The document discusses Bibendum, the Michelin tire company mascot created in 1894. It details how Bibendum was initially created for an exhibition in Lyon, France and traces its evolution over time as Michelin expanded globally. Artists refined Bibendum's appearance in the 1920s and it was adapted for the US market when Michelin entered that country. Bibendum has since been standardized and remains one of the most recognizable corporate symbols worldwide.

1. The Most Successful Company Mascot!!!

3. THE BEGINNING

6. THE MICHELIN HOUSE 1907 – The Michelin House is built in London

7. BIBENDUM TODAY Since the second half of the 20 th century Bibendum’s looks are being constantly standardized and reinforces hinslef as one of the most popular corporate symbols trend year Bibendum Image Awareness