBUTE
28
Impact on Enterprise SEM Platforms

New! Advanced Reporting
New! Advanced Reporting

Multi-Dimensional Reporting
Multi-Dimensional Reporting

Integrated Charting (Bar, Pie, Line)
CONFIDENTIAL – DO NOT DISTRIBUTE
31
Integrated Charting (Bar, Pie, Line)

Advanced Reporting: What Does it Mean?
Larry Kim (@larrykim) #wordstream
Advanced Reporting: What Does it Mean?
#wordstream (@larrykim)
“We know you spend a lot of your time in spreadsheets… trying to
understand your data. But we also know that you spend a lot of
time trying to get your data into that spreadsheet.”
– Paul Feng, Director of Product Management, AdWords

New! Draft Campaigns in AdWords
New! Draft Campaigns in AdWords

Example Draft Campaign
Example Draft Campaign

Turn Draft Into “Campaign Experiment”
Turn Draft Into “Campaign Experiment”

“We think it will help you make data driven decisions, and
ultimately make you more successful”
- Paul Feng, Director of Product Management, AdWords
Larry Kim (@larrykim) #wordstream
Drafts and Experiments: What Does it Mean?
#wordstream (@larrykim)

Summary:









CONFIDENTIAL – DO NOT DISTRIBUTE
37
Summary
#wordstream (@larrykim)

Key Takeaway: Mobile Apps
DoesYour
Business
Have an
App?
Yes No
Life just
became
great!!
Consider
Making
One!
Larry Kim (@larrykim) #wordstream
Key Takeaway: Mobile Apps
#wordstream (@larrykim)

Key Takeaway: AdWords Complexity
Larry Kim (@larrykim) #wordstream
AreYou
Enterprise /
FullTime
SEM?
Yes No
Life just
became
great!!
Life Got More
Complicated
Key Takeaway: AdWords Complexity
#wordstream (@larrykim)

My Favorite Key Takeaway
My Favorite Key Takeaway

WordStream’s FREE AdWords Performance Grader





NEW! WordStream’s FREE AdWords Landing Page Grader





WordStream’s 20-Minute PPC Work Week









Special Offers! Would You Like…
#wordstream (@larrykim)

What's hot

Google Analytics Integration (Public)

Sean Si

SEO has changed. It’s no longer about specific keywords and phrases - it’s about topics. That means the old way of conducting keyword research is broken. How can agencies and marketing teams adapt? By evolving their keyword research to be more tailored to topics, and breaking those topics down into the stages of the buyer's journey. This deck, presented at Digitalzone 2018 in Istanbul, will give you the process you need to take your keyword research to the next level and most importantly, increase relevant traffic to your organisation’s website.

Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey

Matthew Kay

The Journey To Cross-Device Nirvana By Mike Henderson

Search Marketing Expo - SMX

If you didn’t know it already, search engine SERPs are competitive! Especially when Google reduces real estate by removing sidebar ads... Rivalry can be healthy, spark innovation, and even push the underdog to accomplish things they would have never imagined. But for some advertisers, PPC competition can be incredibly difficult to manage, whether it comes in a constant stream, or shows up out of the blue. So it begs the question: Do you know who your PPC competitors are? Do you hesitate when asked that question? Never fear! In this session, we’ll review the 5 “W’s” (Who, What, Where, Why, & When) every paid search marketer can use to analyze and understand their competitive landscape.

Competitive PPC Intel by Maddie Cary - PubCon Vegas 2016

Maddie Cary Deuel

Making Waves In Search By Virginia Tonning

Search Marketing Expo - SMX

Swivel Conference Preso

David Rodnitzky

Cost Effective PESO Auditing Using Search Engine Data

Alex Judd

Digital marketing professionals face more selection in tools than ever before. When you find yourself deep within the process of selecting a platform, it can be difficult to know which questions to ask and how to compare your options. Narrowing down a list of platform vendors is only the first step. As an SEO vendor in this space, gShift finds itself on the other side of this process every day. We have seen the pain points facing most organizational decision makers and understand the challenges facing industry professionals today. For instance, which aspect of your digital marketing strategy are most important for your brand; influencer marketing, content performance, discoverability, etc.? How do you select a platform that best aligns with your goals? In this webinar, we reviewed the following points: -SEO Technology Landscape & Market Trends -What to Look For -What to Ask -What is Important in an SEO platform, as ranked by more than 100 SEO professionals -Coming Up Next with Our SEO Buying Series

The SEO Technology Buying Process

gShift

SEMPDX - Keywordless SEM

David Rodnitzky

What's hot (9)

Google Analytics Integration (Public)

Beyond Keywords: How To Create Content That Matches Your Buyer’s Journey

The Journey To Cross-Device Nirvana By Mike Henderson

Competitive PPC Intel by Maddie Cary - PubCon Vegas 2016

Making Waves In Search By Virginia Tonning

Swivel Conference Preso

Cost Effective PESO Auditing Using Search Engine Data

The SEO Technology Buying Process

SEMPDX - Keywordless SEM

Similar to Big Changes to AdWords: What You NEED to Know

Breaking news! Google is announcing their latest round of AdWords products, features and research, and we want to help you understand what's coming. Our founder, Larry Kim, will break down everything and anything you need to know in regards to these changes so that you are fully prepared for them. In this NEW webinar, Larry will share: - How these changes will impact your account - What these changes really mean for you - The best way to take full advantage of the changes For more information on WordStream, visit www.wordstream.com.

JUST IN: AdWords Changes Coming May 2015 - EVERYTHING You Need to Know (Webinar)

Internet Marketing Software - WordStream

Google is constantly testing and releasing new features in AdWords. Last year alone, we gained access to hundreds of new features that everyone was pretty excited about. Some of these changes were bigger than others, but how are we supposed to prioritize which bandwagon to jump on first? To save you time, WordStream's founder Larry Kim has compiled a list of the new AdWords features you NEED to be using this year. In this webinar, you'll learn: >The impact these features will have on your campaigns >What AdWords features work best for your brand >How to take advantage of these identified new AdWords features >What opportunities your missing out on by not using these features >And much more! _____________________________________________________________ For more information about WordStream, visit www.wordstream.com.

7 New Features in AdWords that Will Change Your Campaigns Forever! [Webinar]

Internet Marketing Software - WordStream

MNSearch Weirdest Introduction to PPC

Internet Marketing Software - WordStream

Search Exchange 2014 - Larry Kim's AdWords Presentation

Internet Marketing Software - WordStream

Meaningful metrics

Tristan Gomez

7 Lessons From Building Search Engine Products by CB Insights PM

Product School

App Store Optimization Using Math

Nathan Mellor

Using PPC Competitive Intelligence

Sean Malseed

Larry Kim's Presentation for SearchFest 2015, Portland, Oregon

Internet Marketing Software - WordStream

[PUBCON 2013] LinkedIn Marketing

Marketing Mojo

How GetNinjas uses data to make smarter product decisions

Bernardo Srulzon

Startup Secrets - Turning Products into Companies

Michael Skok

Designing for Impact

Ingeniously Simple @ Redgate

This presentation, given by Jay Baer and Mike Corak, covers the top 11 +1 bonus content marketing tips for use in company's content marketing planning processes. Entering the new year it is critical to understand Tactically where the discipline is headed, Strategically how to create and what to consider in your plan, and Operationally how to pull of your your planned activity with processes and resources alike.

11 Content Marketing Planning Tips for 2015

Mike Corak

ClickZ Live: Smart Analytics

Kristin Low

Google search almost any keyword and you’ll quickly see that nearly all the above-the-fold results are ads (85% to be exact). But nobody clicks these ads… right? Wrong! Sponsored ads actually get 65% of all clicks on the search results page. Join the #1 paid search advertising expert and WordStream Founder Larry Kim for the greatest intro to PPC ever, exclusively for Infusionsoft users. Larry will dive into why and how to promote your business through pay-per-click marketing. We'll answer burning questions, like: - What is pay-per-click (PPC, or paid search) marketing? - How do I know if it’s right for my business? - How do I get started or optimize my current campaigns? - How do I get the most for my money without wasting hours each week? - And much more! ________________________________________________________________ For more information about WordStream's services, visit www.wordstream.com.

Wordstream & Infusionsoft: The Greatest Intro to PPC Marketing Ever [Webinar]

Internet Marketing Software - WordStream

Google AdWords has thousands of different features, too many to keep track of, let alone use them successfully. We want you to stop spending time trying to master them all because we have seven shortcuts that will change your life. These shortcuts will distinguish what features you actually need, introducing you to a more direct approach to your AdWords management, simplifying your life! WordStream's own Larry Kim and Erin Sagin will cover: - How to create winning landing pages for your ad groups - What the magic number of keywords you should target is - Best practices to effectively use bid manipulation For more information about WordStream's services, visit www.wordstream.com.

7 AdWords Shortcuts to Simplify Your Life & Save Time [Webinar]

Internet Marketing Software - WordStream

Quant + Qual + Iteration for Great Products

Ben Carey

[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content Sites

CXL

Ads n Url is a top software engineering and offshore development company in the process of innovating, designing, developing, testing, and deploying a software product. We give the futuristic ideas of one of the best Web & Mobile app development services. Operated by a team of skilled and experienced designers, developers, testers, and marketers to accomplish the best web and mobile app solutions. We have delivered great results working with lots of customers across the globe. We leverage your business by using our technology platforms which act as a catalyst for rapid Minimum Viable Product (MVP) and followed by a robust product that can scale up to a greater height and millions of users. Send us your requirement at sales@adsandurl.com

Ads and url portfolio

Saumya Sharma

Similar to Big Changes to AdWords: What You NEED to Know (20)

JUST IN: AdWords Changes Coming May 2015 - EVERYTHING You Need to Know (Webinar)

7 New Features in AdWords that Will Change Your Campaigns Forever! [Webinar]

MNSearch Weirdest Introduction to PPC

Search Exchange 2014 - Larry Kim's AdWords Presentation

Meaningful metrics

7 Lessons From Building Search Engine Products by CB Insights PM

App Store Optimization Using Math

Using PPC Competitive Intelligence

Larry Kim's Presentation for SearchFest 2015, Portland, Oregon

[PUBCON 2013] LinkedIn Marketing

How GetNinjas uses data to make smarter product decisions

Startup Secrets - Turning Products into Companies

Designing for Impact

11 Content Marketing Planning Tips for 2015

ClickZ Live: Smart Analytics

Wordstream & Infusionsoft: The Greatest Intro to PPC Marketing Ever [Webinar]

7 AdWords Shortcuts to Simplify Your Life & Save Time [Webinar]

Quant + Qual + Iteration for Great Products

[Elite Camp 2016] Martijn Scheijbeler - Optimization for Content Sites

Ads and url portfolio

More from Internet Marketing Software - WordStream

Your website is your online storefront, where visitors can learn more about your offerings, build trust in your brand, and eventually become leads and customers. But having a beautiful, easy-to-navigate site isn’t going to gain you more customers if no one can find your site in the first place. In fact, 61% of marketers say their biggest challenge is generating qualified traffic and leads. Check out these webinar slides to learn: • Ways to drive qualified traffic to your site – both free and paid tactics • The importance of setting goals and measuring website traffic • Why website traffic is important

10 Proven Ways to Drive (Qualified) Traffic to Your Website

Internet Marketing Software - WordStream

Our experts analyzed data from nearly 20,000 search ad campaigns from business of all types and sizes in North America, to bring you real results from 20+ of the top industries. We’ve removed the complexities, making it so simple for you to see where you stand against your direct competitors in the most critical performance metrics including: • Average cost per click • Average click-through rate • Average cost per lead • Average conversion rate Check out these webinar slides to gain access to the exclusive data you will not find anywhere else.

[NEW DATA] Updated Google Ads Industry Benchmarks You Must See

Internet Marketing Software - WordStream

Lead generation marketing plays a critical role in expanding and promoting your business. But with millions of free resources and offers competing for attention online, acquiring new leads and turning them into paying customers can feel like a never-ending challenge. So, what’s the best way to capture and engage your target customers in an extremely crowded online space? Check out these webinar slides to learn: - How to find the best types of promotions for every industry that maximizes your ROI. - How to use promotions to convince your prospects to take action. - How to grow your email and mobile database, social followers, website traffic, and foot traffic.

How to Drive Measurable Leads and Grow Your Database (Fast!) with Custom Prom...

Internet Marketing Software - WordStream

We’re seeing many of the Google Ads trends and changes we predicted come to life as we approach the mid-way point in the year. So how can you learn from your Google Ads performance so far to maintain growth through the rest of 2022? We’ve got the info you need to get over the half-way hump and finish the year strong! Check out these webinar slides to learn: • How to audit your 2022 Google Ads performance so far • Data and insights to help maintain ROI through the second half of the year • New Google Ads tips to capture and nurture leads

How to Succeed with Google Ads (with Insider Tips Straight from Google!)

Internet Marketing Software - WordStream

Social media is a game – each site has its own playbook and cheat codes, and you can’t use the platforms aimlessly if you want to win more leads and customers! Since each site is different, how does your business outmaneuver the competition in a space that seems so familiar? Check out these webinar slides as we break down the winning elements of each social media network including Facebook, LinkedIn, and Twitter, PLUS a special Snapchat guest to cover it all.

How to Use Social Media to Outplay Your Competition & Win New Customers (+Sna...

Internet Marketing Software - WordStream

You can’t make data-driven decisions without data – but how do you know which data really matters? And how do you turn that data into meaningful insights you can actually act on, today? We’ve been doing this for more than a decade, so we understand your biggest reporting and analysis challenges. Check out these webinar slides as we reveal our secrets to better track your marketing performance. You'll learn: • What IS a good marketing ROI? • The 4 key marketing metrics to focus on this year. • Your best marketing strategies for 2022 and the metrics that matter for each.

4 Crucial Small Business Marketing Metrics for 2022: Everything You Need to ...

Internet Marketing Software - WordStream

We saw a lot of changes in Google Ads last year, and as privacy and technology grows, we can expect to see even more. So what’s changing and how do you need to adapt? We've got the inside scoop (literally!). Check out these webinar slides to learn: • Google Ads evolution and trends for 2022. • Data and insights on impression share & click inflation. • New ideas to try, keyword strategies, and more!

Acing Google Ads in 2022 (With Insider Tips Straight from Google)

Internet Marketing Software - WordStream

Toss or Keep: How to Pick YOUR Best Marketing Channels for 2022

Internet Marketing Software - WordStream

The clock’s ticking to finalize your 2022 marketing strategy, but what worked this year may not be best next year! In a world of constant changes, how do you prepare? Whether you’ve already created a plan or are trying to scrape one together, check out these webinar slides to: • Identify the best marketing channels for your business • Come up with creative ideas to attract customers • Create an achievable budget and plan

Your Ultimate 2022 Marketing Guide: Planning for the Year Ahead from Start to...

Internet Marketing Software - WordStream

Our experts have just finished putting the finishing touches on our highly anticipated 2021 search advertising industry benchmarks, which includes real data from 20 of the top industries. With data straight from Google and Microsoft, you'll be able to find out where you stand against your direct competitors in the most critical performance metrics including: - Average cost per click - Average click-through rate - Average cost per lead - Average conversion rate

Search Advertising Industry Benchmarks: Where You Stand, Why It Matters, And ...

Internet Marketing Software - WordStream

What’s great about PPC is that you only pay when someone clicks on your ad. The bad news is that you are paying for every click, and this can get expensive — scary-expensive! Check out these webinar slides as we share 13 Scary-Good Ways to Lower Your Cost Per Click in Google & Facebook Ads. You’ll learn: - Average CPCs in 2021 for the top five PPC platforms. - 13 platform-specific tips to lower your CPC. - The one mistake you should avoid with CPCs.

13 Scary Good Ways to Lower Your Cost Per Click In Google & Facebook AdsCpc w...

Internet Marketing Software - WordStream

Google's at it once again, unleashing a slew of big changes to its advertising platform in recent months. This means you'll have some exiting new features to enhance your digital marketing strategy, but you’ve got some learnin’ to do! Don’t sweat it, we got your back. Check out these webinar slides to learn: • Big changes happening to Expanded Text Ads. • What’s the deal with Google’s new “monthly spend limit” • Insights into new ad policies, and much more!

Big Changes to Google Ads: What You Need to Know

Internet Marketing Software - WordStream

With consumers spending over 8 hours a day online, a strong online presence is crucial for any business that wants to survive today. But the definition of “strong” may not be what you think! In these webinar slides, we’ll unpack what a strong online presence really means and show you how to get there. You’ll walk away knowing how to: - Increase your visibility in search engines, directories, and social media sites. - Achieve a credible online appearance and reputation. - Build, engage, and convert your audience into happy customers.

The 5 Most Powerful Marketing Strategies to Improve Your Online Presence (Now!)

Internet Marketing Software - WordStream

It’s no use trying to outrank big companies with massive budgets, right? WRONG! With the right SEO and PPC tactics, you absolutely can. But it’s not just a matter of choosing one or the other. To get more traffic to your site that you can convert into customers, you need both. Check out these webinar slides to learn: • Why you need to integrate your SEO and PPC strategies. • How to combine them to rank higher in search results. • How to allocate budget between SEO and paid media campaigns.

Why (and How) to Combine SEO and PPC for Stronger Results

Internet Marketing Software - WordStream

To scale and grow your digital marketing agency, you need to offer more to your clients. Easy right? Not so fast. Do you spend more money and time hiring and training staff to support new services, or do you risk quality of work by bringing in independent contractors? Check out these webinar slides to learn clever, time-saving ways to expand your agency offerings and increase profits. You’ll also learn how to: • Fill gaps that are hurting your revenue. • Gain and retain quality clients. • Use a secret swiss army knife of targeting tools not seen anywhere else.

Accelerating Your Agency: How to Do More with Less and Scale at Speed

Internet Marketing Software - WordStream

Google search ads allow you to reach people who are actively looking for your product or service. But what about all the people who aren’t searching? The best way to get in front of this audience at minimal cost is through the Google Display Network (GDN). Check out these webinar slides to learn: • A clear picture of Google Display ads and their benefits. • How to setup a Google Display campaign. • Ad types, image sizes, costs, and targeting parameters. • How to target even more audiences outside of the GDN.

The Ultimate Google Display Ads Workshop: How to Reach Millions at Minimal Cost

Internet Marketing Software - WordStream

With its level of sophistication and complexity, Facebook advertising is already overwhelming. Sprinkle in constant changes and policy updates, and how do you keep up? Over the past few months, there have been several major changes to the Facebook platform that you should know about. Check out these webinar slides to learn what these changes are and how to make sense of everything. You’ll learn: • The 5 major changes, including those related to the Apple iOS 14 update. • The effects these changes could be having (positive and negative) on your accounts. • How to adapt your marketing strategy to continue seeing success on Facebook.

5 Major Facebook Changes & What They Mean for Your Ad Account

Internet Marketing Software - WordStream

3 Surprising Ways to Beat Facebook Ad Fatigue

Internet Marketing Software - WordStream

Every day, people watch 5 BILLION videos on YouTube. With so much viewership, advertising on YouTube should be a no-brainer to reach new customers. But with the platform’s competitive landscape, how do you make your ads “unskippable”? Check out this webinar to learn the secrets for compelling video ads that will captivate and convert your audience. You’ll also learn: - How to build a strong affinity for your brand. - How to create content that spreads brand awareness. - How to generate more top-of-funnel leads.

Telling Unskippable Stories with YouTube Ads

Internet Marketing Software - WordStream

Facebook advertising is overwhelming. That’s why we’ve simplified it into the most informative, easy-to-understand Facebook ad training session on the face of the earth! Learn everything you need to know for successful Facebook advertising in 2021, including: - The different Facebook ad types and when to use them. - How to leverage data to outperform your competitors. - How to use your ads to expand your reach and increase engagement. Whether you’re starting your first campaign or looking to improve an existing one, you’ll walk away from this webinar with 21 easy-to-implement tips to lock in Facebook ad success.

21 genius facebook advertising tips to try in '21

Internet Marketing Software - WordStream

More from Internet Marketing Software - WordStream (20)