The document discusses how bias can occur in media through the language used and images presented. It notes that journalists have the power to change the tone of an article based on word choice and that images can reinforce certain ideologies. Some examples are provided of how wording and photos can positively or negatively portray people. The document also discusses how ideologies have changed over time as societies and expectations have changed, and how the media has helped influence and assist in changes to common ideologies.