BUSINESS INTELLIGENCE –THE POWER OF BIG DATA

1. Retail & Wholesale Industry
Qlik has over 1,100+ Retail Customers worldwide of all varieties.
Including Wholesale distribution we have 3,000+ customers
Present by Vu Tien Hung, PMP@

2. 2
Agenda
• About Qlik
• Qlik for Retail & Wholesale
• Qlik Retail & Wholesale - Customer Success
• Qlik Retail & Wholesale – Screenshots
• Additional Resources

3. NASDAQ: QLIK
Founded in Lund,
Sweden in 1993
Headquartered in
Radnor, PA, USA
37,000 customers and
1,700 partners in more
than 100 countries
High growth rate outpacing marketMore than 2,000
employees
37,000
1,700
100

4. 37,000 happy customers
Communications,
energy and
utilities
Manufacturing
and high tech
Financial
services
Healthcare and
life sciences
Retail and
services
Public sector

5. What’s the difference?

6. 10
Common Qlik
®
solution areas
by industry sector
Manufacturing
and high tech
• Sales and marketing
• Supply chain
• Manufacturing
operations
Financial services
• Risk management
• Customer intelligence
• Cost reduction
Retail and services
• Customer
intelligence
• Merchandising
• Supply chain
• Operations
Healthcare
• Clinical and outcomes
• Operations
• Finance and performance
improvement
Communications
• Sales and marketing
• Customer intelligence
• Finance
• Operations
Life sciences
• Sales and marketing
• Clinical and operations
• Supply chain
Energy and utilities
• Sales and marketing
• Customer intelligence
• Finance
• Operations
Public sector
• Government spend
analysis
• Workforce
performance
• Crime analysis and
intelligence

7. 11
Common Qlik
®
solution areas by function
Finance
• Financial planning
and analysis
• Expense management
• Revenue and profitability
• Cash-flow and balance sheet
• Risk and compliance
IT as a user
• IT infrastructure
• Asset management
• Governance and security
• Software and licensing
• Project management
Human resources
• Total rewards
• Recruitment
• Workforce management
• Learning and development
Marketing
• Market planning
• Brand management
• Campaign performance
• New product development
and innovation
• Digital analytics
Supply chain
• Procurement
• Vendor management
• Transport warehousing
and distribution
• Supply chain performance
• Supply chain planning
R&D and
engineering
Service and support
• Contact center
• Warranty analysis
• Field service
• Customer experience and lifetime
value
• Support cases / helpdesk
Sales
• Pipeline and quota
management
• Customer analysis
• Product analysis
• Channel analysis
• Sales planning
• R&D pipeline
• Quality
• Health and safety
• Manufacturing operations
• Asset management and integrity

8. Qlik Sector and Industry Segmentation

9. Qlik for Retail & Wholesale

10. IDC Future Scape: Worldwide Retail 2016 Prediction

11. 15
Qlik’s Globally Strong Retail Presence
Broad Adoption Across: Store Operations, Merchandise, Customer, Supply Chain, Finance, HR, & IT
• 1,100+ Retail Customers worldwide of all varieties
• 3,000+ Retail & Wholesale Distribution Customers
• Qlik Retail Apps on Qlik.com
─ Omni-Channel Analytics
─ Retail Store Performance
─ Supply Chain - Order & Inventory Management
• QlikMarket – Retail Apps
─ Qlik’s Version of an App Store
• Key Technology Partners
─ Teradata, Cloudera, & HortonWorks
Joint 7-Eleven/Qlik Booth – Gartner BI Conference

12. Retail Data Discovery
17
Operational Data Historical Data External Data
Combine Sources
It is not about the first question.
• We know sales are trending down.
• We know we missed plan
• We know too many products are
returned
• We know shipping costs are too high
Data Discovery
is about the Next
Question.
SCM
ERP
POS
MMS
E-
COMM
WM
S
EDW 1 EDW 2
ODS 1 ODS 2
Instant Association

13. 18
Qlik Moves fast
• Large US Grocery Chain - The existing “in house” sell through application was assembled in roughly one year, the new
Qlik application was assembled in 2 weeks by 1 Qlik consultant.
• Leading US Based Outdoor Lifestyle Retailer - First Qlik Campaign Analysis Application rolled out in one week.
• Leading US Based Luxury Brand Retailers - Rolled out a complex multi data source Qlik Supply Chain app (air vs.
ocean) in 12 weeks.
• Leading US Based Affordable Price Retailer - Rolled out set of Project Portfolio Management Qlik apps in 12 weeks
• Leading US Apparel Catalogue Retailer - In 2 Days a Logistics Qlik App was assembled to determine why shipping
costs were negatively impacting profitability by isolating outliers. As it turned out Bean Bag Chairs were sold for $5 and
cost $45 to ship. Bean Bags chairs were removed from the Catalogue
-100 0 10
0
Time to Value
39% deployed QlikView in 1 Month
74% deployed QlikView in 3 Months
51% reduction in information access and analysis time
Findings from independent survey of Qlik Consumer
Products, Retail & Distribution customers

14. Transportation & Logistics Warehousing & Distribution
Merchandise & Buying
Marketing & Customer
Store Operations
IT/HR
Finance & Executive Management Sales
Key Retail Customers by Solution Focus

15. Qlik Success Stories
Retail & Wholesale Industry

16. Qlik Retail Deployments
Customer Store
Operations
Merchandise Customer
Intelligence
Supply Chain Finance, HR, &
IT
Sales Analysis, Traffic,
& Shrink
Market Basket
Analysis
Event & Promotion
Pricing
Product Aging &
Inventory Management
Profit & Loss Alerts
Sales & Store
Performance
Merchandise
Performance
Web Kiosk Analytics &
Loyalty Card Analysis
Purchasing, Sourcing,
& Logistics
Data Quality Analysis
Sales Analysis Merchandise
Performance
Campaign Analytics &
Customer Analysis
Staffing Analysis
Sales & Store
Performance
SKU Analysis &
GMROI Analysis
Customer & Purchase
Pattern Analysis
Inventory Management Payroll Analysis
Sales & Profitability
Analysis
Merchandise &
Assortment
Performance
Segmentation &
Campaign
Performance
Supply Chain
Management
Reporting
Profitability Analysis &
IT Service Analysis
In Store Data Capture
& Store Performance
Campaign Analytics &
Omni-Channel
Analysis
Financial Analysis

17. Ted Baker: Customer Snapshot
Challenges
• Brand marketing team was struggling with creation of targeted
customer communications & targeted offers achieving a measurable
sales lift
• Blind spot around customer demographics and buying behavior due
to lack of insight into customer information
• Consolidating and analyzing large volumes of customer data across
their shopping channels, promotional types, and transaction types
Solution
• Customer Intelligence - A rolling data report (RDR) was created
allowing area managers to rank the stores data capture performance,
monitor compliance, and measure new customer acquisition
• Omni-Channel Campaign Performance– Dashboard created to
bring together customer data across stores, e-commerce, mobile, gift
cards, and historical sales to segment customers and create more
targeted campaigns
Benefit
• A QlikView Omni-Channel dashboard provides a single view of the
customer across all shopping channels for 1.2 million shoppers
• A November UK Shopping Event generated 17,237 discount code
downloads 16,330 new customer profiles for the marketing database
and a 50% increase in on-line sales vs. the previous month
The wealth of data we now have on our customers through
Qlik has changed the way we develop and run our marketing
communications. The extensive customer insight means we
can proactively build and drive more results-oriented
campaigns.
- Craig Smith, Brand Communication Director, Ted Baker
About Ted Baker
• UK Based Lifestyle Brands Retailer
• 250 Stores in 22 Countries
• Annual Sales of 200 Million Sterling
60% In-Store Data Capture Increase
“
“

18. MAF Carrefour Hypermarkets: Customer Snapshot
Challenges
• Large amounts of retail data in the corporate data warehouse with
limited ability to access in a timely fashion, resulting in decisions
made on latent data.
• Lengthy development time to analyze and report on retail data led
to lost opportunity
• Limited business user self service led to lengthy IT backlogs
around mission critical requests
Solution
• MAF Carrefour Hypermarkets deployed Qlik applications for store
operations (ie. store performance dashboard), finance, and
sourcing to more than 150 of its management staff in less than 6
months.
• The next rollout with take Qlik further into the executive
management domain, followed by loyalty card analysis.
• Carrefour sees further value in Qlik—namely, for human resources
and other ad-hoc data analysis where there are large volumes of
data
Benefit
• Reduced time to data visibility enabled faster decision making.
• Reduced development time resulted in the delivery of the first three
applications in less than six months
• Overcame the challenges with low bandwidth environments
With Qlik, store managers can view sales and operations related
KPIs and benchmark with other stores and year-on-year
performance. The advantage is ease of benchmarking with similar
stores and drill down to very low level
.
“ “
-Shahrukh Dastur, General Manager Business Analytics, MAF Carrefour
About MAF Carrefour
• A joint venture between Carrefour SA France & UAE
• 90+ stores comprising hypermarkets & supermarkets
• Carrefour is the 2nd largest retailer in the world
• Industry: Retail

19. Best Buy: Customer Snapshot
Challenges
• Unable to access huge data sets – required deep technical skills
• BI tools not moving at speed of business - managed to “averages”
• Standardized reporting didn’t meet everyone’s needs
Solution
• Deployed Qlik to Sales, Operations, Marketing, and Supply Chain
functions. BI Center of Excellence built alerts, advanced
analytics, value targeting models, and standardized reporting for:
– Sales, Traffic, Conversion, Service & Shrink Analysis
– Fraud Detection and Best Customer Alerts
– Merchandising & Market Basket Analysis
– Margin, Event & Promo / Pricing Performance Analysis
– Extreme Discount Override Alerts
– Inventory Management, Seasonality & Supply Chain Analysis
– Product Aging & Profit and Loss Alerts
Benefit
• Enabled self-service ad-hoc analysis based on request frequency
• Leveraged infrastructure investments to support growth
• Grouped like resources to better achieve economies of scale
I used to be handcuffed, not able to access my own data,
but QV unlocked my world.“
“
- Anonymous, Best Buy
About Best Buy
• Industry: Electronics Retailer
• Operates 3700+ Stores in North America, Europe, &
China
• Over $45 Billion in annual revenue & Over 150,000
associates
81 Access databases replaced with 1 QV

20. Qlik Wholesale Distribution Deployments
Customer Sales/POS Merchandise/Pro
duct
Customer
Intelligence/Mark
eting
Supply Chain Finance, HR, & IT
Sales Analysis by
Market, Customer, &
Division
Measure Product Quality
& Streamline Product
Testing
Inventory Exposure
Analysis
Financial Analysis -
Gross Profit &
Contribution Margin
Sales Analysis by
Market, Market Share &
Customer
Category Management &
Pricing Analysis
Campaign & Promotions
Analysis
Financial Analysis –
Billing & Margin
POS /Sales Analysis by
key customer
(Lowes/Home Depot)
Promotions Analysis Inventory Availability &
On Time Delivery
Analysis
Sales & Profitability
Analysis
Pricing Analysis Royalty & Trade Fund
Management
Sourcing, Procurement,
Warehousing & Logistics
Analysis
Financial Analysis & SLA
Reporting
Sales & Forecasting
Analysis – Retail &
Wholesale
Research &
Development Tracking
Transportation &
Logistics Analysis
Financial Analysis & HR
Analysis
Sales Analysis, Nielsen
Data
True Customer
Intelligence –
Wholesale/Retail
Supplier Scorecard &
Ship-To Analysis
Finance - Full Trial
Balance P&L & HR
Compensation

21. 26
Challenges
SunOpta: Customer Snapshot
• Upgrade existing disparate business intelligence and reporting solutions,
including Oracle Business Intelligence
• Maximize profitability with a daily view of gross profit performance across all
divisions
• Reduce inventory exposure and related costs
Solution
• Deployed Qlik to 120 users across six functions in Canada, the Netherlands
and the United States:
– Sales Analysis - Financial performance by market, customer, and Division
– Supply Chain Analysis - Evaluate inventory exposure
– Financial Analysis - Measure gross profits, sales & contribution margins
– Quality Analysis - Measure quality specifications and streamline product
testing
• First Division Sales Application Developed in 1 Week
Benefit
• Gained ability to identify low margin customers and respond with price
increases or product line discontinuation
• Reduced inventory exposure through better visibility into inventory levels and
age
• Garnered up to 85% in employee time and cost savings from elimination of wait
time for reports from Oracle and other enterprise systems
• Improved manufacturing cycle times with the ability to make real-time
operational adjustments
Qlik has made a direct impact on companywide performance
through improved visibility of inventory and customer margin.
Our finance and executive teams can quickly monitor financial
performance by market and by customer and make necessary
adjustments to inventory, costing, production and pricing.
“
“
- Gerry Watts, President, SunOpta Fruit Group SunOpta Inc.
About SunOpta
• Industry: Retail and Wholesale Distribution
• Leader in the natural and organic foods and natural health
products markets
• Headquartered in Brampton, Ontario, Canada
• Founded in 1973

22. Beckett Associates: Customer Snapshot
Challenges
• Analyze data from multiple sources without having to develop an
Executive Data Warehouse
• Enable self service reporting and analysis for end users
• Improve inventory management to prevent unusable
merchandise
Solution
• Deployed Qlik to high level executives in less than four weeks
• Implemented solution across Sales, Operations, Supply Chain,
Finance and HR functions
• With Qlik, Beckett Associates supports visibility while handling
the large data volume of nearly 15-20 million rows of records
Benefit
• Implemented better business process for reporting and data
analysis, along with increased revenue.
• Prevented merchandise from going unused
• Increased revenue
Qlik allowed us to gain greater visibility in our data than we ever
thought imaginable. Now, we are able to effectively manage our
inventory and stay up to date with the latest industry trends.
“ “
Heather Sterk, IT Director, Beckett Associates
About Beckett Associates
• The largest North American distributor of trading cards (gaming,
sports and entertainment), related trading card supplies and hot
trend items
• Provides retail supply chain management and specializes in
category planning, planogram development, initial distribution,
replenishment and merchandising of the modular for its retail
partners
• Industry: Retail & Wholesale Distribution Qlik Partner:

23. Qlik Retail & Wholesale Industry
Demo and Screenshots

24. Qlik Omni-Channel Analytics Dashboard

25. Qlik - Store Performance Dashboard

26. Qlik- Margin Erosion Dashboard

27. Qlik - Market Basket Analysis (Statistical Approach)
Cross Sell & Affinity Surfaced from Alteryx Analytical Models via Qlik

28. QlikView - Market Basket Analysis – Comparative Sets
Cross sell uncovered by business user selections

29. Qlik – Pricing What-If Scenario Analysis

30. Qlik - Supply Chain – Item Analysis

31. Qlik - Executive Dashboard

32. Qlik – Merchandise Attribute Analysis
Attributes like color, size, style, vendor, etc.

33. Qlik – Store Performance & Weather

34. Qlik – Social Media Analytics (Facebook)
QV Source Adapter connects to Facebook

35. Qlik – Social Media Analytics (Twitter)
QV Source Adapter connects to Twitter

36. Qlik - Financial Dashboard

37. BUSINESS INTELLIGENCE – THE POWER OF BIG DATA
THANK YOU !