Bharati Airtel Limited's competitive analysis examines the company's position in the Indian telecommunications market. Airtel holds a 28.35% market share, making it the second largest operator behind Reliance Jio which has 32.99%. Airtel's strengths include an established brand trust from long-term service, effective marketing, and early market entry. However, it faces tight competition from Jio and has been slow to launch new services. The analysis recommends Airtel focus campaigns on attracting customers, tailor data plans to customer needs, and release new services before competitors.
Bharti Airtel is the second largest mobile network operator in the world with 354 million subscribers. It operates in 18 countries with a major presence in India and Africa. Airtel faces rising competition in India from increased disruptions like rural expansion, BWA technologies, and mobile banking. To maintain its market share, Airtel's vision is to enrich customers' lives through exceptional experiences. Its objectives are to increase market share and revenue through new streams while reducing costs and providing quality networks. Airtel has the largest market share in India at 24.31% but faces threats from intense competition and substitute technologies. It uses corporate strategies like transforming into a digital provider, market consolidation through acquisitions, and offering new
Bharti Airtel is India's largest telecommunications services provider with over 220 million subscribers across its mobile, broadband, and enterprise services. It faces competition from other major players like Reliance, Idea, Vodafone, and public sector providers BSNL and MTNL. Airtel has a 28% market share of India's GSM subscriber base. It has strengths in its nationwide network footprint and strong brand recognition, but also faces threats from new low-cost entrants and market saturation. The document analyzes Airtel's competitive position and provides recommendations around rural marketing, advertising, and product development.
This document provides an overview of Bharti Airtel Limited, a leading global telecommunications company. It discusses Airtel's business divisions, which include digital TV services, Airtel business, mobile services, and telemedia services. It also outlines Airtel's mission to win customers for life through an exceptional experience, and its vision to enrich customers' lives. Additionally, the document performs a SWOT analysis of Airtel, identifying strengths like its renowned brand and extensive infrastructure, weaknesses such as high debt, opportunities in strategic partnerships and untapped markets, and threats from government regulations and competition. It concludes by listing Airtel's top competitors and its corporate social responsibility programs in education and community initiatives.
This document analyzes the telecommunication sector in India. It discusses the history and growth of the sector. Currently, India has over 922 million subscribers. Major players include BSNL, Reliance, Bharti Airtel, Tata, and Idea. It provides profiles of these companies, including their mission/vision, SWOT analysis, and competitive advantages. While the threat of new entry is low, competition between existing providers is high due to similar offerings and saturation in basic services. Rural areas remain an important untapped market opportunity.
Summer Internship project presentation. This Power point presentation will help the MBA and other management students of various universities to make an effective presentation at their Viva. The management graduates doing their internship in the telecom and other service will be benefited more from this slide.
This document provides an overview of the telecommunications industry in India. It discusses the history and growth of the industry, the major players and their market shares, and an analysis of the industry using Porter's Five Forces model. Some of the future issues and opportunities discussed include the potential impact of over-the-top services like WhatsApp and Skype on operator revenues as smartphone and internet usage increases in India. While these services could threaten voice and SMS revenues, data revenue is growing for operators and may offset these impacts, though profit margins are still lower for data. The industry is expected to continue expanding rapidly as penetration in rural areas increases.
1) Bharti Airtel is the largest private telecom company in India and the third largest wireless operator in the world. It offers 2G, 3G, and other telecom services across India.
2) The company aims to become India's finest business conglomerate by 2020 through strategic acquisitions and diversification into related sectors like agriculture, financial services, and retail.
3) Bharti Airtel has a strong market position in India's rapidly growing telecom sector but faces high competition and regulatory challenges. It employs a strategy of strategic partnerships, outsourcing, and a focus on customer experience to maintain its leadership position.
Bharati Airtel Limited's competitive analysis examines the company's position in the Indian telecommunications market. Airtel holds a 28.35% market share, making it the second largest operator behind Reliance Jio which has 32.99%. Airtel's strengths include an established brand trust from long-term service, effective marketing, and early market entry. However, it faces tight competition from Jio and has been slow to launch new services. The analysis recommends Airtel focus campaigns on attracting customers, tailor data plans to customer needs, and release new services before competitors.
Bharti Airtel is the second largest mobile network operator in the world with 354 million subscribers. It operates in 18 countries with a major presence in India and Africa. Airtel faces rising competition in India from increased disruptions like rural expansion, BWA technologies, and mobile banking. To maintain its market share, Airtel's vision is to enrich customers' lives through exceptional experiences. Its objectives are to increase market share and revenue through new streams while reducing costs and providing quality networks. Airtel has the largest market share in India at 24.31% but faces threats from intense competition and substitute technologies. It uses corporate strategies like transforming into a digital provider, market consolidation through acquisitions, and offering new
Bharti Airtel is India's largest telecommunications services provider with over 220 million subscribers across its mobile, broadband, and enterprise services. It faces competition from other major players like Reliance, Idea, Vodafone, and public sector providers BSNL and MTNL. Airtel has a 28% market share of India's GSM subscriber base. It has strengths in its nationwide network footprint and strong brand recognition, but also faces threats from new low-cost entrants and market saturation. The document analyzes Airtel's competitive position and provides recommendations around rural marketing, advertising, and product development.
This document provides an overview of Bharti Airtel Limited, a leading global telecommunications company. It discusses Airtel's business divisions, which include digital TV services, Airtel business, mobile services, and telemedia services. It also outlines Airtel's mission to win customers for life through an exceptional experience, and its vision to enrich customers' lives. Additionally, the document performs a SWOT analysis of Airtel, identifying strengths like its renowned brand and extensive infrastructure, weaknesses such as high debt, opportunities in strategic partnerships and untapped markets, and threats from government regulations and competition. It concludes by listing Airtel's top competitors and its corporate social responsibility programs in education and community initiatives.
This document analyzes the telecommunication sector in India. It discusses the history and growth of the sector. Currently, India has over 922 million subscribers. Major players include BSNL, Reliance, Bharti Airtel, Tata, and Idea. It provides profiles of these companies, including their mission/vision, SWOT analysis, and competitive advantages. While the threat of new entry is low, competition between existing providers is high due to similar offerings and saturation in basic services. Rural areas remain an important untapped market opportunity.
Summer Internship project presentation. This Power point presentation will help the MBA and other management students of various universities to make an effective presentation at their Viva. The management graduates doing their internship in the telecom and other service will be benefited more from this slide.
This document provides an overview of the telecommunications industry in India. It discusses the history and growth of the industry, the major players and their market shares, and an analysis of the industry using Porter's Five Forces model. Some of the future issues and opportunities discussed include the potential impact of over-the-top services like WhatsApp and Skype on operator revenues as smartphone and internet usage increases in India. While these services could threaten voice and SMS revenues, data revenue is growing for operators and may offset these impacts, though profit margins are still lower for data. The industry is expected to continue expanding rapidly as penetration in rural areas increases.
1) Bharti Airtel is the largest private telecom company in India and the third largest wireless operator in the world. It offers 2G, 3G, and other telecom services across India.
2) The company aims to become India's finest business conglomerate by 2020 through strategic acquisitions and diversification into related sectors like agriculture, financial services, and retail.
3) Bharti Airtel has a strong market position in India's rapidly growing telecom sector but faces high competition and regulatory challenges. It employs a strategy of strategic partnerships, outsourcing, and a focus on customer experience to maintain its leadership position.
Bharti Airtel is the largest private telecom company in India and the third largest wireless operator worldwide. It has a pan-India presence and offers integrated telecom services including wireless, fixed line, broadband, DTH, and enterprise services. Airtel follows a strategy of partnering with global technology leaders and outsourcing non-core operations. It focuses on increasing ARPU and minutes of usage to tap the growing Indian telecom market where demand is rising due to factors like increasing income and urbanization.
The Indian telecom industry is the second largest in the world with over 1.2 billion subscribers as of September 2017. It generated over 2.2 lakh crore in revenue in the same period. Major players in the industry include Airtel, Vodafone-Idea, BSNL, and Reliance Jio. Bharti Airtel is one of the largest telecom companies in India, operating in 17 countries with over 282 million subscribers in India. The industry faces high competition and threat of new entrants. Customer bargaining power is also increasing as switching costs decrease and more value-added services are demanded. Airtel maintains strategic partnerships and a strong network infrastructure to compete effectively.
The document provides an introduction and overview of Bharti Tele-Ventures Limited (Bharti), a leading Indian telecommunications company. It acknowledges those who provided guidance and assistance during the project. It discusses Bharti's vision, mission, values, business areas including cellular services, fixed line services, internet and broadband, and national and international long distance services. It also describes Bharti's products and services offered with Airtel landline and broadband such as ISDN, broadband, WiFi, and Centrex. Finally, it outlines Bharti's main competitors in the market including MTNL and Reliance Infocom.
The document is a major project report submitted by a student named Narender Singh Bhandari to fulfill requirements for a BBA program. The report examines customer satisfaction towards Airtel. It includes an executive summary that outlines Airtel's business operations and growth factors in India. It also provides details about Airtel's network infrastructure, services, and SWOT analysis. The report aims to understand customer psychology and buying behavior to help Airtel develop marketing strategies.
This document provides a presentation on the marketing management of Bharti Airtel Ltd. It includes an introduction to the company, its profile, history, organizational structure, objectives, segmentation, targeting, positioning, marketing mix, management tools used, key problem areas, achievements and awards. It discusses Airtel's brand image and suggests utilizing its social media presence and partnering with Ericsson for 5G technology to strengthen its public relations and position Airtel as the most preferred brand in India. The presentation was delivered to Dr. S. Mahapatra by four students from ABM 2017.
The document provides an initial report on an internship program in 2009 with Vasani Enterprises. It includes details about the Indian telecom industry such as subscriber growth rates, total subscribers, market leaders, and strategies employed by major players. Bharti Airtel is highlighted as the largest player pursuing strategies like cost leadership through efficient operations and differentiation through innovative services and customer focus. The telecom industry in India has grown rapidly from $20 billion in revenue in 2005-06 to $42 billion in 2008-09.
"Telecommunication industry is one of the most rising industry which evolved at faster rate in last 10 15 years. Recently, India is the world’s second largest telecommunication market and still growing. Mobile economy in India is increasing very fast and will add significantly to India’s GDP. 4G technology is originated through 1G, 2G as well as 3G technology. 4G technology is the indicator of brisk growth of wireless communication technologies. The growth of 4G technology generates new services which are useful for the customers for various purposes like internet accessing with high data rate, global roaming, videos anywhere, any time and at any place with full grown support for all other multimedia. 4G technology is a very encouraging generation of wireless communication that will change the people life to wireless world in coming days. This paper deals with the current scenario of 4G mobile services. There are various competitors in the telecommunication market such as Bharati Airtel, Vodafone, Idea Cellular, Reliance Jio and BSNL. The current scenario of 4G mobile services which includes current market share of different companies, different schemes and offers provided to their customers in terms of mobile data, pricing, call rates, the growth of the companies and their marketing strategies. It also throws light on competitive edge over other service providers. Entry of reliance jio has made great turbulence in the telecommunication market by providing schemes like free internet, free calling, 4G network provide a serious threat to other competitor. Due to this, Reliance Jio is preferable choice for all the customers. Other service providers are facing challenges and find difficulty to cope up with the new game in the communication market. Reliance Jio marketing strategies have captured the more market share as compared to other competitors. It is very difficult for others to survive in the market. The other competitors are trying to survive in the market by changing their marketing strategies, satisfy their customers demand and retain their customers and refrain to switch to Reliance Jio or any other competitor. Ms. Mamata Alias | Aishwarya Rammrao Desai | Dr. C. S. Dalvi ""4 G Wave of Mobile Services in India"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23087.pdf
Paper URL: https://www.ijtsrd.com/computer-science/other/23087/4-g-wave-of-mobile-services-in-india/ms-mamata-alias"
The document provides details about the Indian telecom industry and Bharti Airtel's strategies. It states that the Indian telecom industry is one of the fastest growing markets in the world, with a subscriber base expected to reach 500 million by 2010. It also discusses Bharti Airtel's use of cost leadership, differentiation, and focus strategies to gain a competitive advantage in the industry. Specifically, Airtel aims to offer lower prices through efficient operations, provides specialized services to differentiate itself, and targets customers spending over Rs. 10,000 monthly on landlines.
The document summarizes a summer project report analyzing high value win back customers for Bharti Airtel. The objectives of the study were to understand what constitutes a high value customer, compare Airtel's call and data rates to competitors, survey 1500 customers to understand grievances and whether they still use Airtel or switched to another provider. The methodology section describes the research methodology, data collection process involving surveys, and data analysis. The findings and recommendations section provides the results of the analysis and suggestions for winning back customers.
Bharti Airtel is India's largest telecommunications company, serving over 88 million customers as of December 31, 2008. It offers mobile and fixed line services across India's 23 telecom circles using GSM technology. Airtel is the largest wireless provider in India by number of subscribers. It also provides enterprise and media services such as DTH and IPTV. Airtel aims to be the most preferred brand through its focus on quality network, customer service, and innovative products and services.
This document discusses Reliance Telecom's operations and strategies in India. It provides an overview of Reliance Telecom, including that it has over 40 million customers across 7 states. It also analyzes Reliance's market share and competitors in various states. The document then covers Reliance's product portfolio, pricing strategies, product development process, and a PESTLE analysis. It concludes that Reliance offers reasonable call rates but should focus on improving connectivity and offering lower data packs to sustain growth in the telecom sector.
The cellular wireless telecom industry in India has grown rapidly in recent years. The total subscriber base has crossed 200 million, growing by over 62 million in the last 11 months alone. Bharti Airtel has emerged as the clear market leader, holding over 23% of the market share. Airtel has expanded across India and aims to meet its vision of being the most admired brand in India by 2010 through innovative products and services, quality customer service, and strategic partnerships with global technology providers.
Vodafone strategic management analysis and business analysis vodafone strategy analysis, poster five forces analysis, porter five forces analysis,competitor analysis,swot nalysis,external and internal environment analysis
Bharti Airtel is the largest private telecom company in India and the third largest wireless operator worldwide. It has a pan-India presence and offers integrated telecom services including wireless, fixed line, broadband, DTH, and enterprise services. Airtel follows a strategy of partnering with global technology leaders and outsourcing non-core operations. It focuses on increasing ARPU and minutes of usage to tap the growing Indian telecom market where demand is rising due to factors like increasing income and urbanization.
The Indian telecom industry is the second largest in the world with over 1.2 billion subscribers as of September 2017. It generated over 2.2 lakh crore in revenue in the same period. Major players in the industry include Airtel, Vodafone-Idea, BSNL, and Reliance Jio. Bharti Airtel is one of the largest telecom companies in India, operating in 17 countries with over 282 million subscribers in India. The industry faces high competition and threat of new entrants. Customer bargaining power is also increasing as switching costs decrease and more value-added services are demanded. Airtel maintains strategic partnerships and a strong network infrastructure to compete effectively.
The document provides an introduction and overview of Bharti Tele-Ventures Limited (Bharti), a leading Indian telecommunications company. It acknowledges those who provided guidance and assistance during the project. It discusses Bharti's vision, mission, values, business areas including cellular services, fixed line services, internet and broadband, and national and international long distance services. It also describes Bharti's products and services offered with Airtel landline and broadband such as ISDN, broadband, WiFi, and Centrex. Finally, it outlines Bharti's main competitors in the market including MTNL and Reliance Infocom.
The document is a major project report submitted by a student named Narender Singh Bhandari to fulfill requirements for a BBA program. The report examines customer satisfaction towards Airtel. It includes an executive summary that outlines Airtel's business operations and growth factors in India. It also provides details about Airtel's network infrastructure, services, and SWOT analysis. The report aims to understand customer psychology and buying behavior to help Airtel develop marketing strategies.
This document provides a presentation on the marketing management of Bharti Airtel Ltd. It includes an introduction to the company, its profile, history, organizational structure, objectives, segmentation, targeting, positioning, marketing mix, management tools used, key problem areas, achievements and awards. It discusses Airtel's brand image and suggests utilizing its social media presence and partnering with Ericsson for 5G technology to strengthen its public relations and position Airtel as the most preferred brand in India. The presentation was delivered to Dr. S. Mahapatra by four students from ABM 2017.
The document provides an initial report on an internship program in 2009 with Vasani Enterprises. It includes details about the Indian telecom industry such as subscriber growth rates, total subscribers, market leaders, and strategies employed by major players. Bharti Airtel is highlighted as the largest player pursuing strategies like cost leadership through efficient operations and differentiation through innovative services and customer focus. The telecom industry in India has grown rapidly from $20 billion in revenue in 2005-06 to $42 billion in 2008-09.
"Telecommunication industry is one of the most rising industry which evolved at faster rate in last 10 15 years. Recently, India is the world’s second largest telecommunication market and still growing. Mobile economy in India is increasing very fast and will add significantly to India’s GDP. 4G technology is originated through 1G, 2G as well as 3G technology. 4G technology is the indicator of brisk growth of wireless communication technologies. The growth of 4G technology generates new services which are useful for the customers for various purposes like internet accessing with high data rate, global roaming, videos anywhere, any time and at any place with full grown support for all other multimedia. 4G technology is a very encouraging generation of wireless communication that will change the people life to wireless world in coming days. This paper deals with the current scenario of 4G mobile services. There are various competitors in the telecommunication market such as Bharati Airtel, Vodafone, Idea Cellular, Reliance Jio and BSNL. The current scenario of 4G mobile services which includes current market share of different companies, different schemes and offers provided to their customers in terms of mobile data, pricing, call rates, the growth of the companies and their marketing strategies. It also throws light on competitive edge over other service providers. Entry of reliance jio has made great turbulence in the telecommunication market by providing schemes like free internet, free calling, 4G network provide a serious threat to other competitor. Due to this, Reliance Jio is preferable choice for all the customers. Other service providers are facing challenges and find difficulty to cope up with the new game in the communication market. Reliance Jio marketing strategies have captured the more market share as compared to other competitors. It is very difficult for others to survive in the market. The other competitors are trying to survive in the market by changing their marketing strategies, satisfy their customers demand and retain their customers and refrain to switch to Reliance Jio or any other competitor. Ms. Mamata Alias | Aishwarya Rammrao Desai | Dr. C. S. Dalvi ""4 G Wave of Mobile Services in India"" Published in International Journal of Trend in Scientific Research and Development (ijtsrd), ISSN: 2456-6470, Special Issue | Fostering Innovation, Integration and Inclusion Through Interdisciplinary Practices in Management , March 2019, URL: https://www.ijtsrd.com/papers/ijtsrd23087.pdf
Paper URL: https://www.ijtsrd.com/computer-science/other/23087/4-g-wave-of-mobile-services-in-india/ms-mamata-alias"
The document provides details about the Indian telecom industry and Bharti Airtel's strategies. It states that the Indian telecom industry is one of the fastest growing markets in the world, with a subscriber base expected to reach 500 million by 2010. It also discusses Bharti Airtel's use of cost leadership, differentiation, and focus strategies to gain a competitive advantage in the industry. Specifically, Airtel aims to offer lower prices through efficient operations, provides specialized services to differentiate itself, and targets customers spending over Rs. 10,000 monthly on landlines.
The document summarizes a summer project report analyzing high value win back customers for Bharti Airtel. The objectives of the study were to understand what constitutes a high value customer, compare Airtel's call and data rates to competitors, survey 1500 customers to understand grievances and whether they still use Airtel or switched to another provider. The methodology section describes the research methodology, data collection process involving surveys, and data analysis. The findings and recommendations section provides the results of the analysis and suggestions for winning back customers.
Bharti Airtel is India's largest telecommunications company, serving over 88 million customers as of December 31, 2008. It offers mobile and fixed line services across India's 23 telecom circles using GSM technology. Airtel is the largest wireless provider in India by number of subscribers. It also provides enterprise and media services such as DTH and IPTV. Airtel aims to be the most preferred brand through its focus on quality network, customer service, and innovative products and services.
This document discusses Reliance Telecom's operations and strategies in India. It provides an overview of Reliance Telecom, including that it has over 40 million customers across 7 states. It also analyzes Reliance's market share and competitors in various states. The document then covers Reliance's product portfolio, pricing strategies, product development process, and a PESTLE analysis. It concludes that Reliance offers reasonable call rates but should focus on improving connectivity and offering lower data packs to sustain growth in the telecom sector.
The cellular wireless telecom industry in India has grown rapidly in recent years. The total subscriber base has crossed 200 million, growing by over 62 million in the last 11 months alone. Bharti Airtel has emerged as the clear market leader, holding over 23% of the market share. Airtel has expanded across India and aims to meet its vision of being the most admired brand in India by 2010 through innovative products and services, quality customer service, and strategic partnerships with global technology providers.
Vodafone strategic management analysis and business analysis vodafone strategy analysis, poster five forces analysis, porter five forces analysis,competitor analysis,swot nalysis,external and internal environment analysis
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Bharati Airtel's Competitive Analysis.pptx
1. Bharati Airtel Limited’s
Competitive Analysis
Aravind P Nair
S2 MBA (2021-23)
Mar Athanasios College For Advanced Studies, Tiruvalla (MACFAST)
Kerala, India
www.macfast.org
2. Bharati Airtel Limited
• Bharti Airtel is an Indian multinational telecommunications
services company based in New Delhi.
• It holds a dominant position in the telecom industry worldwide.
• It is holding a market share of 28.35% compared to the largest
operator Reliance Jio which holds a market share of 32.99% as of
data obtained in February 2022.
• It also offers services such as fixed-line services, high-speed
broadband, DTH and enterprise services such as long-distance
services to carriers.
4. STRENGTH AND WEAKNESS
STRENGTH
It has established trust among the consumers since its long term
provision of services and it’s effective marketing strategies.
It has a competitive advantage mainly because of it’s rich brand
heritage and it’s early entry into telecom market.
It has strong advertising with innovative ideas.
WEAKNESS
Tight competition from Reliance Jio.
Slow to launch new services.
Poor financial planning.
5. Product Development Ideas
It is better to give more focus on different campaigns which helps
to attract the targeted customers.
Should give specific data plans according to the targeted
customer’s need.
It is better to launch new services before the competitors does.
6. Conclusion
Airtel was named India’s second most valuable brand in the first
ever Brandz ranking by WPP plc in 2014.
Airtel is having tough competition from Reliance Jio.
Airtel has to launch new services.
Airtel has to come with attractive offers which will attract the
targeted customers.