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Bharati Airtel Limited’s
Competitive Analysis
Aravind P Nair
S2 MBA (2021-23)
Mar Athanasios College For Advanced Studies, Tiruvalla (MACFAST)
Kerala, India
www.macfast.org
Bharati Airtel Limited
• Bharti Airtel is an Indian multinational telecommunications
services company based in New Delhi.
• It holds a dominant position in the telecom industry worldwide.
• It is holding a market share of 28.35% compared to the largest
operator Reliance Jio which holds a market share of 32.99% as of
data obtained in February 2022.
• It also offers services such as fixed-line services, high-speed
broadband, DTH and enterprise services such as long-distance
services to carriers.
Prime Competitors
• Reliance Jio
• Vodafone Idea
• BSNL
STRENGTH AND WEAKNESS
STRENGTH
 It has established trust among the consumers since its long term
provision of services and it’s effective marketing strategies.
It has a competitive advantage mainly because of it’s rich brand
heritage and it’s early entry into telecom market.
It has strong advertising with innovative ideas.
WEAKNESS
Tight competition from Reliance Jio.
Slow to launch new services.
Poor financial planning.
Product Development Ideas
It is better to give more focus on different campaigns which helps
to attract the targeted customers.
Should give specific data plans according to the targeted
customer’s need.
It is better to launch new services before the competitors does.
Conclusion
Airtel was named India’s second most valuable brand in the first
ever Brandz ranking by WPP plc in 2014.
Airtel is having tough competition from Reliance Jio.
Airtel has to launch new services.
Airtel has to come with attractive offers which will attract the
targeted customers.
Bharati Airtel's Competitive Analysis.pptx

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Bharati Airtel's Competitive Analysis.pptx

  • 1. Bharati Airtel Limited’s Competitive Analysis Aravind P Nair S2 MBA (2021-23) Mar Athanasios College For Advanced Studies, Tiruvalla (MACFAST) Kerala, India www.macfast.org
  • 2. Bharati Airtel Limited • Bharti Airtel is an Indian multinational telecommunications services company based in New Delhi. • It holds a dominant position in the telecom industry worldwide. • It is holding a market share of 28.35% compared to the largest operator Reliance Jio which holds a market share of 32.99% as of data obtained in February 2022. • It also offers services such as fixed-line services, high-speed broadband, DTH and enterprise services such as long-distance services to carriers.
  • 3. Prime Competitors • Reliance Jio • Vodafone Idea • BSNL
  • 4. STRENGTH AND WEAKNESS STRENGTH  It has established trust among the consumers since its long term provision of services and it’s effective marketing strategies. It has a competitive advantage mainly because of it’s rich brand heritage and it’s early entry into telecom market. It has strong advertising with innovative ideas. WEAKNESS Tight competition from Reliance Jio. Slow to launch new services. Poor financial planning.
  • 5. Product Development Ideas It is better to give more focus on different campaigns which helps to attract the targeted customers. Should give specific data plans according to the targeted customer’s need. It is better to launch new services before the competitors does.
  • 6. Conclusion Airtel was named India’s second most valuable brand in the first ever Brandz ranking by WPP plc in 2014. Airtel is having tough competition from Reliance Jio. Airtel has to launch new services. Airtel has to come with attractive offers which will attract the targeted customers.